PSQ Productions

What PSQ Productions does

PSQ Productions, LLC is a privately held event production and venue management company headquartered in Irvine, California, with operations across Southern California. The company produces large-scale concerts, festivals, professional sports events, and community programs, while operating two City of Irvine-owned venues — Great Park Live (10,000-capacity amphitheater) and Championship Soccer Stadium (5,000-seat soccer venue) — and managing over 200 events annually that attract more than 500,000 guests. Its client base spans municipal governments (City of Irvine as Event Management Company of Record since 2021; City of Huntington Beach for Independence Day programming), professional and collegiate sports organizations (Orange County Soccer Club, LA Aviators, USC Baseball), nonprofits (Forever Footprints), and county fairs (San Diego County Fair, LA County Fair). PSQ also owns and produces a portfolio of signature recurring events including Winter Fest OC (10th year at OC Fair & Event Center), Irvine Nights, Night of Lights, Urban Legends Haunt, and the Passport to Savings value program.

The business operates four primary revenue streams: event production services for municipal and third-party clients, venue management (Great Park Live and Championship Soccer Stadium), public ticket sales (priced from $55 for general admission concerts and routed through the Tixr platform with a 2026 subscription model called the Great Park Passport), and sponsorship package development. Distribution is event-driven, combining direct enterprise sales to municipal and sports clients with bottom-of-funnel consumer ticket sales through digital channels. Marketing channels span organic social media (Instagram, Facebook, LinkedIn, YouTube, TikTok), website content, email newsletters, and PR Newswire-distributed press releases. The firm employs approximately 50 full-time staff and over 300 part-time event personnel, reflecting a labor model tied to event throughput.

PSQ has no disclosed external funding (no venture capital, private equity, or institutional investment identified), no subsidiaries, no patents, and no public listing. It is locally owned and operated, with founder/management control. The company has no documented AI/ML capabilities, and its technology footprint is limited to standard event marketing and ticketing platforms. Notable operational milestones include the 1989 founding, the 2015 launch of Winter Fest OC, the 2021 City of Irvine designation, the 2024 six-week construction of Great Park Live, and the 2025 capacity expansion to 10,000 guests.

Name

PSQ Productions

Legal name

PSQ Productions, LLC

Website

https://psqproductions.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Event production services
• Venue management
• Concert production
• Festival management
• Community event planning

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Production Services: PSQ Productions generates revenue by producing concerts, festivals, and community events for municipal clients and third-party promoters, including venue management fees, production fees, and ticketing revenue share arrangements.
2. Venue Management: PSQ manages Great Park Live (10,000-capacity amphitheater) and Championship Soccer Stadium (5,000 seats), generating revenue through venue rental fees, sponsorship packages, and concession management.
3. Ticket Sales: Revenue from public ticket sales for concerts and events at managed venues, with tiered pricing for general admission and premium seating.
4. Sponsorship Packages: PSQ develops and sells sponsorship packages to attract brand partners aligned with venue events and audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

PSQ Productions is an event production and venue management company that produces large-scale concerts, festivals, professional sports events, and community experiences across Southern California. The company operates two major venues (Great Park Live amphitheater and Championship Soccer Stadium) and produces signature events including Winter Fest OC, Irvine Nights, Night of Lights, and Urban Legends Haunt, while offering full-service event production to municipal clients and partner organizations.

Product overview

PSQ Productions operates as a unified event production and venue management company offering a portfolio of owned signature events combined with contracted venue operations and production services. The company manages two major venues—Great Park Live (10,000-capacity amphitheater) and Championship Soccer Stadium (5,000-seat stadium)—while producing signature events including Winter Fest OC, Irvine Nights, Night of Lights, and Urban Legends Haunt. Additional offerings include the Passport to Savings value program, all supported by a comprehensive suite of services spanning venue management, event planning, marketing, concessions, booking, sponsorship, and content creation. The company functions as a turn-key provider handling the complete event lifecycle from concept through execution.

Differentiator

Problem solved

Functional benefit

Brands

• Winter Fest OC: Southern California's largest winter festival featuring over a million lights, festive activities, ice tubing, and holiday experiences for families.
• Irvine Nights
• Night of Lights
• Passport to Savings
• Urban Legends Haunt

Products and services

• Great Park Live A 10,000-capacity outdoor amphitheater in Irvine, California, managed and operated by PSQ Productions. The venue hosts concerts, festivals, and cultural events across multiple stages, serving touring artists and community programming.
• Championship Soccer Stadium

Quantifiable outcome

• 200+ events annually with 500,000+ guests
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• City of IrvinecoreStrategic or Co-development Partner · 1 January 2021PSQ Productions is the City of Irvine's Event Management and Production Company of Record since 2021, producing local cultural events throughout the year with seamless planning, operations, and on-site execution that bring the community together.
• Orange County Soccer ClubcoreStrategic or Co-development PartnerPSQ Productions partners with Orange County Soccer Club to produce all home matches and events at the 5,000-seat Championship Stadium at The Great Park, overseeing event operations, staffing, and fan experience.
• City of Huntington BeachcoreStrategic or Co-development PartnerPSQ is the exclusive event producer with a multi-year contract to produce the City of HB's 120th Annual Independence Day Celebration including the annual Surf City 5k, Independence Day Parade, and Fireworks over the Ocean fireworks spectacular.
• Forever FootprintsminorStrategic or Co-development PartnerEach year, PSQ Productions provides essential operational support for Forever Footprints' Walk to Remember, bringing the community together to honor and celebrate lives lost and raise funds for free support to grieving families.
• LA AviatorsminorStrategic or Co-development PartnerPSQ Productions has supported the LA Aviators with streamlined operational services including food and beverage management, event staffing, and targeted marketing support for efficient game-day execution.
• USC BaseballminorStrategic or Co-development PartnerPSQ Productions has provided operational support for USC Baseball over multiple seasons, managing food and beverage operations, coordinating event staffing, and executing marketing initiatives for smooth game-day experiences.
• SD County FairminorGTM or Marketing PartnerPSQ operates the Passport to Savings program at the San Diego County Fair, a daily value program featuring 100+ exclusive coupons totaling over $1,000 in guest savings with participating vendors receiving additional visibility.
• LA County FairminorGTM or Marketing PartnerPSQ manages a guest incentive program at the LA County Fair delivering 100+ redeemable offers and experiences throughout the fair, with partners benefiting from inclusion in event promotion.
• C3 PresentsminorStrategic or Co-development PartnerDaisy Chain Fields festival founded by Olivia Rodrigo and produced by C3 Presents will debut at the Great Park on August 29, 2026, with PSQ Productions managing the venue operations.
• TixrminorChannel Partner/ Reseller/ DistributorTixr serves as the ticketing platform for Great Park Live events including the Great Park Passport subscription program for 2026 events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Live Nation Entertainment: Live Nation Entertainment is the world's largest live entertainment company, operating concert promotion, venue management (House of Blues, amphitheaters), ticketing (Ticketmaster), and artist management. It is the dominant incumbent competing with PSQ for artist routing, sponsorship dollars, and municipal venue management RFPs in markets nationwide, including Southern California.
• AEG Presents: AEG Presents is a major global concert promoter and venue operator (Staples Center/Crypto.com Arena, Coachella, The O2). It is the principal head-to-head incumbent with PSQ for amphitheater bookings, exclusive municipal contracts, and large-format event production in the Western U.S.

Direct peers

• ASM Global: ASM Global is the largest venue management company in the world, operating convention centers, arenas, stadiums, and amphitheaters on behalf of public owners. PSQ performs a similar facility-management function for City of Irvine venues at a smaller, regional scale.
• Outback Presents: Outback Presents is an independent concert promoter producing events at amphitheaters, theaters, and festivals across the U.S. It is comparable to PSQ on the production-services side — booking, marketing, and operating events at third-party venues — without owning real estate.
• Nederlander Producing Company: Nederlander Producing Company operates theaters, concert venues, and presents touring Broadway and live entertainment. Its mix of owned/operated venues plus live event promotion aligns with PSQ's venue-plus-event hybrid model.
• C3 Presents: C3 Presents produces major music festivals (Austin City Limits, Lollapalooza) and tours. It is both a direct competitor in festival production and an existing PSQ partner for the 2026 Daisy Chain Fields festival at Great Park — making it a highly relevant comparable on production scale and artist relationships.
• Another Planet Entertainment: Another Planet Entertainment is an independent Bay Area-based concert promoter and festival producer (Outside Lands, Treasure Island). It is a closely analogous independent promoter operating venues and festivals at a regional scale, providing a useful comp for PSQ's business mix.
• Oak View Group: Oak View Group specializes in venue development, management, and programming for arenas, amphitheaters, and convention centers. Its model of operating municipally or institutionally owned venues is structurally analogous to PSQ's Great Park Live and Championship Soccer Stadium arrangements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PSQuploads
• Facebookfacebook.com/PSQproductions
• LinkedInlinkedin.com/company/psqproductions
• Instagraminstagram.com/psqproductions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSQ Productions