Wayfindr

Name

Wayfindr

Legal name

C&B Investment Partners Limited

Website

https://wayfindr.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fourth-Party Logistics (4PL) Services

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Tower-by-Mode Managed Transportation (Air/Ocean/Rail/Truck Control Towers) (TLAIABAC)

akta.pro secondary industries

Supply Chain Orchestration & Network Design (Multi-Carrier, Multi-Node) (TLAIABAB), Cross-Border & Trade Compliance Management (Customs, Duty, Documentation) (TLAIABAD), Final-Mile / White-Glove Delivery & Installation (Asset-Based) (TLAIAMAE), Managed Transportation Services (MTS) / Outsourced TMS Operations (TLAIAEAB)

Keywords

• Fourth-party logistics
• International freight forwarding
• E-commerce fulfillment
• Warehousing and distribution
• Supply chain management

Headquarters

HQ city

Sheung Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. 4PL Managed Logistics Services: Full-service 4PL model managing freight forwarding, customs clearance, warehousing, fulfillment, last-mile delivery, and returns under one team and platform. Revenue generated through negotiated rates based on volumes, weights, service levels, and market conditions including carrier increases, peak charges, fuel surcharges, and currency adjustments.
2. Freight Forwarding: Air, ocean, sea-air, and road freight services from Asian manufacturing hubs (China, Vietnam, Southeast Asia) to destination markets. DDP (Delivered Duty Paid) invoicing available through Asia or US entity.
3. Warehousing & Fulfillment: Pick, pack, ship operations across 300+ warehouses in 5 global regions. Includes branded packaging, kitting, assembly, subscription fulfillment, and managed returns. Standard minimum 500 orders per month.
4. Referral Program Revenue: Partners can earn referral commissions: Standard referral earns 5% of first 12 months of commercials; Premium referral earns USD $500 + 3% of first 12 months of commercials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Wayfindr is a tech-enabled fourth-party logistics (4PL) partner that manages the full international logistics operation for B2B and D2C brands, from freight forwarding and customs clearance through warehousing, fulfillment, last-mile delivery, and returns. Operations are orchestrated through Bundle, Wayfindr's proprietary control tower platform that integrates 300+ carriers across 110+ countries and provides real-time visibility, AI-powered exception alerts, and consolidated invoicing.

Product overview

Wayfindr is a tech-enabled 4PL (fourth-party logistics) company offering a portfolio of productised tiers — Wayfindr Go (full-service), Wayfindr Lift (B2B freight), Wayfindr Flex (modular services), Wayfindr+ (value-added partner services), and Wayfindr Explore (market advisory) — all orchestrated through its proprietary Bundle platform. Bundle serves as the unified control tower, integrating real-time shipment tracking, inventory management, order management, and carrier analytics across 300+ logistics locations in 110+ countries. Wayfindr's service stack covers freight forwarding (air, ocean, sea-air, road), warehousing and fulfillment (with branded packaging, kitting, subscription, and returns management), and last-mile delivery. The company operates across 5 regions: Americas, UK, EU, MEA, and APAC.

Differentiator

Problem solved

Functional benefit

Products and services

• Bundle Proprietary 4PL control tower platform that gives Wayfindr customers real-time visibility and management of shipments, inventory, orders, freight, customs status, and carrier performance across 300+ carriers and 110+ countries.
• Wayfindr Go Full-service 4PL tier that outsources the entire logistics operation to Wayfindr, covering freight forwarding, warehousing, fulfillment, and last-mile delivery under one team, one platform, and one point of accountability.
• Wayfindr Lift B2B logistics tier that manages commercial freight at scale, covering ocean, air, customs, warehousing, and distribution for pallets, containers, and project cargo.
• Wayfindr Flex Modular logistics tier that lets brands select specific services from the Wayfindr network, including freight, warehousing, fulfillment, or returns, without handing over full control or replacing their existing provider.
• Wayfindr+ Value-added services tier that gives brands access to complementary services from vetted partners, including localization, Duty & Tax solutions, and other logistics-adjacent offerings.
• Wayfindr Explore Strategic advisory service that helps brands explore new international markets, design logistics programs for expansion, and make decisions aligned with their brand promise.
• Warehousing & Fulfillment E-commerce warehousing and fulfillment across 5 global regions and 300+ warehouses, including branded packaging, kitting, same-day dispatch, subscription fulfillment, and managed returns (Grade A restocked, Grade B disposed).
• Freight Forwarding Freight forwarding service for e-commerce and B2B brands sourcing from Asia, covering ocean, air, sea-air, and road freight, with origin coordination, customs clearance, and DDP (Delivered Duty Paid) invoicing.

Quantifiable outcome

• 14 days from first call to fully live for warehousing-only switches
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 300+ Logistics ProviderscoreOthersNetwork of 300+ logistics providers including carriers, warehouses, customs brokers, and last-mile specialists integrated into Wayfindr's 4PL model. Providers held to KPIs for on-time delivery, COD collection rates, damage rates. Underperformers replaced.
• Carriers (Air, Ocean, Road)coreOthersMulti-modal carrier network covering ocean freight, air freight, sea-air combinations, and road freight across trade lanes. Negotiated rates through volume pooling unavailable to individual brands.
• Marketplace PartnerscoreChannel Partner/ Reseller/ DistributorAmazon (de, fr, es, it, sa, ae), Zalando, Bol.com, Cdiscount, Allegro, Noon marketplace preparation and fulfillment integration services.
• Free Zone OperatorscoreOthersJAFZA, Dubai South, Dubai CommerCity in UAE; duty-deferred storage, entity ownership, re-export capabilities. Rotterdam port and Amsterdam Schiphol for EU operations.
• Relay Point NetworksminorOthersRelay point networks in France (*points relais*) enabling collection at local shops, tabacs, and petrol stations for French consumers.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShipMonk: ShipMonk is a multichannel fulfillment and 3PL provider offering warehousing, pick-and-pack, returns, and inventory management software to growing e-commerce brands. Comparable to Wayfindr in serving mid-market D2C brands with technology-led fulfillment, though ShipMonk is predominantly US-centric while Wayfindr is globally distributed.
• ShipBob: ShipBob is a tech-enabled global fulfillment and logistics platform serving D2C and e-commerce brands with warehousing, pick-pack-ship, and distributed inventory across multiple regions. Like Wayfindr, ShipBob targets the same mid-market D2C segment seeking outsourced fulfillment with technology-driven visibility, though ShipBob is more fulfillment-led while Wayfindr is freight-and-control-tower-led.
• Flexport: Flexport is a tech-enabled global freight forwarder and logistics platform that arranges ocean, air, and trucking shipments while offering warehousing and fulfillment services to brands. Both companies target D2C and B2B brands seeking a modern, technology-first alternative to traditional 3PLs, and compete directly for cross-border logistics mandates.
• Radial: Radial (formerly eBay Enterprise) is a technology-led e-commerce fulfillment and 4PL provider offering warehousing, fulfillment, omnichannel integration, and customer care for enterprise brands. Radial competes directly with Wayfindr for global D2C and omnichannel brand logistics programs at the enterprise end of the market.

Broad incumbents

• DSV: DSV is a large European-headquartered global transport and logistics company offering air, sea, road, and contract logistics solutions. Comparable to Wayfindr as a multi-modal logistics partner for brands shipping internationally, though DSV serves a much broader customer base beyond D2C/4PL e-commerce.
• XPO Logistics: XPO Logistics is a major asset-based 3PL operating freight transportation and last-mile delivery services, with a strong presence in Europe and North America. Comparable as a large-scale logistics services provider serving enterprise and B2B customers across multiple modes, though with very different asset intensity and customer mix from Wayfindr.
• DHL Supply Chain: DHL Supply Chain is the contract logistics arm of Deutsche Post DHL Group, offering warehousing, fulfillment, transport management, and integrated value-added services globally. It competes with Wayfindr for enterprise omnichannel and e-commerce contract logistics mandates, with substantially greater infrastructure footprint and brand recognition.
• Kuehne+Nagel: Kuehne+Nagel is a global logistics incumbent with leading air and ocean freight forwarding, contract logistics, and integrated supply chain solutions. It is comparable as a full-stack 4PL/contract logistics competitor pursuing similar enterprise cross-border and e-commerce mandates, but at materially greater scale than Wayfindr.
• C.H. Robinson: C.H. Robinson is one of the largest global 3PLs and freight forwarders offering managed transportation, warehousing, and supply chain solutions across multiple modes and geographies. It is a broad incumbent that competes with Wayfindr for multi-modal managed logistics mandates, though it operates a much larger asset-heavy and asset-light network.
• Maersk Logistics & Services: Maersk Logistics & Services is the integrated logistics arm of A.P. Møller-Maersk, offering end-to-end supply chain management, ocean and air freight, contract logistics, and customs. It is directly comparable as a global integrated logistics operator competing with Wayfindr for end-to-end cross-border and e-commerce mandates, with the advantage of being owned by the world's largest container shipping line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1FhovDnvBM/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/wayfindr-logistics
• Instagraminstagram.com/wayfindr.io

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayfindr