The Absorption Company
The Absorption Company (Niz Wellness Inc.) is a private DTC nutritional supplements brand, founded in 2024 by Ian Somerhalder and Nikki Reed, that sells capsules and powder drink mixes engineered with proprietary delivery technologies (Capsoil® nanoemulsions, liposomes, Chelamax®) to deliver up to 149x higher bioavailability versus standard supplements, targeting health-conscious consumers globally.
- Company typePrivate
- Founded2024
- HeadquartersWest New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Absorption Company does
The Absorption Company (legally Niz Wellness Inc.) is a private, direct-to-consumer nutritional supplements brand founded in 2024 by actors Ian Somerhalder and Nikki Reed. The company sells a portfolio of next-generation dietary supplements — five single-ingredient capsules (WLP-1, Berberine, Magnesium Glycinate, Vitamin D3+K2, Curcumin) and four powder drink mixes (Restore, Calm, Sleep, Energy) — alongside 14+ curated stack bundles priced from $80-$165. The product line is engineered for enhanced bioavailability through a proprietary delivery technology stack including Capsoil® nanoemulsions, liposomes, Chelamax®, Nusomes®, UltraSol®, and FenuMat®, with published human clinical studies claiming up to 149x better absorption for curcumin and 10x better absorption for CoQ10 versus standard formulations.
The business operates a hybrid DTC model: a primary e-commerce storefront at absorbmore.com with subscription plans offering 25-35% discounts and free shipping above $50, complemented by an initial exclusive retail partnership with Happier Grocery (announced 2026-01-20) and international shipping to 30+ countries via Passport Global. Marketing is driven by celebrity co-founder visibility, an unpaid network of 780 clinicians on FrontrowMD, and a 30,000+ review / 4.97-star social proof base. Products are manufactured in GMP- and NSF-certified facilities and are third-party tested. The company has a single disclosed funding event — $581,400 from XLIV Capital on 2024-08-08 — and reports a headcount of 1-10, consistent with a lean early-stage commercial operation ahead of broader scale.
Customer segments are deliberately horizontal: health-conscious consumers who already take supplements (the company cites that 77% of Americans take supplements daily but over 90% remain deficient due to poor absorption), performance/longevity-focused buyers, and stress/sleep-focused consumers. Pricing ranges from $21 (Magnesium Glycinate subscription) to $166 (GLP-1 Daily Essentials Stack one-time), with bundle discounts of 25-33% driving an AOV uplift versus single-SKU purchases. Recent commercial signals — January 2026 product line expansion, retail channel signing, and global shipping availability — indicate active launch-stage scaling rather than steady-state operations.
The Absorption Company firmographics
Firmographics- Name
- The Absorption Company
- Legal name
- Niz Wellness Inc.
- Website
- https://absorbmore.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Absorption Company (Niz Wellness Inc.) is a private DTC nutritional supplements brand, founded in 2024 by Ian Somerhalder and Nikki Reed, that sells capsules and powder drink mixes engineered with proprietary delivery technologies (Capsoil® nanoemulsions, liposomes, Chelamax®) to deliver up to 149x higher bioavailability versus standard supplements, targeting health-conscious consumers globally.
- Ownership category
- akta.pro rank
The Absorption Company industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Delivery Systems & Encapsulation (Microencapsulation, Liposomes, Emulsions, Beadlets, Spray-Dried) (AFAJAKAL), Weight Management & Metabolic Supplements (CRADAGAG), Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation) (AFAJACAL)
Keywords
Where The Absorption Company is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Absorption Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: One-time and subscription purchases of dietary supplements through e-commerce website and retail partners. Products include capsules, powders, and curated stacks targeting various health outcomes.
- Subscription/Recurring Revenue: Subscription model offering 25-35% discount with automatic billing. Subscribers receive free shipping, free gifts valued at $55-$70, and ability to update, pause, or cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual supplement products - one-time purchase |
| Subscription | Monthly | Subscription with 25-35% savings |
| Unit Pricing | Pay-as-you-go | Pre-formulated supplement stacks |
| One time/ perpetual license | Pay-as-you-go | Initial product launch pricing (January 2026) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Absorption Company product offering
Product offeringCore offering
The Absorption Company develops, markets, and sells nutritional dietary supplements formulated with proprietary delivery technologies (Capsoil® nanoemulsions, liposomes, Chelamax®, Nusomes®, UltraSol®, FenuMat®, and Curcuwin® Ultra+) to achieve substantially higher bioavailability than standard supplement formulations. Its catalog includes capsule supplements (WLP-1, Berberine, Magnesium Glycinate, Vitamin D3+K2, Curcumin), powder drink mixes (Restore, Calm, Sleep, Energy), and pre-curated stacks targeted at outcomes such as weight management, sleep, longevity, immunity, and hormone balance.
Product overview
The Absorption Company is a direct-to-consumer supplement brand selling a portfolio of next-generation nutritional supplements engineered for maximum absorption using advanced delivery technologies (including Capsoil® nanoemulsions, liposomes, and proprietary delivery systems). The product lineup consists of single-ingredient supplements in capsule form (WLP-1, Berberine, Magnesium Glycinate, Vitamin D3+K2, Curcumin) and powder drink mixes in stick-pack format (Restore, Calm, Sleep, Energy). These individual products are also bundled into purpose-specific stacks: The Essentials Stack (all four powder products), Detox & Destress Stack (Restore + Calm), Advanced Sleep & Recovery Stack (Sleep + Restore), Calm + Magnesium Stack, Restore + Magnesium Stack, Sleep + Magnesium Stack, Rest + Recovery Stack (Sleep + Curcumin), Immunity + Inflammation Stack (Restore + Curcumin + Vitamin D3+K2), Longevity Stack (Berberine + CoQ10 + Restore), Hormone + Metabolism Stack, GLP-1 Daily Essentials Stack, Ultimate Weight Management Stack (WLP-1 + Berberine), and Daily Basics Stack. The company claims up to 149x better absorption compared to standard supplement formulations, with products priced from $28 to $166 per unit or via subscription plans.
Differentiator
Problem solved
Functional benefit
Products and services
- WLP-1: Oral GLP-1 Support
- Berberine
- Magnesium Glycinate
- Vitamin D3+K2
- Curcumin
- Restore
- Calm
- Sleep
- Energy
- Ultimate Weight Management Stack
- GLP-1 Daily Essentials Stack
- Hormone + Metabolism Stack
- The Essentials Stack
- Detox & Destress Stack
- Advanced Sleep & Recovery Stack
- Immunity + Inflammation Stack
- Longevity Stack
- Rest + Recovery Stack
- Calm + Magnesium Stack
- Restore + Magnesium Stack
- Sleep + Magnesium Stack
- Daily Basics Stack
Quantifiable outcome
- Up to 149x better curcumin absorption compared to standard formulations (proven in published human clinical studies)
- +6 more outcomes
Companies that use The Absorption Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Absorption Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
The Absorption Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Happier GrocerycoreHappier Grocery served as the exclusive initial retail partner for The Absorption Company's January 2026 product launch. The launch line of five daily supplements (Magnesium Glycinate, Berberine, Vitamin D3+K2, CoQ10, Curcumin) were available exclusively at Happier Grocery and online before expanding to additional retailers.
- FrontrowMD Clinician Networkcore780 clinicians share The Absorption Company on FrontrowMD without compensation, providing clinical endorsements and professional credibility. Expert advisors include Dr. Matt Hand (Chief of Pediatric Nephrology at Dartmouth Children's Hospital), Lily Kunin (Holistic Health Coach and Founder of Clean Market), and Dr. Will Cole (IFMCP, DNM, DC).
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Absorption Company competitors and assessment
Company assessmentDirect peers
- Care/of: Personalized DTC vitamin/supplement brand with subscription model and clinically informed positioning. Highly comparable in customer segment (wellness-optimizing millennials/Gen-X), packaging format (daily packs), and DTC-first GTM.
- Designs for Health: Science-based supplement company with deep practitioner-channel distribution and clinical endorsement model. Closely comparable practitioner-credibility channel (relevant given TAC's 780 FrontrowMD clinicians).
- Seed Health: Science-forward DTC synbiotic/supplement brand that emphasizes clinical evidence and proprietary delivery technology (ViaCap®). Closely comparable 'science + proprietary delivery' differentiation and DTC premium positioning.
- Vital Proteins: Collagen and supplement brand that built its positioning around bioavailability and absorption. Comparable functional-benefit narrative ('better absorbed = better results'), similar premium pricing, and broad DTC plus retail distribution.
- HUM Nutrition: DTC beauty-and-wellness supplement brand with curated regimens and subscription model. Comparable target consumer (women seeking visible/wellness outcomes) and use cases (skin, hair, hormones, sleep).
- Athletic Greens (AG1): Premium daily greens/foundational supplement sold via DTC subscription. Closely comparable business model and target consumer (health-conscious, performance/optimization seekers), and the most direct premium-DTC rival The Absorption Company competes with.
- Ritual: DTC multivitamin and supplement brand with a science-forward, ingredient-transparency positioning and similar premium price points. Comparable target demographic (educated, wellness-focused women and health optimizers) and DTC subscription model.
- Moon Juice: Premium adaptogen and 'beauty from within' supplement brand with powder SKUs and stacks. Comparable product format mix (capsules + powder sticks), celebrity-adjacent founder brand, and overlapping use cases (sleep, mood, hormones).
- Persona Nutrition: Personalized DTC vitamin/supplement brand built on clinician-informed recommendations. Comparable personalization narrative, subscription cadence, and 'clinician-validated' positioning.
Broad incumbents
- OLLY: Mass-market CPG supplement brand (Unilever-owned) with broad retail distribution and approachable positioning. Not a direct premium-DTC competitor, but operates in the same consumer supplement category with overlapping functional use cases (sleep, mood, energy).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Absorption Company social profiles
Digital presenceThe Absorption Company compliance and trust
Trust signalCompliance2 records
The Absorption Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Absorption Company leadership team
Management profileNumber of profiles
Profiles2 records
The Absorption Company funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Absorption Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Absorption Company
What does The Absorption Company do?
The Absorption Company develops, markets, and sells nutritional dietary supplements formulated with proprietary delivery technologies (Capsoil® nanoemulsions, liposomes, Chelamax®, Nusomes®, UltraSol®, FenuMat®, and Curcuwin® Ultra+) to achieve substantially higher bioavailability than standard supplement formulations. Its catalog includes capsule supplements (WLP-1, Berberine, Magnesium Glycinate, Vitamin D3+K2, Curcumin), powder drink mixes (Restore, Calm, Sleep, Energy), and pre-curated stacks targeted at outcomes such as weight management, sleep, longevity, immunity, and hormone balance.
Is The Absorption Company a public or private company?
The Absorption Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Absorption Company founded?
The Absorption Company was founded in 2024. It employs 1 to 10 people.
Where is The Absorption Company based?
The Absorption Company is headquartered in West New York, United States, in the North America region.
How does The Absorption Company make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Revenue.
Who are The Absorption Company's main competitors?
Direct peers on record are Care/of, Designs for Health, Seed Health, Vital Proteins, HUM Nutrition, Athletic Greens (AG1), Ritual, Moon Juice and Persona Nutrition. OLLY is listed as a broad incumbent.
Does The Absorption Company have an API?
No public API is recorded for The Absorption Company.
What industry is The Absorption Company in?
The Absorption Company's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of AFAJAKAL, Delivery Systems & Encapsulation (Microencapsulation, Liposomes, Emulsions, Beadlets, Spray-Dried). Its NAICS code is 456191 and its SIC code is 2090.