Tune Protect
Tune Protect Group Berhad is a Malaysia-headquartered, Bursa Malaysia-listed digital non-life insurer underwriting travel, motor, health, personal accident, and home products via subsidiaries in Malaysia, Thailand, and EMEIA, distributing through self-serve apps, embedded airline partnerships (AirAsia, Salam Air, Air Arabia, VietJet), aggregators, and white-label arrangements across 40+ countries.
- Company typePublic
- Founded2007
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Tune Protect does
Tune Protect Group Berhad is a Malaysia-headquartered, Bursa Malaysia-listed digital insurance provider that underwrites and reinsures non-life insurance products through wholly-owned subsidiaries in Malaysia (Tune Insurance Malaysia Berhad), Thailand (Tune Protect Thailand), and the EMEIA region (Tune Protect Commercial Brokerage LLC), with a reinsurance arm in Tune Protect Re Ltd. The company was founded in 2007 (the corporate group was originally incorporated in 2011 as a public company) and employs 251-500 people, operating across more than 40 countries in Southeast Asia, the Middle East, Africa, the Caucasus, and parts of Europe.
The product portfolio is organized into five pillars: Travel Protection (comprehensive plans such as Travel Easy and Travel Beyond, airline-tailored products for AirAsia, Salam Air, Air Arabia, and VietJet, and specialty variants for adventure sports, winter, golf, gadgets, pets, students, and Shariah-compliant takaful), Health Protection (PRO-Health Medical, Critical Safe+, hospital cash, cancer care, diabetes-specific Bao Wan Protect, and dental), Accident Protection (PA Easy, Guard Easy, Sports+, Easy Care PA for persons with disability, and PA Choice variants), Home Protection (Home Easy, My Home Plus, My Home Smart), and Motor Insurance (Motor Easy, Bike Easy, Ride Easy). The underlying technology stack comprises a cloud-based policy management platform, real-time pricing engines, a self-serve mobile app, and the third-party Akur8 machine-learning pricing platform adopted for P&C products.
The business model is a hybrid of self-serve digital distribution and embedded/white-label B2B2C distribution. Premiums are sold direct via the Tune Protect website and mobile app, at point of airline ticket purchase through airline check-in and booking flows, via aggregators (BJAK Malaysia), and through non-insurance partners such as Verdant Solar for embedded solar-installation coverage. Pricing is unit-based and subscription-style (e.g., Travel Beyond from RM7.50, annual motor and personal accident policies), with revenue derived from insurance premiums, ancillary fees (notably the Delay Lounge Pass), reinsurance premiums, and embedded/white-label arrangements. The customer base is predominantly individual consumers and travelers, with emerging enterprise touchpoints in the solar vertical.
Tune Protect firmographics
Firmographics- Name
- Tune Protect
- Legal name
- Tune Protect Group Berhad
- Website
- https://tuneprotect.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tune Protect Group Berhad is a Malaysia-headquartered, Bursa Malaysia-listed digital non-life insurer underwriting travel, motor, health, personal accident, and home products via subsidiaries in Malaysia, Thailand, and EMEIA, distributing through self-serve apps, embedded airline partnerships (AirAsia, Salam Air, Air Arabia, VietJet), aggregators, and white-label arrangements across 40+ countries.
- Ownership category
- akta.pro rank
Tune Protect industry classification
Industry- Product category
- General Insurance (Non-life Insurance)
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Reinsurance Carriers (524130)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)
Keywords
Where Tune Protect is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Tune Protect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others, Infrastructure
Revenue model
- Travel Insurance Premiums: Core revenue stream from comprehensive travel insurance products sold through airline partnerships and direct online channels, covering trip cancellations, medical expenses, flight delays, baggage loss, and travel inconveniences
- Motor Insurance: Motor Easy (car) and Bike Easy (motorcycle) insurance products in Malaysia, offering protection against theft, accidents, and natural disasters
- Health & Critical Illness Insurance: Critical illness coverage, medical insurance (PRO-Health Medical), hospital cash plans (ChillSure), cancer care, and diabetes-specific insurance (Bao Wan Protect)
- Personal Accident Insurance: Personal accident coverage including PA Easy, Guard Easy (snatch theft protection), Sports+ (extreme sports), and Easy Care PA (for persons with disabilities)
- Home Insurance: Home Easy, My Home Plus, and My Home Smart products covering fire, flood, theft, and natural disasters for residential properties
- Embedded/White-label Insurance: Insurance products embedded into partner platforms such as solar installations (Verdant Solar), enabling insurance coverage for home systems and equipment as part of non-insurance purchase transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Travel Beyond - customizable travel insurance starting at RM7.50 |
| Subscription | Pay-as-you-go | COVID Travel Pass+ for inbound Malaysia coverage |
| Subscription | Pay-as-you-go | Travel Easy International & Domestic |
| Subscription | Annual | Motor Easy - Car insurance with free valet parking promotion |
| Subscription | Annual | Bike Easy - Motorcycle insurance with 10% online discount |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Tune Protect product offering
Product offeringCore offering
Tune Protect is a digital non-life insurance provider that underwrites, distributes, and reinsures travel, motor, health, personal accident, and home insurance products through its subsidiaries. The company sells predominantly to individual consumers via direct digital channels (website and mobile app) and through embedded distribution partnerships, most notably with airlines (AirAsia, Salam Air, Air Arabia, VietJet) where insurance is offered at the point of ticket purchase. It also offers white-label/embedded insurance products for non-insurance partners (e.g., Verdant Solar) and reinsurance services through Tune Protect Re Ltd.
Product overview
Tune Protect is a digital insurance provider operating across Asia, the Middle East, Africa, and Europe through multiple regional subsidiaries including Tune Insurance Malaysia Berhad, Tune Protect Thailand, and Tune Protect EMEIA (covering UAE, Qatar, Armenia, and other markets). The company offers a broad portfolio organized into five core pillars: Travel Protection (encompassing Travel Easy, Travel Beyond, COVID Travel Pass+, airline-tailored products for AirAsia, Salam Air, Air Arabia, VietJet, and specialty niches such as Travel Adventure, Travel Golf, Travel Winter, Travel Shop, Travel Gadget/Electronic, Travel Takaful, Travel Umrah, Travel Baggage, Flight Delay, Collision Damage Assurance, and others), Health Protection (including PRO-Health Medical, Critical Safe+, ChillSure Hospital Cash, E-Cancer Care, myFlexi CI, Bao Wan Protect Diabetes Insurance, and Dental Easy), Accident Protection (Personal Accident Easy, Guard Easy Snatch Theft, Sports+, Easy Care PA for persons with disability, and PA Choice variants for seniors/adults/kids), Home Protection (Home Easy, My Home Plus, My Home Smart), and Motor Insurance (Motor Easy car insurance, Bike Easy, and Ride Easy passenger coverage). The company also offers reinsurance services, white label insurance solutions, and integrates with Akur8's AI-powered pricing platform for Property & Casualty products. Recent innovations include the Delay Lounge Pass and an embedded solar-plus-insurance product developed with Verdant Solar for Malaysia's residential rooftop solar market.
Differentiator
Problem solved
Functional benefit
Brands
- Travel Beyond: All-new customizable travel insurance product from RM7.50, allowing customers to customize coverage and add travel necessities like eSIM and Delay Pass
- Delay Lounge Pass
- Solar Protection Package
Products and services
- Travel Easy
- Travel Beyond Customizable travel insurance starting from RM7.50, allowing customers to make it simple or comprehensive with add-ons such as eSIM, Delay Pass, and other travel necessities.
- COVID Travel Pass+ Enhanced COVID-19 protection during travel for inbound Malaysia travelers, including trip cancellation, medical expenses, emergency evacuation, and compassionate benefit for travelers diagnosed with COVID-19.
- Tune Protect Travel-AirAsia Airline-tailored travel protection for AirAsia passengers, offering comprehensive travel benefits purchasable during AirAsia flight booking across multiple regions including Singapore, Indonesia, Philippines, and others.
- Tune Protect Travel-Salam Air Airline-tailored travel protection for Salam Air passengers, providing comprehensive travel benefits available across multiple countries including Armenia, UAE-UIC, Qatar-QIC, and others.
- Tune Protect Travel-Air Arabia Airline-tailored travel protection for Air Arabia passengers available in regions including Morocco, Georgia, and UAE.
- VietJet Travel Safe Insurance Airline-tailored travel protection for VietJet passengers providing travel insurance during VietJet flight booking.
- Motor Easy Car insurance providing protection against theft, accident, flood and damage to every part of the car including windscreen, with online purchase and promotional incentives.
- Bike Easy Affordable 2-wheel vehicle coverage from theft, accident, or fire, with 10% online discount and free petrol vouchers.
- PRO-Health Medical Affordable medical insurance for hospitalization and surgery with flexible monthly payment plan and no medical check-ups required.
- Critical Safe+ (Critical Illness) Coverage for major critical illnesses such as heart disease, stroke, cancer, and diabetes with flexible add-on coverage.
- ChillSure (Hospital Cash Insurance) Hospital cash insurance in Thailand offering daily hospital benefits up to 180 days.
- E-Cancer Care Cancer insurance covering early stage to advanced stage, with equal monthly installments for male and female in Thailand.
- Bao Wan Protect (Diabetes Insurance) Insurance specifically designed for diabetic patients in Thailand, covering coma caused by diabetes.
- Personal Accident Easy Overall personal insurance for death and disablement.
- Sports+ (Extreme Sports Personal Accident) Extreme sports protection available for a day or up to 365 days for individuals engaged in extreme sports activities.
- Easy Care PA (Personal Accident for Persons with Disabilities) Personal accident insurance specially designed for persons with disability, covering accidental death, ambulance fees, medical expenses, and rehabilitation allowance.
- Home Easy Home insurance protecting building structure, home content, or belongings against fire, flood, or landslides.
- My Home Plus Home protection in Thailand against natural disasters such as storm, wind, and flood.
- Solar Protection Package Embedded insurance product for residential rooftop solar installations in Malaysia, covering accidental loss or damage from storms and fire, as well as lost electricity savings caused by system downtime, bundled with Verdant Solar installations.
- Tune Travel (Thailand) Travel insurance product distributed in the Thailand market under the Tune Protect Thailand subsidiary.
- Flight Delay Insurance Travel protection providing claim benefits if flight is delayed more than 2 consecutive hours from scheduled departure time.
- Pet Travel Assurance Coverage for pets traveling with owners, including medical expenses, travel inconveniences, quarantine fees, and repatriation, available in the EMEIA region.
- Student Travel Assurance Comprehensive protection for students traveling or studying abroad, including medical expenses, study interruption, sponsor protection, and bail bond.
- Travel Umrah Assurance Tailored travel insurance product for Umrah pilgrims in the EMEIA region.
Quantifiable outcome
- Delay Lounge Pass generated approximately RM20 million in revenue with six-fold growth
Companies that use Tune Protect
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Tune Protect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Tune Protect partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Verdant Solar Holdings BerhadflagshipPartnership to offer combined solar and insurance packages to customers. Tune Protect Malaysia partnered with Verdant Solar to embed insurance protection into residential rooftop solar installations, creating Malaysia's first integrated solar and protection model. Coverage includes accidental loss or damage from events such as storms and fire, as well as lost electricity savings caused by system downtime.
- Akur8coreCollaboration with Akur8, a global actuarial AI platform, to adopt Akur8 Pricing for Property & Casualty insurance products. The platform uses machine-learning technology to accelerate pricing cycles, improve collaboration, and enhance transparency through clear, traceable workflows. Expected to strengthen pricing governance and improve operational agility.
- BJAK MalaysiaminorBJAK Malaysia formed Malaysia's largest online insurance partnership with 16 insurers including Tune Protect. The platform enables users to compare, purchase, and renew motor insurance and takaful policies online, strengthening transparency and consumer empowerment.
- AirAsiaflagshipPrimary airline partner for travel insurance distribution. Tune Protect Travel-AirAsia products offered during flight booking through airasia.com, AirAsia Mobile App, Manage My Booking, and web check-in. Coverage includes comprehensive travel protection with COVID-19 benefits.
- Salam AircoreOman-based airline partnership providing travel protection for Salam Air passengers. Insurance available during booking at salamaic.com with Tune Protect as the insurance provider.
- Air ArabiacoreUAE-based airline partnership for travel insurance distribution across Air Arabia routes including Morocco, Georgia, and other destinations served by Air Arabia.
- VietJetcoreVietnamese airline partnership (VietJet Travel Safe Insurance) providing travel protection for VietJet passengers.
- Local Insurers in EMEIA RegioncorePartnerships with local insurers and airlines across Middle East, Africa, and Asia including Armenia (EFES Insurance CJSC), UAE (Union Insurance Company P.S.C), Qatar (Qatar Insurance Company S.A.Q), Oman (OQIC), and others for country-specific travel insurance products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tune Protect competitors and assessment
Company assessmentEmerging players
- PasarPolis: Indonesian insurtech specializing in embedded micro-insurance distribution; comparable to Tune Protect's white-label/embedded go-to-market approach in Southeast Asia.
- SafetyWing: Digital nomad/frequent traveler insurance provider; overlaps with Tune Protect's annual travel and student-travel plans, especially for cross-border ASEAN travelers.
Direct peers
- Etiqa Insurance & Takaful: Major Malaysian P&C and takaful insurer with motor, health, and home lines; directly competes with Tune Protect's Malaysia portfolio and takaful products.
- World Nomads: Digital-first travel-insurance provider targeting international and adventure travelers; closely comparable to Tune Protect's specialty travel products (Adventure, Winter, Golf, Gadget).
- AIG Travel: AIG Travel is a direct peer in travel insurance with airline, agent, and digital distribution; competes head-to-head with Tune Protect in international travel-insurance markets.
- MSIG Malaysia: One of Malaysia's leading general insurers offering motor, home, PA, and travel; directly competes with Tune Protect's consumer P&C book in the Malaysian market.
Broad incumbents
- Zurich Insurance: Global P&C and specialty insurer with travel and embedded-insurance products; comparable in scale ambition and product breadth to Tune Protect's general-insurance portfolio.
- Allianz Travel Insurance: Global insurance giant with a large travel-insurance line and embedded airline partnerships; comparable to Tune Protect's flagship travel-insurance business and global distribution ambitions.
- AXA Insurance: Global insurance carrier with travel, motor, health, and home lines; competes with Tune Protect in regional and global travel-insurance markets.
Regional players
- Syarikat Takaful Malaysia: Malaysian takaful operator offering family takaful, general takaful, and Shariah-compliant products; competes with Tune Protect's Takaful travel and Malaysian consumer lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tune Protect social profiles
Digital presenceTune Protect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tune Protect leadership team
Management profileNumber of profiles
Profiles2 records
Tune Protect subsidiaries and ownership
Company hierarchySubsidiaries5 records
Tune Protect funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tune Protect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tune Protect
What does Tune Protect do?
Tune Protect is a digital non-life insurance provider that underwrites, distributes, and reinsures travel, motor, health, personal accident, and home insurance products through its subsidiaries. The company sells predominantly to individual consumers via direct digital channels (website and mobile app) and through embedded distribution partnerships, most notably with airlines (AirAsia, Salam Air, Air Arabia, VietJet) where insurance is offered at the point of ticket purchase. It also offers white-label/embedded insurance products for non-insurance partners (e.g., Verdant Solar) and reinsurance services through Tune Protect Re Ltd.
Is Tune Protect a public or private company?
Tune Protect is a public company. It is classified as public and is currently operating.
When was Tune Protect founded?
Tune Protect was founded in 2007. It employs 251 to 500 people.
Where is Tune Protect based?
Tune Protect is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Tune Protect make money?
Six revenue lines are on record. Travel Insurance Premiums are the primary driver. The others are motor Insurance, health & Critical Illness Insurance, personal Accident Insurance, home Insurance and embedded/White-label Insurance.
Who are Tune Protect's main competitors?
Emerging players on record are PasarPolis and SafetyWing. Direct peers are Etiqa Insurance & Takaful, World Nomads, AIG Travel and MSIG Malaysia. Broad incumbents are Zurich Insurance, Allianz Travel Insurance and AXA Insurance. Syarikat Takaful Malaysia is listed as a regional player.
Does Tune Protect have an API?
No public API is recorded for Tune Protect.
What industry is Tune Protect in?
Tune Protect's product category is General Insurance (Non-life Insurance). Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAJALAC, GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection). Its NAICS code is 524126 and its SIC code is 6331.