Great Park Live

What Great Park Live does

Great Park Live is a 10,000-capacity outdoor amphitheater located within the City of Irvine's Great Park in Irvine, California, that opened on June 14, 2024. The venue is municipally owned by the City of Irvine and operated by PSQ Productions, LLC, an event production and venue management company with over 30 years of experience operating more than 200 events annually across Southern California. Great Park Live hosts major touring concerts, cultural festivals, family-friendly community events, and serves as the summer home of the Pacific Symphony. It is a single physical asset within a larger 1,300-acre Great Park that attracts over 6 million annual visitors and includes co-located venues such as Championship Soccer Stadium, Great Park Baseball Stadium, Wild Rivers Waterpark, and Great Park Ice.

The venue's core technology is modern outdoor amphitheater infrastructure with state-of-the-art in-house audio, lighting, and video systems designed for live event production. Distribution is multi-channel: direct sales via the venue's own website (relaunched February 6, 2026), Tixr as the primary ticketing partner, plus AXS and Ticketmaster for select events. A day-of box office is available where capacity allows. Marketing relies on the website, email and SMS via Hive.co, organic social media, earned media (Pollstar, LA Times, OC Register), and partner cross-promotion with promoters and other Great Park attractions.

Revenue is generated through five primary streams: ticket sales (transaction-based, with GA lawn tickets starting at $10+ and VIP reserved starting at $40+), parking ($20-$30 advance / day-of), premium VIP experiences (VIP Reserved Seating, cabanas with 15 included tickets, and the Hangar Party Deck), on-site food and beverage concessions (The Layover restaurant and concession stands, with no outside food or beverage permitted), and corporate sponsorships (including Coca-Cola). Additional revenue lines include Irvine Nights programming (free/low-cost community events), the Great Park Passport ($350 limited-edition multi-attraction pass), venue booking for corporate and private events accommodating 100 to 10,000 guests, and vendor marketplace participation. Recent strategic moves include a 2026 capacity expansion to 10,000 guests, multi-stage festival approval, the launch of the Daisy Chain Fields festival in partnership with C3 Presents and Olivia Rodrigo (debuting August 29, 2026 with capacity up to 45,000), and the Great Park Passport bundled product. No external funding, private equity investment, or revenue disclosures are present in the available data.

Name

Great Park Live

Legal name

PSQ Productions, LLC

Website

https://greatparklive.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Great Park Live is a 10,000-capacity outdoor amphitheater in Irvine, California, owned by the City of Irvine and operated by PSQ Productions, hosting concerts, festivals, symphony performances, and community events for Orange County residents and touring audiences.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Outdoor concert venue
• Live event hosting
• Amphitheater entertainment
• Festival production
• Community event series

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, festivals, and special events. Tickets are sold through the venue website and third-party platforms including Tixr, AXS, and Ticketmaster.
2. Parking: Parking fees for event attendees. Online advance parking: $20 GA / $30 Preferred. Day-of and onsite parking available.
3. VIP Experiences and Premium Seating: Revenue from VIP reserved seating, cabana rentals, and Hangar Party Deck experiences with premium amenities including dedicated entrances, private lounges, and catering options.
4. Food and Beverage Concessions: On-site food and beverage sales through The Layover restaurant and concession stands. No outside food or beverages permitted.
5. Sponsorship: Corporate sponsorships including Coca-Cola, City of Irvine, and PSQ Productions. Sponsors receive brand visibility at events and on venue materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Great Park Live is a 10,000-capacity outdoor amphitheater and event venue located within the City of Irvine's 1,300-acre Great Park. The venue hosts major touring concerts, multi-stage music festivals, cultural celebrations, family-friendly community events (Irvine Nights), and serves as the summer home of the Pacific Symphony. Revenue is generated through ticket sales, VIP and premium seating, parking, on-site food and beverage concessions, corporate sponsorships, and a limited-edition multi-attraction Great Park Passport pass.

Product overview

Great Park Live is a single outdoor concert and event venue operated by PSQ Productions within the City of Irvine's Great Park. The venue serves as the primary platform, hosting major touring concerts, cultural festivals (including the new Daisy Chain Fields), and community events through its Irvine Nights programming. Premium upsells include VIP Reserved Seating, VIP Cabanas, and the Hangar Party Deck. Ancillary offerings include The Layover on-site restaurant, the Great Park Passport multi-attraction pass, venue booking for private/corporate events, and vendor marketplace participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Park Live Venue Premier outdoor concert and event venue located in Irvine, California with capacity for up to 10,000 guests. Hosts major touring acts, cultural celebrations, community events, and serves as the summer home of Pacific Symphony. Features state-of-the-art audio/visual systems, on-site security, and flexible event spaces.
• Irvine Nights Community Event Series Family-friendly community event series featuring live entertainment, local food vendors, and interactive experiences including a dedicated Kid Zone with inflatables and mini golf activities for children. Free parking included.
• The Layover On-site eatery at Great Park Live offering food, beverages, and family activities. Open 10 a.m.-5 p.m. on select weekends. Located adjacent to the Sports Complex within the Great Park.
• Premium VIP Experience Premium seating options including VIP Reserved Seating with private entrance, VIP Bar, Shaded Lounge, and private restrooms; VIP Cabanas with 15 admission tickets, dedicated server, and catering options; and Hangar Party Deck with express entry, elevated viewing, and dinner service. Starting at $40+ for VIP Reserved and Premium.
• Watch Party Series Free viewing events for World Cup and other sports screenings featuring large LED screens, food and beverages for purchase, and free admission with limited seating.
• Great Park Passport Limited-edition access pass priced at $350 providing approximately $1,000 in total value, including Orange County SC home match tickets, Wild Rivers Waterpark admission, PSQ-promoted concert tickets, and Chick-fil-A meal vouchers. Only 50 passports released for 2026.
• Venue Booking Services Corporate and private event hosting services accommodating gatherings from 100 to 10,000 guests, with customizable event spaces, full-service catering, premium VIP options, and on-site security.
• Vendor Marketplace Program Local vendor exhibition program allowing businesses to showcase products and services at events, engage with community, and participate in the marketplace ambiance at Great Park Live events.

Quantifiable outcome

• Expanded venue capacity to 10,000 guests, enabling larger crowds and bigger productions
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• C3 PresentsmajorStrategic or Co-development Partner · 22 June 2026C3 Presents produces the Daisy Chain Fields festival at Great Park Live. The festival founded by Olivia Rodrigo will debut August 29, 2026 with an all-women lineup across multiple stages.
• Olivia RodrigomajorStrategic or Co-development Partner · 22 June 2026Grammy Award-winning artist founded Daisy Chain Fields, a new music festival celebrating women in music. The festival will benefit women and girls-focused nonprofit organizations.
• Orange County Soccer ClubminorGTM or Marketing Partner · 6 March 2026Partnership through Great Park Passport offering General Admission tickets to all 2026 home matches plus season member benefits. OCSC plays at Championship Soccer Stadium in Great Park.
• Wild Rivers WaterparkminorGTM or Marketing Partner · 6 March 2026Partnership through Great Park Passport offering one General Admission ticket (valued at $79.99) for one-time entry during 2026 season. Located within Irvine's Great Park.
• Chick-fil-A Woodbury Town CenterminorGTM or Marketing Partner · 6 March 2026Partnership through Great Park Passport offering five complimentary meal vouchers (over $70 value) delivered digitally to passport holders. Restaurant is Great Park adjacent.
• Coca-ColaminorGTM or Marketing Partner · 22 December 2025Corporate sponsor of Great Park Live. Displayed on the Sponsors & Partners page of the venue website.
• PSQ ProductionscoreStrategic or Co-development Partner · 14 June 2024PSQ Productions operates and manages Great Park Live as the venue operator. The company brings more than 30 years of experience producing and hosting thousands of events across Southern California. PSQ delivers over 200 events annually attracting over 500,000 guests. Headquartered at 205 Technology Drive Suite 200, Irvine, CA 92618.
• Pacific SymphonycoreStrategic or Co-development Partner · 14 June 2024Pacific Symphony uses Great Park Live as its summer home venue for SummerFest concert series. The symphony performs classical concerts including The Music of Star Wars, The Music of ABBA, Tchaikovsky Spectacular, and Back to the Future with full orchestra.
• City of IrvinecoreStrategic or Co-development Partner · 14 June 2024Great Park Live is owned by the City of Irvine and located within the Great Park. The City Council and Great Park Board approved the venue setup in 2024. The venue is part of Irvine's larger Great Park development spanning 1,300 acres.
• TixrcoreTechnology or Integration · 14 June 2024Primary ticketing and event management platform for Great Park Live. Handles ticket sales, parking purchases, and event registration. Also provides the Terms of Service governing ticket transactions.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Others

• Live Nation Entertainment: Largest live entertainment company globally, operating venues, promoting tours, and producing festivals. Indirect peer — operates many of the venues Great Park Live competes with and routes artists through — and an ecosystem participant shaping the live entertainment supply chain.

Direct peers

• The Greek Theatre: Iconic open-air concert amphitheater in Los Angeles. Closely comparable outdoor amphitheater business model serving Southern California with a similar mix of touring artists and seasonal programming.
• Pacific Amphitheatre: Outdoor concert amphitheater in Costa Mesa, California located on the OC Fairgrounds. Directly comparable outdoor amphitheater serving the same Orange County market with similar capacity tier and touring artist programming.
• City National Grove of Anaheim: Indoor concert venue in Anaheim, California. Comparable concert and event venue operating in the same Orange County market with overlapping artist programming and event hosting services.
• House of Blues Anaheim: Indoor music venue in Anaheim, California. Comparable mid-to-large concert venue serving the same Orange County market with overlapping touring artist programming and corporate event hosting.

Broad incumbents

• Hollywood Bowl: Legendary outdoor amphitheater in the Hollywood Hills. Larger, established outdoor concert venue operating in the same Southern California market with a broader institutional and programming scale.
• Goldenvoice (Coachella): Festival promoter and venue operator behind Coachella and Stagecoach in Indio, California. Comparable large-scale festival and live entertainment operator in the Southern California market that Great Park Live now competes with for festival bookings.
• Crypto.com Arena: Major indoor arena in downtown Los Angeles. Larger, established entertainment venue serving the broader Southern California market with overlapping concerts, sports, and event programming.
• YouTube Theater: Indoor entertainment venue at SoFi/Hollywood Park in Inglewood, California. Comparable concert and event venue operating in the broader Southern California market with touring artist and event programming overlap.
• SoFi Stadium: Massive multi-purpose entertainment venue in Inglewood, California. Larger, broader entertainment venue operating in the broader Southern California live entertainment market with overlapping artist and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Park Live