Energy Marketers of America

What Energy Marketers of America does

Energy Marketers of America (EMA) is a nonprofit 501(c)(6) trade federation headquartered in Washington, D.C., representing 48-49 state and regional trade associations that collectively cover family-owned and operated small businesses in the U.S. downstream fuel marketing industry. The federation functions as the unified national advocacy voice for energy marketers on federal legislative and regulatory matters, with sustained engagement across EPA, PHMSA, FMCSA, and NFPA technical committees. Core "products" are publications and member services rather than technology: the EMA Journal (published three times per year), EMA Weekly Review newsletter, EMA Regulatory Report, EMA Today news, News from Capitol Hill, and the Annual Directory, alongside advocacy infrastructure including the EMA SBC PAC, Marketer Defense Fund, Legislative Action Center, Disaster Fuel Response Program, and tiered corporate Partner Program (Platinum/Gold/Silver/Bronze). EMA also curates partner-delivered member benefits such as RINAlliance for RFS compliance, ThinkTrade for Form 8849 e-filing, and Federated Insurance's Petro Shield program.

EMA's business model is membership- and sponsorship-driven: revenue derives from dues paid by state and regional association members, tiered corporate partnership fees from Executive Committee Council and Board of Directors Council members (including Fortune-scale refiners such as Valero, Shell, CITGO, BP, Phillips 66, Marathon, Chevron, and HF Sinclair, as well as tobacco companies Altria, Philip Morris International, and Reynolds American), Marketer Defense Fund contributions for regulatory defense, and PAC contributions supporting federal advocacy. Distribution is exclusively domestic through the federation structure and an online member portal; the organization does not sell products externally. The organization is led by President Rob Underwood with a small staff of 1-10 employees, supported by elected Board and Executive Committee governance drawn from member companies. Quantifiable recent advocacy outcomes include defeating EPA vapor balancing mandates (saving $120,000-$250,000 per facility), preserving short-haul driver hours flexibility (saving $9,800 per marketer annually), defeating electronic HOS logging device mandates (saving $8,547 per marketer annually), and securing lower-cost UST testing alternatives (saving $7,855 per station annually).

Name

Energy Marketers of America

Legal name

Energy Marketers of America

Website

https://energymarketersofamerica.org

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Marketers of America is a nonprofit 501(c)(6) trade federation representing 48-49 state and regional associations of family-owned fuel marketing small businesses, providing federal legislative and regulatory advocacy, publications, and member services in the U.S. downstream energy sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: EMA generates revenue through membership dues paid by state and regional trade associations representing energy marketers throughout the United States.
2. Corporate Partnerships and Sponsorships: EMA receives support through corporate partnerships at various tiers (Platinum, Gold, Silver, Bronze) and sponsorship of events, publications, and programs including the Weekly Review and EMA Journal.
3. Marketer Defense Fund Contributions: The MDF accepts corporate contributions to support EMA lobbying goals and regulatory advocacy efforts on behalf of the energy marketing industry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Energy Marketers of America (EMA) is a nonprofit trade federation that represents approximately 48-49 state and regional energy marketing trade associations and the family-owned small businesses they serve across the United States. EMA delivers federal legislative and regulatory advocacy on issues affecting fuel marketers, including EPA, PHMSA, and FMCSA matters; publishes industry periodicals such as the EMA Journal, Weekly Review, and Regulatory Report; operates advocacy programs such as the EMA SBC PAC and Marketer Defense Fund; coordinates disaster fuel response; and provides member services, networking events, and a tiered corporate Partner Program.

Product overview

Energy Marketers of America is a federation of 48 state and regional trade associations representing energy marketers throughout the United States. EMA offers a portfolio of publications and advocacy services rather than a unified technology product. Core offerings include the EMA Journal (quarterly magazine), EMA Weekly Review (newsletter), EMA Regulatory Report, EMA Today, EMA News From Capitol Hill, and EMA Annual Directory. The association provides advocacy programs including the EMA SBC PAC (Small Business Committee Political Action Committee) and Marketer Defense Fund (MDF) for regulatory defense. Additional member services include the Disaster Fuel Response Program, Legislative Action Center, EMA Partner Program with tiered corporate membership (Platinum, Gold, Silver, Bronze), and Regional Meetings. EMA also offers member-specific benefits through partners including RINAlliance (Renewable Fuel Standard support) and Petro Shield insurance (through Federated Insurance). EMA hosts annual events including the Fall Meeting at NACS Show and regional meetings for networking and industry discussions.

Differentiator

Problem solved

Functional benefit

Brands

• The Spirit® Brand: A brand associated with EMA's partner offerings
• #FuelMatters
• EMA SBC PAC
• Marketer Defense Fund (MDF)

Products and services

• EMA Partner Program Tiered corporate partnership program (Platinum, Gold, Silver, Bronze) that enables energy industry companies to sponsor EMA publications, events, and advocacy initiatives in exchange for visibility, member engagement, and recognition.
• Disaster Fuel Response Program Member service that coordinates emergency fuel supply across the EMA network, connecting companies in need of fuel with marketers that can supply it following a disaster.
• EMA Journal Official quarterly magazine of Energy Marketers of America, published three times per year, covering industry news, regulatory updates, and member features for energy marketers.
• EMA Weekly Review Weekly email publication providing updates on important national industry issues affecting energy marketers.
• EMA Regulatory Report Publication providing timely regulatory updates covering compliance requirements, EPA rulings, and federal policy changes affecting the energy marketing industry.
• EMA Annual Directory Annual directory publication listing EMA member associations, partners, and industry contacts in the energy marketing sector.
• Federal Regulatory Advocacy Services Advocacy services representing energy marketers before federal agencies including EPA, PHMSA, and FMCSA on fuel standards, hazardous materials regulations, trucking rules, and environmental mandates.
• Legislative Advocacy Services Federal legislative advocacy on behalf of energy marketers, including tax policy representation, Congressional engagement, and coordinated advocacy campaigns through the Legislative Action Center.

Quantifiable outcome

• Defeated EPA's proposed vapor balancing mandate, saving $120,000-$250,000 per facility
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, core and minor.

• RINAlliancemajorImplementation/ SI/ Consulting Partner · 1 January 2024RINAlliance is EMA's exclusive member service partner for the Renewable Fuel Standard (RFS). Helps fuel marketers determine whether to blend renewable fuel with RINs and provides strategies, tools, and expert support for RFS compliance.
• Valero Energy CorporationcoreStrategic or Co-development PartnerValero is a Fortune 50 company and Executive Committee Council member. Through its subsidiaries, Valero is an international manufacturer and marketer of transportation fuels and petrochemical products, with 15 petroleum refineries and 11 ethanol plants.
• CITGO Petroleum CorporationcoreStrategic or Co-development PartnerCITGO is an Executive Committee Council member, headquartered in Houston, refining, marketing and transporting gasoline, diesel fuel, jet fuel, lubricants, and petrochemicals. CITGO has 3,700 employees and combined crude oil refining capacity of 749,000 bpd.
• Shell Oil Products UScoreStrategic or Co-development PartnerShell Oil Products US (Equilon Enterprises LLC) is an Executive Committee Council member and leader in refining, transportation and marketing of fuels with the largest retail gasoline network in the country with more than 12,000 branded sites.
• BP Products North America, Inc.coreStrategic or Co-development PartnerBP Products North America is an Executive Committee Council member providing quality gasoline, transport fuels, and alternative energy sources including wind and biofuels under bp and Amoco brands.
• HF Sinclair (Sinclair Oil)coreStrategic or Co-development PartnerHF Sinclair is an Executive Committee Council member. Sinclair Oil is a privately held company with network of independent distributors in 25 states with over 1,300 branded locations. Known for the DINOCARE trademark and TOP TIER gasoline.
• Chevron Renewable Energy GroupcoreStrategic or Co-development PartnerChevron Renewable Energy Group, formerly Renewable Energy Group, is a Board of Directors Council member leading the transition to lower carbon by converting renewable resources into high-quality fuels through 9 active biorefineries in the U.S. and Europe.
• Marathon Petroleum Company LPcoreStrategic or Co-development PartnerMarathon Petroleum is the nation's largest refiner with approximately 1.9 million barrels per calendar day crude oil refining capacity. A Board of Directors Council member, Marathon brand gasoline is sold through approximately 5,600 independently owned retail outlets.
• Phillips 66coreStrategic or Co-development PartnerPhillips 66 is an Executive Committee Council member, an advantaged downstream energy company with segment-leading Refining and Marketing, Midstream and Chemicals businesses. Operates 13 refineries with 2.1 million bpd capacity and 9,180 branded marketing outlets.
• Altria Group Distribution CompanycoreStrategic or Co-development PartnerAltria Group Distribution Company is a Board of Directors Council member providing sales, distribution, and consumer engagement services to Altria's tobacco companies including Philip Morris USA, US Smokeless Tobacco, and John Middleton Co.
• Philip Morris InternationalcoreStrategic or Co-development PartnerPhilip Morris International is a Board of Directors Council member working to deliver a smoke-free future with scientifically-substantiated alternatives to cigarettes. Has invested more than $12.5 billion since 2008 in smoke-free product development.
• RAI Trade Marketing Services Company (Reynolds American)coreStrategic or Co-development PartnerReynolds American, through RAI Trade Marketing Services, is a Board of Directors Council member and the second-largest cigarette manufacturer in the United States with brands including Winston, Camel, Salem, and Doral.
• Federated InsurancemajorStrategic or Co-development PartnerFederated Insurance is a Board of Directors Council member providing commercial property and casualty insurance, workers compensation, life and disability income insurance, and risk management services. Their Petro Shield program is developed specifically for the petroleum industry.
• Motiva EnterprisesminorGTM or Marketing PartnerMotiva Enterprises is a sponsor of EMA's Regulatory Report and Weekly Review publications, supporting EMA communications to members.
• ThinkTrademinorImplementation/ SI/ Consulting PartnerThinkTrade is an EMA member service benefit providing IRS-approved e-file services, helping members with tax refund processing issues including Form 8849 excise tax refund claims.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• API (American Petroleum Institute): API is the largest U.S. trade association for the oil and natural gas industry, representing upstream, midstream, and downstream interests. EMA's downstream-focused advocacy on EPA, PHMSA, and FMCSA rules sits within API's broader regulatory portfolio, making it a larger umbrella peer.
• AFPM (American Fuel & Petrochemical Manufacturers): AFPM represents U.S. refiners and petrochemical manufacturers, overlapping with EMA on fuel-quality, RFS/RIN, and downstream regulatory issues. EMA's Executive Committee Council members (Marathon, Phillips 66, CITGO, HF Sinclair) are also AFPM participants.

Direct peers

• NACS (National Association of Convenience Stores): NACS is the national trade association for the convenience and fuel retailing industry, with significant overlap in member base (energy marketers, fuel retailers, c-store operators). EMA holds its Fall Meeting at the NACS Show annually, demonstrating deep operational alignment and shared constituency.
• SIGMA (Society of Independent Gasoline Marketers of America): SIGMA is a trade association representing independent fuel marketers and convenience store operators — a constituency that materially overlaps with EMA's family-owned fuel marketer base. Both organizations advocate on similar federal regulatory and legislative issues affecting fuel distribution.
• NATSO (National Association of Truckstop Operators): NATSO represents travel plaza and truckstop owners who operate fuel retail and food service — a directly adjacent downstream fuel marketer segment with shared federal regulatory concerns (FMCSA driver rules, fuel standards, excise tax).

Emerging players

• HARDI (Heating, Air-conditioning and Refrigeration Distributors International): HARDI represents HVACR and fuel distribution wholesalers, including heating oil distributors — overlapping with EMA's Heating Fuels Committee constituency. Both engage on EPA fuel standards and energy policy affecting heating fuel markets.
• NORA (National Oilheat Research Alliance): NORA is an industry-funded research and consumer education organization for the oilheat industry, closely aligned with EMA's heating fuels constituency. Both organizations serve family-owned heating fuel marketers on fuel standards, equipment efficiency, and consumer awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/energy_mkt_USA
• LinkedInlinkedin.com/company/energy-marketers-of-america
• Facebookfacebook.com/TheEnergyMarketersOfAmerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Marketers of America