The Kicks for Kids Foundation

What The Kicks for Kids Foundation does

The Kicks for Kids Foundation is a Queensland Incorporated Association (ABN 61 723 303 628) operating as a 100% youth-led, volunteer-run Australian non-profit that collects and distributes new and pre-loved sporting equipment — primarily balls, boots, kits and netballs — to disadvantaged children domestically and across the Indo-Pacific. Since 2013, the foundation's founders and growing volunteer team (six co-founders from 2023, expanded to ten members by 2025) have delivered more than 7,000 balls to children in 34 countries, working through a partnership network that includes the Australian Defence Force, Australian Federal Police, Department of Foreign Affairs and Trade, Rotary International (including RAWCS as donation processor), The Salvation Army, and diplomatic missions such as the Permanent Observer Mission of the State of Palestine to the UN.

The foundation's core product is a tiered donation program with publicly disclosed unit pricing ($15 = one ball, $500 = a school equipment pack, $5,000 = a regional package of approximately 350 balls and 50 pumps reaching 2,000+ children across up to 20 schools and communities), with corporate partnerships positioned at the $5,000 tier in exchange for branded donation bins, impact stories, photographs and field reports. Equipment is sourced through collection bins placed in partner football clubs, schools and corporate offices; sorted at a dedicated Brisbane storage facility established in 2025; and dispatched via two parallel channels — trusted ground partners (Rotary volunteers, ADF/AFP officers on deployment, diplomats) or first-person team delivery trips, most recently to Fiji and Laos in 2025.

The foundation has no proprietary technology platform and earns no revenue from products or services; its sole revenue model is tax-deductible donations routed through the Rotary Australia World Community Service donations portal, supplemented by corporate sponsorship and in-kind equipment donations. A secondary 'product' is the From the Ground Up essay series, a content-marketing vehicle articulating the foundation's positioning within DFAT's Sports Diplomacy Strategy 2032+ and the Brisbane 2032 Olympics legacy. Governance is fully volunteer with no paid staff, and operating geographies now span the Indo-Pacific, Middle East, Africa and domestic Australia.

Name

The Kicks for Kids Foundation

Legal name

Kicks for Kids Foundation

Website

https://kfkfoundation.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kicks for Kids Foundation is a 100% volunteer-run Australian non-profit that collects and distributes donated sporting equipment (balls, boots, kits) to disadvantaged children domestically and across 34 countries in the Indo-Pacific, funded by tax-deductible donations and corporate partnerships processed via Rotary Australia.

Ownership category

akta.pro rank

Product category

Sport for Development / Charitable Sporting Equipment Distribution

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Sport for development
• Charitable donations
• Community sport access
• Corporate social responsibility
• Equipment donation logistics

Headquarters

HQ city

Kelvin Grove

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Tax-deductible donations: The organization is volunteer-run with 100% of donations going to sporting equipment for disadvantaged children. Donations are processed through Rotary Australia World Community Service (RAWCS) and are fully tax-deductible in Australia.
2. Corporate partnerships: Corporate partnerships fund equipment at scale, with specific impact metrics ($5,000 = ~350 balls reaching 2,000+ children). Partners receive branded donation bins, impact stories, photos, and field reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Kicks for Kids Foundation collects donated new and pre-loved sporting equipment (soccer balls, boots, kits, netballs) in Australia and delivers it directly and through partner networks to disadvantaged children across the Indo-Pacific and at home in Australia. Operations are 100% volunteer-run, so donations flow entirely into equipment rather than overhead, and equipment reaches recipients via trusted partners (Rotary, ADF, AFP, DFAT diplomats) or personally on volunteer delivery trips. Tiered donation packages ($15 per ball, $500 per school, $5,000 per regional delivery of ~350 balls across up to 20 schools) provide measurable impact units, with donations processed tax-deductibly through Rotary Australia World Community Service (RAWCS).

Product overview

Kicks for Kids Foundation is a 100% youth-led, volunteer-run Australian non-profit offering a single core product: a sporting equipment donation program that collects new and pre-loved gear and delivers it to disadvantaged children domestically and across the Indo-Pacific. The program is structured around tiered donation packages ($15 for one ball, $500 for a school pack, $5,000 for regional delivery to 20+ schools), with volunteers managing the entire chain from collection bins to customs paperwork. A secondary offering is the 'From the Ground Up' essay series, which provides intellectual framing on sport-for-development and diplomacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Equipment Donation Program A volunteer-run collection and distribution program that gathers new and pre-loved sporting equipment (soccer balls, boots, kits, netballs) in Australia and delivers it to disadvantaged children across the Indo-Pacific and domestically. Donations are processed tax-deductibly through Rotary Australia World Community Service and reach recipients via trusted on-ground partners (Rotary, ADF, AFP, DFAT diplomats) or personally on volunteer delivery trips. Tiered donation packages ($15 per ball, $500 per school, $5,000 per regional delivery to ~2,000 children across up to 20 schools) make impact countable and reportable to corporate partners.
• From the Ground Up Essay Series A free essay series on sport, development and Indo-Pacific diplomacy authored by the Kicks for Kids Foundation team, exploring topics such as soft power and sporting equipment as statecraft, the Brisbane 2032 legacy for the Pacific, and the capabilities approach to development. The series frames the foundation's delivery work intellectually and underpins its DFAT-aligned sports-diplomacy narrative for corporate partners and policy audiences.

Quantifiable outcome

• 7,000+ balls delivered across 34 countries since 2013
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Australian Defence ForcecoreStrategic or Co-development PartnerDelivered the first 100 balls to a school in Tarin Kot, Afghanistan in 2013. ADF arranged for troops to deliver Mac Millar's donated soccer balls to children in the war zone. The story ran nationally on Channel 9's Today Show, establishing the organization's founding story.
• Australian Federal PolicecoreStrategic or Co-development PartnerAFP officers delivered balls to school kids in Papua New Guinea during peacekeeping deployments. Officers distributed equipment during their duties, providing a trusted physical presence for delivery.
• Department of Foreign Affairs & TradecoreStrategic or Co-development PartnerDFAT partnership for sports diplomacy across the Indo-Pacific. The organization aligns with DFAT's Sports Diplomacy Strategy 2032+, framing deliveries as people-to-people diplomacy strengthening Australia's regional relationships.
• Rotary InternationalcoreChannel Partner/ Reseller/ DistributorPrimary delivery network behind dozens of countries reached. Rotary clubs globally assist with logistics and on-ground distribution. RAWCS (Rotary Australia World Community Service) processes donations. Deliveries organized through clubs including Rotary Club of Kampala-Nsambya, Rotary Club of Nagarjun Kathmandu.
• The Salvation ArmysecondaryStrategic or Co-development PartnerDeliveries to disadvantaged communities within Australia through The Salvation Army's support networks across the country.
• Permanent Observer Mission of the State of Palestine to the United NationssecondaryStrategic or Co-development PartnerAssisted with delivery of equipment to children in Gaza. Palestinian Ambassador to Australia also helped with 2014 delivery to Gaza Strip.
• Football for HumanityminorStrategic or Co-development PartnerPartnership in the Philippines led by team member Maryem Al-Ali. KFK leads this partnership, coordinating equipment deliveries through Football for Humanity's local network.
• Rohingya UnitedminorStrategic or Co-development PartnerUniversity events like the Peace Cup, played with Rohingya United, turn student energy into equipment for the next delivery. Partnership connects university volunteers with broader humanitarian impact.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Right To Play: International sport-for-development NGO using sport to educate and empower children in disadvantaged regions; directly comparable mission and child-focused sport programming model.
• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs for young people; analogous grantmaking + impact-measurement model aimed at disadvantaged youth.
• PeacePlayers International: Uses basketball to bring together young people from divided communities; operates in conflict-affected geographies similar to KFK's footprint and shares the sport-as-diplomacy thesis.
• Football for Humanity: Grassroots football charity working with marginalized communities internationally; KFK already partners with it on Philippines deliveries, indicating highly overlapping activities.
• One World Play Project: Distributes virtually indestructible playballs to children in developing and disaster-affected regions; a near-direct overlap on the core product (sending balls to kids who lack them).
• Kick4Life: Football-focused charity using the sport to deliver health and education outcomes to vulnerable youth in southern Africa; closely mirrors KFK's sport-for-development thesis.

Emerging players

• Open Goal Project: Uses soccer to create education and opportunity for underserved youth; comparable in using football as the delivery vehicle for child welfare outcomes, often in developing regions.
• Beyond Sport: Global organization that funds and convenes sport-for-development projects; comparable in mission but operates more as a funder/convener than a direct equipment-delivery operator.

Broad incumbents

• UNICEF Kid Power: UNICEF program using sport/physical activity to engage kids in global humanitarian causes; comparable in linking physical activity with child welfare outcomes.
• ChildFund International: Large international child-welfare NGO operating programs in many of the same geographies; broader mission but overlapping donor and partnership pools.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kicks-for-kids-foundation
• Instagraminstagram.com/kfkfoundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about The Kicks for Kids Foundation