What TourOptima does

TourOptima, operated by Curated Planet, LLC, is a New York-based travel technology company founded in 2018 that provides a unified communications platform for tour operators and attractions. The platform reaches guests across email, WhatsApp, and SMS with two-way messaging, pre-tour/on-tour/post-tour automations, confirmations, waivers, multilingual flows, review boosting via star-gating, tipping, and balance collection. It integrates natively with the major tour booking systems (Ventrata, FareHarbor, Bokun, Rezdy) and supports customized flows for OTAs and travel agencies, with an optional white-labeled iOS and Android branded mobile app delivered as an enterprise add-on (including App Store submission). A newly released AI Assist feature adds auto-suggested and auto-generated text responses with adaptive brand voice, with an optional ResTech data feed integration.

The company sells through a sales-led motion with "Schedule a live demo" as the primary call to action and a three-tier annual subscription priced per user per day: Essentials at $1.99 for operators with 2,000+ monthly passengers, and Professional and Enterprise at $0.99 for 5,000+ and 10,000+ monthly passengers respectively, with all messaging and carrier charges bundled. The Professional and Enterprise tiers include fully-managed service, a dedicated account manager, and 24/7 operations support, while the Enterprise tier adds the branded mobile app, live chat, location sharing, interactive itineraries, and XML/API access. The company is privately held, appears bootstrapped with no disclosed external funding, and is run by Founder & CEO Benjamin Sann, CTO Jordan Ringenberg, and CCO Josh Halpern, supported by a 20+ person team spanning product, engineering, customer success, and operations.

Name

TourOptima

Legal name

Curated Planet, LLC

Website

https://touroptima.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

TourOptima is a New York-based travel technology company that provides a unified email, WhatsApp, and SMS communications platform with automations, AI-assisted responses, and an optional white-labeled branded mobile app, sold via annual subscriptions to tour operators and attractions with 2,000+ monthly passengers.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Per User/Day): Tiered subscription model with per-user daily pricing. All plans include unlimited usage for email, WhatsApp, and SMS messaging and carrier charges. Revenue is consumption-based relative to team size (guides, coordinators, staff) rather than guest count. Pricing decreases with higher tiers: Essentials at $1.99/user/day, Professional and Enterprise at $0.99/user/day.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

TourOptima is a unified communications platform for tour operators and attractions that consolidates 2-way messaging across Email, WhatsApp, and SMS with pre-tour, on-tour, and post-tour automation. It includes AI-assisted response generation, booking system integrations (Ventrata, FareHarbor, Bokun, Rezdy), waiver collection, review screening, multilingual support, and an optional fully-branded iOS and Android mobile app for Enterprise customers.

Product overview

TourOptima is a unified communications platform for tour operators and attractions, consisting of two main product offerings: the Communications Platform (core product) and the Branded Mobile App (add-on module). The Communications Platform provides 2-way email, WhatsApp, and SMS messaging, automated guest communications, confirmations, waivers, multilingual support, review management, and AI-powered auto-responses via AI Assist. The optional Branded Mobile App adds a fully-branded iOS and Android experience with live chat, location sharing, interactive itineraries, and a tour catalog. Both products share integration with booking systems (Ventrata, FareHarbor, Bokun, Rezdy) and support for OTAs and travel agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• TourOptima Communications Platform Unified communications platform for tour operators and attractions, providing 2-way messaging across Email, WhatsApp, and SMS, automated pre-tour/on-tour/post-tour workflows, confirmations, waivers, multilingual support, review management, and AI-assisted response generation. Targets tour operators handling 2,000+ monthly passengers.
• TourOptima Branded Mobile App Fully-branded iOS and Android mobile app for tour and attraction operators, featuring live chat (announcements, internal chat, optional group chat), location sharing similar to Uber, interactive itineraries, vehicle and guide tracking, and a tour catalog for repeat bookings. Available to Enterprise tier customers (10,000+ monthly passengers).

Quantifiable outcome

• Fewer operational issues and increased positive reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• VentratacoreTechnology or IntegrationBooking system integration partner. TourOptima connects with Ventrata booking system to enable fully automated communication workflows from booking confirmation through tour completion and review collection.
• FareHarborcoreTechnology or IntegrationBooking system integration partner. TourOptima integrates with FareHarbor to automate guest communications triggered by booking events.
• BokuncoreTechnology or IntegrationBooking system integration partner. TourOptima supports Bokun integration for tour operators using this booking platform.
• RezdycoreTechnology or IntegrationBooking system integration partner. TourOptima provides connectivity with Rezdy booking system for automated communication flows.
• OTAs and Travel AgenciescoreTechnology or IntegrationFull compatibility with OTAs and travel agencies, maintaining strong relationships with resellers while ensuring message delivery. Customized message flows for each agency partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bokun: Bokun is a booking and distribution platform for tours, attractions, and experiences from a major OTA group. Both Bokun and TourOptima serve the same operator customer base with overlapping booking-system and channel-management capabilities, and Bokun's marketplace relationship makes it a directly comparable peer.
• Zaui: Zaui is a tour operator management software with booking, distribution, and customer communication modules. It targets the same tour and attraction operator market as TourOptima, with overlapping booking and guest-experience capabilities.
• Peek Pro: Peek Pro is an end-to-end software suite for tour and activity operators including booking, payments, marketing, and guest communication. It competes with TourOptima across the same operator customer segments and shares overlap on branded booking, marketing, and guest-experience features.
• Regiondo: Regiondo is a ticketing and reservation system for tours, attractions, and leisure providers, primarily in Europe. It competes with TourOptima for the same operator segment, with overlapping booking, distribution, and guest communication capabilities.
• Checkfront: Checkfront is a booking management platform for tours, activities, and rentals with built-in communication and channel management. It serves a comparable operator customer base and overlaps with TourOptima on booking workflow and guest messaging functionality.
• Ventrata: Ventrata is a booking and ticketing platform for tours, attractions, and experiences with direct API integrations. TourOptima explicitly integrates with Ventrata, and both serve the same operator segment, making them a directly comparable booking-and-communications peer.
• FareHarbor: FareHarbor is a leading booking management platform for tours, activities, and attractions. Both companies target the same operator customer base and FareHarbor's marketplace and CRM-adjacent features make it one of the closest direct comparables in functionality and customer profile.
• Rezdy: Rezdy is a booking and operations software platform for tour and activity operators worldwide. It overlaps with TourOptima on booking-system integration, customer communication, and operator workflow automation, and serves the same mid-market to enterprise tour operator segment.
• WeTravel: WeTravel is an all-in-one booking, payment, and trip management platform focused on multi-day tour operators and travel businesses. It overlaps with TourOptima on the multi-day tour operator segment and offers complementary booking and customer management features.

Broad incumbents

• Twilio: Twilio is a leading communications platform-as-a-service providing SMS, email, and messaging APIs at scale. While not vertical-specific, Twilio's messaging infrastructure is a broad incumbent that competes with TourOptima's underlying email/SMS/WhatsApp delivery capabilities, especially if combined with workflow tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/touroptimainfo
• LinkedInlinkedin.com/company/touroptima

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TourOptima