Winward Racing
- Company typePrivate
- Founded2016
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Winward Racing firmographics
Firmographics- Name
- Winward Racing
- Website
- https://winwardracingusa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Winward Racing industry classification
Industry- Product category
- Professional Motorsports Racing Team
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
- akta.pro secondary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
Keywords
Where Winward Racing is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Winward Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Racing Competition Prize Money and Sponsorships: Revenue generated through competing in professional motorsport series (IMSA WeatherTech SportsCar Championship, Michelin Pilot Challenge) and associated sponsorship deals with corporate partners.
- Merchandise Sales: Online merchandise sales through Visual Horsepower including team apparel, hats, accessories, and collectible model cars commemorating race wins.
- Automotive Aftermarket Services: Winward Auto provides automotive vinyl wrap, detailing and customization services to the Houston area market, located within the racing facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | eGift Cards |
| Unit Pricing | Pay-as-you-go | 2021 Rolex 24 at Daytona GTD Class Winner Model Car |
| Unit Pricing | Pay-as-you-go | 2024 Rolex 24 at Daytona GTD Class Winner Model Car |
| Unit Pricing | Pay-as-you-go | 2025 Rolex 24 at Daytona GTD Class Winner Model Car |
| Unit Pricing | Pay-as-you-go | Winward Racing Lightweight Tee |
| Unit Pricing | Pay-as-you-go | Winward Racing Ball Cap |
| Unit Pricing | Pay-as-you-go | WWR Audio Bottle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Winward Racing product offering
Product offeringCore offering
Winward Racing operates a professional motorsports team that fields Mercedes-AMG GT3 and GT4 race cars in the IMSA WeatherTech SportsCar Championship (GTD class) and the IMSA Michelin Pilot Challenge (GS class), with additional entries in DTM and SRO series. The team monetizes this racing platform through corporate sponsorships, sale of official team merchandise and collectible model cars, and a wholly-owned automotive customization business (Winward Auto) providing vinyl wrap, PPF, and detailing services at its Houston facility.
Product overview
Winward Racing is a professional motorsports racing team offering racing competition services in IMSA WeatherTech SportsCar Championship (GTD class with Mercedes-AMG GT3) and IMSA Michelin Pilot Challenge (GS class with Mercedes-AMG GT4). The company also operates Winward Auto, a full-service automotive vinyl wrap shop located at its Space Center Boulevard facility. The product portfolio includes official team merchandise (apparel, model cars, accessories) and eGift cards. The racing team operates the No. 57 Mercedes-AMG GT3 and No. 57 Mercedes-AMG GT4 vehicles, competing in endurance racing series and sprints across North American circuits.
Differentiator
Problem solved
Functional benefit
Brands
- Winward Auto: Full service automotive vinyl wrap shop located within the Winward Racing facility, offering color changes, full printed wraps, vehicle striping, chrome delete, PPF, commercial wraps, graphics and lettering
Products and services
- No. 57 Mercedes-AMG GT3 GTD Racing Program Professional motorsport racing service fielding the No. 57 Mercedes-AMG GT3 in the IMSA WeatherTech SportsCar Championship GTD class, with drivers Russell Ward, Philip Ellis, Indy Dontje, and Lucas Auer. Offered to corporate sponsors via branded partnership packages.
- No. 57 Mercedes-AMG GT4 GS Racing Program
Quantifiable outcome
- 2025 IMSA GTD Manufacturer, Class and Driver Champions
- +4 more outcomes
Companies that use Winward Racing
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Winward Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Winward Racing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mercedes-AMG Customer RacingcoreAs a Mercedes-AMG Customer Racing team, Winward Racing competes with Mercedes-AMG GT3 and GT4 vehicles. This is the core partnership enabling the team's racing operations.
- TechMetminorCorporate sponsor visible on team website and materials.
- First HorizonminorCorporate sponsor visible on team website.
- Green Crain GroupminorConstruction partner that built the new 40,000 sq. ft. facility on Space Center Boulevard.
- RAVENOLminorLubricants partner and sponsor visible on team website.
- BODYFENCE/HEXIS GraphicsminorVinyl wrap materials partner for racing livery.
- Winward AutocoreFull-service automotive vinyl wrap shop located within Winward Racing facility, offering color changes, wraps, PPF, and detailing to Houston area customers.
- Xynamic LtdminorPartner appearing alongside team at Indianapolis Motor Speedway events.
- Visual HorsepowerminorExternal partner selling Winward Racing merchandise through their online platform.
- Susan G. KomenminorBreast cancer awareness charity partnership for Petit Le Mans. Team wrapped cars in pink to raise funds for breast cancer research.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Winward Racing competitors and assessment
Company assessmentDirect peers
- Magnus Racing: IMSA GTD team previously running Lamborghini Huracán GT3. Directly comparable as a customer racing entrant in IMSA with sponsorship-driven revenue and multi-driver endurance lineups.
- Compass Racing: McLaren customer racing team competing in IMSA Michelin Pilot Challenge and other GT series. Comparable as a GT4/GT customer team with multi-series operations and North American presence.
- Heart of Racing Team: Aston Martin customer racing team competing in IMSA GTD with Vantage GT3. Directly comparable GT3 customer racing operation with similar sponsorship, merchandise, and brand-led marketing model.
- Turner Motorsport: BMW customer racing team with a long-standing IMSA WeatherTech GTD and Michelin Pilot Challenge program. Directly comparable in vehicle brand partnership, multi-class operation, and operational scale.
- Pfaff Motorsports: Canadian-based Porsche customer racing team competing in IMSA WeatherTech GTD and Michelin Pilot Challenge. Directly comparable GT customer racing business model, multi-class operation, and North American footprint.
- Vasser Sullivan: Toyota/Lexus customer racing team competing in IMSA GTD. Directly comparable as a GT3 customer team with major OEM backing, similar sponsorship-led revenue, and multi-driver lineups.
- Riley Motorsports: Long-running IMSA WeatherTech SportsCar Championship GTD entrant competing with BMW M4 GT3. Directly comparable as a customer racing team in the same series, with similar sponsorship-driven business model and GT3 race program.
- AWA Racing: IMSA GTD and Michelin Pilot Challenge entrant running Corvette Z06 GT3.R. Comparable GT customer racing team with multi-class program and similar sponsorship/partnership-driven revenue model.
- Wright Motorsports: Porsche customer racing team competing across IMSA GTD and Porsche Carrera Cup. Directly comparable multi-series GT customer racing operation with North American footprint.
Broad incumbents
- Mercedes-AMG Team HRT: Mercedes-AMG factory-affiliated team in DTM and other series. Comparable as the factory-tier Mercedes-AMG racing operation; broader in scope with multi-series presence and OEM backing that Winward lacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Winward Racing social profiles
Digital presenceWinward Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winward Racing leadership team
Management profileNumber of profiles
Profiles14 records
Winward Racing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Winward Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winward Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winward Racing
What does Winward Racing do?
Winward Racing operates a professional motorsports team that fields Mercedes-AMG GT3 and GT4 race cars in the IMSA WeatherTech SportsCar Championship (GTD class) and the IMSA Michelin Pilot Challenge (GS class), with additional entries in DTM and SRO series. The team monetizes this racing platform through corporate sponsorships, sale of official team merchandise and collectible model cars, and a wholly-owned automotive customization business (Winward Auto) providing vinyl wrap, PPF, and detailing services at its Houston facility.
Is Winward Racing a public or private company?
Winward Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winward Racing founded?
Winward Racing was founded in 2016. It employs 11 to 50 people.
Where is Winward Racing based?
Winward Racing is headquartered in Houston, United States, in the North America region.
How does Winward Racing make money?
Three revenue lines are on record. Racing Competition Prize Money and Sponsorships are the primary driver. The others are merchandise Sales and automotive Aftermarket Services.
Who are Winward Racing's main competitors?
Direct peers on record are Magnus Racing, Compass Racing, Heart of Racing Team, Turner Motorsport, Pfaff Motorsports, Vasser Sullivan, Riley Motorsports, AWA Racing and Wright Motorsports. Mercedes-AMG Team HRT is listed as a broad incumbent.
Does Winward Racing have an API?
No public API is recorded for Winward Racing.
What industry is Winward Racing in?
Winward Racing's product category is Professional Motorsports Racing Team. Its primary akta.pro industry code is MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent), with a secondary code of MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.). Its NAICS code is 711211 and its SIC code is 7948.