Yogurtland

What Yogurtland does

Yogurtland is a privately held frozen yogurt restaurant chain founded in 2006 in Fullerton, California by Phillip Chang. It pioneered and operates the self-serve frozen yogurt format in the U.S., with a current footprint of 220+ locations across the U.S. and internationally (the company website claims over 250). The chain sells premium customizable self-serve frozen yogurt with 200+ scratch-made flavors developed by an in-house Flavorologist team, including tart, sweet, plant-based, and no-sugar-added varieties, dispensed through self-serve machines and sold by weight at point of consumption. Production occurs in a Kosher-certified facility and meets the National Yogurt Association's Live and Active Culture certification criteria.

The business is operated almost exclusively through a franchise model — nearly 100% of retail locations are franchisee-owned — with disclosed economics of a $40,000 franchise fee, 6% ongoing royalty on gross sales, and 2.5% marketing fee. Traditional unit development costs range from $293K-$637K and non-traditional formats from $231K-$402K. Beyond the core product, the company monetizes through gift cards, catering, a franchise fundraising program, branded merchandise, and the Real Rewards loyalty program (multi-tiered: Signature, Premium, Ultimate) distributed through iOS/Android mobile apps and a web ordering channel (order.yogurtland.com). The supporting digital ecosystem — mobile app, online ordering, loyalty, email/SMS — has been repositioned by management as a three-year growth engine, and the company has executed a string of entertainment-IP marketing collaborations with Disney/Pixar (Hoppers, Toy Story 5) and Universal (Back to the Future 40th anniversary) in 2025-2026.

The company's go-to-market combines franchise development (a channel serving multi-unit operators with $400K liquid assets and $1M net worth), retail consumer marketing (loyalty, social media, PR via Konnect Agency as AOR since January 2026), and event-driven promotional campaigns tied to limited-time flavors and themed merchandise. Yogurtland Cares, a 501(c)(3) non-profit sub-brand, operates a parallel corporate social responsibility layer with partnerships including Children's Miracle Network Hospitals and Exodus Cry. The company remains under founder/CEO Phillip Chang's control, with no disclosed institutional investor, parent company, or public market listing.

Name

Yogurtland

Legal name

Yogurtland Franchising, Inc.

Website

https://yogurtland.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Yogurtland is a privately held, franchise-operated self-serve frozen yogurt chain founded in 2006, with 220-plus locations in the U.S. and internationally, built around 200-plus scratch-made flavors, a multi-tier loyalty program, and recurring royalty revenue from franchisees.

Ownership category

akta.pro rank

Product category

Frozen Yogurt / Frozen Dessert Retail

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Frozen Yogurt Shops (THAFAGAB)

akta.pro secondary industries

Frozen Yogurt Manufacturing (AFAHAEAC), Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

Keywords

• Self-serve frozen yogurt
• Frozen yogurt franchise
• Frozen dessert retail
• Customizable yogurt chain
• Froyo catering services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Frozen Yogurt Sales: Self-serve frozen yogurt sold by weight to consumers at franchise locations. Customers pay per ounce for frozen yogurt with customizable toppings.
2. Franchise Fees & Royalty: One-time franchise fee of $40,000 per unit developed, plus ongoing royalty fee of 6% gross sales and marketing fee of 2.5% gross sales.
3. Gift Cards: Sale of gift cards (physical and eGift) that can be used at participating locations and loaded with stored value.
4. Catering Services: Catering orders for events, parties, and meetings with special catering box options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yogurtland operates a self-serve frozen yogurt chain where customers fill their own cups with over 200 scratch-made flavors and customizable toppings, paying by weight. The core product is supported by a digital ecosystem including the Real Rewards loyalty program, mobile ordering apps for iOS and Android, online ordering, and franchise-operated retail locations across the U.S. and internationally.

Product overview

Yogurtland is a frozen yogurt restaurant chain operating on a self-serve model, founded in 2006 in Fullerton, CA. The core offering is premium, customizable self-serve frozen yogurt with over 200 scratch-made flavors, including tart, sweet, plant-based, no sugar added, and seasonal limited-edition varieties. The company operates over 220 locations across the U.S. and internationally, supporting its physical locations with a digital ecosystem comprising the Real Rewards loyalty program, mobile apps for iOS and Android, online ordering through its website (order.yogurtland.com), and physical/digital gift cards. Additional services include catering, a fundraising program (Fro-Yo FUN-draisers), the Yogurtland Cares charitable initiative, and a franchise program for multi-unit developers. The brand frequently collaborates with entertainment properties (Disney/Pixar, Universal) for limited-time product launches featuring themed flavors and collectible merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Yogurtland Cares: A 501(c)(3) non-profit dedicated to supporting organizations that assist children and women in finding a better life. Focuses on underserved communities globally.

Products and services

• Self-Serve Frozen Yogurt Premium self-serve frozen yogurt sold by weight, featuring over 200 scratch-made flavors including tart, sweet, plant-based, and no sugar added varieties, plus a wide selection of toppings. Customers fill their own cups and pay per ounce. Available to walk-in customers at 220+ franchise locations across the U.S. and internationally.
• Real Rewards Loyalty Program Multi-tiered customer loyalty program with Signature, Premium, and Ultimate levels. Members earn 2 points per dollar spent, with $5 rewards issued for every 100 points, plus birthday rewards, quarterly bonus points, and tier-specific perks. Available to individual consumers who join via the website or mobile app.
• Yogurtland Gift Cards Physical and digital gift cards available for purchase in-store and online through the Yogurtland website. Gift cards can be registered to earn Real Rewards points and loaded with stored value up to $500 per card. Redeemable at participating franchise locations.
• Fro-Yo Fundraising Program Catering and fundraising event service allowing non-profit organizations to host events at Yogurtland locations and earn up to 20% of sales as donations. Requires a W9 form and 2-week advance notice. Targets non-profit organizations and community groups raising funds through dessert-based events.
• Yogurtland Catering Service Catering service for parties, corporate events, and meetings offering frozen yogurt and toppings for groups. Orders are placed through the Yogurtland online ordering system. Targeted at event planners, corporate clients, and individuals hosting group gatherings.
• Yogurtland Franchise Program Franchise development program for multi-unit operators requiring $400,000 in liquid assets and $1,000,000 in net worth. Includes a $40,000 one-time franchise fee per unit, 6% royalty on gross sales, 2.5% marketing fee, and total development costs ranging from $231,000 to $637,000 depending on traditional vs. non-traditional location. Targeted at entrepreneurs and multi-unit franchise developers.
• Yogurtland Merchandise Store Online branded merchandise store offering Yogurtland apparel, collector's items, and accessories such as sweatshirts and branded items. Targeted at existing brand fans and collectors.
• Yogurtland Mobile App iOS and Android mobile application enabling customers to join Real Rewards, order ahead for pickup or delivery, find nearby stores, view rewards balances, add stored value to gift cards, and track progress toward rewards. Targeted at individual consumers seeking convenient mobile ordering and loyalty management.

Quantifiable outcome

• 3 years of consecutive growth driven by digital transformation
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Disney and PixarcoreGTM or Marketing Partner · 8 June 2026Nationwide marketing collaboration with Disney and Pixar's 'Toy Story 5' launching June 8, 2026. Includes three limited-time frozen yogurt flavors, collectible merchandise giveaways, and exclusive digital content. Features Toy Story-themed cups, collectible keychains, and spoon designs with Woody, Buzz Lightyear, and Jessie characters.
• Disney and PixarcoreGTM or Marketing Partner · 23 February 2026First-ever movie partnership with Disney for the animated film 'Hoppers.' Launched limited-time 'No Sugar Added Mabel's Nutty Adventure' flavor featuring pecan and praline frozen yogurt from February 23 through March 29, 2026.
• Konnect AgencycoreGTM or Marketing Partner · 26 January 2026Konnect Agency appointed as official public relations agency of record. Leads Yogurtland's national PR strategy with focus on lifestyle storytelling to strengthen brand affinity and expand visibility across growing footprint of 220+ locations.
• Universal PicturesminorGTM or Marketing Partner · 16 October 2025Partnership with Universal Pictures to promote the 40th anniversary of 'Back to the Future.' Featured a new frozen yogurt flavor 'Great Scott! Caramel Apple Pie' and themed toppings available for a limited time.
• Children's Miracle Network HospitalscoreStrategic or Co-development PartnerNon-profit partnership through Yogurtland Cares initiative. Supports children's hospitals providing treatment, comfort and hope to millions of sick kids and their families. Donation helps fund 32 million treatments annually.
• Rescuing LivesminorStrategic or Co-development PartnerPartnership through Yogurtland Cares funding the Cow Project, providing cows to rescued orphans and widows to create income through milk sales. With 36 cows, an orphanage housing 50 children can be self-sustaining.
• Exodus CryminorStrategic or Co-development PartnerPartnership through Yogurtland Cares supporting the Hope Bag Project, providing hygienic items, journals, gifts, snacks, and inspirational notes to young girls and women who are victims of abuse and exploitation.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sweet Frog Frozen Yogurt: Sweet Frog is a self-serve frozen yogurt franchise chain with similar pay-by-weight pricing, expansive topping selection, and franchise-driven unit growth across U.S. markets competing with Yogurtland for franchisee capital and consumer traffic.
• 16 Handles: 16 Handles is a self-serve frozen yogurt chain with comparable rotating flavor wall, customizable toppings bar, and urban/suburban retail location strategy directly overlapping with Yogurtland's core concept.
• Menchie's Frozen Yogurt: Menchie's is a self-serve frozen yogurt franchise chain with a comparable store format, pay-by-weight pricing, and franchise-driven growth model targeting similar family and individual consumer segments.
• Red Mango: Red Mango operates self-serve frozen yogurt stores competing head-to-head with Yogurtland, with similar all-natural ingredient positioning, customizable topping bars, and franchise expansion model.
• Pinkberry: Pinkberry is a leading self-serve frozen yogurt chain directly competing with Yogurtland in the same premium, customizable dessert category with similar pay-by-weight pricing model and urban/mall location strategy.
• Orange Leaf: Orange Leaf is a self-serve frozen yogurt franchise operating a similar customizable dessert concept with pay-by-weight pricing and franchise-driven expansion in overlapping U.S. markets.

Broad incumbents

• Marble Slab Creamery: Marble Slab Creamery is a franchise-based premium ice cream chain offering customizable frozen desserts on a smaller scale than Cold Stone or Dairy Queen, competing for similar consumer occasions as Yogurtland.
• Cold Stone Creamery: Cold Stone Creamery is a larger established ice cream chain offering customizable frozen desserts on a broader national scale, competing with Yogurtland for consumer dessert occasions and franchisee investment dollars.
• Dairy Queen: Dairy Queen is a broad-based quick-service restaurant and ice cream chain with thousands of U.S. and international locations, representing a scaled incumbent competing for family dessert occasions and franchisee capital.
• Baskin-Robbins: Baskin-Robbins is a national ice cream chain with thousands of locations offering premium frozen desserts, representing an incumbent competitor for dessert occasions though with a different full-service rather than self-serve model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yogurtland
• Facebookfacebook.com/yogurtland
• Instagraminstagram.com/yogurtlandinc
• TikToktiktok.com/@yogurtland
• LinkedInlinkedin.com/company/yogurtland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogurtland