What New Britain Bees does

The New Britain Bees is a private, for-profit collegiate summer baseball franchise founded in 2015 and based in New Britain, Connecticut. The team competes in the Futures Collegiate Baseball League (FCBL) of New England, playing home games at New Britain Stadium (230 John Karbonic Way) against league opponents including the Westfield Starfires, Vermont Lake Monsters, and Worcester Bravehearts. The franchise is operated by NB Bees under the media entity Liam Toll Media, with Matt Gedman serving as manager.

The team's core offering is live baseball entertainment, monetized through a tiered ticketing structure (individual game tickets, group tickets, a 10-game flex pack, and an annual season pass), in-stadium concessions, premium suite rentals for corporate and private events, and a Shopify-powered online merchandise store. Operational infrastructure is built on standard third-party platforms: glitnirticketing.com for ticket sales, Shopify for merchandise, SportNGIN for player registration, and Prestosports/FCBL Network for league statistics and streaming. Player development is positioned as a core differentiator, with the franchise citing 14 alumni drafted by MLB organizations.

The go-to-market is event-driven and community-focused, targeting families and individual fans as the primary segment, with secondary segments in corporate group entertainment and the local youth baseball community. Promotional programming — themed nights, fireworks, $1 Hot Dog Night, Thirsty Thursday, Bark in the Park — drives per-game attendance. Distribution is regional across New England and digital via FCBL Network streaming and an active X/Twitter presence, including earned-media visibility through an ESPN SportsCenter Top 10 feature on a 2026-season play.

Name

New Britain Bees

Legal name

NB Bees

Website

https://nbbees.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

The New Britain Bees is a private collegiate summer baseball franchise in the FCBL of New England, founded in 2015 and based at New Britain Stadium. It sells tickets, merchandise, concessions, and suites to families, corporate groups, and youth baseball fans in Connecticut.

Ownership category

akta.pro rank

Headquarters

HQ city

New Britain

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual game tickets, group tickets, 10-game flex packs, and season passes sold through online ticketing platform and box office
2. Merchandise Sales: Online merchandise store selling team merchandise through Shopify e-commerce platform
3. Suite Pre-Orders: Premium seating packages for corporate groups and private events at New Britain Stadium
4. Food & Beverage: Concession sales at games including promotional food deals like $1 Hot Dog Night and Thirsty Thursday drink specials

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The New Britain Bees operate a collegiate summer baseball team that competes in the Futures Collegiate Baseball League of New England. The club sells tickets for home games at New Britain Stadium across multiple tiers (individual game tickets, group tickets, 10-game flex packs, and season passes), operates an online merchandise store, and offers suite rentals and themed promotional game nights.

Product overview

The New Britain Bees are a collegiate summer baseball team competing in the Futures Collegiate Baseball League of New England. The organization's primary offerings center on live entertainment through home games at New Britain Stadium (230 John Karbonic Way, New Britain, CT 06051), supported by ticket sales across multiple tiers (individual game tickets, group tickets, 10-game flex packs, and season passes), an online merchandise shop powered by Shopify, player registration for prospective athletes, and premium suite rentals. The team plays against FCBL opponents including the Westfield Starfires, Lowell Spinners, Vermont Lake Monsters, Nashua Silver Knights, Norwich Sea Unicorns, and Worcester Bravehearts.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Game Tickets Single-game admission tickets for New Britain Bees home games at New Britain Stadium, sold online to individual consumers.
• Group Tickets Discounted ticket packages for group bookings of New Britain Bees home games, used for parties, corporate outings, and private celebrations.
• 10 Game Flex Pack A bundle of 10 flex tickets allowing fans to attend 10 selected home games of their choice during the season.
• Season Pass Full-season ticket subscription granting admission to all New Britain Bees regular-season home games at New Britain Stadium.
• Online Merchandise Shop E-commerce store selling New Britain Bees branded merchandise including apparel and collectibles, powered by Shopify.
• Player Registration Online registration system for prospective college-age players to try out and join the New Britain Bees collegiate baseball team in the FCBL.
• Suite Pre-Order Pre-order form for suite rentals at New Britain Stadium, offering premium viewing experiences and hospitality for corporate events and private groups.

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Futures Collegiate Baseball League (FCBL)coreOthersThe New Britain Bees are a member franchise of the Futures Collegiate Baseball League of New England, a summer collegiate baseball league. The league provides the competitive framework, scheduling, and official statistics platforms (Prestosports) for all member teams.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Pittsfield Suns: Western Massachusetts collegiate summer baseball team with a comparable family-entertainment, themed-promotion, and group-ticket revenue approach in the broader New England market.
• Brockton Rox: New England-based collegiate summer baseball team competing in an adjacent summer league, with a closely comparable ticketing, group-sales, and event-driven community model.

Direct peers

• Westfield Starfires: FCBL member team that plays the same collegiate summer schedule in the New England footprint, sharing league governance, broadcast platform, and a comparable ticket/merch/groups revenue model.
• Vermont Lake Monsters: FCBL member team in Vermont with a comparable regional collegiate summer baseball operation, sharing scheduling, broadcast, and league-wide promotional infrastructure.
• Lowell Spinners: FCBL member team in the Lowell, MA market, operating a parallel collegiate summer baseball business with the same league-controlled structure.
• Worcester Bravehearts: FCBL franchise operating in central Massachusetts with a similar community-events-driven collegiate summer baseball business model and overlapping New England fan base.
• Norwich Sea Unicorns: FCBL franchise in eastern Connecticut serving a similar Connecticut-based fan base with a directly overlapping collegiate summer product.
• Nashua Silver Knights: FCBL member team competing in southern New Hampshire, sharing the same collegiate summer structure, ticketing tiers, and promotional-night playbook.

Emerging players

• Falmouth Commodores: Cape Cod League member team running a comparable collegiate summer baseball operation, with similar community-ticketing economics and a strong MLB-draft alumni track record.
• Cotuit Kettleers: Cape Cod League collegiate summer baseball team that operates a similar player-development-and-ticket-revenue model at a higher-prestige tier, providing a useful comparable for the Bees' development-to-pro pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newbritainbees
• Facebookfacebook.com/newbritainbees
• LinkedInlinkedin.com/company/new-britain-bees-professional-baseball-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Britain Bees