Baby Wellness Massage

What Baby Wellness Massage does

Baby Wellness Massage is a private, single-practitioner massage therapy practice operating under Infant Massage Institute, Inc. (DBA Baby Wellness Massage), founded in 2005 by Marie-Josée Bérard and based in Coral Springs, Florida. The business delivers a continuous-care service line spanning fertility acupressure, prenatal and induction massage, postpartum recovery (including C-section scar therapy using a Dolphin Neurostim device and lymphatic drainage), and infant/pediatric massage combined with craniosacral therapy, supported by the proprietary Baby Zenergy™ curriculum. Services are delivered either at the studio (5571 N University Dr Suite 101, Coral Springs, FL) or via in-home house calls across Coral Springs, Coconut Creek, Parkland, and Boca Raton, with supplementary virtual workshops and Q&A sessions.

The practice also operates a parallel B2B and professional-education track: Marie-Josée Bérard holds Florida CEU provider credentials for Infant Massage (#50-9478, since 2008) and Pre/Post-Natal Massage (since 2014), enabling her to train other therapists, and the company runs corporate wellness programs and workshops for named institutional clients (Hyatt, Babies R Us, Whole Foods, Jack and Jill Children's Center, David Posnack JCC, Arc of Palm Beach County, Healthy Mothers Healthy Babies). Pricing is unit-based, ranging from $30 for a Baby Zenergy™ group class to $450 for a 120-minute combined mother-and-baby house package, with house-call premiums of roughly 50–100% over studio rates. A gift-card program in $50–$250 denominations provides a prepaid acquisition channel.

The business is founder-owned with no external investment, no parent company, and no disclosed financials. The owner-operator carries multiple advanced certifications (Craniosacral Therapy from Upledger Institute, Tongue Tie Expert, Pediatric Myofascial Release, and Florida LMT MA-27879) and is the sole delivery resource; the practice's capacity, continuity, and competitive position are structurally tied to her individual availability.

Name

Baby Wellness Massage

Legal name

Baby Wellness Massage

Website

https://babywellnessmassage.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Baby Wellness Massage is a Coral Springs, Florida-based solo massage therapy practice founded in 2005 by Marie-Josée Bérard, providing fertility, prenatal, postpartum, and infant/pediatric massage, craniosacral therapy, CEU training, and corporate wellness programs to families and institutions in South Florida.

Ownership category

akta.pro rank

Product category

Infant and Maternal Massage Therapy

NAICS

Other Personal Care Services (81219)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Prenatal & Postnatal Massage (HSALAEAD)

akta.pro secondary industries

Mobile Massage Therapy (HSALAMAF), Prenatal & Postnatal Spa Body Treatments (HSALAFAL), Massage Therapy & Bodywork (EDAOALAH)

Keywords

• Infant massage therapy
• Prenatal massage services
• Postpartum recovery massage
• Fertility acupressure massage
• Pediatric craniosacral therapy

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Session-Based Massage Therapy Services: One-time session fees for massage therapy services including prenatal, postpartum, baby/pediatric massage, fertility acupressure, induction massage, craniosacral therapy, lymphatic drainage, and C-section scar therapy. Services offered at studio or as house calls with varying price points.
2. Group Classes and Workshops: Baby Zenergy™ Massage Classes and milestone workshops offered in-person for parents and caregivers to learn infant massage techniques. Priced at $30-$40 per session.
3. Corporate Wellness Programs: Baby massage instruction and wellness programs provided to corporations, birth centers, and community organizations.
4. Continuing Education (CEU) Provider: Licensed Florida CEU provider offering infant massage and pre/postnatal massage training to other massage therapists.
5. Gift Cards: Prepaid gift cards sold in denominations of $50, $100, $135, $150, $200, $250 and other custom amounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Baby Wellness Massage is a licensed massage therapy practice that delivers specialized prenatal, postpartum, fertility, infant, and pediatric massage services (including craniosacral therapy and Dolphin Neurostim-assisted C-section scar release). Services are delivered one-on-one in a Coral Springs studio, as house calls across South Florida, and in small-group parent classes (including the proprietary Baby Zenergy™ Massage program). The practice also operates as a Florida-licensed Continuing Education (CEU) provider for other massage therapists.

Product overview

Baby Wellness Massage is a service-based practice offering a comprehensive portfolio of infant, pediatric, prenatal, postpartum, and fertility massage therapy services. The core offerings include Baby Zenergy™ Massage Classes (group education for parents), individual baby/pediatric massage sessions (with craniosacral therapy options), prenatal massage (studio and house call), postpartum recovery massage, C-section healing massage with dolphin neurostim technology, lymphatic drainage, and fertility acupressure massage. Services are available as in-studio sessions or house calls, with specialized offerings for mothers and babies at every stage from fertility through toddler years. The company also sells gift cards as a related product.

Differentiator

Problem solved

Functional benefit

Brands

• Baby Zenergy™: A branded massage class and program offering infant massage techniques, lactation support, and sleep workshops for parents and babies.

Products and services

• Baby Zenergy™ Massage Class

Quantifiable outcome

• Studies show therapeutic infant massage may help reduce digestive discomfort and crying episodes in infants experiencing gastrointestinal distress (NIH published research cited on company blog).
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Broward Mom CollectiveminorOthersCommunity partnership with Broward Mom Collective for content collaboration and educational outreach to local mothers.
• Hospitals and Birth CentersminorOthersMarie-Josée Bérard is sought out by hospitals and birth centers to share knowledge and expertise in infant massage therapy.
• Jack and Jill Children's CenterminorOthersCorporate wellness partnership providing baby massage instruction and educational programming.
• David Posnack Jewish Community CenterminorOthersCommunity partnership offering baby massage instruction and wellness programs.
• The Arc of Palm Beach CountyminorOthersNonprofit partnership providing infant massage training and wellness services.
• Healthy Mothers Healthy BabiesminorOthersNonprofit partnership supporting maternal and infant health through educational programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Massage Envy: Largest U.S. massage franchise chain offering membership-based therapeutic massage and skincare services. Comparable in core service offering (massage therapy to consumers) but at much broader scale and less specialization in prenatal/infant care.
• Spavia Day Spa: Day spa franchise offering massage, facial, and body treatments in a membership-based format. Comparable in delivering consumer wellness and massage services, with overlapping prenatal/spa offerings but lacking infant massage specialization.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise offering professional massage therapy services. Comparable in core massage service delivery but lacks the prenatal, infant, and postpartum specialization that defines Baby Wellness Massage.
• Elements Massage: Massage therapy franchise focused on therapeutic, customized massage sessions. Comparable in professional massage services and direct-to-consumer delivery, but operates at a much broader scale without maternal/infant specialization.
• Massage Heights: Membership-based massage and wellness franchise. Comparable as a consumer-facing professional massage brand; differs in scale, model, and lack of fertility/prenatal/infant specialization.
• The Now Massage: Boutique massage studio chain offering affordable, accessible massage therapy. Comparable in delivering consumer-focused massage services, but without the maternal/infant specialization or house-call model of Baby Wellness Massage.

Direct peers

• Soothe: On-demand mobile massage therapy app delivering licensed therapists to customers' homes. Comparable in offering mobile/in-home massage services to consumers, similar to Baby Wellness Massage's house call model.
• Zeel: On-demand massage therapy platform offering in-home and in-office massage services. Comparable as a consumer-facing massage service business, though differentiated by its marketplace/platform model versus Baby Wellness Massage's single-practitioner model.

Emerging players

• Mahmee: Maternal and infant health platform connecting parents with care providers, content, and support services. Comparable in serving the prenatal/postpartum/infant wellness customer base, though delivered via a digital platform model rather than hands-on therapy.
• International Loving Touch Foundation: Nonprofit organization providing infant massage instructor certification and training for parents and professionals. Comparable in the infant massage training and certification space, overlapping with Baby Wellness Massage's CEU provider activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Babywellnessmassage
• Instagraminstagram.com/babywellnessmassage
• LinkedInlinkedin.com/company/baby-wellness-massage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby Wellness Massage