All India Pickleball Association

What All India Pickleball Association does

The All India Pickleball Association (AIPA) is the recognized national federation for pickleball in India, incorporated in 2008 under Section 25 of the Companies Act as a non-profit sports governing body headquartered in Mumbai. AIPA serves competitive and recreational pickleball participants — currently more than 10,000 active registered players — through a federated network of 24 affiliated state associations and a national coaching certification program covering 130+ certified coaches. Its core functions include sanctioning tournaments, certifying coaches, conducting equipment testing, and representing India internationally; AIPA has held sole Indian affiliation with the International Pickleball Federation (IPF) since 2015 and is a founding member of the Asia Federation of Pickleball.

AIPA's product surface spans competitive events (national championships, international representation), credentialing (coach certification, equipment approval), and federation services (state-association onboarding, player registration at INR 500 per player). Underlying infrastructure is administrative rather than technology-platform-based — the federation runs registrations, tournaments, and certification pipelines through conventional sports-governance operations, with partner platforms such as KheloMore supporting event discovery.

AIPA's revenue model is a federation-style blend: high-volume, low-ticket player registration fees, corporate sponsorship (Skechers as Official Kit Partner, Bingo as title sponsor, plus YMAK, Phalpher, and KheloMore), and donations. Go-to-market is via state associations, certified coaches, and sanctioned events, with international expansion pursued through IPF and bilateral federation partnerships such as the Kenya Pickleball Association. The federation also pursues National Sports Federation (NSF) recognition in India, supported by an favorable Delhi High Court ruling, which would unlock government funding and broader institutional access.

Name

All India Pickleball Association

Legal name

All India Pickleball Association

Website

https://pickleball.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

AIPA is the recognized national federation for pickleball in India, founded in 2008 and headquartered in Mumbai, serving 10,000+ players through 24 state associations, sanctioned tournaments, coach certification, and international representation via IPF.

Ownership category

akta.pro rank

Product category

Sports Federation Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)

Keywords

• Sports federation governance
• Pickleball association services
• Tournament management
• Athlete development programs
• Coach certification services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Player Registration Fees: Players pay INR 500 for registration to participate in sanctioned tournaments and receive official AIPA player registration code.
2. Donations and CSR Contributions: Accepts donations from individuals and corporations for sport development programs, grants, and expansion initiatives.
3. Sponsorship Revenue: Partnerships with official kit partners, equipment partners, legal associates, and title sponsors provide revenue and in-kind support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

All India Pickleball Association (AIPA) is the national governing body for pickleball in India, administering the sport through player registration, sanctioned tournament organization, coach certification, equipment testing and approval, and state-level affiliation programs. Operating as a not-for-profit under Section 25 of the Companies Act, AIPA coordinates pickleball activity across 24 affiliated states and a registered player base of 10,000+ individuals.

Product overview

All India Pickleball Association (AIPA) operates as the governing body for Pickleball in India, functioning as a nonprofit organization under Section 25 of the Companies Act. Rather than a unified software product, AIPA offers a portfolio of sports administration services including player registration, tournament organization, coach certification, equipment testing/approval, state affiliation management, and player development programs. These services are delivered through a combination of digital platforms (online player registration), physical programs (tournaments, coaching clinics), and documentation (rulebook, policies). AIPA has grown the sport to 24 affiliated states with over 10,000 active players across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Player Registration
• National and Sanctioned Tournament Organization
• Coach Certification Program
• Equipment Testing and Approval
• Player Development Program
• State Association Affiliation Program

Quantifiable outcome

• 10,000+ players actively playing across 24 states
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• SkechersmajorGTM or Marketing PartnerOfficial Kitting Partner of AIPA. Provides official jerseys and sports apparel for the Indian Pickleball team.
• PhalpherminorOthersLegal Associate partner providing legal support services to AIPA operations.
• YMAKmajorOthersOfficial Equipment Partner supplying pickleball paddles and balls. Also involved in paddle and ball testing certification.
• BingomajorGTM or Marketing PartnerTitle Partner of AIPA, supporting the association's activities and tournaments.
• Natekar SportsmajorStrategic or Co-development PartnerPartnership for Pickleball League. Natekar Sports Gaming initiative received investment from Setvi.
• International Pickleball Federation (IPF)coreStrategic or Co-development PartnerAIPA was formally granted affiliation of IPF, USA in 2015. Arvind Prabhoo elected as head of IPF. IPF partnered with AIPA to spread pickleball in African continent.
• Asia Federation of PickleballcoreStrategic or Co-development PartnerAIPA is a founding member of the Asia Federation of Pickleball, Singapore.
• Kenya Pickleball AssociationminorStrategic or Co-development PartnerAIPA in association with Kenya Pickleball Association organized a Pickleball Coaching clinic in Nairobi, Kenya on July 16. Part of IPF's initiative to spread pickleball in Africa.
• KheloMoreminorStrategic or Co-development PartnerKheloMore announced as partner to transform Indian Pickleball through collaboration.
• Goa Pickleball Association (GPA)minorChannel Partner/ Reseller/ DistributorState association affiliated with AIPA, announced plans to transform Goa into pickleball's hub.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sports Authority of India (SAI): The apex government body overseeing recognition and funding of National Sports Federations in India. AIPA's growth trajectory (school/university integration, government funding) is partly contingent on SAI recognition, making SAI a structural counterparty and benchmark.
• Asia Federation of Pickleball: Continental-level federation of which AIPA is a founding member. Both organize regional championships and govern member national bodies; AIPA is a member-nation while Asia Federation operates supra-nationally across Asian pickleball federations.
• International Pickleball Federation (IPF): The global governing body for pickleball with which AIPA is affiliated. Both function as sanctioning federations, set rules, and organize international competition; AIPA is the India national affiliate while IPF operates at the global level.
• All India Tennis Association (AITA): India's national governing body for tennis and a precedent for racquet-sport federation structure in India. Both organizations operate as not-for-profit federations seeking government/SAI recognition and managing national rankings, coach certification, and tournament calendars.

Direct peers

• Pickleball England: The recognized national governing body for pickleball in England, affiliated with similar international federations. Mirrors AIPA's structure: governance, member registrations, certified coaching, and sanctioned tournaments at national/regional level.
• Pickleball Canada: National governing body for pickleball in Canada, where the sport has deep roots. Comparable to AIPA in mission (rule-setting, tournament sanctioning, national rankings) but operates in a far more mature pickleball market.
• Kenya Pickleball Association: African national pickleball federation with which AIPA has co-organized coaching clinics in Nairobi as part of IPF's Africa-expansion initiative. Comparable emerging-stage national federation building grassroots programs and seeking international affiliation.
• USA Pickleball Association: The official national governing body for pickleball in the United States and the sport's largest market. AIPA operates the same role for India — sanctioning tournaments, certifying players/coaches, publishing rules, and representing the country at international bodies.

Regional players

• Thailand Pickleball Association: One of Asia's more developed pickleball federations and a competitor for Asian Championship medals (alongside Team India at WPC Asia Pickleball Open 2025). Comparable national federation focused on tournament hosting and player development in a Southeast Asian market.

Emerging players

• Natekar Sports: Indian pickleball-focused private venture (Pickleball League initiative with Setvi investment) that partners with AIPA but operates as a for-profit league business. Represents the kind of well-capitalized commercial counterpart that could rival AIPA for commercial pickleball IP in India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PICKLEBALLIND
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/all-india-pickleball-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about All India Pickleball Association