EG On the Move

What EG On the Move does

EG On The Move is a UK-based forecourt and convenience retail operator owned by billionaire Zuber Issa. The company runs over 150 petrol filling stations across the United Kingdom, each combining fuel pumps, a convenience store, parcel collection, branded foodservice concessions (Starbucks, Greggs, Popeyes, Subway, Sbarro, SpudBros, Chaiiwala), and, at an increasing number of sites, EV charging infrastructure — including 28 white-label Tesla Supercharger locations (166 chargers) operated under the EV On The Move brand. Reported 2025 revenues were over £1bn with EBITDA of £52m, and headcount stands at over 1,700 UK staff.

The company's revenue model rests on four retail channels — fuel sales, grocery and merchandise, foodservice concession commissions/rent, and usage-based EV charging — supplemented by a corporate fuel card sold to fleet operators. Distribution is entirely physical, direct-to-consumer at company-owned sites, with growth driven by acquiring independent forecourt operators (e.g., MPK Garages Ltd, 27 sites) and licensed brand partnerships rather than proprietary technology platforms; no AI, software-as-a-service, or platform layer is disclosed. Disclosed technology is operational: energy management systems, CCTV/ANPR, and a fuel-card back office.

Strategically, EG On The Move is in an active expansion phase. A February 2026 agreement to acquire approximately 260 fuel retail sites in France from EG Group — expected to close Q2 2026 — marks its first international move and would more than double its footprint. The company is simultaneously building greenfield sites (a £4m petrol station and Starbucks drive-thru at Integra 61, County Durham; a hotel-and-pub phase at Newtown, Wales) and deepening its foodservice mix through new brand partnerships such as SpudBros (30 sites over three years). Carbon-Trust-supported Scope 1/2 target-setting signals early positioning for the energy transition.

Name

EG On the Move

Legal name

EG On The Move Limited

Website

https://eg-otm.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EG On The Move is a UK-based petrol forecourt and convenience retail operator running 150+ sites with branded foodservice concessions (Starbucks, Greggs, Popeyes, Subway) and EV charging. Privately held by Zuber Issa, it is expanding internationally via a 260-site French acquisition.

Ownership category

akta.pro rank

Product category

Petrol Forecourt Retail and Convenience Services

NAICS

Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

Keywords

• Petrol forecourt operations
• Convenience retail
• EV charging infrastructure
• Roadside foodservice
• Fuel retail

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petrol, diesel, and lower-carbon fuels at company-owned and operated petrol filling stations.
2. Grocery & Merchandise: Retail sale of convenience goods, groceries, and merchandise products at forecourt stores.
3. Food Service Concessions: Commissions and rental income from branded foodservice concessions (Starbucks, Greggs, Popeyes, Subway, Sbarro, SpudBros, Chaiiwala) operating at EG On The Move sites.
4. EV Charging: Electric vehicle charging services at EV locations across the network, including white-label Tesla Supercharger sites operated under partnership.
5. Corporate Fuel Card: EG On The Move corporate fuel card enabling fleet customers to refuel across the approved national site network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

EG On The Move operates over 150 petrol forecourt stations across the United Kingdom where it sells petrol and diesel fuel, electric vehicle charging through EV On The Move sites, grocery and convenience merchandise, and branded foodservice concessions operated by franchise partners including Starbucks, Greggs, Popeyes, Subway, SpudBros, Chaiiwala, and Sbarro. The company also operates its own Bill's Bakery grab-and-go brand at multiple sites and provides a corporate fuel card enabling fleet operators to refuel across the approved national site network.

Product overview

EG On The Move operates a diversified petrol forecourt and convenience retail platform offering four core retail channels: Fuel (petrol and fuel products), Electric Vehicle Charging, Grocery & Merchandise, and Food Service. The company operates petrol forecourt stations with integrated convenience stores and partners with major franchise brands including Starbucks, Greggs, Popeyes, Subway, SpudBros, Chaiiwala, and Sbarro to provide foodservice concessions. The business also offers a proprietary Bill's Bakery brand and a corporate fuel card for business fleet management. The company has grown to over 150 locations in the UK and is expanding internationally through acquisitions and franchise partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Bill's Bakery: A grab-and-go bakery brand offering hot, fresh food at EG On The Move locations.

Products and services

• Fuel Retail Sale of petrol, diesel, and lower-carbon fuels to motorists at company-owned and operated petrol filling stations across the United Kingdom, with pricing per litre at forecourt pumps.
• Electric Vehicle (EV) Charging Electric vehicle charging services operated by the company's EV On The Move sub-brand at 28 white-label Tesla Supercharger sites with 166 chargers across the UK, supporting motorists powering their vehicles at forecourt locations.
• Grocery and Merchandise Retail sale of grocery products, everyday essentials, parcel collection services, and general merchandise at forecourt convenience stores co-located with fuel pumps and foodservice concessions.
• Food Service Concessions Drive-through restaurants, cafes, and grab-and-go food offerings operated by franchised and licensed brand partners (Starbucks, Greggs, Popeyes, Subway, SpudBros, Chaiiwala, Sbarro) at EG On The Move forecourt sites, sold directly to consumers at site level.
• Bill's Bakery Bill's Bakery is EG On The Move's own grab-and-go bakery brand offering hot, fresh food such as sausage rolls and donuts at the company's forecourt locations, providing a proprietary alternative to licensed bakery concessions.
• Corporate Fuel Card The EG On The Move corporate fuel card enables UK business fleet operators to refuel vehicles across the approved national site network, providing consolidated billing and nationwide coverage for fleet fuel management.

Quantifiable outcome

• Revenues of over £1bn and EBITDA of £52m (2025 financial results)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Citrus Durham (Integra 61 development)minorStrategic or Co-development Partner · 24 June 2026EG On The Move entered a deal with operator Citrus Durham to develop a £4m petrol station with Starbucks drive-thru at the Integra 61 mixed-use business park near Bowburn, County Durham. Development creates ~70 jobs; site is 200m from A1(M) junction 61.
• SpudBros (operated by Taster)coreChannel Partner/ Reseller/ Distributor · 19 May 2026SpudBros, a jacket potato food brand operated by Taster, partnered with EG On The Move to roll out 30 new roadside locations across petrol forecourts over three years, with 15 new sites confirmed for the year alone. The partnership reflects growing demand for freshly prepared roadside food and is described as a significant milestone for the brand.
• MPK Garages LtdcoreStrategic or Co-development Partner · 1 May 2026EG On The Move acquired MPK Garages Ltd, an independent petrol forecourt operator headquartered in Leicestershire, for an undisclosed sum. The deal added 27 sites to the EG On The Move network, bringing it close to the 200-site milestone. The acquisition was approved alongside EG On The Move's 2025 financial results.
• EG GroupcoreStrategic or Co-development Partner · 26 February 2026EG Group agreed to sell its operating business in France (approximately 260 sites) to EG On The Move as part of its planned exit from the French market and debt reduction strategy. The transaction was expected to close in Q2 2026, subject to employee representative consultations and regulatory approvals. The deal marks EG On The Move's first major step into international markets.
• Tesla (white-label Supercharger program)coreOEM/ Whitelabel/ Licensing Partner · 14 October 2025EV On The Move operates 28 white-label Tesla Supercharger sites (166 chargers) in the UK, representing approximately 7.5% of Tesla's total UK Supercharger stalls. Tesla provides charging technology, backend operations, and maintenance as a turnkey package; partners deploy sites under their own brands with fixed premium pricing.
• Carbon TrustminorStrategic or Co-development PartnerEG On The Move is working with the Carbon Trust to set Scope 1 and 2 carbon emission reduction targets, to be published in future external policy statements and/or accounts.
• EG FoundationminorStrategic or Co-development PartnerEG Foundation is an independent charity established in 2019, sponsored by EG On The Move, which aims to create a 'brighter tomorrow' by supporting children and young people, health and wellbeing, and education.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Tesco Extra / Tesco Fuel: UK supermarket operator running large-scale supermarket fuel centres (Tesco petrol stations) co-located with grocery and food-to-go. Competes for the same value-conscious road traveller via fuel + grocery proposition, though within a much larger grocery business.
• Esso (ExxonMobil): Major branded UK petrol forecourt operator with on-site convenience retail and foodservice (including partnerships with brands such as Subway and Greggs). Comparable multi-format retail proposition, but ultimately backed by an integrated oil major.
• BP Retail (BP plc): Major integrated oil major with a large UK and European forecourt retail network including convenience retail and EV charging (BP pulse). Competes with EG On The Move for the same roadside consumer, but at much greater scale and as part of a broader upstream/downstream portfolio.
• Shell Mobility (Shell plc): Global oil major operating branded UK and European petrol forecourts with integrated convenience stores and an EV charging rollout. Direct overlap on fuel retail, convenience, and EV charging proposition, though Shell is an integrated energy major rather than a forecourt pure-play.
• EG Group: EG Group is a global forecourt and convenience retail operator and the former parent/sister entity of EG On The Move, founded by the Issa family. Direct overlap in UK and European forecourt operations, C-store retail, foodservice concessions, and EV charging, and is also the seller of the French assets EG On The Move is acquiring.

Emerging players

• InstaVolt: UK-focused rapid EV charging network operator with a growing footprint of high-power charging stations. Comparable to EG On The Move's EV On The Move / Tesla white-label offering as a competing roadside EV charging proposition targeting the same driver.

Direct peers

• Moto Hospitality: UK's largest motorway services operator providing fuel, food brands (including Starbucks, Greggs, Burger King), and convenience retail at UK sites. Closely comparable in offering roadside food, fuel, and convenience to road travellers and in integration of branded concessions.
• Applegreen plc: Irish-headquartered forecourt and motorway services operator with significant UK presence and US operations. Direct comparable in fuel retail, convenience stores, foodservice concessions, and the 'one-stop roadside' proposition targeting roadside travellers.
• Welcome Break: UK motorway services operator with fuel stations, branded food outlets (e.g., Starbucks, KFC, Burger King), and convenience retail. Direct comparable for multi-format roadside retail under one roof at strategic motorway-adjacent locations.
• SGF (Petrol Retailers Association): The UK trade association for petrol retailing whose membership represents the independent and regional forecourt operators that EG On The Move directly competes with and acquires from (e.g., MPK Garages). Relevant as the aggregated competitive set of independent UK forecourt operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EGOnTheMove
• LinkedInlinkedin.com/company/eg-otm
• Instagraminstagram.com/egonthemove

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EG On the Move