ResSOLUTION Group

What ResSOLUTION Group does

ResSOLUTION Group s.r.o. is a privately held Czech market research agency headquartered in Prague 3 (Žižkov), with a branch office in Jindřichův Hradec. The company delivers quantitative and qualitative research across marketing, media audience, sociological, and internet advertising measurement use cases, serving enterprise clients including broadcasters (FTV Prima, TV Nova), banks (Raiffeisenbank), media agencies (WPP Media), public institutions, and consumer goods companies. Its core technical and operational assets include an in-house field network of 200 face-to-face interviewers and 100 CATI operators, an exclusive partnership with the National Sample online panel spanning eight countries (Czech Republic, Slovakia, Poland, Hungary, Bulgaria, Romania, Ukraine, Thailand), and the proprietary ReDAM mobile TV measurement platform co-developed with DCore Software, which since 2026 has been part of official Czech TV audience ratings via the Association of Television Organizations (ATO) under a five-year contract (2025–2030).

The company generates revenue through four main streams: bespoke custom research projects (project-based, often recurring long-term engagements with enterprise clients), syndicated pre-packaged studies such as Born to Scroll and Longevity sold at fixed price points (e.g., Longevity at 30,000 CZK), managed-services-style multi-year contracts anchored by the ATO mobile TV measurement engagement, and recurring monthly omnibus surveys in which clients insert custom questions into a shared questionnaire. Distribution is sales-led and direct via B2B channels, supplemented by a breakfast event series (Data & Croissants), content marketing through the company news section, and presence across LinkedIn, Facebook, Instagram, and X. ResSOLUTION is a member of SIMAR and ESOMAR and adheres to ICC/ESOMAR codes; all data processing is GDPR-compliant. The company is founder/management-owned, with CEO Tomáš Hynčica leading a senior team of approximately ten directors and heads of function, and shows no disclosed external funding, M&A, or parent-company relationships in available source material.

Name

ResSOLUTION Group

Legal name

ResSOLUTION Group s.r.o.

Website

https://ressolution.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ResSOLUTION Group is a Prague-based Czech market research agency delivering quantitative and qualitative research, syndicated studies, and proprietary ReDAM mobile TV measurement for ATO, serving enterprise clients across banking, broadcasting, media, public institutions, and consumer goods in Central and Eastern Europe.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Market research services
• Media audience measurement
• Consumer behavior insights
• Brand tracking research
• Sociological research

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Projects: Bespoke quantitative and qualitative research projects commissioned by enterprise clients (banks, media companies, cosmetic brands, public institutions, non-profits). Projects include brand tracking, ad tracking, media research, sociological studies, and advertising effectiveness. Revenue is project-based, one-time per engagement with potential for recurring long-term contracts.
2. Syndicated Research Studies: Pre-packaged research studies sold to multiple clients. Studies include 'Born to Scroll' (Generation Alpha), 'Longevity: Czech Path to Longevity', and custom topics. Sold at fixed price (30,000 Kč for Longevity study) via direct email purchase.
3. Mobile TV Measurement (ReDAM) for ATO: Exclusive long-term contract with Association of Television Organizations (ATO) for mobile TV measurement. Five-year contract 2025–2030. Provides official TV ratings data for Czech TV market as part of official measurement system. Revenue is contract-based over multi-year period.
4. Omnibus Surveys: Monthly multi-topic survey on representative sample of respondents. Clients can add their own questions to each wave, sharing the cost among multiple buyers. Recurring revenue model with monthly billing.
5. Online Panel Access (National Sample): Access to National Sample online respondent panel for research fieldwork. Sold as a service component of custom research projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

ResSOLUTION Group is a Czech market research agency that designs and executes quantitative and qualitative market, media, and sociological research projects for enterprise clients across Central Europe. Its service portfolio covers marketing research, media audience measurement (including the proprietary ReDAM mobile TV measurement for ATO), sociological studies, internet advertising effectiveness, monthly omnibus surveys, and purchasable syndicated studies, supported by an in-house interviewer network of 200 face-to-face and 100 CATI operators and an exclusive partnership with the National Sample online panel in eight countries.

Product overview

ResSOLUTION Group is a Czech market research agency offering a comprehensive portfolio of quantitative and qualitative research solutions. The core offerings include marketing research, media audience research (featuring proprietary ReDAM mobile TV measurement technology developed with DCore Software), sociological research, and internet advertising measurement. The company provides regular monthly omnibus surveys alongside custom purchasable studies (such as the Longevity Study and Born to Scroll study). Additional services include advanced data analysis and segmentation, a proprietary interviewer network of 200 F2F interviewers and 100 CATI operators, and access to international online respondent panels through National Sample. Since 2026, ReDAM has been integrated as official Czech TV audience measurement through a partnership with the Association of Television Organizations (ATO). The company also operates event series (Data & Croissants) to showcase research insights.

Differentiator

Problem solved

Functional benefit

Brands

• Longevity Study: Research study on Czech approach to longevity, health prevention, and self-care
• Born to Scroll Study
• ReDAM
• National Sample

Products and services

• ReDAM - Mobile Media Consumption Measurement Proprietary mobile measurement solution for television and media consumption tracking, using audio fingerprinting technology installed on participants' mobile devices to detect and measure TV viewing both at home and outside the home. Official part of Czech TV audience measurement since 2026 through exclusive ATO partnership.
• Longevity Study: Czech Path to Longevity Purchasable syndicated research study mapping Czech approaches to long-term health, prevention, and self-care, covering supplements, beauty, wellness, relaxation, and nutrition categories. Combines quantitative (1,500 respondents) and qualitative methodologies.
• Born to Scroll Study (Generation Alpha) Purchasable syndicated research study examining Generation Alpha (ages 10-14) attitudes, lifestyle, consumer behavior, and media habits, covering fashion, cosmetics, electronics, media, influencers, and finances. Combines quantitative (1,000 respondents) and qualitative (20 dyadic interviews) methodologies.
• Omnibus Research Monthly multi-topic omnibus survey conducted on a representative sample of Czech respondents. Clients can add custom questions to the shared questionnaire, sharing costs across multiple researchers and covering marketing, sociological, media, and advertising topics.
• Marketing Research Custom market research services delivering expert market knowledge including market positioning analysis, customer insights, and competitive environment research to support informed business decisions.
• Media Audience Research Television and media audience research services providing data on Czech media consumers and specific audiences of publications, including the ReDAM mobile measurement project for ATO.
• Sociological Research Sociological research services for exploring complex societal topics through surveys, analyses, and studies for government, academic, and non-profit clients.
• Internet Advertising Measurement Online advertising effectiveness measurement and campaign analysis services that identify reached user groups and quantify campaign performance metrics.
• Data Analysis and Segmentation Advanced data analysis and segmentation services enabling clients to utilize their research data more effectively for strategic decision-making, leveraging large datasets such as NADA Research's 20,000+ respondent Czech panel.
• ResSOLUTION Hub - Brand Tracking Web Application Enhanced brand tracking web application providing data dashboards accessible from anywhere for clients to monitor brand metrics in real time.

Quantifiable outcome

• ReDAM became official part of Czech TV ratings from 2026 under ATO PCEM project
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered secondary, core and minor.

• Media AgesecondaryStrategic or Co-development Partner · 25 June 2026Media agency collaboration on brand testing research. ResSOLUTION Group conducted brand strength testing in cooperation with Media Age, testing how well Czech brands (Kofola, Mattoni, Škoda Auto, Pilsner Urquell, Kooperativa, Baťa) can be recognized without logos or names using visual elements only.
• ATO (Association of Television Organizations)coreStrategic or Co-development Partner · 11 April 2025ResSOLUTION Group holds a 5-year exclusive contract (2025–2030) with ATO to conduct mobile TV measurement (ReDAM project). ReDAM data became official part of Czech TV ratings from 2026, integrated into ATO's PCEM cross-platform measurement project. Data fusion with Nielsen's PCEM data ensures comprehensive TV ratings including out-of-home viewing.
• National Sample (formerly European National Panels)coreStrategic or Co-development PartnerExclusive partnership providing online respondent panel access. National Sample operates across 8 countries: Czech Republic, Slovakia, Poland, Hungary, Bulgaria, Romania, Ukraine, and Thailand. Enables international comparative research and access to Czech/Slovak National Panels.
• DCore SoftwarecoreTechnology or IntegrationJoint development of ReDAM (ResSOLUTION & DCore Audience Measurement) mobile measurement technology. DCore developed the DAM.Meter application using audio matching technology. The technology was independently audited and approved by CESP (French auditor) and Pure X Media (UK). DCore logo appears on ReDAM project materials.
• NADA ResearchsecondaryStrategic or Co-development PartnerData partnership for consumer behavior analyses. ResSOLUTION Group analyzes data from NADA Research's continuous lifestyle survey, which covers 20,000+ respondents in Czech Republic. Studies on hobby markets, cosmetics, mortgages, and sleep habits use NADA Research data.
• NielsensecondaryStrategic or Co-development PartnerOngoing research collaboration. Nielsen conducts data fusion integrating ReDAM data into PCEM project outputs. Nielsen's Ad Intel provides advertising monitoring data used in ResSOLUTION research reports. Collaborative research on Zpravodajství ve věku mediální fragmentace (16-year longitudinal study).
• SIMAR (Sdružení agentur pro výzkum trhu a veřejného mínění)coreOthersSIMAR is the Czech association of market research agencies. ResSOLUTION Group is a member and adheres to SIMAR ethical codes alongside ICC/ESOMAR international standards. SIMAR membership is displayed on the company website footer as a quality assurance badge.
• AKA (Association of Communication Agencies)secondaryOthersLong-term collaboration on the annual 'Zpráva o reklamě' (Advertising Report) publication. ResSOLUTION Group contributes data and analysis compiled by Head of Insights & Media Research Lucie Vlčková. Report provides comprehensive Czech advertising market data.
• CESP (Comité Européen des Systèmes de Probe)minorOthersFrench auditing organization that independently tested and certified the ReDAM (ResSOLUTION DCore DAM.Meter) mobile measurement technology. CESP audit confirmed good detection levels for TV sequences in households and bars and provided recommendations for improvements.
• Suchej únor (Dry February campaign)minorOthersResSOLUTION Group conducts annual research for the Suchej únor campaign organization to measure participation rates, motivations, and behavioral changes. Study is conducted in collaboration with Nielsen using National Sample CZ panel.
• oPeniazoch.sksecondaryStrategic or Co-development PartnerSlovak financial website (owned by Zoznam.sk) for which ResSOLUTION Group calculates and publishes the quarterly oPeniazochindex – a barometer of Slovak household financial health. The index measures financial optimism, economic health, and economic atmosphere in Slovakia.
• Pure X Media (UK)minorOthersBritish consulting company consulted on ReDAM methodology as an additional international expert authority alongside the CESP audit. Provided methodology review for mobile TV measurement project.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• STEM/MARK: Major Czech market research agency offering custom research, brand tracking, media audience measurement, and omnibus studies — directly competing with ResSOLUTION for the same Czech enterprise and media clients across the same product portfolio.
• Toluna: Global online panel-based research provider offering consumer insights and syndicated-style research — directly comparable to ResSOLUTION's National Sample online panel operations and syndicated study product portfolio.
• Median: Established Czech and Slovak market research firm providing quantitative and qualitative research, media measurement, and consumer insight studies — directly overlapping ResSOLUTION's core service portfolio and customer base.
• ppm factum research: Czech market research agency delivering custom studies, syndicated products, and fieldwork services across CZ/SK — competing head-to-head with ResSOLUTION for B2B research mandates from banks, broadcasters, and consumer brands.

Emerging players

• DataSentics: Czech data analytics and AI-driven research firm offering overlapping custom research, advanced segmentation, and data science services — competing for analytics-oriented mandates in the Czech market with a technology-led value proposition.

Broad incumbents

• Comscore: Global media measurement and analytics company specializing in cross-platform audience measurement — comparable to ResSOLUTION's ReDAM mobile TV measurement and broader media audience research practice across digital and traditional channels.
• Ipsos: Global market research leader with CEE operations providing custom research, omnibus surveys, and media audience measurement — directly comparable to ResSOLUTION's syndicated and custom research offerings in the region.
• NielsenIQ (formerly GfK): Global consumer goods research leader with strong CEE presence — overlapping with ResSOLUTION's work for FMCG, retail, and consumer brand clients such as banks and cosmetics companies across Central Europe.
• Nielsen: Global market research leader with Czech operations; overlaps with ResSOLUTION in media audience measurement and brand tracking, while also serving as ReDAM's data fusion partner within the PCEM project — both a competitor and an enabler.
• Kantar: Global research and consulting giant offering media audience measurement, brand tracking, and consumer insights across CEE — competing with ResSOLUTION for major client mandates in the Czech Republic and Slovakia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ResSOLUTIONcz
• Facebookfacebook.com/ResSOLUTIONgroup
• LinkedInlinkedin.com/company/ressolution-group
• Instagraminstagram.com/ressolution_group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ResSOLUTION Group