Activated Insights (formerly Home Care Pulse)

What Activated Insights (formerly Home Care Pulse) does

Activated Insights, LLC (formerly Home Care Pulse) is a private US-based SaaS platform serving senior and home care organizations across the long-term and post-acute care (LTPAC) market. The company offers a five-module suite covering the full employee and client lifecycle: Recruit (recruiting automation), Training (caregiver training and certification powered by the November 2025 acquisition of CareAcademy), Retain (employee engagement and retention surveys), Experience Management (client and employee satisfaction surveys and benchmarking), and Recognition (Best of Home Care Awards, Great Place To Work, U.S. News Best Senior Living, and Reputation Management). Underlying technology includes cloud-based survey delivery across email, text, tablet, and phone, predictive analytics and at-risk alerts for retention, a mobile-first learning management system with role- and state-based training assignments, CAHPS- and CoreQ-aligned compliance reporting, and a portable Shared Training History record.

Activated Insights generates revenue primarily through recurring subscriptions priced on organization size, headcount, or site count via quote-based tiered packages (Essentials, Advanced, Complete for Training; per-module pricing for Retain, Experience Management, Recruit, and Recognition). Go-to-market combines direct enterprise and inside sales targeting home-based care and senior living operators with product-led growth through free trials and self-serve onboarding for smaller agencies. The customer base spans enterprise accounts such as Addus HomeCare, BAYADA, BrightStar Care, Comfort Keepers, Senior Helpers, Visiting Angels, Sunrise Senior Living, Bon Secours Mercy Health, Asbury, and Five Star Senior Living, plus mid-market franchises and independents, with 16,000+ sites of care using the platform and 300,000+ post-acute and long-term care professionals in the company's email database. The company maintains 30+ technology integration partnerships (PointClickCare, WellSky, AlayaCare, HHAeXchange, AxisCare, MatrixCare, Yardi, ADP, Paychex, Paycor) and a public Training API, and operates from headquarters in Idaho Falls, Idaho with a regional office in Tampa, Florida.

The company is structured as a private LLC with no identified parent entity or institutional investor backing in available materials. The November 2025 CareAcademy acquisition, the rebrand from Home Care Pulse to Activated Insights, and the consolidation of legacy sub-brands (Pre-Intent, Retain by Pinnacle, HCP Experience Management) into a unified platform identity indicate an active integration and repositioning phase that expanded Training content depth and integrated the suite across Recruit, Training, Retain, and Experience Management.

Name

Activated Insights (formerly Home Care Pulse)

Legal name

Activated Insights, LLC

Website

https://activatedinsights.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Activated Insights is a SaaS platform serving senior and home care organizations, offering an integrated suite for recruiting, training, retention, experience management, and recognition across 16,000+ sites of care in home-based care and senior living.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Management Software

NAICS

Computer Training (611420), Nursing and Residential Care Facilities (623)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Family Caregiver Coaching, Education & Support (HSABAIAI), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL), Live-In Caregiver Placement & Matching (HSABAMAD)

Keywords

• Workforce management software
• Caregiver training platform
• Employee experience software
• Home care technology
• Senior living software

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training Platform Subscriptions: Subscription-based access to the CareAcademy training platform with tiered plans (Essentials, Advanced, Complete) providing caregiver training, compliance tracking, and certification management. Revenue generated through per-seat licensing and plan subscriptions with varying feature sets.
2. Experience Management: Subscription-based platform providing customer and employee satisfaction surveys, benchmarking data, and real-time analytics. Priced based on organization size and survey volume.
3. Retain Employee Retention: Employee engagement and retention platform with automated surveys, real-time alerts, and manager action items. Subscription model with pricing based on organization headcount.
4. Recruit Hiring Automation: Recruiting software automating outreach, engagement, qualification, and interview scheduling for care organizations. Subscription or usage-based pricing.
5. Recognition and Awards Programs: Reputation management, award certifications (Best of Home Care, Great Place To Work), and recognition tools for differentiating care organizations. Revenue from award fees and certification programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Activated Insights provides a workforce management software suite for home-based care and senior living organizations. Its offerings combine caregiver training, recruiting, retention analytics, employee experience measurement, and recognition programs into a single platform used by care operators to manage the caregiver employee lifecycle.

Product overview

Activated Insights is a platform-plus-modules architecture for long-term and post-acute care providers. The core product suite consists of five integrated modules: Recruit (automated recruiting software formerly Pre-Intent), Training (caregiver training powered by CareAcademy), Retain (employee retention platform formerly Retain by Pinnacle), Experience Management (survey and feedback platform formerly HCP Experience Management), and Recognition (reputation and awards management). Additional specialized modules include CAHPS, CoreQ, Shared Training History, Spanish Language Experience, ROAR Classes, Self-Serve Video Library (260+ videos), HHA Training, Nurse Education (ANCC), Nursing Clinical Skills, Specialized Certifications, SNF Training, and Admin Training CEUs. The platform serves Home-Based Care (Home Care, Home Health, Hospice) and Senior Living (Independent Living, Assisted Living, Memory Care, CCRC, Skilled Nursing) settings.

Differentiator

Problem solved

Functional benefit

Brands

• Recruit: Recruiting software for home care and senior living (formerly Pre-Intent)
• Training
• Retain
• Experience Management
• Recognition
• CareAcademy
• CAHPS
• WeCare Connect

Products and services

• Training (Powered by CareAcademy) Caregiver-focused learning management system that delivers online training courses, certifications, and onboarding content for home care and senior living staff. Integrated with the CareAcademy platform to support mobile-first training compliance and continuing education for frontline caregivers.
• Recruit Recruitment and applicant tracking software designed for home care agencies and senior living communities to source, screen, and hire caregivers and clinical staff.
• Retain Predictive retention analytics software that uses employee feedback and workforce data to identify flight risks and inform retention strategies for caregivers in home care and senior living organizations.
• Experience Management Employee experience survey and benchmarking platform tailored for home care and senior living operators, providing workforce engagement measurement and industry benchmarking against peer organizations.
• Recognition Employee recognition program that enables care organizations to acknowledge and reward caregiving staff, supporting retention and engagement initiatives for frontline caregivers.

Quantifiable outcome

• Reduces caregiver turnover by up to 65%
• +13 more outcomes

Named customers40 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PointClickCarecoreTechnology or IntegrationIntegration with PointClickCare, the #1 cloud-based healthcare software provider for long-term and post-acute care (LTPAC). Enables experience management data sharing and workflow integration for senior living operators using the PointClickCare platform.
• WellSkycoreTechnology or IntegrationIntegration with WellSky home health software that connects payers and providers for improved patient outcomes. Enables training and experience management workflow integration.
• AlayaCarecoreTechnology or IntegrationIntegration with AlayaCare end-to-end home care software. Provides training integration for home care agencies using AlayaCare's platform.
• HHAeXchangecoreTechnology or IntegrationIntegration with HHAeXchange home health software connecting payers and providers. Enables experience management integration for HHAeXchange customers.
• AxisCarecoreTechnology or IntegrationIntegration with AxisCare, flexible and cost-effective home care software. Provides training integration for AxisCare customers.
• ADPcoreTechnology or IntegrationIntegration with ADP payroll and HR platform. Enables Recruit hiring automation to sync with ADP payroll data and employee records.
• eRSPcoreTechnology or IntegrationIntegration with eRSP all-in-one platform for scheduling, EVV, billing, payroll, and caregiver communication. Provides training integration for eRSP customers.
• Wild Iris Medical EducationcoreStrategic or Co-development PartnerPartnership with Wild Iris Medical Education to provide ANCC-accredited nursing continuing education courses. Provides 70+ courses and 300+ hours of accredited CE for nurses through the Activated Insights platform.
• WeCare ConnectminorStrategic or Co-development PartnerWeCare Connect is an Activated Insights company providing additional connectivity solutions for care organizations.
• CHAPminorStrategic or Co-development PartnerCHAP (Community Health Accreditation Partner) accreditation seal displayed, indicating partnership for quality certification.

Scale indicators27 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UKG (Ultimate Kronos Group): UKG provides HCM, workforce management, and learning solutions used by large healthcare and senior living employers. It competes at the broader HR/payroll layer where Activated Insights' HRIS integrations (ADP, Paychex, Paycor) live, and could expand into training/retention.
• WellSky: WellSky offers software for home health, hospice, and post-acute providers and integrates with Activated Insights today. Its breadth across clinical, billing, and workforce makes it a likely future competitor in the training and retention layer.
• Workday: Workday is a broad cloud HCM and enterprise learning platform increasingly adopted by large healthcare systems and senior living operators. It represents an upstream platform threat if it extends deeper into caregiver training and engagement.
• Qualtrics: Qualtrics is an enterprise experience management platform used by healthcare providers for patient, employee, and CAHPS-style surveys. It competes with Activated Insights' Experience Management and CAHPS modules at the larger end of the market.
• PointClickCare: PointClickCare is the dominant EHR/operations platform for skilled nursing and senior living and an integration partner of Activated Insights. Its footprint gives it the ability to bundle workforce, training, and experience features that would directly compete with Activated Insights.

Direct peers

• HealthStream: HealthStream is a healthcare-focused learning, credentialing, and workforce development platform used by hospitals, health systems, and post-acute providers. It overlaps with Activated Insights' training, competency management, and continuing education modules.
• Apploi: Apploi is a healthcare-focused recruiting and onboarding platform used by home health and senior living providers. It is both an integration partner and direct competitor to Activated Insights' Recruit module.
• Press Ganey: Press Ganey is a healthcare-specific patient and employee experience measurement vendor with deep CAHPS expertise. It overlaps with Activated Insights' CAHPS and CoreQ products and competes for senior living and home health survey spend.
• Relias: Relias provides online training, compliance, and workforce development for healthcare, behavioral health, and post-acute providers. It is the most direct competitor to Activated Insights' CareAcademy training suite and serves many of the same home care and senior living customers.

Emerging players

• Talkspace for Business / Headspace Care: Headspace Care and similar employee well-being platforms increasingly target caregiver burnout and retention in healthcare. They are adjacent to Activated Insights' Retain offering and could become bundled retention alternatives.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/homecarepulse
• Facebookfacebook.com/homecarepulse
• LinkedInlinkedin.com/company/1189322

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activated Insights (formerly Home Care Pulse)