Lylo

What Lylo does

Lylo is a Singapore-based integrated mobility services company founded in 2022 that operates a multi-product platform spanning short-term car rental (LyloDrive), private hire vehicle (PHV) leasing for ride-hailing drivers, transport concierge, medical transport, event-based ride hailing, corporate fuel cards, and out-of-home vehicle advertising. The company markets Singapore's youngest and greenest fleet, claiming 99%+ hybrid or electric vehicles under three years old, with full RFID VEP-ready tagging for cross-border travel to Malaysia and LTA-approved retrofitted Toyota Noah MPVs for wheelchair-bound medical transport. Lylo serves four primary customer segments — individual consumers needing flexible short-term rentals (often via the website or mobile app), corporate/enterprise clients (including AIA, Huawei, Capella Hotel, the Ministry of Foreign Affairs, and Singapore EXPO), PHV drivers (via the LyloDriver App and exclusive 0% commission in-house jobs), and event organizers seeking guaranteed fleet deployment — with concierge services now extended to Malaysia, Japan, and Taiwan.

The business model combines subscription/recurring revenue (daily rentals, PHV leases of 1–90 days, scheduled concierge bookings), transaction fees (Esso Fleet Card distribution with up to 22% petrol discount across 61 stations), advertising (vehicle wraps via LyLoads), and professional services (event-based ride hailing with fixed pricing). Pricing is unit-based with optional add-ons (CDW insurance tiers, Malaysia surcharge, delivery/collection, multiple damage protectors) and security deposits ranging from SGD 1,000 to 3,500 by vehicle category. Distribution operates through a hybrid channel mix: self-serve online booking (website and apps), physical locations (Midview City HQ, LyloHaus operations center, Changi Airport Terminal 4 pickup point), and direct B2B sales for enterprise, event, and fuel card contracts.

The company's flagship operational credential is its Mobility Solution Partner role with Singapore EXPO, where it deployed 200+ drivers and vehicles for crowd dispersal, facilitating 2,700+ rides for 7,500+ passengers at a major exhibition. Lylo operates a 101–250 employee organization across Singapore, Malaysia, Japan, and Taiwan, and supports its driver-partner ecosystem with access to 16 islandwide workshops and Esso fuel discounts. No funding history, revenue figures, or institutional ownership are disclosed in the source material; the company appears to be privately held and founder-led.

Name

Lylo

Legal name

Lylo

Website

https://lylo.sg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Lylo is a Singapore-based integrated mobility platform operating short-term car rental (LyloDrive), PHV leasing, transport concierge, medical transport, event ride hailing, and Esso Fleet Card reselling, serving individual consumers, corporate clients, PHV drivers, and event organizers across Singapore, Malaysia, Japan, and Taiwan.

Ownership category

akta.pro rank

Product category

Mobility Services / Car Rental and Transport Concierge

NAICS

Limousine Service (485320), Support Activities for Transportation (488)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

akta.pro secondary industries

Courier/Delivery Driver Vehicle Rental Programs (Gig/Owner-Operator) (TLABAGAI), Corporate Mobility & Ground Transport Management (THALANAI), Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

Keywords

• Short-term car rental
• Transport concierge
• PHV leasing
• Corporate fleet solutions
• Vehicle advertising

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short-Term Car Rental: Core revenue stream from daily car rentals starting at 1-day minimum. Revenue charged on 24-hour rental basis with optional add-ons (Collision Damage Waiver tiers, Malaysia driving surcharge, delivery/collection services). Pricing varies by vehicle category from Value Standard to Luxe.
2. Transport Concierge Services: Chauffeur-driven transportation services including school transport, workplace transport, medical transport, airport transfers, and tourism concierge. Services available in Singapore, Malaysia, Japan, and Taiwan. Revenue generated through service bookings with flat rates.
3. PHV (Private Hire Vehicle) Leasing: Short-term PHV leasing for ride-hailing drivers (1-30 days, extendable to 90 days). Drivers use vehicles for Grab, Gojek, TADA platforms. Includes guaranteed exclusive 0% commission in-house jobs, rebates, and bonuses.
4. Event-Based Ride Hailing: Dedicated transportation solutions for events providing guaranteed fleet deployment, on-site booking counters, and coordinated crowd dispersal. Revenue from corporate event organizers with pre-negotiated pricing.
5. Vehicle Advertising Solutions: Out-of-Home advertising through branded vehicle wraps. Lylo installs professional advertising on their fleet, offering unlimited exposure with trackable results and flexible campaign durations.
6. Corporate Fuel Cards: Esso Fleet Card distribution as authorized reseller. Revenue from fuel card issuance and management services for corporate clients, offering up to 22% petrol discount vs competitors' 16-18%.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Lylo operates an integrated mobility platform centred on short-term car rentals (LyloDrive) of Singapore's youngest hybrid/electric pet-friendly fleet, complemented by transport concierge services (school, workplace, medical, tourism, airport transfers), short-term private hire vehicle (PHV) leasing for ride-hailing drivers, Esso Fleet Card fuel distribution, vehicle-wrap advertising, and event-based ride hailing solutions for large venues. Services are delivered via the lylo.sg website, the Lylo and LyloDriver mobile apps, and a network of physical offices including the LyloHaus operations centre and Changi Airport Terminal 4.

Product overview

Lylo is a mobility services company operating a multi-product platform centered around car rental and transportation concierge services. The core offering is LyloDrive, a short-term car rental service with a young, eco-friendly, pet-friendly fleet available from one day upwards. Complementing this is LyloDrive (PHV), a private hire vehicle rental programme for ride-hailing drivers. The Transport Concierge arm provides scheduled transportation across school, workplace, medical, and tourism segments spanning Singapore, Malaysia, Japan, and Taiwan. Ancillary services include an Esso Fleet Card fuel programme (Fuel Solutions), out-of-home vehicle advertising (LyLoads), event-based ride hailing, and airport transfer services. All offerings are supported by a dedicated driver-partner network, 24/7 operations support, and the LyloDriver App for driver partners.

Differentiator

Problem solved

Functional benefit

Brands

• LyloDrive: Short-term car rental service offering vehicles for personal or business use with rentals available from one day.
• LyloConcierge

Products and services

• LyloDrive (Short-Term Car Rental) Short-term car rental service offering the youngest and greenest pet-friendly fleet in Singapore, with rentals available from as short as one day and optional cross-border driving to West Malaysia. Vehicles are arranged across categories from Value Standard to Luxe, with tiered Collision Damage Waiver options and optional add-on protectors.
• LyloDrive PHV (Private Hire Vehicle Leasing) Short-term private hire vehicle leasing programme designed for ride-hailing drivers operating on Grab, Gojek, and TADA platforms. Available from 1 to 30 days, extendable to 90 days, with exclusive 0% commission in-house jobs, fuel rebates, bonuses, and access to 16 islandwide workshops for vehicle repairs.
• Transport Concierge Comprehensive chauffeur-driven transport concierge covering school, workplace, medical, tourism, and airport transfers across Singapore, Malaysia, Japan, and Taiwan. Services are delivered by trained driver-partners using Lylo's hybrid/electric fleet at flat rates with no surge pricing.
• Fuel Solutions (Esso Fleet Card Reseller) Corporate fuel card programme distributed as an authorized Esso Fleet Card reseller, offering up to 22% petrol discount with no admin fees, no minimum spend, up to 1-month credit terms, and acceptance at 61 islandwide Esso stations. Targets corporate fleet operators.
• LyLoads Vehicle Advertising Out-of-home advertising product that wraps Lylo's fleet vehicles with branded graphics, offering unlimited exposure with trackable results and flexible campaign durations. Targets marketing teams and brand managers seeking mobile advertising.
• Event-Based Ride Hailing Coordinated transport solution for events and exhibitions providing guaranteed vehicle supply, seamless booking and payment, minimal waiting time, on-site concierge support, and crowd dispersal logistics. Features fixed pricing, no surge, real-time tracking, and an on-site operations team.
• Airport Transfer Service Premium airport arrival meet-and-greet and departure drop-off service using professional chauffeurs and vehicles including the Toyota Alphard, offered at flat rates with no surge pricing.
• Medical Transport Concierge Specialized medical transportation service using LTA-approved retrofitted Toyota Noah MPVs for wheelchair-bound passengers, with drivers trained to act as medical escorts.
• LyloDriver App Mobile application for PHV and taxi drivers to access exclusive in-house jobs, rebates, bonuses, and islandwide workshop information.
• Event Crowd Dispersal Solution Managed transport logistics solution for large-scale events featuring fixed pricing, real-time tracking, on-site operations team, and scalable vehicle deployment. Delivered for Singapore EXPO as Mobility Solution Partner.

Quantifiable outcome

• 200+ drivers deployed at major events, 2,700+ rides facilitated, 7,500+ passengers transported
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• EssocoreChannel Partner/ Reseller/ DistributorLylo is an authorized Esso Fleet Card reseller, offering corporate fuel management solutions to business clients. This partnership enables Lylo to provide up to 22% petrol discounts through access to 61 islandwide Esso stations, positioning Lylo as a one-stop fleet solutions provider.
• LTA (Land Transport Authority)coreStrategic or Co-development PartnerLylo's medical transport fleet utilizes LTA-approved retrofitted Toyota Noah MPVs designed for wheelchair-bound passengers. This regulatory partnership enables Lylo to operate compliant medical transport services in Singapore.
• Training Organizations (Medical Transport)minorStrategic or Co-development PartnerLylo has collaborated with training organizations to offer specialized training programs and accreditation for driver-partners, including courses for medical escort services and child protection awareness.
• 16 Workshops IslandwideminorStrategic or Co-development PartnerPartnership with 16 workshops across Singapore to provide PHV drivers with vehicle repairs and servicing, supporting the driver ecosystem and ensuring fleet maintenance quality.
• Singapore EXPOflagshipStrategic or Co-development PartnerLylo serves as the official Mobility Solution Partner for Singapore EXPO, providing dedicated event transportation including fleet deployment, on-site booking counters, and coordinated crowd dispersal. Successfully deployed 200+ drivers facilitating 2,700 rides for 7,500+ passengers at major exhibitions.
• Event OrganizerscoreStrategic or Co-development PartnerPartnerships with event organizers across Singapore to provide end-to-end transportation logistics for events, exhibitions, and large gatherings. Includes integration with venue operations and real-time tracking systems.
• AIAminorGTM or Marketing PartnerCorporate partnership providing transportation services for AIA insurance events and corporate activities.
• KlookminorGTM or Marketing PartnerTourism partnership with Klook for promoting travel experiences and transportation services to tourists visiting Singapore.
• TADAminorGTM or Marketing PartnerPartnership with TADA ride-hailing platform enabling PHV drivers to use Lylo vehicles on the TADA platform for ride-hailing services.
• Capella HotelminorGTM or Marketing PartnerPremium hospitality partnership providing luxury transportation services for hotel guests requiring airport transfers and local transport.
• Enterprise SingaporeminorGTM or Marketing PartnerGovernment partnership supporting Singapore's enterprise development and mobility solutions.
• Ministry of Foreign AffairsflagshipGTM or Marketing PartnerGovernment partnership providing diplomatic transportation services for Ministry events and activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grab: Southeast Asia super-app with ride-hailing, rental, and corporate transport services. Lylo's PHV driver leasing serves Grab drivers and Grab competes for corporate event transport contracts.
• ComfortDelGro: Singapore's largest taxi and private hire operator with extensive chauffeur-driven services. Competes directly with Lylo's Transport Concierge and event ride-hailing offerings across corporate clients.
• Sixt: Global car rental incumbent with Singapore operations. Offers broader geographic reach and corporate fleet management capabilities that overlap with Lylo's airport transfer and corporate concierge services.

Direct peers

• Tribecar: Singapore-based car-sharing platform offering short-term vehicle rentals to individuals. Directly competes with Lylo's core LyloDrive service in the same Singapore market, with similar self-serve booking model.
• GetGo: Singapore car-sharing service backed by local automotive group. Direct competitor in the short-term self-drive rental market with similar technology-driven booking model.
• TADA: Singapore-based ride-hailing platform with zero-commission model. Direct competitor in PHV market where Lylo operates and a partner for Lylo's PHV leasing program.
• Drive lah: Singapore peer-to-peer car-sharing platform. Competes with LyloDrive in the short-term rental space with similar convenience and flexibility focus for individual renters in Singapore.
• BlueSG: Singapore's leading electric car-sharing service with islandwide network. Competes with Lylo's short-term rental offering and shares the eco-friendly/sustainability positioning that Lylo emphasizes.

Regional players

• Wab Holdings: Singapore-based automotive leasing and rental company. Comparable fleet leasing business model serving both consumer and corporate clients in the same geographic market.
• Goldbell: Singapore-based commercial vehicle leasing and fleet management company. Comparable in fleet ownership, leasing model, and Singapore market focus, with overlapping corporate fleet clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lylo-mobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lylo