What Reckner Healthcare does

Reckner Healthcare is a US-headquartered, privately held healthcare market research fieldwork company operating as a subsidiary of the Reckner group. Founded around 1995 and based in Chalfont, Pennsylvania with a European office in London, the firm builds and maintains proprietary panels of physicians, allied healthcare professionals, hospital and surgery-center administrators, payers, and key opinion leaders — claimed to be the most extensive healthcare market research panel in the United States, including 260,000+ administration and leadership decision-makers. The company serves pharmaceutical and life sciences companies, medical device manufacturers, and insights agencies/health consultancies that need reliable access to healthcare professionals for qualitative and quantitative research.

Reckner's core offering is project-based fieldwork services: qualitative recruitment (depth interviews, focus groups, online discussion boards, web-assisted interviews), quantitative survey recruiting and data collection (with list matching and honoraria handling), in-house survey programming on Survox and FV Decipher platforms, and the 50H2 Agile Research product for sub-two-day turnarounds. The technology stack is conventional but process-oriented rather than AI-driven, emphasizing the SurveyGuard℠ five-point inspection, QualEDGE℠ online homework, MobileFirst℠ survey design, and BeyondPanel℠ extended recruiting capabilities, all under the Respondent First™ and Respondent SustainabilitySM methodologies that govern panelist treatment.

The revenue model is professional services: quote-based, project-driven fees tied to sample size, specialty, study complexity, and service scope (recruiting only vs. full-service vs. programming). Go-to-market is sales-led (direct enterprise field sales plus inside sales), supplemented by event-driven demand generation at TMRE, Insights Association, and Intellus events, and content marketing through newsletters, blogs, and social channels. The company has no disclosed external funding, is closely held under the Reckner corporate umbrella, and has earned industry recognition including the 2015 AMA Gold Top 50 and 2022 Insights Association Top 30 awards.

Name

Reckner Healthcare

Legal name

Reckner Healthcare Market Research

Website

https://recknerhealthcare.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Reckner Healthcare designs and manages custom healthcare market research fieldwork and participant recruitment solutions, operating a proprietary US physician and healthcare administrator panel for pharmaceutical, medical device, and insights agency clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Chalfont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Fieldwork Services: Project-based professional services providing healthcare professional panel access, recruiting, and data collection for qualitative and quantitative market research studies. Revenue generated through per-project fees based on sample size, study complexity, and service scope.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Reckner Healthcare recruits and manages healthcare professional panels and executes qualitative and quantitative market research fieldwork on behalf of pharmaceutical, medical device, and insights agency clients. The company provides in-house survey programming, agile 50H2 quick-pulse research, and healthcare professional user experience testing using its proprietary Respondent First™ engagement model.

Product overview

Reckner Healthcare operates as a healthcare market research fieldwork company offering a unified suite of services centered on recruiting healthcare professionals for research studies. The core offerings include Qualitative Services (depth interviews, focus groups, online discussions), Quantitative Services (survey recruiting and data collection), Survey Programming (in-house programming via Survox and FV Decipher platforms with SurveyGuard℠ quality inspection), 50H2 Agile Research (fast-turnaround research in as little as two days), and Healthcare Professional User Experience (HCP UX) for in-home product testing. Supporting features include QualEDGE℠ for online homework, MobileFirst℠ for responsive survey design, and BeyondPanel℠ recruiting. The company operates under Respondent First™ and Respondent SustainabilitySM philosophies that guide their panel management and engagement approach.

Differentiator

Problem solved

Functional benefit

Brands

• Respondent First™: Company philosophy and strategy for treating panel members respectfully and professionally with fair compensation and responsive service.
• Respondent SustainabilitySM
• SurveyGuard℠
• QualEDGE℠
• 50H2
• MobileFirst℠
• BeyondPanel℠

Products and services

• Qualitative Services Recruitment and project management for qualitative healthcare market research including depth interviews, focus groups, online discussion boards, and web-assisted interviews with healthcare professionals.
• Quantitative Services Quantitative survey recruiting and data collection for healthcare professionals, including sample access, list matching, project management, and honorarium handling.
• Survey Programming In-house survey programming, quality assurance, and project management with dual platform options (Survox and FV Decipher), featuring SurveyGuard five-point inspection to eliminate re-fielding.
• 50H2 Agile Research Fast turnaround healthcare market research delivering results in as little as two days, combining qualitative and quantitative approaches with real-time online access for quick-pulse insights.
• Healthcare Professional User Experience (HCP UX) In-home-use tests with healthcare professionals who test and review consumer healthcare products, providing opinions directly to manufacturers.

Quantifiable outcome

• 98% more Radiation and Oncology quota fills in 2022 vs prior year
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered industry affiliation.

• Insights Associationindustry affiliationOthersMember of Insights Association (formerly CASRO) demonstrating commitment to industry standards and professional practices in market research. Company displays Insights Association certification logo on website.
• Intellus Worldwideindustry affiliationOthersActive member and participant in Intellus Worldwide Institute and Summit events, an international network of healthcare market research professionals. Company staff participate in committees and events.
• ESOMARindustry affiliationOthersCorporate member of ESOMAR, a global industry association for market research. Company provides ESOMAR 28 Q&A documentation for transparency.
• BHBIAindustry affiliationOthersMember of British Healthcare Business Intelligence Association, supporting UK and European market research operations with regional industry accreditation.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Sermo: Physician community and research platform that recruits doctors for market research surveys and clinical insights. Comparable to Reckner in physician panel access and healthcare market research, though with stronger community/engagement orientation.
• Schlesinger Group: Global market research data collection company with strong healthcare qualitative and quantitative capabilities, including panel access and recruiting. Directly competes with Reckner for healthcare research projects across multiple therapeutic areas.
• M3 Global Research: Operates one of the world's largest physician panels (M3 Panel) and provides healthcare market research fieldwork globally. Directly comparable to Reckner in serving pharmaceutical and medical device clients with physician recruiting and survey execution services.
• MD Analytics: Specialized healthcare market research firm focused on qualitative and quantitative fieldwork across multiple therapeutic areas. Directly comparable to Reckner in size, scope, and customer base among pharmaceutical clients.
• Toluna: Global market research panel provider with healthcare consumer and professional panels, offering survey programming and fieldwork services. Comparable to Reckner as a panel-based research services provider serving healthcare clients.
• Dynata: One of the world's largest first-party data platforms offering healthcare market research panels, survey programming, and data collection services. Directly competes with Reckner in panel-based healthcare market research, though at significantly larger scale.
• Apollo Intelligence (InCrowd): Specializes in agile healthcare market research with rapid-turnaround physician and stakeholder surveys, including the InCrowd brand for HCP insights. Directly comparable to Reckner's 50H2 agile research offering and physician panel approach.

Broad incumbents

• Medscape (WebMD Health Network): Large physician audience platform that conducts market research and surveys among its member HCPs. Adjacent to Reckner in healthcare professional research, though broader in medical education and content offerings beyond pure market research.
• Kantar (Health division): Global market research giant with dedicated healthcare practice offering panels, fieldwork, and insights. Overlaps with Reckner in healthcare market research services but operates as broad incumbent with wider portfolio beyond pure fieldwork.
• Clarivate (formerly DRG): Healthcare-focused data and analytics provider offering market research, real-world evidence, and commercial intelligence to pharma clients. Overlaps with Reckner in serving pharma insights needs, though with broader data and software offerings beyond fieldwork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgPx02Gz1mheaPvO93YzEzw
• Facebookfacebook.com/recknerhealthcare
• LinkedInlinkedin.com/company/reckner-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reckner Healthcare