NewFrame
NewFrame (operating as DreamBox Research Inc.) is an AI creative platform offering Madison, an agentic partner that turns brand assets into platform-ready video and image ads. It serves creative teams, growth teams, agencies, and enterprise brands via subscription and custom pricing.
- Company typePrivate
- Founded2024
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NewFrame does
NewFrame operates a generative-AI-powered advertising creative platform built around Madison, an LLM-driven agent that reads brand assets from websites, Instagram profiles, and product catalogs, then plans campaigns and produces platform-ready static ads, video ads, UGC-style content, and avatar-led creatives for Instagram, TikTok, YouTube, and other channels. The platform's core technical differentiator is Brand DNA, a persistent brand-identity profile that stores voice, visual style, color palette, typography, audience, and positioning, applying these consistently across all generations, sessions, and team members. Madison orchestrates more than 50 underlying image, video, and voice models (including OpenAI APIs) behind a single brief, with Chat mode for conversational exploration and Studio mode for parameter-level batch production. The company is legally domiciled as DreamBox Research Inc., a Delaware C-Corp, with operational headquarters in Istanbul, Turkey.
NewFrame firmographics
Firmographics- Name
- NewFrame
- Legal name
- DreamBox Research Inc.
- Website
- https://newframe.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NewFrame (operating as DreamBox Research Inc.) is an AI creative platform offering Madison, an agentic partner that turns brand assets into platform-ready video and image ads. It serves creative teams, growth teams, agencies, and enterprise brands via subscription and custom pricing.
- Ownership category
- akta.pro rank
NewFrame industry classification
Industry- Product category
- Generative AI Advertising Creative Platform
- NAICS
- Advertising Agencies (541810), Software Publishers (5132), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
Keywords
Where NewFrame is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NewFrame business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription tiers (Starter, Pro, Business) with credit-based generation allowances. Annual plans offer 2 months free (~17% discount).
- Credit Packs: Additional credit packs purchasable when base allowance is exhausted. Top-up packs never expire and stay shared with the team. Used for image and video generation at varying credit costs.
- Enterprise Custom Pricing: Tailored volume-based credit allocation, flexible billing, custom seat allocation, dedicated enterprise account management, and early access to new features for large organizations.
- Free Trial (Freemium): Free trial available for new users to experience the platform before committing to a paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Perfect for small businesses with 750 credits/month, 350+ static ads, and 180+ seconds of video. |
| Subscription | Monthly | Ideal for growing businesses with 4,500 credits/month, premium AI models, and team management. |
| Subscription | Monthly | High-volume creators and agencies with 9,000 credits/month, 5 team seats, and dedicated account manager. |
| Subscription | Multi-year contract | Tailored for large teams and organizations with custom credit allocation and enterprise-grade features. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
NewFrame product offering
Product offeringCore offering
NewFrame sells a generative-AI ad creative studio that turns a single marketing brief into platform-ready static, video, UGC-style, and avatar-led ads for Instagram, TikTok, YouTube, and LinkedIn. The platform is built around Madison, an LLM-powered agentic creative partner that reads a brand's website, Instagram, and product catalog to build a persistent Brand DNA, then orchestrates more than 50 image, video, and voice models to generate multi-format creatives in parallel. Subscription tiers (Starter, Pro, Business, Enterprise) plus non-expiring credit top-ups cover small brands through large multi-brand enterprises, with planned direct publishing into Facebook, Google, and TikTok Ads.
Product overview
NewFrame is a generative-AI powered ad creative platform built around Madison, an agentic creative partner. The platform offers a unified creative production system with two primary interaction modes: Chat (conversational exploration and strategy) and Studio (precise parameter control and batch operations). Core capabilities include Brand DNA (brand identity storage and consistent application), Brand Characters (synthetic spokespersons with voice cloning), Product Catalog (product knowledge ingestion), Asset Library (centralized creative storage), and specialized tools for content finishing (Enhancer, Resizer). The platform generates static ads, video ads, UGC-style content, and avatar-led ads across multiple quality tiers. Subscription tiers include Starter, Pro, Business, and Enterprise plans with varying credit allowances and team features. NewFrame integrates with third-party advertising platforms (Facebook Ads, Google Ads, TikTok Ads) for publishing, and uses OpenAI API as an underlying AI model provider.
Differentiator
Problem solved
Functional benefit
Products and services
- NewFrame Platform SaaS platform that turns marketing briefs into production-ready static, video, UGC-style, and avatar-led ads for Instagram, TikTok, YouTube, and LinkedIn, available via self-serve subscription (Starter/Pro/Business) and custom Enterprise contracts. Includes Chat and Studio creative modes, Brand DNA, Brand Characters, Product Catalog ingestion, Enhancer, Resizer, and asset library.
- Madison (AI Creative Agent) Central LLM-powered agent that reads a brand's website, Instagram, and product catalog to build Brand DNA, turns a natural-language brief into a campaign plan, and orchestrates more than 50 image, video, and voice models to generate multi-format creatives in parallel. Available conversationally via Chat mode and via parameter-driven Studio mode.
Quantifiable outcome
- Up to 8× cost reduction vs traditional agency + photoshoot production
- +8 more outcomes
Companies that use NewFrame
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
NewFrame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature7 records
NewFrame partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycoreE-commerce platform integration allowing Shopify merchants to connect their product catalogs to NewFrame for seamless product feature in ad creatives.
- WooCommercecoreWordPress/WooCommerce integration enabling product catalog connection for merchants using WooCommerce-powered stores.
- StripecorePayment processor handling subscription billing and credit pack purchases. Primary payment processor referenced in Terms of Service.
- PayPalcoreAlternative payment processor for subscription billing and credit pack purchases.
- OpenAIcoreAI model provider for generative AI features. Underlying models for image, video, and voice generation. Data shared solely for providing AI generation service to users.
- Amazon Web Services (AWS)coreCloud hosting provider for data storage, database management, and computing infrastructure. Referenced in Privacy Policy as sub-processor.
- Google Cloud Platform (GCP)coreCloud hosting provider for data storage, database management, and computing infrastructure alongside AWS.
- RewardfulcoreAffiliate tracking and commission management platform. Handles end-to-end tracking with 60-day cookie, real-time dashboard for clicks, conversions, and commissions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NewFrame competitors and assessment
Company assessmentDirect peers
- Creatify: Creatify is an AI video ad generator that turns product URLs into short-form video ads with AI avatars and voices for Meta, TikTok, and YouTube. It mirrors NewFrame's product catalog ingestion, avatar-led ad generation, and platform-specific format output workflows.
- Pencil: Pencil is an AI ad creative platform that generates static and video ad variations, predicts performance, and integrates with Meta and TikTok ad accounts. It overlaps directly with NewFrame's brief-to-multi-variant workflow and ads-API distribution roadmap.
- AdCreative.ai: AdCreative.ai is an AI-driven ad creative generation platform that produces banner, video, and social ad variations from a single brief, with conversion-scored outputs. It directly competes with NewFrame in serving performance marketers and brands with AI-generated ad creatives at scale.
- QuickAds: QuickAds is an AI ad creation and management platform focused on generating static and video ad creatives for SMB and DTC brands. It targets the same self-serve SMB and agency buyer personas as NewFrame with comparable subscription pricing tiers.
- Arcads: Arcads is an AI UGC-style video ad generator that creates synthetic spokesperson videos from scripts for paid social campaigns. It is highly comparable to NewFrame's avatar-led and UGC-style ad capabilities targeting performance marketers.
- Typeface: Typeface is an enterprise AI content platform with brand-personalized generation across images, video, and copy. It shares NewFrame's brand-consistent multi-modal generation thesis and enterprise sales motion, though skewed to larger brand customers.
Broad incumbents
- Canva: Canva is a global design platform with Magic Studio AI features for image generation, brand kits, and ad creative templates. Its massive SMB and prosumer distribution plus bundled Magic Studio AI makes it a primary incumbent threat to NewFrame's self-serve ad creative positioning.
- Adobe: Adobe is the dominant creative software suite with Firefly generative AI and Express for ad creative production. Adobe's enterprise reach, IP indemnification for Firefly outputs, and integration with Photoshop/Premiere make it the most formidable incumbent across both SMB and enterprise segments where NewFrame competes.
- Jasper: Jasper is an enterprise AI marketing content platform offering brand-voice copy, image generation, and campaign workflows. It overlaps with NewFrame's Brand DNA concept and ad creative output, but Jasper is primarily copy-led and addresses a broader enterprise marketing stack.
Emerging players
- Smartwriter: Smartwriter is an AI personalization and ad copy platform that generates tailored outreach and ad creative at scale. While narrower in scope than NewFrame, it competes for the same growth-marketing and SMB budgets with AI-generated ad copy and creative variations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NewFrame social profiles
Digital presenceNewFrame financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewFrame leadership team
Management profileNumber of profiles
NewFrame funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewFrame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewFrame
What does NewFrame do?
NewFrame sells a generative-AI ad creative studio that turns a single marketing brief into platform-ready static, video, UGC-style, and avatar-led ads for Instagram, TikTok, YouTube, and LinkedIn. The platform is built around Madison, an LLM-powered agentic creative partner that reads a brand's website, Instagram, and product catalog to build a persistent Brand DNA, then orchestrates more than 50 image, video, and voice models to generate multi-format creatives in parallel. Subscription tiers (Starter, Pro, Business, Enterprise) plus non-expiring credit top-ups cover small brands through large multi-brand enterprises, with planned direct publishing into Facebook, Google, and TikTok Ads.
Is NewFrame a public or private company?
NewFrame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewFrame founded?
NewFrame was founded in 2024. It employs 1 to 10 people.
Where is NewFrame based?
NewFrame is headquartered in Dover, United States, in the North America region.
How does NewFrame make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are credit Packs, enterprise Custom Pricing and free Trial (Freemium).
Who are NewFrame's main competitors?
Direct peers on record are Creatify, Pencil, AdCreative.ai, QuickAds, Arcads and Typeface. Broad incumbents are Canva, Adobe and Jasper. Smartwriter is listed as an emerging player.
Does NewFrame have an API?
No public API is recorded for NewFrame.
What industry is NewFrame in?
NewFrame's product category is Generative AI Advertising Creative Platform. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 541810 and its SIC code is 7311.