Aprosoja

What Aprosoja does

Aprosoja MT (Associação dos Produtores de Soja e Milho do Estado de Mato Grosso) is a non-profit class association founded in 2005 and headquartered in Cuiabá, Brazil, that represents more than 9,000 soybean and corn producers across Mato Grosso, the country's largest agricultural state with 5.7 million hectares of corn cultivation. The organization delivers advocacy, technical assistance, applied agricultural research, and certification services through a network of 35 regional nuclei installed in Rural Unions, five operating commissions (Institutional Strengthening, Sustainability, Agricultural Policy, Agricultural Defense, Logistics), and proprietary research infrastructure including the CTECNO Parecis and CTECNO Araguaia technology centers covering more than 275 hectares of field trials. Member-facing programs include Soja Legal (sustainability compliance), Classificador Legal (grain classification, with over 5,900 requests handled in four years), Semente Forte (seed quality), IMEA em Campo (annual crop monitoring surveys traversing more than 30,000 kilometers in partnership with IMEA), and the Academia de Liderança leadership development program (141 graduates in the current management cohort). The association is governed by an elected board of directors under President Lucas Costa Beber for the 2024/2026 term, with four regional vice-presidents covering the North, South, East, and West of the state.

The business model centers on membership dues from soybean and corn producers, supplemented by member-exclusive benefits such as a 49% partnership discount with Escola Agro on training courses (e.g., Financeiro e Contábil na Prática Para o Produtor Rural), certification program revenue, strategic partnerships (IMEA, Sistema OCB/MT, Aprosoja Brasil, Abramilho, Bayer's Conexão Biotec, Escola Agro, IAGRO/MT), and public-engagement communications including Rádio Aprosoja, the Prêmio Aprosoja de Jornalismo journalism award, and the Tour 360 – Casa do Agro Brasileiro interactive exhibition. Go-to-market is fundamentally community-led: Aprosoja MT activates members through the 35 regional nuclei and the annual Circuito Aprosoja MT circuit that visits each nucleus, supported by a digital presence on Instagram, Facebook, LinkedIn, YouTube, WhatsApp, and a multi-language official website. Revenue figures are not publicly disclosed, consistent with the organization's non-profit status; the ownership structure is member-controlled with no parent company, private equity, or external investor backing.

Name

Aprosoja

Legal name

Associação dos Produtores de Soja e Milho do Estado de Mato Grosso

Website

https://aprosoja.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Aprosoja MT is a non-profit class association representing more than 9,000 soybean and corn producers in Mato Grosso, Brazil's largest agricultural state. It delivers policy advocacy, applied research, certification programs, and member services through 35 regional nuclei.

Ownership category

akta.pro rank

Product category

Agricultural Association / Producer Representation

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYAFACAJAE

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYAFACABAL

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

Keywords

• Agricultural association services
• Soybean producer representation
• Corn producer advocacy
• Agricultural policy advocacy
• Rural producer support

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Aprosoja MT operates as a non-profit class association representing soybean and corn producers. Revenue comes from membership fees paid by producers. Members receive benefits including exclusive discounts on services and courses through partnerships.
2. Member Services and Programs: Revenue-generating services include training courses (Financeiro e Contábil na Prática Para o Produtor Rural), certification programs (Soja Legal, Classificador Legal), and member-exclusive conveniences with 49% discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Aprosoja MT is a non-profit class association that represents 9,000+ soybean and corn producers in Mato Grosso, Brazil. The organization delivers member services including agricultural policy advocacy, applied research through CTECNO research centers, sustainability and compliance certification (Soja Legal, Classificador Legal, Semente Forte), crop monitoring surveys (IMEA em Campo), leadership development (Academia de Liderança), and exclusive benefits such as discounted training through the Escola Agro partnership. Members are served through a network of 35 regional nuclei installed in Rural Unions across the state.

Product overview

Aprosoja MT (Associação dos Produtores de Soja e Milho do Estado de Mato Grosso) is a non-profit class representative association for soybean and corn producers in Mato Grosso, Brazil. It is not a technology product company but rather a trade association that provides member services, advocacy, research programs, and communication initiatives for agricultural producers. The organization operates through regional nuclei, committees, and various programs including educational initiatives, sustainability projects, and producer support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Associação Membership (Associado Aprosoja MT)
• Soja Legal Certification Program
• Classificador Legal Program
• Semente Forte Program
• CTECNO Research Center Services (Parecis and Araguaia)
• IMEA em Campo Crop Monitoring Survey
• Academia de Liderança (Leadership Academy)
• Financeiro e Contábil na Prática Para o Produtor Rural Course
• Circuito Aprosoja MT Annual Circuit Event

Quantifiable outcome

• 9,000+ member producers represented
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IMEA (Instituto Mato-Grossense de Economia Agropecuária)coreStrategic or Co-development PartnerAnnual partnership for IMEA em Campo crop monitoring surveys. Teams traverse over 30,000 kilometers across Mato Grosso assessing soybean and corn harvests. Joint press conferences present harvest results and market analysis.
• Sistema OCB/MTcoreStrategic or Co-development PartnerCollaborative relationship for representing agricultural interests, including meetings with state treasury secretary regarding fertilizer taxation and sector-wide policy advocacy.
• Escola AgrominorGTM or Marketing PartnerPartnership providing exclusive 49% discount on courses for Aprosoja MT members, including Financeiro e Contábil na Prática Para o Produtor Rural course.
• Aprosoja BrasilcoreStrategic or Co-development PartnerNational level association representing Brazilian soybean producers. Aprosoja MT participates in events like the 2nd Brazilian Soybean Producers Congress organized by Aprosoja Brasil.
• IAGRO/MTcoreStrategic or Co-development PartnerAgricultural research partnership conducting field days and technical visits at CTECNO research centers, presenting studies on fertilization, nutrient use, and second crop management strategies.
• Abramilho (Associação Brasileira dos Produtores de Milho)coreStrategic or Co-development PartnerParticipation in Abramilho Congress alongside other corn sector leaders to discuss competitiveness, logistics, geopolitics, and the future of Brazilian agriculture.
• Bayer (Conexão Biotec)minorStrategic or Co-development PartnerTraining and commercial process alignment with Bayer's Conexão Biotec program to ensure effective responses to producer demands.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aprosoja Brasil: National federation of soybean producers in Brazil. Aprosoja MT is an affiliated state-level entity and they coordinate on federal policy, events, and representation — directly comparable mission and member base.
• FAEP (Federação da Agricultura do Estado do Paraná): State-level agriculture federation representing producers in Paraná, a major grain state. Comparable structure of member services, training, and policy representation for row-crop farmers.
• Abramilho (Associação Brasileira dos Produtores de Milho): Brazilian corn producers association with whom Aprosoja MT co-organizes congresses and shares policy advocacy on corn-specific issues. Directly comparable commodity-association model.
• FAMASUL (Federação da Agricultura e Pecuária de MS): Federation representing farmers in Mato Grosso do Sul, the neighboring state. Operates an analogous model of regional nuclei, member services, and policy advocacy for a similar crop and cattle base.

Others

• Escola Agro: Agribusiness education provider that partners with Aprosoja MT to deliver discounted training (e.g., Financeiro e Contábil na Prática) to members. Adjacent service provider in the same member ecosystem.
• IMEA (Instituto Mato-Grossense de Economia Agropecuária): State agricultural economics institute and direct partner of Aprosoja MT on the IMEA em Campo crop monitoring program. Adjacent ecosystem participant providing data and analysis that Aprosoja MT helps operationalize.

Broad incumbents

• OCB (Organização das Cooperativas Brasileiras): National organization representing agricultural cooperatives. Aprosoja MT partners with Sistema OCB/MT on policy advocacy; comparable function in representing aggregated producer interests though via cooperative structures.
• SRB (Sociedade Rural Brasileira): Historic national agricultural society representing rural producers, with broader remit beyond grains. Comparable advocacy and convening role, though with a wider portfolio than Aprosoja MT's row-crop focus.
• CNA (Confederação da Agricultura e Pecuária do Brasil): National agriculture confederation representing Brazilian producers across states and commodities. Comparable advocacy mission at national scale, with broader portfolio including livestock and other crops.

Regional players

• Aprosoja Goiás: State-level soybean and corn producer association in Goiás, another major Cerrado grain state. Operates the same chapter model as Aprosoja MT in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AprosojaMatoGrosso
• Facebookfacebook.com/aprosojamt
• LinkedInlinkedin.com/company/aprosoja
• Instagraminstagram.com/aprosojamt
• Xx.com/aprosoja

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aprosoja