Rohe Auto

What Rohe Auto does

Rohe Auto AS is an authorized Škoda dealership headquartered at Sõpruse pst 151, Tallinn, Estonia, positioned as the largest Škoda dealer in Tallinn. The company provides a full vehicle lifecycle offering: new Škoda vehicle sales across all powertrain types (petrol, diesel, mild hybrid, plug-in hybrid, and full battery electric), used vehicle sales with a 30-minute trade-in appraisal, authorized maintenance and repair services, dedicated bodywork and collision repair, original Škoda parts supply, insurance facilitation, and supporting digital tools including an online configurator, test drive booking, and vehicle tax calculator. Its core technology is the Škoda product portfolio itself — covering EVs (Enyaq, Enyaq Coupé, Elroq, Epiq, Peaq), SUVs (Kodiaq including PHEV, Karoq, Kamiq), and sedans/wagons (Octavia, Superb, Scala, Fabia) — augmented by Škoda Connect telematics, Simply Clever design features, and the GRIDIO smart-charging integration.

The business operates a multi-stream revenue model combining one-time new vehicle sales (Fabia from €19,820 to Kodiaq PHEV at €40,480 and Elroq from €34,990), transaction-fee used car sales, hourly professional services (€89.5/hr combustion, €105.5/hr EV, tire fitting €76.2-€126 for four tires), hardware parts sales, and affiliate-referral insurance income. Distribution runs through a single physical showroom plus online channels including roheauto.ee, roheauto.skoda.ee inventory search, and a recently launched tire e-shop (pood.roheauto.ee). GTM combines showroom-based field sales with dedicated Suurkliendihaldur key account managers for corporate fleets, supported by multi-channel marketing across Facebook, Instagram, YouTube, the company website, and a long-running Estonian Basketball Federation sponsorship extended to 2029. Customer segments are split between individual retail consumers (primary) and business/corporate customers.

Since March 2026, Rohe Auto has operated as a subsidiary of TKM Grupp AS following its acquisition alongside SKO Motors OÜ. The transaction was the primary driver of TKM Grupp's automotive segment, which posted 68.8% revenue growth in Q2 2026. The company employs 51-100 staff across sales, service, bodywork, parts, and customer relations functions, with multiple customer-satisfaction awards including "Salesperson of the Year 2024 & 2025" for two consultants and a recognition as an Äripäev Top 10 Best Workplace. The Škoda Superb's third "Car of the Year in Estonia" award in 2025 reinforces the dealer's brand alignment with Škoda's flagship positioning.

Name

Rohe Auto

Legal name

ROHE AUTO AS

Website

https://roheauto.ee

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rohe Auto AS is the largest authorized Škoda dealership in Tallinn, Estonia, offering new and used Škoda vehicles, authorized maintenance, bodywork, parts, and insurance to retail and corporate customers. Acquired by TKM Grupp AS in March 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Škoda vehicles including petrol, diesel, hybrid, and electric models. Revenue from direct vehicle sales to retail and business customers.
2. Used Vehicle Sales and Trade-In: Purchase and resale of used vehicles, trade-in services where customers exchange existing vehicles for new Škoda models. Process includes vehicle assessment, valuation, and commission-based selling.
3. Service and Maintenance: Workshop services including regular maintenance, repairs, diagnostics, tire fitting, car wash, and detailing. Priced per hour with different rates for combustion engine vs electric vehicles (€89.5/hr vs €105.5/hr).
4. Parts and Accessories: Sale of Škoda original spare parts and accessories. Parts ordering system integrated with Škoda.
5. Body Work: Collision repair and body work services with dedicated team.
6. Insurance Services: Facilitation of vehicle insurance products for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rohe Auto is the largest official Škoda dealership in Tallinn, Estonia, selling new Škoda vehicles across all powertrain types (petrol, diesel, mild hybrid, plug-in hybrid, and fully electric) along with used cars, trade-in services, authorized maintenance and repairs, bodywork, genuine Škoda spare parts, and insurance facilitation. The dealership operates a full-service facility combining sales showroom, service center, body shop, and parts department under one roof for both retail and corporate customers in Estonia.

Product overview

Rohe Auto AS is a Škoda dealership in Tallinn, Estonia offering a comprehensive range of Škoda vehicles and services. The core product portfolio includes new Škoda vehicles across multiple segments: electric vehicles (Enyaq, Enyaq Coupé, Elroq, Epiq, Peaq), SUVs (Kodiaq, Kodiaq PHEV, Karoq, Kamiq), sedans and estates (Octavia, Superb, Superb Combi), and compact cars (Scala, Fabia). The company operates as a multi-brand dealership under the Škoda marque with a unified service model. Supporting products include used car sales, vehicle trade-in services, authorized maintenance and repair, bodywork services, spare parts supply, insurance, car configurator tools, and test drive booking. Rohe Auto was acquired by TKM Grupp in March 2026, alongside SKO Motors OÜ, which has expanded the group's car segment revenue by 68.8%.

Differentiator

Problem solved

Functional benefit

Products and services

• Škoda Epiq Compact fully electric SUV, Škoda's entry-level electric vehicle with range up to 430 km, 475-liter boot capacity, fast charging, and extensive comfort and driver assistance systems.
• Škoda Peaq Fully electric SUV with up to 7 seats, Škoda's largest and most spacious electric city SUV designed for active families and long trips.
• Škoda Elroq Fully electric compact SUV, second model in Škoda's electric vehicle family. Range over 560 km, battery capacity up to 82 kWh, fast charging up to 175 kW, 470-liter boot expandable to 1,580 liters.
• Škoda Kodiaq Large city SUV available with various powertrains including mild hybrid, diesel, and plug-in hybrid (PHEV). Offers 5 or 7 seats, 910-liter boot capacity (5-seat), enhanced Matrix LED headlights, and advanced driver assistance systems.
• Škoda Kodiaq PHEV Plug-in hybrid variant of Kodiaq SUV with 25.7 kWh battery, over 100 km electric range, 150 kW (204 hp) system power, suitable for daily electric driving.
• Škoda Superb Sedan and estate (Combi) available in fourth generation. Features improved Matrix LED headlights, larger boot space (645L hatchback, 690L estate), and advanced driver assistance. Estate offers PHEV variant with over 130 km electric range. Winner of Car of the Year in Estonia 2025.
• Škoda Octavia Estonia's best-selling car model, available in sedan and Combi variants. Fourth generation featuring modern design, spacious interior, efficient powertrains, and extensive safety features. Special 30th Anniversary edition available.
• Škoda Karoq Compact SUV offering practical design, comfortable interior, and modern technologies. Available in Selection and Sportline trim levels.
• Škoda Kamiq Compact city SUV combining practicality, stylish design, and modern technologies. Features spacious interior and smart storage solutions. Available in Selection and Monte Carlo trims.
• Škoda Scala Compact hatchback with modern design, spacious interior, and excellent value proposition. Equipped with latest safety and connectivity technologies. Available in Selection and Monte Carlo trims.
• Škoda Fabia Practical and compact hatchback known for affordability, fuel efficiency, and modern technologies. Available in Selection and Monte Carlo trims. Starts from €19,820.
• Škoda Enyaq / Enyaq Coupé Fully electric SUV and Coupé variants, Estonia's best-selling electric car for four consecutive years. Range up to 597 km, 585L boot capacity (Enyaq), refreshed design with Modern Solid language.
• Used Cars (Kasutatud autod) Pre-owned vehicles with verified history. Customers can trade in their current vehicle or purchase used cars. Vehicle appraisal service available for leasing purposes.
• Service and Maintenance (Teenindus) Škoda-authorized maintenance and repair services including scheduled servicing, technical repairs, diagnostic services, tire fitting, and car washing. Hourly rates of €89.5 for combustion engines and €105.5 for electric vehicles. Four waiting areas with free coffee and Wi-Fi available.
• Bodywork (Keretööd) Body repair services including accident damage repair and refinishing, with warranty on bodywork repairs and a dedicated bodywork team.
• Spare Parts (Varuosad) Original Škoda spare parts supply and ordering system integrated with Škoda Estonia. Dedicated parts department with online parts ordering available.
• Car Insurance (Kindlustus) Škoda vehicle insurance offerings including road and comprehensive insurance partnerships facilitated through the dealership.
• Vehicle Trade-in (Autovahetus) Car exchange service allowing customers to use their current vehicle as down payment for a new Škoda. Free vehicle appraisal within 30 minutes. Any brand accepted.

Quantifiable outcome

• 100% customer satisfaction tracked via HappyOrNot device
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TKM Grupp AScoreStrategic or Co-development Partner · 1 March 2026Parent company after acquiring Rohe Auto AS in March 2026. The acquisition (along with SKO Motors OÜ) drove 68.8% revenue growth in the auto segment in Q2 2026.
• Estonian Basketball FederationcoreStrategic or Co-development Partner · 2 December 2025Partnership since 2018, extended to 2029. Rohe Auto is official car partner of Estonian men's and women's national basketball teams. Provides vehicles for team transportation to training, camps, and competitions. Hosts VIP lounge at games and promotional events.
• ESTO ASminorChannel Partner/ Reseller/ DistributorPayment solutions provider enabling installment payments for vehicle purchases and services. ESTO 3 offers interest-free 3-month payment plans for goods and services.
• Škoda Auto (Brand Owner)coreChannel Partner/ Reseller/ DistributorOfficial Škoda dealership authorized to sell new Škoda vehicles, provide warranty service, and use Škoda branding, marketing materials, and access to latest models and technologies.
• Leasing Partners (Swedbank, SEB, Luminor, LHV, Coop Pank, Citadele, UniCredit)minorChannel Partner/ Reseller/ DistributorPartnership with major Estonian banks and financial institutions to facilitate vehicle leasing and financing for customers. Rohe Auto is recognized by all these leasing companies for vehicle assessment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer across multiple markets. Provides a publicly traded comp for how capital markets value diversified auto-retail platforms that Rohe Auto's parent (TKM Grupp) could eventually resemble.
• Hedin Mobility Group Baltic: Large European automotive retail group operating multiple franchises across the Baltics. Relevant broader incumbent peer showing how multi-site, multi-brand dealership groups scale beyond single-city operations like Rohe Auto.
• Emil Frey Group: One of Europe's largest automotive retail groups, operating dozens of brands and hundreds of sites. A useful benchmark for how a private dealership platform can scale, professionalize, and ultimately transact at scale.

Direct peers

• Amserv Auto AS: One of Estonia's largest multi-brand automotive retailers, operating Toyota, Hyundai, and other franchises across multiple sites. Direct competitor for retail and corporate fleet customers in the Tallinn market.
• Autospirit Tallinn: Multi-brand car dealership and service center in Estonia. Competes with Rohe Auto on used-car sales, servicing, and parts, while also offering new vehicles from competing brands.
• Mõller Auto Tallinn: Volkswagen Group dealer (Audi, Volkswagen, SEAT) in Estonia. Competes for the same corporate fleet and family-vehicle buyer in Tallinn, often considered the premium alternative to Škoda within the same OEM family.
• SKO Motors OÜ: Another authorized Škoda dealership in Estonia, acquired by TKM Grupp AS simultaneously with Rohe Auto in March 2026. Same brand, same geography, same parent — the closest possible peer and the most direct source of internal cannibalization risk.
• Auto 100 Tallinn: Authorized retailer of Volkswagen Group brands in Tallinn. Direct overlap on Škoda-adjacent buyers and a benchmark for customer experience expectations in the Estonian capital.

Others

• TKM Grupp AS: Parent company since March 2026, operating the Selver supermarket chain and an automotive segment. Important as the strategic controlling entity that determines Rohe Auto's capital allocation, growth runway, and exit path.
• Škoda Auto (Volkswagen Group): Parent OEM brand owner. Not a competitor but the principal supplier and brand licensor — directly governs Rohe Auto's product allocation, marketing co-op, and authorized-service standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5t0LZzcuMNmLzonMsmsPEA
• Facebookfacebook.com/458301776298706
• Instagraminstagram.com/roheauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rohe Auto