PRM Assist
PRM Assist is a Dublin-based B2B SaaS and mobile app provider serving airports, airlines, and passengers with reduced mobility, generating revenue through subscription fees, passenger transaction fees, and aviation consultancy services.
- Company typePrivate
- Founded2021
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What PRM Assist does
PRM Assist is a Dublin-based technology company, founded in 2021 and registered as a private LLC in Ireland, that provides specialized passenger experience solutions for the aviation industry with a focus on passengers with reduced mobility (PRM). The company operates a multi-sided platform comprising a consumer-facing mobile application (available on iOS and Android), a web-based PRM Portal for service operators, an additional PRM Connect surface, and ancillary consultancy services. Its core technology integrates airport and airline infrastructure through standardized Special Service Request (SSR) codes to coordinate mobility assistance bookings, service delivery, and real-time passenger tracking across three user types: passengers with reduced mobility, airport operators, and airline booking systems.
Payment processing is delivered via Stripe, supporting PCI-DSS compliance, and the platform is designed to operate within GDPR requirements for personal data handling. The company claims 30+ years of combined PRM industry experience across its 4-person team and positions itself as the first globally accessible PRM app.
PRM Assist operates a hybrid B2B and B2C revenue model. B2B revenue is generated through subscription fees charged to airports and airlines on a quote-based pricing structure, with the company marketing to both international and domestic carriers. B2C revenue is earned via transaction fees on passenger pre-orders of travel-related services and ancillaries booked through the mobile app. A third revenue line comes from PRM Assist Consultancy, offering professional services to aviation stakeholders. The company secured its first disclosed institutional funding of approximately $581,297 from Enterprise Ireland in January 2026, having previously bootstrapped for four years.
PRM Assist firmographics
Firmographics- Name
- PRM Assist
- Legal name
- PRM Assist LLC
- Website
- https://prmassist.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PRM Assist is a Dublin-based B2B SaaS and mobile app provider serving airports, airlines, and passengers with reduced mobility, generating revenue through subscription fees, passenger transaction fees, and aviation consultancy services.
- Ownership category
- akta.pro rank
PRM Assist industry classification
Industry- Product category
- Airport Accessibility Software
- NAICS
- Other Support Activities for Air Transportation (488190), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Accessibility & Special Assistance Services (PRM) (THABALAI)
- akta.pro secondary industry
- Fast Track, Meet & Assist & VIP Services (THABALAB)
Keywords
Where PRM Assist is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
PRM Assist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B SaaS Platform for Airports/Airlines: The company provides a platform-as-a-service to airports and airline staff for managing PRM assistance operations. Revenue likely derived from platform licensing or subscription fees charged to airport and airline operators.
- Passenger Services: Free mobile app for passengers with optional premium services such as pre-ordering travel essentials (mobility aids, comfort items, travel accessories) for airport pickup.
- Consultancy Services: Professional consulting services provided to airports on PRM assistance operations and accessibility solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B Enterprise - Airport/Airline Platform |
| Freemium | Pay-as-you-go | Passenger Mobile App |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
PRM Assist product offering
Product offeringCore offering
PRM Assist provides a cloud-based software platform for booking and managing airport assistance services for passengers with reduced mobility (PRM). The offering includes a consumer-facing mobile app (iOS/Android) used by travellers to request and track assistance, and a B2B web portal used by airport and airline staff to coordinate, schedule, and fulfil those assistance requests in real time. Complementary consultancy services help airports and carriers optimise their PRM operations and regulatory compliance.
Product overview
PRM Assist offers a unified platform for Passenger Reduced Mobility (PRM) assistance at airports, consisting of three interconnected products: the PRM Assist Mobile App (for passengers to book assistance, manage bookings, communicate with staff, and pre-order travel essentials), the PRM Assist Portal (for airport and airline staff to manage bookings, view analytics, and access passenger feedback), and PRM Assist Consultancy (advisory services on PRM operations). The platform connects passengers with airport assistance services globally across international and domestic airports, featuring real-time communication tools, booking management, and PRM Club rewards in a single unified system.
Differentiator
Problem solved
Functional benefit
Brands
- PRM Assist Mobile App: Mobile application for passengers to book assistance services at airports globally
- PRM Assist Portal
- PRM Assist Consultancy
Products and services
- PRM Assist Mobile App Consumer-facing mobile application (iOS and Android) that lets passengers with reduced mobility book airport assistance, track requests, and pre-purchase related travel essentials. Free to download with optional paid add-on services.
- PRM Assist Portal B2B cloud web portal used by airport and airline staff to manage, coordinate, schedule, and report on PRM assistance requests in real time, with role-based access and SSR code integration. Sold to airports and airlines on a quote-based SaaS basis.
- PRM Assist Consultancy Professional advisory service helping airports and airlines optimise PRM operations, compliance, and service delivery, delivered by the founding team with deep operational experience.
Quantifiable outcome
- Transforming the PRM experience for the modern airport
Companies that use PRM Assist
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
PRM Assist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PRM Assist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripeminorPayment processor used for handling payment transactions within the service. Adheres to PCI-DSS standards as managed by PCI Security Standards Council. Processed payment information is not stored by PRM Assist but handled directly by Stripe.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PRM Assist competitors and assessment
Company assessmentDirect peers
- SITA: SITA is the dominant air transport industry IT specialist serving airports and airlines globally. It already offers PRM-related passenger processing and management solutions to airport and airline customers, directly overlapping with PRM Assist's core enterprise proposition.
- Veovo: Veovo provides a SaaS platform for airport operations including passenger flow management, forecasting, and resource planning. It is comparable as an airport-focused operational software vendor, with overlapping buyer personas in airport operations leadership.
- Wheelchair Travel: Wheelchair Travel is a UK-based travel agency specializing in accessibility and mobility-impaired travel arrangements. It is a direct niche peer serving the same passenger persona PRM Assist targets, though primarily as a travel agency rather than a software platform.
- Aviapartner: Aviapartner is a leading European airport ground handling services provider whose portfolio explicitly includes PRM (passenger reduced mobility) assistance. It competes for the same airport PRM budget that PRM Assist targets, though primarily as an outsource operator rather than a software vendor.
- OCS Group: OCS Group provides outsourced services to airports including passenger assistance and accessibility support. It is a peer in the airport PRM service category and a potential competitor or channel partner for PRM Assist's B2B platform.
Broad incumbents
- Travelport: Travelport is a global travel technology platform serving airlines, travel agencies, and corporations. Its scale, distribution, and existing airline integration footprint make it a relevant broad incumbent comparable on the buyer side, even though PRM is not its primary focus.
- Amadeus: Amadeus is a global travel technology giant whose airline and airport offerings include passenger service systems with accessibility-related features. It is a broad incumbent with the scale and incumbent relationships that could subsume PRM Assist's niche functionality.
Emerging players
- AeroCloud Systems: AeroCloud is a cloud-native airport management platform targeting small and mid-sized airports. Like PRM Assist, it is an emerging SaaS player competing for digital transformation budgets at airports, although its scope is broader operational management rather than PRM-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PRM Assist social profiles
Digital presencePRM Assist compliance and trust
Trust signalCompliance2 records
PRM Assist financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRM Assist leadership team
Management profileNumber of profiles
Profiles4 records
PRM Assist funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRM Assist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRM Assist
What does PRM Assist do?
PRM Assist provides a cloud-based software platform for booking and managing airport assistance services for passengers with reduced mobility (PRM). The offering includes a consumer-facing mobile app (iOS/Android) used by travellers to request and track assistance, and a B2B web portal used by airport and airline staff to coordinate, schedule, and fulfil those assistance requests in real time. Complementary consultancy services help airports and carriers optimise their PRM operations and regulatory compliance.
Is PRM Assist a public or private company?
PRM Assist is a private company. It is classified as venture growth investor backed and is currently operating.
When was PRM Assist founded?
PRM Assist was founded in 2021. It employs 1 to 10 people.
Where is PRM Assist based?
PRM Assist is headquartered in Dublin, Ireland, in the Europe region.
How does PRM Assist make money?
Three revenue lines are on record. B2B SaaS Platform for Airports/Airlines are the primary driver. The others are passenger Services and consultancy Services.
Who are PRM Assist's main competitors?
Direct peers on record are SITA, Veovo, Wheelchair Travel, Aviapartner and OCS Group. Broad incumbents are Travelport and Amadeus. AeroCloud Systems is listed as an emerging player.
Does PRM Assist have an API?
No public API is recorded for PRM Assist.
What industry is PRM Assist in?
PRM Assist's product category is Airport Accessibility Software. Its primary akta.pro industry code is THABALAI, Accessibility & Special Assistance Services (PRM), with a secondary code of THABALAB, Fast Track, Meet & Assist & VIP Services. Its NAICS code is 488190 and its SIC code is 7372.