Imacorp

What Imacorp does

Imacorp Asesores is a privately held, founder-owned boutique communications agency headquartered in San José, Costa Rica, founded in May 2000 by journalism classmates Betsy Rojas Zúñiga and Carol Cordero. The firm delivers integrated communication strategy and execution across ten core service lines: press management, public affairs, spokesperson training, social media management, external and internal communication, corporate social responsibility, crisis management, political communication, corporate events, and corporate reputation management. It serves a mix of corporate enterprises (Roche for the Caribbean, Central America and Venezuela region; MATRA in manufacturing), healthcare trade associations (Cámara de la Salud), and nonprofit/NGO clients (Proyecto Daniel, CPIC), with disclosed long-tenured engagements of 14–15+ years. The agency's stated differentiator is a boutique model that pairs positive-content narrative building with senior-led account direction, operating in Spanish across the Central American region.

The business operates on a professional services model with customized, non-publicly-disclosed pricing tied to client-specific scope, delivered through a direct sales-led GTM motion with dedicated account directors. Distribution is direct to clients with no disclosed channel partnerships, reseller network, or platform; the company's website and content blog function as the primary marketing surface. Imacorp has no disclosed funding rounds, subsidiaries, M&A activity, patents, or third-party technology integrations, and operates with a small team of 20+ professionals sourced from journalism, PR, and design backgrounds with cross-sector experience in media, consulting, government, and the private sector. Revenue, financial performance, and ownership structure beyond the two co-founders are not publicly disclosed.

Name

Imacorp

Legal name

Imacorp Asesores

Website

https://imacorpasesores.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Imacorp Asesores is a founder-owned boutique communications agency in San José, Costa Rica, founded in 2000, delivering integrated PR, public affairs, crisis, political, and social media services to corporate, association, and nonprofit clients across Central America.

Ownership category

akta.pro rank

Product category

Public Relations and Corporate Communication Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Internal & Employee Communications (BPAFADAD), ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

Keywords

• Public relations services
• Corporate communication consulting
• Crisis management advisory
• Public affairs strategy
• Media relations consulting

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Communication Consulting: Integrated communication strategy services including external/internal communication, corporate social responsibility, crisis management, government affairs, political communication, corporate events, reputation management, and social media management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Imacorp is a boutique communication agency that designs and delivers integrated communication strategies for corporate, government, and nonprofit clients. Its core services include press management, public affairs, spokesperson training, social media management, external and internal communication, corporate social responsibility, crisis management, political communication, corporate event organization, and corporate reputation management. The agency focuses on positive-content storytelling to connect client organizations with their stakeholder audiences.

Product overview

Imacorp Asesores is a boutique communication agency with 26+ years of experience offering integrated communication services. The agency operates as a unified service offering rather than a platform with discrete modules. Services include Gestión de Prensa (press management), Asuntos Públicos (public affairs), Entrenamiento de Voceros (spokesperson training), Manejo de Redes Sociales (social media management), Comunicación Externa e Interna (external/internal communication), Responsabilidad Social Empresarial (corporate social responsibility), Manejo de Crisis (crisis management), Comunicación Política (political communication), Organización de Eventos Corporativos (corporate events), and Reputación Corporativa (corporate reputation). The agency serves clients primarily in Costa Rica and the Central American region, specializing in positive content creation and brand storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestión de Prensa (Press Management) Press management services including media relations, journalist coordination, and news coverage for organizational clients in Costa Rica and Central America.
• Asuntos Públicos (Public Affairs) Public affairs services focusing on government relations and policy communication strategies for government entities, political organizations, and corporations navigating the public sector.
• Entrenamiento de Voceros (Spokesperson Training) Spokesperson training to prepare executives and representatives for media interviews and public appearances.
• Manejo de Redes Sociales (Social Media Management) Social media management including content creation, community engagement, and digital strategy for corporate and nonprofit clients.
• Comunicación Externa e Interna (External and Internal Communication) Integrated communication services covering both external public relations and internal employee communications for corporate clients.
• Responsabilidad Social Empresarial (Corporate Social Responsibility) Corporate social responsibility consulting and communication strategies for CSR initiatives.
• Manejo de Crisis (Crisis Management) Crisis communication management including strategy development, media response, and reputation protection for clients facing crisis situations.
• Comunicación Política (Political Communication) Political communication services including campaign messaging and political stakeholder engagement for political parties, candidates, and advocacy groups.
• Organización de Eventos Corporativos (Corporate Event Organization) Corporate event organization including planning, coordination, and media coverage for corporate events.
• Reputación Corporativa (Corporate Reputation) Corporate reputation management and brand image building services for organizational clients.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Edelman: World's largest PR firm with established Latin American hubs. Competes with Imacorp on corporate reputation, public affairs, and trust work, but at a global scale and with multi-disciplinary offerings beyond boutique specialty.
• Weber Shandwick: Global public relations and communications agency with LATAM operations. Comparable on integrated communications, public affairs, and CSR advisory, though as part of a much broader network serving multinational clients.
• Burson: Global communications and public affairs network with strong LATAM operations. Comparable to Imacorp on public affairs, corporate reputation, and crisis services, but offers these as part of a worldwide portfolio with network scale.
• Ketchum: Global communications consultancy with established Latin American operations. Directly comparable services in corporate reputation, public affairs, and brand storytelling, as part of the Omnicom network.
• Hill+Knowlton: Global public relations and public affairs firm with extensive LATAM coverage. Comparable to Imacorp on public affairs, crisis, and corporate communications for enterprise and association clients, at significantly larger scale.
• FleishmanHillard: Major global PR and integrated communications agency with regional LATAM presence. Directly comparable services in public affairs, crisis, and corporate communications, with a wider geographic and functional portfolio.
• Ogilvy PR: Global advertising and PR network with strong public relations practice in Latin America. Comparable on integrated communications, brand storytelling, and social media management, embedded within a broader creative and media network.

Emerging players

• GPA Consultores: Costa Rica–based communications and public affairs consultancy. Closest geographic and size peer to Imacorp, operating in the same local market with overlapping services in media relations, public affairs, and corporate communications.

Direct peers

• Llorente & Cuenca (LLYC): Leading Spanish-language corporate communications and public affairs firm with deep Latin American presence. Directly comparable to Imacorp as a PR/comms agency serving enterprise, government, and association clients across the region, though at significantly larger scale.

Regional players

• Grupo Albión: Central American communications and public affairs consultancy headquartered in Panama. Most directly comparable to Imacorp as a regional boutique-style agency serving enterprise, government, and association clients across Central America, competing for similar mandates in adjacent geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/imacasesores
• LinkedInlinkedin.com/company/imacorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imacorp