What Replacer does

Replacer Ltd is a UK-based, founder-led software company that operates a cloud-based sustainability platform aimed at helping organisations — primarily in the hospitality sector — transition away from single-use plastics, disposable items, and other unsustainable practices. The platform is delivered as a web application (app.replacer.com) on a self-serve, product-led basis and combines three core components: a curated "proven solutions" database surfacing community-validated alternatives to wasteful items, an ROI calculator that models the financial and material impact of switching, and a vetted supplier marketplace that connects users with sustainable product suppliers. Underlying assets — including the supplier directory, product data, sustainability methodology, and calculation models — are protected under UK database rights, and the company holds registered trademarks on its brand identity. The platform is offered on a freemium model: a free tier with usage limits and a per-seat Pro plan (billed monthly or annually via Stripe) that unlocks unlimited saves, multi-user collaboration, and CSV export.

The company's go-to-market is fundamentally two-sided. End-user organisations access the product at no cost, which the founders state is a deliberate decision to avoid "paywalling progress" on sustainability. Monetisation instead comes from suppliers featured on the platform, via a marketplace-commission model, supplemented by Pro seat subscriptions. The GTM motion is product-led and community-led, with the platform itself serving as the primary acquisition surface, supported by LinkedIn presence, email/newsletter, and content marketing (case studies, articles, solution content). Customer evidence is limited to a single named enterprise testimonial — Bluestone National Park Resorts Ltd — alongside the company's stated intent to expand coverage beyond hospitality into adjacent service verticals. The team comprises three co-founders (Ed Perryman as CEO, Achille Leduc as CSO, and Dominick Reed as CPO) operating with 1–10 employees from a registered office in Deal, England. The company is pursuing Certified B Corporation status and reports UK GDPR-compliant data handling, with Stripe as its sole third-party technology integration.

Financially, Replacer is at an early stage: it secured £200,000 in pre-seed funding in January 2026 from mission-aligned investors (facilitated through the FounderCatalyst platform), with stated use of funds for platform scaling, solution-offering expansion, and customer-reach growth. No revenue, ARR, paying-customer count, or supplier-side monetisation metrics are disclosed. The company does not report any AI/ML capabilities, research output, or proprietary model development; all product intelligence is delivered through curated content, rule-based calculation, and a structured supplier directory. Intellectual property protection is concentrated in UK database rights and trademarks, rather than patents.

Name

Replacer

Legal name

Replacer Ltd

Website

https://replacer.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

England

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Supplier Revenue / Marketplace Commission: Replacer's primary revenue model is based on revenue collected from suppliers featured on the platform. When organisations connect with suppliers through Replacer, the company earns revenue from those supplier relationships. The platform is intentionally free for end-user organisations to maximise adoption and reduce barriers to sustainability progress.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Replacer is a free cloud-based software platform that helps hospitality and service organisations discover proven alternatives to single-use and disposable items, model the financial and material ROI of switching, connect with vetted sustainable suppliers, and build business cases for sustainability transitions. The platform combines a community-proven solutions database, an ROI calculator, and a supplier marketplace, with an optional paid Pro plan adding unlimited usage, CSV export, and multi-user collaboration.

Product overview

Replacer offers a single unified sustainability software platform with a freemium model. The core Replacer Platform is free and provides tools for discovering sustainable alternatives to single-use items, calculating ROI, finding vetted suppliers, and building business cases. The platform is complemented by a Pro Plan (paid add-on) that removes usage limits and enables collaboration features. The company generates revenue by collecting fees from the suppliers listed on the platform rather than from end users.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacer Platform
• Replacer Pro Plan

Quantifiable outcome

• Most suggested solutions have strong ROI because single-use and disposable items are typically more expensive than circular alternatives.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• South Pole: Major climate solutions provider with corporate sustainability services and a project marketplace for carbon credits. Adjacent given its marketplace for sustainability-linked transactions and broader service portfolio.
• EarthCheck: Long-established sustainability certification and benchmarking programme for travel and tourism. Adjacent competitor in hospitality sustainability with broader certification scope.

Direct peers

• Sinai Technologies: Decarbonisation software platform with a marketplace element for emission-reduction projects. Closely comparable in combining SaaS with marketplace mechanics for sustainability action.
• Watershed: Enterprise sustainability platform offering carbon accounting and decarbonisation action tools. Comparable as a B2B SaaS helping organisations measure and act on emissions, though operating at much larger scale and broader scope.
• Persefoni: Climate management and accounting platform. Comparable as a sustainability SaaS serving enterprises, though focused on carbon accounting rather than operational replacement workflows.
• GreenStory: Sustainability measurement and marketing platform with presence in hospitality and fashion. Comparable as a sustainability SaaS serving consumer-facing businesses.
• Emitwise: Carbon accounting and reduction SaaS for enterprises. Comparable as sustainability software for organisations measuring and reducing environmental impact.
• Plan A: ESG and decarbonisation SaaS platform for SMBs and enterprises. Closely comparable as software helping organisations run sustainability programmes, with overlapping buyer personas in operations and sustainability teams.

Emerging players

• Cirplus: Plastics circular economy marketplace connecting buyers with recycled-plastic suppliers. Highly relevant given Replacer's plastics-replacement focus, but more upstream and B2B-supplier oriented.
• Rheaply: Resource exchange marketplace enabling organisations to redeploy excess materials and assets. Comparable as a marketplace enabling circular-economy transactions, though focused on internal asset reuse.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/replacer-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Replacer