Name

Audacious Nutrition

Legal name

Audacious Nutrition

Website

https://audaciousnutrition.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991), Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Senior & Cognitive Support Supplements (HLAMALAJ), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Exogenous ketone supplements
• Keto dietary supplements
• Functional beverage powders
• Ketone drink mixes
• Pet health supplements

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of exogenous ketone supplements and related products directly to consumers through their website. Products sold as one-time purchases or subscription plans with 20% recurring discount.
2. One-Time Product Purchases: Single purchase model for all product categories including KETOSTART, KETOSPIKE beverages, Audacious Canine supplements, and accessories.
3. Subscription Revenue: Recurring subscription model powered by Recharge Payments, offering 20% discount on products delivered every 30 days. Creates predictable recurring revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Audacious Nutrition manufactures and directly sells exogenous ketone dietary supplements built on bioidentical D,L-BHB (beta-hydroxybutyrate) ketone salts combined with electrolytes. The portfolio includes KETOSTART and KETOSTART+ powdered drink mixes, KETOSPIKE beverage extensions (Instant Coffee, Tea, Cocoa, and Milk Creamer with BHB), and the Audacious Canine line of ketone-based pet supplements (Vitality and Joint Health). Products are sold as one-time purchases or 30-day subscriptions (with a 20% subscription discount) via the company's Shopify-powered website.

Product overview

Audacious Nutrition offers a portfolio of exogenous ketone supplement products centered around their patented D,L-BHB ketone technology. The core product line includes the KETOSTART and KETOSTART+ powdered drink mixes, differentiated by caffeine content, and the KETOSPIKE beverage extensions (Coffee, Tea, Cocoa, and Milk Creamer) that combine ketones with popular beverages. The company has expanded into the pet health market with the Audacious Canine line (Joint Health and Vitality) using similar ketone formulations adapted for dogs. All products feature bioidentical D,L-BHB ketones with electrolytes, are free from artificial ingredients, and are produced in cGMP certified facilities. The brand differentiates through scientific formulation by a Ph.D. neuroscientist and natural, sustainable ingredient sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• KETOSTART: Fast-acting exogenous ketone supplement with electrolytes, sugar-free fuel source for ketosis
• KETOSTART+
• KETOSPIKE Coffee
• KETOSPIKE Tea
• KETOSPIKE Cocoa
• KETOSPIKE Milk Creamer
• Audacious Canine

Products and services

• KETOSTART Fast-acting exogenous ketone supplement in powdered sachet form containing 6g D,L-BHB ketones with electrolytes. Tropical flavor, caffeine-free, designed for health-conscious and keto/low-carb consumers seeking sustained energy and ketosis support without carbohydrate restriction.
• KETOSTART+ Enhanced exogenous ketone supplement with 6g D,L-BHB per serving plus 60mg caffeine, electrolytes, raspberry lemonade flavor. Marketed as a pre-workout supplement and morning energy boost for athletes and active consumers.
• KETOSPIKE Instant Coffee with BHB Decaffeinated Colombian instant coffee blended with D,L-BHB ketones and electrolytes in single-serve sachets. Provides sustained energy from ketones without caffeine jitters, 20 calories per serving.
• KETOSPIKE Instant Tea with BHB Caffeine-free instant tea with D,L-BHB ketones and electrolytes. Decaffeinated formula suitable for evening consumption, 20 calories per serving, sustainably sourced from small family farms.
• KETOSPIKE Cocoa with BHB Ketones Chocolate-flavored beverage mix with D,L-BHB ketones and electrolytes. Rainforest Alliance Certified Cocoa, Fairtrade sourced, less than 10mg naturally occurring caffeine, contains no artificial ingredients. Manufactured in cGMP certified facilities.
• KETOSPIKE Milk Creamer with BHB Functional milk creamer in single-serve sachets combining smooth milk creamer, 3.6g D,L-BHB ketone salts, electrolytes, natural flavor, and monk fruit extract. 20 calories per sachet; designed to add creamy taste and ketone support to beverages.
• Audacious Canine Joint Health Ketone-based joint health supplement for dogs combining BHB ketones, curcumin, spirulina, chlorella, and kelp. Supports cartilage strength, reduces inflammation, improves mobility, and enhances whole-body vitality in senior and active dogs.
• Audacious Canine Vitality General wellness ketone supplement for dogs providing sustained energy, cognitive support, metabolic benefits, and anti-inflammatory effects. Contains Ca-Beta-hydroxybutyrate with spirulina, chlorella, and kelp for immune and digestive health.

Quantifiable outcome

• Elevated blood ketone levels without carbohydrate restriction (up to 12 ACEs measured via Biosense)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• VERSO TeamminorOthersVERSO Team members Kristabel and Kristobel Meier are featured as brand ambassadors/customers, sharing their positive experiences using KETOSTART products for athletic performance and daily wellness.

Scale indicators1 record

Recent moves5 records

Direct peers

• Pet Honesty: Leading DTC pet supplement brand covering joint health, calming, skin/coat, and senior dog cognitive support — directly comparable to Audacious Canine's Vitality and Joint Health SKUs in product type, target buyer (dog owners), and DTC + Amazon distribution model.
• Zesty Paws: Mass-market pet supplement brand offering joint, skin/coat, calming, and cognitive functional chews and soft supplements for dogs — direct overlap with Audacious Canine's joint and vitality positioning and target pet-owner segment.
• Zhou Nutrition: DTC supplements brand spanning keto, metabolic, and foundational nutrition. Closely comparable on premium DTC positioning, subscription model, and overlap with Audacious's keto/energy use cases.
• Real Ketones: Exogenous ketone supplement brand offering BHB-based drink mixes focused on energy, mental performance, and keto diet support — directly overlapping core product technology, use cases, and target buyer.
• Kiss My Keto: DTC keto brand offering exogenous ketones, keto snacks, and collagen targeting low-carb consumers. Comparable e-commerce + subscription model, overlapping target segment, and similar premium clean-label positioning.
• Prüvit: Largest direct seller of exogenous ketone supplements via MLM, offering ketone salts and esters in flavored drink form. Highly comparable product (BHB-based ketones), overlapping human performance/cognition use cases, though distributed through a multi-level marketing channel rather than pure DTC.
• KetoScience: Exogenous ketone supplement brand marketing BHB ketone salts to keto dieters and athletes — directly overlapping core product (ketone drink mix), use cases (ketosis support, energy, mental clarity), and target buyer (keto/performance consumers).
• Perfect Keto: Direct-to-consumer keto supplements brand offering exogenous ketones, collagen, protein, and keto snacks with subscription pricing — same target customer (keto/low-carb consumers), same ketone technology positioning, and similar DTC + subscription GTM.

Broad incumbents

• Garden of Life (Nestlé Health Science): Established certified-organic and clean-label supplement brand under Nestlé Health Science with broad keto, sport, and pet nutrition lines. Comparable on clean-label positioning and keto supplement category, but operates at scale with far broader distribution and category coverage.
• Athletic Greens (AG1): Premium daily foundational nutrition brand with a single-sachet subscription model and strong DTC presence. Comparable on premium DTC supplement positioning, subscription-first GTM, and performance/wellness target customer, though AG1 occupies a much broader nutrition category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doaudacious
• YouTubeyoutube.com/channel/UC3dJ_sJr5_JYLQtIlrp753g
• Facebookfacebook.com/audaciousnutrition
• LinkedInlinkedin.com/company/audacious-nutrition
• Instagraminstagram.com/audacious.nutrition

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audacious Nutrition