Creatify AI
- Company typePrivate
- Founded2023
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Creatify AI firmographics
Firmographics- Name
- Creatify AI
- Legal name
- Creatify Labs Inc.
- Website
- https://creatify.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Creatify AI industry classification
Industry- Product category
- AI Video Advertising Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Creatify AI is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Creatify AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Self-Serve SaaS): Tiered monthly/annual subscriptions with credit allocations: Free (10 credits/mo), Starter ($39/mo, 100 credits), Pro ($99/mo, 300-5000 credits). Annual plans save up to 15%. Unused credits do not roll over. Subscriptions include access to AI actors, templates and asset generation tools.
- Enterprise Custom Contracts: Custom-priced enterprise plans with volume-based API discounts, white-label solutions, custom templates, dedicated account managers, enterprise security and privacy, 6+ seats, 2+ brand spaces and Creatify Studio access.
- API Usage / Volume Pricing: Pay-per-use API access to URL-to-Video, AI Avatar (Aurora model + 1500+ avatars), Product Video, Asset Generator and Custom Templates with enterprise volume discounts.
- Creatify Studio Managed Service: Done-for-you creative service combining human creative strategists (top 1%) with AI production. Priced at $100-$200/video vs traditional agencies at $500-$10K/video. Delivers 10-100+ ads/week per client with 24h turnaround and unlimited revisions.
- Freemium Conversion Funnel: Free tier with 10 monthly credits, watermarked exports, 300 AI actors, 10 premium AI models and 40 ad templates used to drive conversion to paid Starter/Pro/Enterprise plans.
- Platform Embedding / White-Label Licensing: Embedded API integrations into third-party platforms (e.g., Alibaba seller portal, Vitals Shopify app) where Creatify powers in-product video ad generation for the platform's users. Includes white-label interface options for platform partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Starter Plan - $39/month |
| Hybrid | Monthly | Pro Plan - $99/month (Most Popular) |
| Subscription | Multi-year contract | Enterprise Plan - Custom |
| Subscription | Monthly | Individual Creator Plan - $19/month |
| Usage-based | Pay-as-you-go | API / Enterprise Volume Pricing |
| Unit Pricing | Pay-as-you-go | Creatify Studio Managed Service |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
Creatify AI product offering
Product offeringCore offering
Creatify AI is an AI-powered video advertising platform that turns product URLs into ready-to-run video ads using AI avatars. The platform combines URL-to-Video generation, a proprietary Aurora avatar model, a multi-model Asset Generator, batch creative variation, AdMax end-to-end campaign automation, and direct ad-launcher integrations with Meta, TikTok, YouTube, Snapchat, Amazon, LinkedIn and AppLovin. It also offers Creatify Studio, a done-for-you managed creative service combining human creative strategists with AI production.
Differentiator
Problem solved
Functional benefit
Brands
- Creatify Studio: Managed creative service combining human-led creative strategy with AI-powered production, offering done-for-you video ad creation with top-1% creative expert review.
- Aurora
- AdMax
Products and services
- URL-to-Video Generative feature that converts a product URL into a complete AI-produced video ad, including script, voiceover, and visuals. Designed for performance marketers and e-commerce teams who need to produce many ad variants quickly without traditional production.
- AI Avatar (Aurora Model) Proprietary diffusion transformer avatar model purpose-built for UGC-style video ads, with full-body expressiveness (gestures, blinks, eye contact, emotional reactions) and 24fps lip-sync across 75+ languages. Includes voice cloning and 1,500+ AI actors plus custom avatar creation.
- Asset Generator Single interface orchestrating 30+ premium AI models (Sora 2 Pro, Veo 3.1, Kling 2.6 Pro, Wan 2.6, Seedance 1.5 Pro, Hailuo 2.3, Pixverse V5, Flux, DALL-E 3, Imagen4, GPT-image-1.5, Recraft V3, Seedream 4.0, Nano Banana) for text-to-video, image-to-video, video-to-video, text-to-image and image-to-image generation. Supports parallel queuing, batch generation and one-click image-to-video conversion.
- Batch Mode Generates 10+ video ad variations simultaneously by combining multiple scripts, avatars and visual styles, enabling data-driven A/B testing at scale rather than relying on a single creative.
- AdClone Analyzes hook patterns, pacing and CTA placement from winning ads sourced from the Meta ad library or uploaded references, then rebuilds original scripts and videos for the user's product, generating 9:16, 16:9 and 1:1 outputs simultaneously.
- AdMax AI Ad Agent End-to-end AI ad agent combining creative inspiration, production, testing and analytics. Automates the entire video ad lifecycle from brief to optimized creative, including multilingual avatars, competitor monitoring across the Meta ad library and AI-driven market insights.
- Creatify Studio Done-for-you creative service combining human creative strategists with AI-powered production. Priced at $100-$200 per video versus $500-$10,000 for traditional agencies. Delivers 10-100+ ads per week per client with 24-hour turnaround and unlimited revisions.
- Creatify API Developer API exposing URL-to-Video, AI Avatar (Aurora model + 1,500+ avatars), Product Video, Asset Generator and Custom Templates. Powers embedded platform integrations such as Alibaba and Vitals, with volume-based enterprise pricing and white-label UI options.
- Peggy (via Gala Labs acquisition) Marketing strategy and analytics tool acquired through the Gala Labs acquisition that analyzes Facebook ad performance and researches competitors, aligned with iOS 14 privacy updates. Now part of the Creatify platform's analytics layer.
Quantifiable outcome
- 90% lower production cost vs traditional video
- +11 more outcomes
Companies that use Creatify AI
Customer profileNamed customers41 records
Segments8 records
Ideal customer profiles6 records
Creatify AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature8 records
Creatify AI partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, strategic and minor.
- MetaflagshipDirect integration with Meta Ads Manager via the Ad Launcher. Creatify pulls winning ads from Meta's ad library (10M+ ads indexed) for competitive intelligence and uses Meta's official API to launch campaigns. Featured in homepage 'Compatible with Platforms' section.
- TikTokflagshipDirect integration with TikTok Ads Manager via the Ad Launcher. Creatify's AI Shorts and UGC avatar tools are purpose-built for TikTok-style vertical video. Featured in homepage 'Compatible with Platforms' section.
- YouTubestrategicIntegration with YouTube Ads for short-form video publishing (YouTube Shorts). Creatify's AI Shorts tool targets YouTube Shorts format. Featured in homepage 'Compatible with Platforms' section.
- SnapchatstrategicIntegration with Snapchat Ads Manager. Featured in homepage 'Compatible with Platforms' section.
- AmazonstrategicIntegration with Amazon Ads. Featured in homepage 'Compatible with Platforms' section.
- AppLovin (Axon)strategicIntegration with AppLovin Axon for app install ad campaigns. Pro plan includes Ad Launcher for Meta, TikTok and AppLovin. Flamingo Shop case study scaled creative testing 30% faster with AI avatars on AppLovin.
- OpenAI (DALL-E, Sora, GPT-image)strategicAsset Generator integrates OpenAI's models including DALL-E 3, GPT-image-1.5, and Sora 2 / Sora 2 Pro for video generation. Tech provider relationship rather than strategic partnership.
- Google (Veo, Imagen)strategicAsset Generator integrates Google's Veo 3.1, Veo 3.1 Fast and Imagen4 models for video and image generation. Tech provider relationship.
- Kuaishou (Kling)strategicAsset Generator integrates Kling O1, Kling 1.6 Pro, Kling 2.1 Master, Kling 2.6 Pro and Kling Turbo 2.5 models for video generation. Tech provider relationship.
- ByteDance (Seedance, Wan)strategicAsset Generator integrates ByteDance's Seedance 1.5 Pro / 1.0 Pro and Wan 2.6 / 2.5 models for video and image generation. Tech provider relationship.
- AlibabaflagshipEmbedded Creatify's URL-to-Video tool directly into the Alibaba.com seller portal. Sellers can generate video ads in 3-5 minutes without leaving the product management interface. Adoption grew 669% in 90 days (130k renders in Sept to ~130k-1M credits in Nov) with 200k+ videos created and 80%+ of rendered videos used in actual campaigns. Replicable model for Shopify, Amazon, Etsy and other marketplaces.
- Gala Labs (Australian martech firm)strategicCreatify acquired Australian martech company Gala Labs to expand into marketing strategy and analytics. Gala Labs developed 'Peggy', a tool analyzing Facebook ad performance and researching competitors, aligned with iOS 14 privacy updates.
- SmartCompany / Tech in Asia (Media)minorCoverage of Creatify's acquisition of Gala Labs and reference to Aussie alumni from Canva and Atlassian founding Gala Labs. Provides regional credibility and PR amplification in Australia and Asia-Pacific.
- Vitals (Shopify App)strategicVitals integrated Creatify's API into its Shopify app as an AI Creative Package. Merchants auto-generate video ads and product avatars from static images. Drove 1,000+ creatives/month, 40% subscription uptake of $30/month AI add-on, 70% satisfaction rate.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
Creatify AI competitors and assessment
Company assessmentDirect peers
- Synthesia: Enterprise AI avatar video platform for corporate training, marketing and communications. Directly comparable to Creatify in the AI avatar / synthetic video category, though Synthesia focuses on training/comms use cases while Creatify focuses on performance ad creative.
- HeyGen: AI avatar video generation platform with multilingual lip-sync, voice cloning and template-based ad creation. Closest direct competitor to Creatify in the AI UGC ad avatar space, targeting marketers and SMBs with similar pricing tiers.
- Arcads: AI-generated UGC ad platform that creates performance-marketing video ads from scripts and product briefs using AI actors. Competes head-to-head with Creatify's URL-to-Video and avatar-based ad workflows for performance marketing teams.
Emerging players
- Captions: AI video creation and editing platform with auto-captions, avatar generation, and ad creative tools. Overlaps with Creatify on AI-driven short-form video and avatar production for social ads, though broader in scope (also consumer creator tools).
- Runway: Generative AI video foundation model provider (Gen-3, Gen-4) with creative tooling for filmmakers, brands and agencies. Competes at the model layer that Creatify orchestrates, and overlaps in brand/ad creative use cases.
- Pika: Generative AI video platform (Pika 2.0) with text-to-video, image-to-video and ad creative tools. Adjacent competitor focused on creative quality and viral video effects rather than URL-to-ad workflows, but overlapping target market.
- Opus Clip: AI-powered short-form video repurposing tool that turns long videos into TikTok/Reels/Shorts with auto-captions and virality scoring. Competes for the same performance marketer budget focused on short-form ad creative at scale.
- Luma AI: Generative video and 3D model provider (Ray, Dream Machine) used by brands and creative teams. Listed as a Creatify customer on the Asset Generator page but also a potential competitor as it expands into commercial ad creative workflows.
Broad incumbents
- Veed.io: Browser-based video editing and creation platform with AI-powered features for marketers, educators and creators. Broader incumbent in online video editing that overlaps with Creatify on short-form ad creation and template-driven workflows.
Others
- Smartwriter: AI personalization platform for cold emails, outreach and ad copy. Adjacent AI marketing technology serving the same performance marketer and SMB customer base that Creatify targets, though focused on copywriting rather than video production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Creatify AI social profiles
Digital presenceCreatify AI compliance and trust
Trust signalCompliance1 record
Creatify AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creatify AI leadership team
Management profileNumber of profiles
Profiles3 records
Creatify AI subsidiaries and ownership
Company hierarchySubsidiaries1 record
Creatify AI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creatify AI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creatify AI
What does Creatify AI do?
Creatify AI is an AI-powered video advertising platform that turns product URLs into ready-to-run video ads using AI avatars. The platform combines URL-to-Video generation, a proprietary Aurora avatar model, a multi-model Asset Generator, batch creative variation, AdMax end-to-end campaign automation, and direct ad-launcher integrations with Meta, TikTok, YouTube, Snapchat, Amazon, LinkedIn and AppLovin. It also offers Creatify Studio, a done-for-you managed creative service combining human creative strategists with AI production.
Is Creatify AI a public or private company?
Creatify AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Creatify AI founded?
Creatify AI was founded in 2023. It employs 51 to 100 people.
Where is Creatify AI based?
Creatify AI is headquartered in Mountain View, United States, in the North America region.
How does Creatify AI make money?
Six revenue lines are on record. Subscription Plans (Self-Serve SaaS) is the primary driver. The others are enterprise Custom Contracts, API Usage / Volume Pricing, creatify Studio Managed Service, freemium Conversion Funnel and platform Embedding / White-Label Licensing.
Who are Creatify AI's main competitors?
Direct peers on record are Synthesia, HeyGen and Arcads. Emerging players are Captions, Runway, Pika, Opus Clip and Luma AI. Veed.io is listed as a broad incumbent. Smartwriter is listed as an others.
Does Creatify AI have an API?
Yes. The Creatify API enables developers to turn text, audio, or URLs into AI-generated videos at scale. It supports auto-optimized output for each platform's ad specs and allows launching ads directly to Meta, TikTok, YouTube, LinkedIn, Snapchat, and AppLovin Axon. The API powers integrations with partner platforms such as Vitals (Shopify app). Developer documentation is at docs.creatify.ai/introduction.
What industry is Creatify AI in?
Creatify AI's product category is AI Video Advertising Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 513210 and its SIC code is 7372.