The Payments Shed Podcast

What The Payments Shed Podcast does

The Payments Shed Podcast is a UK-based weekly podcast and media platform covering the payments and fintech industry, co-founded and co-hosted by Grant Evans and Justin Hanna. The company operates through Payments Shed Media Ltd, a private limited company incorporated in England and Wales (company number 16614873) with its registered office in Newport, Wales, and a podcast production studio in London. The core product is a weekly audio and video podcast featuring interviews with fintech founders, C-suite executives, commercial operators, and platform operators, with editorial coverage spanning embedded payments, BNPL, unified commerce, open banking, and go-to-market strategy. Supporting offerings include the Industry Voices editorial section profiling senior payments executives on the website, a LinkedIn-hosted newsletter with approximately 4,500 subscribers, and on-site live recordings at major fintech conferences including Money 20/20 and MPE.

The platform distributes content through a multi-channel footprint covering Spotify, Apple Podcasts, YouTube (@thepaymentsshedpodcast), LinkedIn (100,000+ followers), Instagram (@thepaymentsshedpod), and TikTok (@thepaymentsshedpod). The technology stack is lightweight: a Wix-hosted website, standard podcast feeds, and third-party social media platforms, with no proprietary software, API, or developer-facing product. The two hosts bring substantial personal brand to the property — Grant Evans is a three-time LinkedIn Top Voice (2024–2026) with 30,000+ LinkedIn followers and 15+ years of commercial strategy experience, while Justin Hanna was named the #1 Head of Sales Top Voice by the National Sales Conference and has built a 25,000+ LinkedIn following. The company operates as an independent, bootstrapped media entity with no disclosed funding rounds, no institutional investment, and no parent company.

The business model is sponsorship-driven: revenue is generated by selling branded sponsorship slots to payments and fintech vendors seeking access to the show's professional audience. Damisa, a regulated cross-border payments and treasury infrastructure provider, holds headline sponsorship; Cyclops, a crypto and stablecoin infrastructure platform, and PCN, a fintech/cybersecurity/SaaS recruitment agency, are named as regular podcast sponsors. Sponsorship pricing is not publicly disclosed, and inquiries are directed to the company via website contact form or [email protected]. The target audience comprises fintech leaders and founders, payments industry professionals, merchants, and payments/fintech vendors, with the audience described as including over 3 million unique professionals engaged in the global financial services ecosystem over a 12-month period.

Name

The Payments Shed Podcast

Legal name

Payments Shed Media Ltd

Website

https://thepaymentsshed.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

The Payments Shed Podcast is a UK-based weekly podcast and media platform covering payments and fintech, featuring interviews with industry founders and executives. It distributes via Spotify, Apple Podcasts, YouTube, and LinkedIn, monetizing through sponsorships to reach over 100,000 followers.

Ownership category

akta.pro rank

Product category

Industry Podcast and Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro industry

PRIMARYMPACAFAB

Creator Tipping, Donations & Micro-Payments

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

Keywords

• Fintech podcast media
• Payments industry content
• Industry thought leadership
• Podcast sponsorship advertising
• Live event coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Podcast Sponsorship: The Payments Shed generates revenue through podcast sponsorships, with branded sponsors featured on the show. Damisa serves as the headline sponsor, while Cyclops and PCN are regular podcast sponsors. Sponsorship provides brands with access to the podcast's audience of over 3 million professionals in the financial services ecosystem.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Payments Shed is a weekly UK-based podcast and media platform covering the payments and fintech industry, featuring interviews with fintech founders, commercial operators, platform operators, and industry pioneers. The show addresses topics such as embedded payments, BNPL, unified commerce, and open banking, and is distributed globally through major podcasting and social platforms to an audience of over 3 million financial services professionals.

Product overview

The Payments Shed Podcast is a single-product media platform focused on payments and fintech industry content. The core offering is the weekly podcast show featuring interviews with industry leaders and pioneers. Supporting features include the Industry Voices editorial section showcasing executive profiles, live event recording capabilities at conferences like Money 20/20 and MPE, and a LinkedIn-hosted newsletter with over 4,500 subscribers. The company distributes content across major podcasting platforms (Spotify, Apple Podcasts), YouTube, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• The Payments Shed Podcast A weekly UK-based payments and fintech podcast featuring interviews with industry leaders, fintech founders, commercial operators, and platform operators, covering topics such as embedded payments, BNPL, unified commerce, open banking, and business leadership. Distributed globally through Spotify, Apple Podcasts, YouTube, and other major platforms to an audience of over 3 million financial services professionals.
• Podcast Sponsorships Bespoke sponsorship packages sold directly to fintech, payments, and financial services brands, providing access to an engaged audience of over 3 million payments professionals across podcast, social, and newsletter channels. Headline and supporting sponsorship tiers are negotiated on a brand-by-brand basis.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• DamisacoreGTM or Marketing PartnerDamisa is the headline sponsor of The Payments Shed Podcast. As a regulated cross-border payments and treasury infrastructure provider, Damisa uses a blend of traditional banking rails and stablecoin technology to help businesses move money faster, cheaper, and more transparently across global markets.
• CyclopscoreGTM or Marketing PartnerCyclops is a crypto and stablecoin infrastructure platform built for payments companies, enabling PSPs, acquirers, and processors to offer crypto acceptance, stablecoin settlement, and payouts without building their own blockchain stack.
• PCN (Professional Connections Network)supportingGTM or Marketing PartnerPCN is a boutique recruitment agency rooted in Amsterdam that specializes in connecting top talent with industry leaders in Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce sectors.
• Money 20/20supportingGTM or Marketing PartnerFeatured live event where The Payments Shed conducts on-site podcast recordings, providing visibility and content creation opportunities.
• MPE (Merchant Payment Ecosystem)supportingGTM or Marketing PartnerFeatured live event for on-site podcast recordings, engaging with the merchant payments community.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Finextra: Established fintech news and community site with editorial coverage of payments, banking, and capital markets. Comparable audience of payments professionals and competes for the same sponsor mindshare, but is a broader news platform rather than a podcast-first property.
• Tearsheet: Long-standing B2B fintech media brand covering banking, lending, and wealth, with podcasts, newsletters, and research. Comparable audience of financial services decision-makers, but operates a broader content portfolio rather than a payments-niche podcast.

Direct peers

• Fintech Insider by 11:FS: A leading fintech podcast produced by 11:FS, covering payments, banking, and embedded finance with weekly interviews of industry leaders. Directly comparable format, audience, and sponsorship model, but with substantially more institutional backing and production scale than The Payments Shed.
• The Paytech Podcast: Niche podcast covering the global paytech ecosystem with founder and operator interviews. Directly comparable in format and audience target, though anchored to the PayTech Show event rather than independent production.
• Fintech Brainfood: Weekly fintech newsletter and content property focused on payments, banking infrastructure, and emerging trends. Comparable audience of senior fintech operators and thought leadership format, distributed primarily via newsletter rather than podcast.

Emerging players

• Bankless: Crypto-native podcast and media brand covering on-chain payments, stablecoins, and decentralised finance. Comparable for the cross-border and stablecoin sponsor overlap (Damisa, Cyclops), though with a crypto-first rather than payments-first audience.

Regional players

• The Fintech Times: UK-based fintech publication covering payments, banking, and regtech with editorial features and interviews. Comparable target audience and overlapping event coverage (Money 20/20, etc.), but UK-headquartered print/web media rather than a podcast-first property.

Others

• Money 20/20: Flagship global fintech conference and media property. The Payments Shed conducts live recordings on-site at Money 20/20 events, making it both a content partner and a comparable audience-development channel for payments professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thepaymentsshedpodcast
• LinkedInlinkedin.com/company/thepaymentsshedpodcast
• Instagraminstagram.com/thepaymentsshedpod
• TikToktiktok.com/@thepaymentsshedpod

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Payments Shed Podcast