HospitalityMaine

What HospitalityMaine does

HospitalityMaine is a 501(c)(6) nonprofit trade association headquartered at 124 State Street, Augusta, Maine, serving as the recognized state-level advocacy and member-services body for Maine's lodging, restaurant, and hospitality industry. The organization operates a tiered membership program spanning lodging properties (dues scaled from $217 for 1-5 rooms to $1,190 for 226+ rooms), restaurants (dues scaled from $295 to $1,020+ based on annual F&B revenue), allied suppliers ($430), associate/non-profit members ($185), hospitality professionals ($100), and students ($20). It maintains formal partnerships with the National Restaurant Association (NRA) and American Hotel & Lodging Association (AHLA), through which restaurant members receive complimentary NRA membership and lodging members receive discounted AHLA access, providing a differentiated national resource pipeline.

The association's product portfolio extends beyond membership to include signature events — the annual Summit, Golf Classic, EXPO (Maine Lodging & Restaurant Show, positioned as the largest hospitality trade show in Northern New England), and Scholarship Dinner — alongside an educational services suite (ServSafe food safety certification, ServSuccess restaurant training, Maine ProStart culinary education coordination, an Apprenticeship Program, and webinars) and member-facing directories (Stay & Dine Search, Buyer's Guide, Lodging & Dining Guide). Operations are supported by Novi AMS association management software for membership and event administration. A small staff (Becky Jacobson, Executive Director; Nate Cloutier, Government Affairs Representative; Cassidy Willett, Operations/ProStart Coordinator) runs the association out of Augusta.

HospitalityMaine monetizes through three revenue streams: recurring membership dues, one-time event registration and exhibitor fees (Summit full pass at $299, day passes at $70-$240, Expo exhibitor at $600), and corporate sponsorships from national brands (Global Payments/Heartland, Dennis Food Service, Coca-Cola Northeast, Performance Foodservice) across event tiers ranging from $300 hole sponsors to $6,000 award banquet sponsors. The organization also runs the 21-year-old Hospitality for Habitat charitable program, which has raised over $400,000 cumulatively through member property room donations. No AI capabilities, proprietary technology development, or external capital are disclosed; the organization is member-governed with no parent company or investors.

Name

HospitalityMaine

Legal name

HospitalityMaine

Website

https://hospitalitymaine.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

HospitalityMaine is a 501(c)(6) nonprofit trade association headquartered in Augusta, Maine, representing lodging properties, restaurants, allied suppliers, and hospitality professionals across the state through tiered membership, signature events (Summit, Golf Classic, Expo, Scholarship Dinner), education programs (ServSafe, ProStart, ServSuccess, apprenticeship), and state-level legislative advocacy.

Ownership category

akta.pro rank

Product category

Hospitality Trade Association

NAICS

Food Services and Drinking Places (722), Caterers (722320)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

akta.pro secondary industry

Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Hospitality trade association
• Membership dues
• Industry advocacy
• Hospitality training
• Trade events

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual dues from lodging, restaurant, allied, associate/non-profit, professional, and student members. Lodging dues based on room count ($217-$1,190/year); restaurant dues based on F&B revenue ($295-$1,020+/year); allied members $430/year; professional members $100/year; student members $20/year.
2. Event Registration Fees: Revenue from signature events including Summit ($299 full pass, $70-$240 day passes), Golf Classic (tournament fees), Expo (trade show), and Scholarship Dinner.
3. Sponsorship Revenue: Corporate sponsorships for events including Golf Classic (hole sponsors $300-$3,600), Summit (session sponsors $750, lanyard sponsors $2,000, award banquet sponsors $6,000), and other event-specific sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HospitalityMaine is a membership-based nonprofit trade association representing Maine's lodging, restaurant, and hospitality industry. It delivers industry advocacy, education and training programs (ServSafe, ServSuccess, Maine ProStart, Apprenticeships), signature events (Summit, Golf Classic, Expo, Scholarship Dinner), and member benefit programs such as the Buyer's Guide, Lodging & Dining Guide, and Health & Wellness offerings. It also runs the Hospitality for Habitat charitable program in partnership with Habitat for Humanity.

Product overview

HospitalityMaine is a membership-based trade association serving Maine's hospitality industry (lodging, restaurants, and hospitality). The organization offers a comprehensive portfolio of membership programs across multiple tiers (Lodging, Restaurant, Allied, Professional, Student, Associate/Non-Profit), educational resources including ServSafe training, ServSuccess restaurant training, Maine ProStart, and Apprenticeship programs, signature events such as the Annual Summit, Golf Classic, EXPO tradeshow, and Scholarship Dinner, charitable initiatives like Hospitality for Habitat, and member benefit programs including health & wellness, advocacy, and searchable directories. The association leverages Novi AMS association management software for its membership and event operations.

Differentiator

Problem solved

Functional benefit

Products and services

• HospitalityMaine Membership Annual membership providing Maine hospitality businesses with legislative advocacy, education, networking events, and access to national association benefits (complimentary NRA membership for restaurants, discounted AHLA membership for lodging).
• ServSafe Training & Certification Food safety training and certification for hospitality operators, employees, and schools in Maine.
• ServSuccess Restaurant Training Restaurant training program that enables upskilling of staff and sales increases through affordable training modules.
• Maine ProStart State-level program connecting educators, industry partners, and the NRAEF, overseeing implementation, student certifications, and state-level competitions for culinary and restaurant management students.
• Apprenticeship Program Workforce development program providing apprenticeship pathways for hospitality careers.
• HospitalityMaine 2026 Summit Annual two-day signature event for Maine hospitality professionals featuring industry speakers, hands-on workshops, concurrent sessions, tradeshow, and awards dinner.
• Golf Classic Annual golf tournament at Spring Meadows Golf Club connecting Maine hospitality industry for team building, networking, and competitions.
• EXPO - The Maine Lodging & Restaurant Show Annual tradeshow described as the largest hospitality tradeshow in Northern New England, featuring seminars and exhibitors.
• Scholarship Dinner Annual fundraising dinner supporting scholarships for the next generation of hospitality students, featuring keynote speakers.
• Hospitality for Habitat Charitable initiative in partnership with Habitat for Humanity; member properties donate rooms at half rate during shoulder season, with $35 per stay going to local Habitat for Humanity chapters. Over 21 years, the program has raised over $400,000.
• Stay & Dine Search Searchable online directory of member lodging and dining establishments across Maine.
• Buyer's Guide Directory connecting member hospitality businesses with suppliers and vendors.
• Health & Wellness Program Member benefit program providing access to health and wellness resources and services.

Quantifiable outcome

• Over $400,000 raised for Habitat for Humanity through Hospitality for Habitat program over 21 years

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Restaurant Association (NRA)coreStrategic or Co-development PartnerNational partnership providing complimentary NRA membership to HospitalityMaine restaurant members. Restaurant members receive access to NRA resources, training, and advocacy at federal level as a benefit of HM membership.
• American Hotel & Lodging Association (AHLA)coreStrategic or Co-development PartnerNational partnership providing discounted AHLA membership to HospitalityMaine lodging members. Lodging members receive access to AHLA resources, training, and advocacy as a benefit of HM membership.
• Global Payments (Heartland Payment System)minorGTM or Marketing PartnerNational partner and sponsor providing payment processing services to hospitality members.
• Dennis Food ServiceminorGTM or Marketing PartnerMaine's broadline foodservice distributor and national partner since 2005. Member of Performance Foodservice group.
• Coca-Cola of Northern New England (Coke Northeast)minorGTM or Marketing PartnerBeverage supplier partner serving South Portland and surrounding areas.
• Performance Foodservice - NorthCenterminorGTM or Marketing PartnerBroadline foodservice distributor serving Maine, part of Performance Foodservice national network. Member since 2014.
• Habitat for HumanitycoreStrategic or Co-development Partner21-year partnership raising over $400,000 for local Habitat for Humanity chapters. Hospitality for Habitat program: member properties donate rooms at half rate, $35 per stay goes to Habitat.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hospitality Association of South Carolina: State-level hospitality trade association representing lodging, restaurant, and tourism interests in South Carolina — same operating model of tiered membership, advocacy, training programs, and signature events targeting the state's hospitality industry.
• North Carolina Restaurant and Lodging Association: Combined state trade association serving North Carolina's restaurant and lodging industries through advocacy, education, and networking — same integrated lodging/restaurant mandate as HospitalityMaine.
• Florida Restaurant and Lodging Association: Florida's combined state trade association for restaurants and lodging, operating tiered membership, legislative advocacy, and signature events — same dual lodging/restaurant mandate as HospitalityMaine, scaled to a much larger state.
• New York State Hospitality & Tourism Association: New York state trade association for hospitality and tourism, providing advocacy, education, and networking for lodging and restaurant members — directly comparable member-value proposition and event-driven GTM.
• Texas Restaurant Association: Texas's state restaurant trade association offering tiered membership, advocacy, ServSafe training, and signature events — directly comparable training-program and event-driven model to HospitalityMaine's restaurant segment.
• Pennsylvania Restaurant & Lodging Association: Combined restaurant and lodging state association in Pennsylvania offering tiered memberships, advocacy, training, and signature events (e.g., awards programs) — closely mirrors HospitalityMaine's dual-segment structure.
• Massachusetts Restaurant Association: Regional New England hospitality trade association serving Massachusetts restaurants with membership, advocacy, training, and events — natural peer given New England geography and overlapping NRA partnership.
• California Hotel & Lodging Association: California's lodging-focused state trade association providing advocacy, training, and member benefits — directly comparable to HospitalityMaine's lodging-segment value proposition and AHLA affiliation.

Broad incumbents

• American Hotel & Lodging Association (AHLA): National trade association that is HospitalityMaine's lodging-side national partner; offers broader federal advocacy and resources to lodging properties across all states, overlapping with HM's lodging value proposition at a national scale.
• National Restaurant Association (NRA): National restaurant trade association that is HospitalityMaine's restaurant-side national partner; offers federal advocacy, ServSafe, and ProStart programs nationally, providing the foundational content that HM delivers locally to Maine operators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hospitalitymaine
• Xx.com/WeRHospitality
• LinkedInlinkedin.com/company/hospitality-maine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HospitalityMaine