StoreNow
StoreNow Inc. is a family-owned, privately held self-storage operator running seven facilities across the greater Indianapolis, Indiana metro, renting month-to-month storage units, vehicle parking, and temperature-controlled space to residential, student, small-business, and military customers.
- Company typePrivate
- Founded2013
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What StoreNow does
StoreNow Inc. is a family-owned, privately held self-storage operator headquartered in Brownsburg, Indiana, running seven facilities across the greater Indianapolis metropolitan area (Brownsburg, Indianapolis, Camby, Cloverdale, and New Palestine). The company rents standard, temperature-controlled, drive-up, ground-floor, and interior storage units in multiple sizes (5x5 through 10x20) along with covered and uncovered vehicle parking for cars, boats, and RVs. Each acquired facility has retained its original brand name (Main Street Self Storage, Heartland Crossing, Brookville Road, Lynhurst, New Hoosier, New Palestine, and Cloverdale Self Storage) and operates under month-to-month leases with online bill pay and autopay.
The business is built on a self-serve operational model: customers search by ZIP code on storenow.org, reserve online, sign a lease digitally, and access facilities via 24-hour self-service kiosks or personalized gate codes. Recent technology investments include NFC-based KISS Onelock wireless locking systems (deployed at Main Street and Cloverdale in 2025), SmartLock electronic access at Brookville Road, and the Storage Genie third-party mobile app for hands-free gate access at Heartland Crossing. SBOA tenant insurance is offered as an add-on revenue stream.
Revenue is generated through recurring monthly unit rental fees, recurring insurance commissions, and ancillary vehicle parking charges. Pricing is quote-based and not publicly disclosed; active military and veterans receive a 10% discount, and long-term pricing discounts are available at select locations. The customer base is intentionally horizontal, spanning residential movers and downsizers, small businesses, students (IUPUI and local high schools), vehicle owners, and military personnel, with no enterprise anchor accounts. Marketing relies on the company's website, location-page SEO, Google reviews (ratings range 4.1-4.9 stars), and a blog covering facility updates and storage tips; no paid acquisition channels, partnerships, or institutional funding are disclosed.
StoreNow firmographics
Firmographics- Name
- StoreNow
- Legal name
- StoreNow Inc.
- Website
- https://storenow.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StoreNow Inc. is a family-owned, privately held self-storage operator running seven facilities across the greater Indianapolis, Indiana metro, renting month-to-month storage units, vehicle parking, and temperature-controlled space to residential, student, small-business, and military customers.
- Ownership category
- akta.pro rank
StoreNow industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
Keywords
Where StoreNow is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
StoreNow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Self Storage Unit Rental: Monthly rental fees for storage units of various sizes (small, medium, large) and parking spaces for vehicles including cars, boats, and RVs. Month-to-month flexible leasing with online bill pay and autopay options.
- Storage Insurance: SBOA Tenant Insurance options offered to renters for added protection of stored belongings. Customers can purchase insurance coverage as an add-on to their rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small units - closet-sized storage for household clutter and seasonal items |
| Unit Pricing | Monthly | Medium units - half garage size, fits one-bedroom home contents |
| Unit Pricing | Monthly | Large units - small garage size, fits 3-4 bedroom home contents |
| Unit Pricing | Monthly | Parking spaces - vehicle storage for cars, boats, RVs |
| Unit Pricing | Monthly | Military Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
StoreNow product offering
Product offeringCore offering
StoreNow operates seven self-storage facilities across five Indiana cities in the greater Indianapolis metro area, offering storage units in a range of sizes with month-to-month leases. The company provides standard, temperature-controlled, drive-up, interior, and ground-floor storage units, along with RV/car/boat parking, commercial storage, and student storage solutions. Customers access units through KISS Onelock NFC locking, SmartLock, the Storage Genie mobile app, and 24-hour self-service kiosks.
Product overview
StoreNow is a self-storage company operating seven facilities across the Indianapolis, Indiana metro area (including Brownsburg, Camby, Cloverdale, Indianapolis, and New Palestine). The core offering is self storage units available in multiple sizes (small, medium, large) with month-to-month flexible leases. The company provides a unified storage platform with facility-specific modules and add-ons including temperature-controlled units, drive-up access, ground floor units, interior storage, vehicle/RV/boat parking, and advanced locking systems (SmartLock and KISS Onelock). Technology-enhanced access is offered through the Storage Genie mobile app and 24-hour self-service kiosks. Ancillary services include SBOA tenant insurance, commercial storage solutions, and student storage options.
Differentiator
Problem solved
Functional benefit
Brands
- Storage Genie: Mobile credential app providing hands-free access to Heartland Crossing Self Storage facility, allowing tenants to open units, make payments, and track access history through their phones.
- KISS Onelock
Products and services
- Self-Storage Unit Rentals
- Temperature-Controlled Storage
- Drive-Up Access Storage
- RV, Car, and Boat Parking
- Commercial Storage Solutions
- Student Storage
- SBOA Tenant Insurance
Quantifiable outcome
- Flexible month-to-month leasing with no long-term commitments required
- +2 more outcomes
Companies that use StoreNow
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
StoreNow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
StoreNow partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
StoreNow competitors and assessment
Company assessmentBroad incumbents
- Extra Space Storage: Extra Space Storage is one of the largest self-storage REITs, operating thousands of facilities including locations in the Indianapolis market. It is a broad incumbent competitor offering the same unit sizes, climate control, and RV/boat parking that StoreNow provides.
- SmartStop Self Storage: SmartStop is a publicly listed self-storage operator with locations across multiple U.S. markets. It is a broad incumbent that competes with StoreNow on standard and climate-controlled units and on multi-facility regional density.
- Public Storage: Public Storage is the largest self-storage REIT in the U.S. with thousands of facilities nationwide and a strong presence in Indiana. It competes directly with StoreNow on standard and climate-controlled units in the Indianapolis metro, but operates at a vastly larger scale with REIT-funded growth.
- CubeSmart: CubeSmart is a publicly traded self-storage REIT with a national footprint that overlaps with StoreNow's Indianapolis-area market. It offers the same standard, climate-controlled, and vehicle storage product set at multiple Indianapolis locations.
- U-Haul: U-Haul offers U-Haul storage in addition to its dominant moving-truck business, with locations throughout Indiana. It competes with StoreNow for residential and student customers seeking short-term storage tied to moves.
- National Storage Affiliates: National Storage Affiliates is a self-storage REIT participating in and acquiring across multiple regional brands, including properties in Indiana. It is comparable to StoreNow as a multi-region operator with a portfolio of acquired-and-rebranded facilities.
Direct peers
- Devon Self Storage: Devon Self Storage is a privately held multi-state self-storage operator with a comparable facility count and similar offerings (standard, climate-controlled, and vehicle storage). It is comparable to StoreNow as a private, mid-size regional operator rather than a public REIT.
- Storage Sense: Storage Sense is a private-label self-storage brand owned by a national operator that manages and markets facilities on behalf of owners, often in secondary Midwestern markets. It is comparable to StoreNow as a similarly sized private operator offering standard and climate-controlled units to residential and small-business customers.
- StorageMart: StorageMart is a privately held self-storage operator running a multi-state portfolio with Indiana facilities. Like StoreNow, it is a non-REIT operator offering standard, climate-controlled, and vehicle storage, and competes for the same local customer base.
Regional players
- Safeway Storage: Safeway Storage is a regional self-storage operator with Indiana locations, including in the Indianapolis metro area. It is a direct regional competitor offering standard units, climate control, and vehicle storage similar to StoreNow's product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
StoreNow social profiles
Digital presenceStoreNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreNow leadership team
Management profileNumber of profiles
Profiles1 record
StoreNow subsidiaries and ownership
Company hierarchySubsidiaries7 records
StoreNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreNow
What does StoreNow do?
StoreNow operates seven self-storage facilities across five Indiana cities in the greater Indianapolis metro area, offering storage units in a range of sizes with month-to-month leases. The company provides standard, temperature-controlled, drive-up, interior, and ground-floor storage units, along with RV/car/boat parking, commercial storage, and student storage solutions. Customers access units through KISS Onelock NFC locking, SmartLock, the Storage Genie mobile app, and 24-hour self-service kiosks.
Is StoreNow a public or private company?
StoreNow is a private company. It is classified as family owned and is currently operating.
When was StoreNow founded?
StoreNow was founded in 2013. It employs 11 to 50 people.
Where is StoreNow based?
StoreNow is headquartered in Indianapolis, United States, in the North America region.
How does StoreNow make money?
Two revenue lines are on record. Self Storage Unit Rental is the primary driver. The others are storage Insurance.
Who are StoreNow's main competitors?
Broad incumbents on record are Extra Space Storage, SmartStop Self Storage, Public Storage, CubeSmart, U-Haul and National Storage Affiliates. Direct peers are Devon Self Storage, Storage Sense and StorageMart. Safeway Storage is listed as a regional player.
Does StoreNow have an API?
No public API is recorded for StoreNow.
What industry is StoreNow in?
StoreNow's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.