Vermont Lake Monsters

What Vermont Lake Monsters does

Vermont Lake Monsters is a privately-held collegiate summer baseball franchise competing in the Futures Collegiate Baseball League (FCBL), playing home games at Delta Dental Diamond at Centennial Field in Burlington, Vermont. The franchise traces its roots to the 1990s and earlier iterations as the Vermont Reds and Vermont Expos; the current Lake Monsters brand was established in 2019 and the team joined the FCBL in 2021, winning the league championship that inaugural season and regular-season titles in both 2021 and 2022. The team operates a 36-home-date summer schedule (late May through early August) featuring top collegiate players, with attendance averaging roughly 2,700 fans per game and approaching 3 million cumulative attendees across its history.

The organization generates revenue across four primary streams: ticketing (individual game tickets via TicketReturn, season tickets, mini-plans, and group outings), corporate sponsorships (stadium naming rights, game sponsorships, and themed-night activations with partners including Delta Dental, Nucar Vermont, Runamok Maple, and McKenzie Country Classics), merchandise sales through the official online store (caps at $32.99, tees at $28.99, replica jerseys at $90.00), and concessions and partnership revenue-sharing arrangements such as the Two Brothers Tavern "Official Outpost" program that ties back to charitable giving for UVM Children's Hospital. Distribution is multi-channel — online, phone, in-person box office, and a streaming broadcast partnership via FCBLnetwork.com — supported by an active presence on Facebook, Instagram, and X.

The business is a lean operation with 1-10 employees and front-office leadership including Senior Vice President C.J. Knudsen. The team has no proprietary technology platform and no AI/ML capabilities; its competitive positioning is built on a 32-year franchise legacy, its exclusive status as Vermont's only FCBL team, the historic Centennial Field venue, and a community-rooted partnership ecosystem (host families, youth clinics, Kinney Drugs scholarship, library program).

Name

Vermont Lake Monsters

Legal name

Vermont Lake Monsters

Website

https://vermontlakemonsters.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Collegiate summer baseball
• Minor league baseball
• Sports entertainment
• Game ticketing
• Team merchandise

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from individual game tickets, season tickets, mini plans, and group outings sold through TicketReturn online platform, phone sales, and at the Centennial Field Box Office.
2. Sponsorships: Corporate sponsorship revenue from companies including Delta Dental (naming rights for stadium), Nucar Vermont, Runamok Maple, McKenzie Country Classics, and others who sponsor specific games, promotions, and events.
3. Merchandise Sales: Online and stadium merchandise sales including Official Home Game Caps ($32.99), Primary Logo Tees ($28.99), and Replica Jerseys ($90.00) through the official team store (lakemonsters.milbstore.com).
4. Concessions and Partnerships: Food and beverage concessions at games, plus revenue-sharing arrangements with partner establishments like Two Brothers Tavern, which sells Lake Monsters-themed menu items with proceeds benefiting UVM Children's Hospital.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Vermont Lake Monsters operates a collegiate summer baseball franchise competing in the Futures Collegiate Baseball League (FCBL), playing home games at Delta Dental Diamond at Centennial Field in Burlington, Vermont. The organization sells individual game tickets, season ticket packages, mini-plans, and group outings, and operates an online merchandise store selling branded caps, t-shirts, and replica jerseys. Revenue is also generated through corporate sponsorships, concessions, and themed promotional game nights.

Product overview

Vermont Lake Monsters is a minor league baseball team in the Futures League. Their primary product is live baseball entertainment at Delta Dental Diamond at Centennial Field in Burlington, Vermont. The organization offers game tickets (individual, season, and mini-plans), an online merchandise store, themed promotional game nights, live game streaming and broadcasts, community outreach programs including youth clinics and scholarships, and group event rentals. This is not a technology product.

Differentiator

Problem solved

Functional benefit

Brands

• Maple Kings: An alternate identity/theme night for the Vermont Lake Monsters celebrating Vermont's iconic maple flavor.
• Vermont Expos

Products and services

• Live Baseball Games at Delta Dental Diamond at Centennial Field Live collegiate summer baseball games played during the Futures League season at Centennial Field in Burlington, Vermont, featuring top college players including those projected for the MLB draft. The team typically plays 36 home games per season between late May and early August.
• Tickets and Game Admissions Individual game tickets, season ticket packages, mini plans, group outing packages, and field-level box suite rentals for baseball games at Centennial Field. Available through TicketReturn.com online platform, phone sales, and the on-site box office.
• Team Merchandise Store Online store selling official Vermont Lake Monsters merchandise including Official Home Game Caps ($32.99), Primary Logo Tees ($28.99), and Replica Jerseys ($90.00), with shipping available globally.
• Group Outings and Private Events Private event rentals and group packages for corporate outings, birthday parties, and special occasions at Centennial Field. Includes field-level box suite rentals.
• Themed Promotional Game Nights Special themed game nights including Jeep Night, Hot Dog Hysteria Night, Maple Kings Night, Vermont Expos Night, First Responders Night, Star Wars Night, and Breast Cancer Awareness Night, featuring sponsored giveaways, themed food items, and post-game fireworks shows.

Quantifiable outcome

• 200+ regular-season wins in FCBL play since 2021 (.631 winning percentage)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Delta DentalcoreGTM or Marketing Partner · 1 January 2024Major naming rights sponsor for the team's home stadium, now known as Delta Dental Diamond at Centennial Field. Delta Dental is a major regional dental insurance provider serving Vermont and the Northeast.
• Two Brothers TaverncoreStrategic or Co-development Partner · 1 June 2023First Official Outpost of the Vermont Lake Monsters, located in Middlebury (Addison County). The partnership includes Lake Monsters-themed menu items with $1 from each hot dog sold donated to UVM Children's Hospital, plus eight planned watch parties throughout the season.
• Fiddlehead Brewing CompanyminorStrategic or Co-development Partner · 1 June 2023Shelburne-based brewery partnering with Two Brothers Tavern and Lake Monsters in a season-long promotion where $1 from each Fiddlehead Mastermind Double IPA pint sold is donated to UVM Children's Hospital.
• Community BankminorGTM or Marketing Partner · 8 March 2023Presenting sponsor of the 2023 FCBL All-Star Game and Home Run Derby at Centennial Field.
• Nucar VermontminorGTM or Marketing PartnerAutomotive dealership group sponsoring promotions including Jeep Night at the ballpark with giveaways for fans.
• Runamok MapleminorGTM or Marketing PartnerVermont maple syrup producer sponsoring Maple Kings Night with themed giveaways and maple-themed food items throughout the ballpark.
• McKenzie Country ClassicsminorGTM or Marketing PartnerSponsor of the popular Hot Dog Hysteria promotion featuring 25-cent hot dogs throughout the ballpark.
• Vermont Air National GuardminorGTM or Marketing PartnerSponsor of post-game fireworks shows at select Saturday home games throughout the season.
• New England Federal Credit UnionminorGTM or Marketing PartnerSponsor of Kids Eat Free Wednesday promotions, providing vouchers for free hot dogs, chips, and soft drinks for children 12 and under.
• Futures League Network (FCBLnetwork.com)coreChannel Partner/ Reseller/ DistributorStreaming broadcast partner providing live video coverage of all Lake Monsters games, expanding reach beyond the local market to fans across the country.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyannis Harbor Hawks: Cape Cod League franchise with similar collegiate summer baseball positioning, family-ticketed theme nights, and Cape Cod/New England regional profile to the Lake Monsters.
• Chatham Anglers: Cape Cod League franchise operating a collegiate summer baseball team with comparable ticketing, sponsorship, and broadcast model. Long-tenured league member similar in franchise history to the Lake Monsters.
• Norwich Sea Unicorns: Direct FCBL/Futures League opponent of the Vermont Lake Monsters (featured on the 2026 home schedule). Operates as a collegiate summer baseball team in the same league with comparable ticket, sponsorship, and broadcast model.
• Brockton Rox: Direct Futures League peer operating a collegiate summer baseball franchise in Massachusetts. Comparable to the Lake Monsters in league structure, family-oriented theme nights, and multi-stream revenue model.
• New Britain Bees: Direct FCBL/Futures League opponent (referenced in Vermont's 2025 single-game attendance record). Connecticut-based collegiate summer baseball team with similar regional New England positioning and comparable scale.
• Falmouth Commodores: Cape Cod League (premier collegiate summer baseball league) franchise operating a comparable small-town, family-entertainment model. Comparable to the Lake Monsters in seasonal operation, attendance scale, and youth community engagement.
• Worcester Bravehearts: Direct Futures League peer and one of the league's flagship franchises. Operates as a collegiate summer baseball team in New England with comparable sponsorship, ticketing, and broadcasting model to the Lake Monsters.
• Sanford Mainers: New England Collegiate Baseball League (NECBL) franchise operating a collegiate summer baseball team in southern Maine. Comparable to the Lake Monsters in small-market New England positioning and youth community programs.
• Pittsfield Suns: Direct Futures League peer in western Massachusetts. Operates a collegiate summer baseball team in a similar small-market New England setting with the same league-wide ticketing and broadcast infrastructure.
• Westfield Starfires: Direct FCBL/Futures League opponent (referenced in Vermont's June 6, 2026 walkoff win). New England-based collegiate summer baseball franchise with similar operational footprint and market profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VTLakeMonsters
• Facebookfacebook.com/VTLakeMonsters
• Instagraminstagram.com/vermontlakemonsters
• LinkedInlinkedin.com/company/vermont-lake-monsters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Lake Monsters