Youth PWR Charity

What Youth PWR Charity does

Youth PWR Charity is a UK-registered charitable incorporated organisation (Charity No. 1193805) founded in 2019 and headquartered at Weatherill House, 23 Whitestone Way, Croydon, CR0 4WF. It serves young people aged 12-25 in Croydon and surrounding London boroughs, combining creative media skills training, employment pathway support, and personal development programmes. Core service lines include the Creative Digital Media Programme, Digital Futures Programme, Step in STEM Project, Rooms Project, PWR Lines Project, and social-issue campaigns including #UNTIMELY (anti-knife crime) and #ROOTLESS (youth homelessness). The organisation operates a wholly-owned subsidiary, PWR Network CIC (Co. Registration No. 11914380), which runs the commercial creative initiatives.

The product and technology portfolio centres on the Creative Digital Lab, a physical production facility for media training; PWR Connect, a career platform connecting young people to jobs, apprenticeships, and career guidance (launched 2025); PWR Magazine, a quarterly youth culture publication distributed in print and digital; and PWR Creatives Network, a community platform for writers, photographers, fashion stylists, and designers. The platform stack is light: PWR Connect is a self-serve web application and no public API, SDK, or AI/ML capability is disclosed. Industry partners include Sky Media, Harold Hill Productions, Outset Studios, Nameless Vision Studios, Move Digital, and Beautiful Strangers & Podcast House, with strategic partnerships extending to MET Police (#UNTIMELY), Start-up Croydon, and local government.

The business model is grant-dependent with supplementary earned income. Recent grants include £20,000 from The National Lottery Community Fund (May 2025) for the Digital Futures Programme and £99,250 from the Million Hours Fund (January 2026) for the Safe Hours programme. Other revenue streams comprise individual donations via JustGiving and PayPal, and magazine subscriptions priced at £5/month digital and £15 print. Programme participation is free to beneficiaries. The go-to-market motion is community-led via workshops, after-school programmes, weekend sessions, school partnerships, and direct outreach, with social media (Instagram, LinkedIn, Facebook, X) and content marketing through the magazine and blog supporting awareness. Reported reach is 650+ young people annually, with 328 participants in at least one skills enrichment session in 2023 and 46 young creatives supported through creative projects in 2022-2023. The charity is founder-led under CEO Adeola Onigbanjo and has received the Acquisition International Non-Profit Organisation Award 2024 and Business Awards UK Best Digital Skills Training Award 2024.

Name

Youth PWR Charity

Legal name

YOUTH PWR CHARITY

Website

https://youthpwr.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Youth PWR Charity is a Croydon-based UK charity (No. 1193805) founded in 2019 that delivers creative media training, career pathway support, and youth engagement programmes to young people aged 12-25 across London, funded primarily through grants and donations, with subsidiary PWR Network CIC operating the magazine and creative enterprise arms.

Ownership category

akta.pro rank

Product category

Youth Community Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), STEM Project-Based Learning (PBL) & Challenge Platforms (EDAFANAI)

Keywords

• Youth empowerment programmes
• Creative media training
• Youth skills development
• Career guidance services
• Community youth services

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Grants and Funding: Receives funding from charitable foundations and government funds including National Lottery Community Fund and Million Hours Fund
2. Magazine Subscriptions: PWR Magazine subscriptions from £5 per month, both digital and print formats with quarterly releases
3. Donations: Individual donations via JustGiving platform and direct support through PayPal

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Youth PWR Charity delivers community-based youth empowerment programmes for young people aged 12-25 in Croydon, London, combining creative media skills training, career guidance, employment pathways, and safe engagement spaces. Core offerings include the Creative Digital Media Programme, Digital Futures Programme, PWR Lines Project, Rooms Project, and the PWR Connect online career platform, supported by youth-focused campaigns on anti-knife crime and youth homelessness.

Product overview

Youth PWR Charity operates a multi-platform portfolio focused on youth empowerment through creative industries and career development. The core offering includes PWR Connect, a career and job platform connecting young talent with employers; PWR Magazine, a quarterly youth culture and lifestyle publication produced by young creatives; and the PWR Creatives Network, a community platform for writers, photographers, and designers. Supporting programmes include the Digital Futures Programme and Creative Digital Media Programme for media skills training, the PWR Lines Project providing employment pathways for at-risk youth, and the Rooms Project offering monthly activities for teenagers. The organisation also runs anti-knife crime (#UNTIMELY) and youth homelessness (#ROOTLESS) campaigns, alongside the Step in STEM Project for careers guidance. PWR Connect serves as the primary digital platform while the various creative and skills programmes feed into the broader ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• PWR Connect: A dedicated platform designed to support young people in finding the right career path, connecting them with exclusive job opportunities, apprenticeships, and expert career guidance.
• PWR Magazine
• PWR Lines Project
• PWR Creatives Network
• Evolve Project
• CD Media Project
• Step in STEM Project
• The Rooms Project
• #UNTIMELY
• #ROOTLESS

Products and services

• PWR Connect Platform
• PWR Magazine
• PWR Creatives Network
• PWR Lines Project
• Digital Futures Programme
• Creative Digital Media Programme
• Safe Hours
• Step in STEM Project
• Rooms Project
• Evolve Project
• CD Media Project

Quantifiable outcome

• 328 young people participated in skills enrichment sessions in 2023
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• MET PolicecoreStrategic or Co-development Partner · 1 January 2023Conducted borough-wide knife sweep in Croydon as part of #UNTIMELY anti-knife crime campaign, safely disposing of hidden and discarded knives
• Start-up CroydoncoreStrategic or Co-development PartnerPartnered for Creative Careers Week event, providing platform to connect with young people and showcase careers in creative industries including film, TV, radio, podcasting, and photography
• StartUp Croydon's Creative Digital LabsecondaryStrategic or Co-development PartnerFacilitated podcast education workshop during February 2024 half-term programme, providing voice recording equipment and informal chat show facilitation
• Harold Hill ProductionssecondaryStrategic or Co-development PartnerIndustry partner providing work experience for Creative Digital Media Programme participants on feature film sets. CEO Sharna Hill served as guest speaker during the programme.
• Outset StudiossecondaryStrategic or Co-development PartnerProvided work experience placement for podcast and radio group as part of Creative Digital Media Programme, allowing participants to work on ongoing podcast projects
• Move DigitalsecondaryStrategic or Co-development PartnerIndustry professional Laura Winton from Move Digital spoke to CDM participants about podcast and radio career paths
• Beautiful Strangers & Podcast HousesecondaryStrategic or Co-development PartnerIndustry professional Jack Suddaby spoke to CDM participants about podcast and radio career paths and industry perspectives
• dev2mesecondaryStrategic or Co-development PartnerLed the PWR Cycle charity ride from West Croydon to Trafalgar Square, ensuring participant safety throughout the journey
• Sky MediasecondaryStrategic or Co-development PartnerProvided exclusive behind-the-scenes tour for Creative Digital Media Programme graduates, offering exposure to leading media company operations and career opportunities
• Sarah Jones MPsecondaryStrategic or Co-development PartnerCroydon MP visited Youth PWR office to discuss impact, tour Creative Digital Lab, and learn about future plans and achievements

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Catch22: Large UK social charity with youth employment programmes (including Fairbridge) targeted at disengaged young people. Comparable at-risk youth and skills-development focus, but operates nationally and includes criminal justice work.
• UK Youth: National membership body for youth organisations across the UK. Larger-scale umbrella comparable in mission (youth empowerment, skills development), but operates as a network rather than direct provider.
• The Prince's Trust: Large UK youth charity focused on skills, training, and employment pathways for 11-30 year olds. Directly comparable mission (youth disengagement, employment) but operates at significantly greater scale with international scope.
• The Film and TV Charity: UK charity supporting people working in film, TV, and cinema, with growing youth-skills focus. Comparable in the creative-industries youth space, though its primary mission centres on workforce welfare rather than youth entry.

Direct peers

• Creative Access: UK charity focused on under-represented talent entering creative industries through paid internships, mentoring, and employer engagement. Closely comparable career-placement model for young talent into creative sectors.
• Ideas Foundation: UK charity connecting young people with creative industries through workshops, briefs, and industry mentoring. Directly comparable in using creative industries as a vehicle for youth empowerment and career awareness.
• Into Film: UK-wide youth film education charity providing filmmaking, viewing, and review opportunities. Directly comparable youth media production training and audience/skills development model.
• National Youth Theatre: UK charity developing young people's creative skills through theatre, film, and digital media. Closely comparable creative-skills and youth-development mission, with similar age demographic (14-25).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/youth_pwr
• Facebookfacebook.com/youthpwrorg
• LinkedInlinkedin.com/company/youthpwr
• Instagraminstagram.com/youthpwr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth PWR Charity