Weinhaus Paus
Family-owned German wine merchant founded in 1878 in Wesel, operating a brick-and-mortar Vinothek and Shopify e-commerce platform selling 1,090+ curated wines, spirits, and gourmet foods to consumers, gift buyers, and hospitality businesses across Germany.
- Company typePrivate
- Founded1878
- HeadquartersWesel, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Weinhaus Paus does
Weinhaus Otto Paus e.K., trading as Weinhaus Paus, is a family-owned wine merchant founded in 1878 and headquartered in Wesel, Germany. The company operates as a sole proprietorship under the ownership of Otto Paus and has been in continuous operation for over 145 years. It sells wines, spirits, and gourmet food to individual consumers, gift buyers, and gastronomy/hospitality businesses through an omnichannel model combining a brick-and-mortar retail location — featuring a Vinothek with glass-by-glass pouring and extended evening hours — with a Shopify-based direct-to-consumer e-commerce platform shipping nationwide via UPS and DHL. The company employs between 1 and 10 staff.
The product portfolio centers on a curated catalog of more than 1,090 wines and spirits sourced from producers across 9+ countries, with Germany (603 products) and Italy (167) the most prominent origins, followed by France, Spain, Portugal, Austria, Chile, Argentina, and South Africa. Wines are organized by country, region, grape variety, and a proprietary style taxonomy (easy-drinking, ausgewogen, facettenreich) crossed with fruit-driven, mineral, and natural character. Supplementary categories include sparkling wines and Champagne (91 SKUs), spirits, non-alcoholic alternatives, gourmet food (Feinkost), accessories, climate-controlled storage cabinets, and a premium/aged segment called 'Otto's Schatzkammer.' Bulk discount packages (Vorteilspakete) offer 5–10% savings on 6–18 bottle purchases, with individual bottles priced from approximately €3.99 to €999. The technology stack runs on Shopify with Shopify Payments (Stripe) and PayPal Check-Out for transactions, supplemented by Shop Pay, Apple Pay, Google Pay, and several European regional payment methods (giropay, iDEAL, Bancontact, EPS, Wero, MobilePay).
Revenue is generated through three primary streams: retail wine sales to individual consumers (B2C), B2B supply to restaurants/hotels/resellers via a dedicated trade portal, and gift and event services (gift wrapping, vouchers from €15, wine tastings, and themed workshops such as Yoga & Wein and Aquarell & Wein). Operational systems include Pickware GmbH for inventory and fulfillment, Shopify Inbox for live chat, Trusted Shops and Google Customer Reviews for social proof, Pandectes for GDPR consent management, and Google reCAPTCHA plus Shopify Network Intelligence for fraud prevention. Marketing relies on the in-house newsletter ('Wein-Post'), Instagram (@weinhauspaus), SEO/organic search via the Shopify storefront, and event-driven engagement to drive footfall to the Wesel location.
Weinhaus Paus firmographics
Firmographics- Name
- Weinhaus Paus
- Legal name
- Weinhaus Otto Paus e.K.
- Website
- https://weinhaus-paus.de
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned German wine merchant founded in 1878 in Wesel, operating a brick-and-mortar Vinothek and Shopify e-commerce platform selling 1,090+ curated wines, spirits, and gourmet foods to consumers, gift buyers, and hospitality businesses across Germany.
- Ownership category
- akta.pro rank
Weinhaus Paus industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Shops (Off-Premise) (CRANAAAB)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Weinhaus Paus is headquartered
LocationHeadquarters
- HQ city
- Wesel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Weinhaus Paus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Wine Sales: Direct sales of wines, spirits, and fine foods to consumers through physical store and online shop. Products sourced from various wine producers worldwide.
- B2B Sales: Supply to gastronomy businesses, hotels, restaurants, and resellers. Professional gastronomy consulting and supply services.
- Gift & Event Services: Presentation service for gifts, gift wrapping, gift vouchers, and event hosting including wine tastings and themed workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wine bottle pricing |
| Transaction based/ take rate | Pay-as-you-go | Bulk discount packages |
| One time/ perpetual license | Pay-as-you-go | Gift vouchers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Weinhaus Paus product offering
Product offeringCore offering
Weinhaus Paus is a family-owned wine merchant that sells a curated portfolio of more than 1,090 wines and spirits through both a physical Vinothek and retail store in Wesel, Germany, and a Shopify-based online shop shipping nationwide. Its offer spans white, red, rosé, sparkling and Champagne, non-alcoholic wines, dessert wines, special formats (Magnums, Bag-in-Box, half bottles), spirits, gourmet food, wine accessories and climate cabinets. The business is complemented by value packs (Vorteilspakete), gift packaging and vouchers, wine tastings and themed events, a by-the-glass Vinothek service, and a B2B division serving restaurants, hotels and resellers.
Product overview
Weinhaus Otto Paus is a family-run wine retailer founded in 1878, operating both a brick-and-mortar store in Wesel and a Shopify-based e-commerce platform. Its product portfolio is organized around a curated wine collection of over 1,090 products, supplemented by spirits, gourmet food, wine accessories, and climate cabinets. Wine offerings span all major categories (white, red, rosé, sparkling, non-alcoholic, dessert) sourced from producers across Germany, Italy, France, Spain, Portugal, Austria, Argentina, Chile, and South Africa. The store differentiates by wine style (easy-drinking, balanced, complex/nuanced) and offers special formats including magnums, bag-in-box, and half-bottles. Beyond retail, the business provides experiential services including a vinothek with by-the-glass pours, organized wine and sparkling wine tastings, special events (Yoga & Wine, Watercolor & Wine), and a B2B division for gastronomy and trade customers. Additional services include gift packaging, a loyalty program (Vorteilswelt), and event ticketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine collection (Weine) Curated assortment of more than 1,000 wines covering white, red, rosé, sparkling and Champagne, non-alcoholic, dessert, liter wines, special formats (Magnums, Bag-in-Box, half bottles) and "naturnahe" natural-style wines, sourced from producers across Germany, Italy, France, Spain, Portugal, Austria, Argentina, Chile, South Africa, the USA, Australia and New Zealand. Sold to individual consumers and B2B gastronomy clients through the Wesel retail store and the Shopify-based online shop.
- Spirits collection (Spirituosen) Curated range of spirits including brandies, liqueurs, grappa, whisky, vermouth, cognac, vodka, gin, rum, and Calvados, sold both in-store and online.
- Gourmet food (Feinkost) Fine foods including oils and vinegars, spices, pasta, nuts and spreads, sweet and savory items, pesto and chutney, and antipasti and charcuterie, sold to complement the wine offering in-store and online.
- Vorteilspakete value packs Pre-selected mixed cases of 6, 12 or 18 bottles offered at 5–10% discounts versus individual bottle pricing, with thematic and regional selections for consumers seeking bulk purchases.
- Otto's Schatzkammer (rare and aged wines) Collection of premium, rare and aged bottles from mature vintages aimed at enthusiasts and collectors seeking exceptional wines.
- Climate cabinets (Klimaschränke) Climate-controlled wine storage cabinets for proper aging and storage of wine at home, sold alongside the wine assortment.
- Wine accessories (Zubehör) Accessories including wine glasses, carafes, corkscrews, bottle stoppers and other wine service items, as well as complementary non-wine items such as coffee.
- Vinothek – wine by the glass On-site Vinothek service in Wesel allowing customers to taste wines by the glass before purchase, with extended evening hours announced periodically.
- Wine tastings and special events Organized wine and sparkling wine tastings, winemaker evenings and food-pairing sessions, plus themed formats such as Yoga & Wein, Aquarell & Wein and quiz evenings, held in-store and off-site with ticketing via Ticket Spot.
- Gift service and gift vouchers (Präsent-Service & Geschenke) Gift wrapping, presentation packaging and gift voucher services for occasions such as birthdays, anniversaries and corporate gifts; gift vouchers available starting from €15 and redeemable for any products in-store or online.
- B2B gastronomy and trade services Business-to-business supply of wines, spirits and fine foods to restaurants, hotels, caterers and resellers, including professional gastronomy consulting for menu building, volume/reseller pricing, and a dedicated B2B login portal.
- Weinhaus Paus Vorteilswelt loyalty program Registered-member loyalty program offering exclusive benefits, discounts and special offers to repeat customers of Weinhaus Paus.
Quantifiable outcome
- Rapid delivery capability with next-day shipping for in-stock items
Companies that use Weinhaus Paus
Customer profileSegments3 records
Ideal customer profiles2 records
Weinhaus Paus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Weinhaus Paus partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Weinhaus Paus competitors and assessment
Company assessmentDirect peers
- Hawesko Holding: Germany's largest specialty wine retailer, operating mail-order, e-commerce, and retail formats under brands such as Hawesko, Jacques', and Wein & Vinos. Directly comparable as a multi-channel wine merchant with overlapping target audience and broader scale.
- Laithwaites: Long-running UK wine merchant (originally Direct Wines) operating online and through The Sunday Times Wine Club, focused on curated global selections and customer relationships. Comparable as a heritage DTC wine retailer serving enthusiasts.
- Jacques' Wein-Depot: German franchise-style wine retail chain owned by Hawesko, offering curated wines via depot locations plus online ordering. Comparable as a multi-location German wine retailer serving enthusiasts and collectors with advisory service.
- Ludwig von Kapff: Long-established German family wine merchant combining a physical shop in Bremen with a robust online shop and tasting/event programming. Closely mirrors Weinhaus Paus's heritage-led, omnichannel specialty wine retail model.
- Vicampo.de: German online wine marketplace aggregating a large catalog of wines from multiple merchants, including direct-to-consumer shipping across Germany. Comparable as a digital-first D2C wine retailer targeting the same German consumer with broad selection.
Regional players
- Weinhandlung Maisch: Independent German family-run wine merchant based in the Baden region, combining physical retail, online shop, and curated international selection. Comparable as a small heritage-driven German wine specialist with overlapping assortment focus.
- Wein & Co: Austrian specialty wine retailer combining physical stores, an online shop, a Vinothek with by-the-glass pours, and themed events. Comparable in concept and assortment depth to Weinhaus Paus, though focused on the Austrian market.
Broad incumbents
- Majestic Wine: UK's largest specialist wine retailer with stores and an online shop, offering curated selections, in-store tasting experiences, and bulk discounts. Comparable as an established multi-channel specialty wine merchant with similar experiential elements.
- Berry Bros. & Rudd: Historic UK fine wine merchant founded in 1698, selling rare and investment-grade wines alongside everyday selections via shops and online. Comparable in heritage, premium positioning, and curated multi-country assortment.
Emerging players
- Vivino: Global wine discovery and marketplace app with a large catalog of community-rated wines and integrated purchase options. Comparable as a digital-first channel influencing how consumers research and buy wine, including in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Weinhaus Paus social profiles
Digital presenceWeinhaus Paus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weinhaus Paus leadership team
Management profileNumber of profiles
Profiles2 records
Weinhaus Paus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weinhaus Paus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weinhaus Paus
What does Weinhaus Paus do?
Weinhaus Paus is a family-owned wine merchant that sells a curated portfolio of more than 1,090 wines and spirits through both a physical Vinothek and retail store in Wesel, Germany, and a Shopify-based online shop shipping nationwide. Its offer spans white, red, rosé, sparkling and Champagne, non-alcoholic wines, dessert wines, special formats (Magnums, Bag-in-Box, half bottles), spirits, gourmet food, wine accessories and climate cabinets. The business is complemented by value packs (Vorteilspakete), gift packaging and vouchers, wine tastings and themed events, a by-the-glass Vinothek service, and a B2B division serving restaurants, hotels and resellers.
Is Weinhaus Paus a public or private company?
Weinhaus Paus is a private company. It is classified as family owned and is currently operating.
When was Weinhaus Paus founded?
Weinhaus Paus was founded in 1878. It employs 1 to 10 people.
Where is Weinhaus Paus based?
Weinhaus Paus is headquartered in Wesel, Germany, in the Europe region.
How does Weinhaus Paus make money?
Three revenue lines are on record. Retail Wine Sales are the primary driver. The others are B2B Sales and gift & Event Services.
Who are Weinhaus Paus's main competitors?
Direct peers on record are Hawesko Holding, Laithwaites, Jacques' Wein-Depot, Ludwig von Kapff and Vicampo.de. Regional players are Weinhandlung Maisch and Wein & Co. Broad incumbents are Majestic Wine and Berry Bros. & Rudd. Vivino is listed as an emerging player.
Does Weinhaus Paus have an API?
No public API is recorded for Weinhaus Paus.
What industry is Weinhaus Paus in?
Weinhaus Paus's product category is Wine Retail. Its primary akta.pro industry code is CRANAAAB, Wine Shops (Off-Premise), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 445320 and its SIC code is 5180.