NADA Research

Name

NADA Research

Legal name

NaDa Research, s. r. o.

Website

https://nada.cz

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

Keywords

• Consumer market research
• Consumer behavior analytics
• Market research reports
• Brand tracking data
• Media consumption research

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. NADA Extract Report Sales: Sale of standardized market category reports (PDF and printed format) targeting SME businesses. Each report covers one market category with trend data, brand awareness, and customer sociodemographic and media consumption profiles. Price is adjusted for SME segment accessibility.
2. NADA Extended Report Sales: Premium detailed reports with four deep modules per market category, offering granular customer segmentation for businesses requiring more detailed insights.
3. NADA Experienced Subscription: Long-term subscription providing ongoing online access to the complete NADA database covering all 170+ market categories and 5,000+ brands. Designed for media agencies and large organizations with recurring data needs.
4. NADA Exclusive / Custom Research: Bespoke research combining NADA database access with additional custom research or deep data analysis tailored to specific client requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

NADA Research sells national data on Czech consumer behavior across 170+ market categories and approximately 5,000 brands. Its offerings are organized in four tiers — NADA Extract (basic market category report), NADA Extended (detailed segmentation report), NADA Experienced (long-term online database subscription), and NADA Exclusive (custom research) — all powered by a 20,000-respondent Czech National Panel and the continuous ProTrend research project.

Product overview

NADA Research is a market research company offering a four-tier product portfolio providing national data on Czech consumer behavior. The core offering consists of NADA Extract (basic market category reports), NADA Extended (detailed segmentation analysis), NADA Experienced (comprehensive database access), and NADA Exclusive (premium tier with custom research). All data is sourced from the continuous ProTrend research project, based on 20,000 respondents from the Czech National Panel covering 170+ market categories and 5,000 brands. Reports include sociodemographic characteristics, purchasing/consumption habits, media behavior, and brand awareness data.

Differentiator

Problem solved

Functional benefit

Brands

• NADA Extract: Basic market report providing comprehensive view of one market category, designed for SME companies
• NADA Extended
• NADA Experienced
• NADA Exclusive
• NÁRODNÍ DATA

Products and services

• NADA Extract
• NADA Extended
• NADA Experienced
• NADA Exclusive

Quantifiable outcome

• Over 70 years of combined founder experience in market research and sociology
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National SamplecoreStrategic or Co-development PartnerNational Sample is the sister company of NADA Research and manages online respondent panels across 8 countries totaling over 200,000 panelists. NADA's data is sourced from National Sample's Czech National Panel (Český národní panel). The two companies share founders and a 10-year history of collaboration managing European National Panels, with NADA building on the ProTrend research project originating from this partnership.
• Nielsen (Ad Intel)coreStrategic or Co-development PartnerNADA Research and Nielsen partnered to combine NADA's consumer behavior and brand awareness data with Nielsen's advertising monitoring data (Ad Intel). This unique combination provides integrated reports showing both brand metrics and advertising spend by market category, enabling analysis of the relationship between advertising investment and brand awareness.
• ResSOLUTION GroupminorStrategic or Co-development PartnerResSOLUTION Group collaborated with NADA Research on specialized research analyses, including studies on consumer loans and the connection between beauty and sports. The partnership enables additional research expertise and analysis beyond NADA's standard data offerings.
• Český národní panel (Czech National Panel)coreOthersČeský národní panel (Czech National Panel) is the online research panel providing NADA Research's 20,000 Czech respondents. It is managed by National Sample under the European National Panels framework, providing nationally representative data weighted by demographics and electoral preferences.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nielsen (Czech Republic): Global market research and audience measurement firm with established Czech operations providing consumer panel and advertising monitoring (Ad Intel) data. NADA's Nielsen partnership and overlapping Czech consumer research coverage make it a key incumbent competitor and partner.
• Ipsos: Global market research firm operating across Central Europe with consumer understanding, brand tracking, and media research capabilities. Overlaps with NADA's syndicated consumer research and brand awareness offerings.
• Kantar: Global market research and consulting firm providing consumer panel, brand tracking, and media measurement services with Central European presence. Comparable to NADA in its continuous consumer behavior tracking and brand performance analytics.
• GfK (NIQ): Global consumer intelligence company (now NielsenIQ) providing consumer panel, brand, and media research across CEE markets including the Czech Republic. Competes with NADA on consumer behavior tracking and brand measurement offerings for enterprise clients.

Regional players

• Median (MEDIAN Research): Czech-Slovak research agency offering consumer, media, and social research across the CEE region. Comparable to NADA in serving Czech and Slovak SMEs and enterprises with syndicated consumer data and custom research.
• Factum (Czech/Croatia): Central European market research firm operating across the Czech Republic and Croatia, providing consumer behavior and media research. Comparable to NADA in delivering syndicated and custom research to Czech brands and agencies.

Direct peers

• Nielsen Admosphere (Czech): Czech advertising monitoring and media research firm (Nielsen-owned) providing Ad Intel-type advertising spend data for the Czech market. Comparable to NADA's Nielsen Ad Intel partnership offering and serves similar agency/brand clients.
• STEM/MARK: Largest Czech market research agency offering consumer, media, and B2B research services across the Czech Republic. Directly comparable to NADA as a domestic market research provider targeting Czech businesses, agencies, and brand owners with syndicated and custom research products.

Others

• National Sample (sister company): Online panel management firm operating across 8 CEE and other countries with 200,000+ panelists. Sister company and data infrastructure provider to NADA Research, supplying the Czech National Panel that powers NADA's research products.

Emerging players

• BDR Analytics (Czech): Czech market research and analytics firm focused on consumer behavior and media consumption studies. Comparable to NADA as a domestic research provider targeting Czech brands and media agencies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/narodnidata
• Facebookfacebook.com/nadaresearch
• LinkedInlinkedin.com/company/nada-research
• Instagraminstagram.com/nada.research

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NADA Research