UNICEF Kid Power
- Company typePrivate
- Founded2013
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
UNICEF Kid Power firmographics
Firmographics- Name
- UNICEF Kid Power
- Legal name
- Classroom Champions
- Website
- https://gokidpower.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
UNICEF Kid Power industry classification
Industry- Product category
- Youth Wellness Platform
- NAICS
- Educational Support Services (611710), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
Keywords
Where UNICEF Kid Power is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
UNICEF Kid Power business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Free Platform Access: Platform is provided free of charge to schools, families, and educators. Revenue is not generated directly from user subscriptions. The organization is a 501(c)(3) nonprofit that operates through partnerships, donations, and philanthropic support.
- Corporate Partnerships & Sponsorships: Corporate partners provide financial support, content licensing, prizes/giveaways, and marketing support. Partners include content creators, wellness brands, and organizations aligned with the mission of youth physical activity and philanthropy.
- Financial Donations: Individual and organizational donors contribute to support the delivery of therapeutic food packets and platform operations. The platform facilitates direct giving through its charitable mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free access for all users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
UNICEF Kid Power product offering
Product offeringCore offering
UNICEF Kid Power is a free, web and mobile platform where children engage with SEL-based health and wellness videos featuring celebrity entertainers. Their physical activity unlocks Ready-to-Use Therapeutic Food (RUTF) packets delivered to undernourished children through UNICEF USA, and earns Kid Power Coins that students can donate to local causes through the Kid Power Exchange.
Product overview
UNICEF Kid Power operates a unified digital wellness platform centered on its video-based philanthropic program. The core platform (Kid Power) delivers SEL-based health and wellness videos featuring celebrity content partners, where kids earn therapeutic food packets for UNICEF and Kid Power Coins for local causes. The platform includes sub-features: Kid Power Ups (challenges/achievements), Kid Power Exchange (local cause customization), and a School Leader Dashboard for organizational management. An optional premium tier called Kid Power+ adds lesson plans and activities. Previously offered a Bluetooth-enabled Kid Power Band wearable device which has been discontinued. The platform is accessible via web and mobile application, serving both school (classroom) and family (home) segments.
Differentiator
Problem solved
Functional benefit
Brands
- Kid Power Ups: Interactive video content platform where kids participate in physical activity, unlocking therapeutic food packets and earning coins to donate to local causes.
- Kid Power Exchange
- Kid Power+
- School Leader Dashboard
Products and services
- Kid Power Platform A free web and mobile philanthropic video platform where children engage with SEL-based health and wellness videos featuring celebrity entertainers (Laurie Berkner, Blippi, Kidz Bop, Yoga With Adriene, etc.), earning therapeutic food packets for children in need through UNICEF USA and Kid Power Coins to donate to local causes.
- Kid Power+ Premium tier launched in 2022 featuring lesson plans, structured activities, and enhanced educational resources for educators and schools.
- Kid Power Band A wearable Bluetooth-enabled fitness tracking band that automatically synced with the Kid Power platform to track physical activity and unlock donations. Product has been discontinued per user requests to bring it back.
Quantifiable outcome
- 100,804+ lives saved through therapeutic food packet deliveries
- +3 more outcomes
Companies that use UNICEF Kid Power
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
UNICEF Kid Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature6 records
UNICEF Kid Power partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- UNICEF USAcoreUNICEF USA is the primary beneficiary partner that receives and distributes the Ready-to-Use Therapeutic Food (RUTF) packets unlocked by kids' physical activity on the platform. This is the core humanitarian component of Kid Power's mission.
- Classroom ChampionscoreClassroom Champions is the 501(c)(3) nonprofit organization that owns and operates Kid Power. They provide athlete mentors to classrooms and manage the overall platform operations.
- Epic (GetEpic.com)minorDigital education platform partnership extending reach to educators and families on the Epic platform.
- Cook Children'sminorHealthcare partner potentially supporting wellness initiatives and health-related content for the platform.
- EmpaticominorEducation-focused organization partnership connecting classrooms globally through experiential learning.
- ReadySetGoldminorYouth wellness and activity content partner expanding reach to families and schools.
- CooltimeminorPartner providing additional kid-friendly content and wellness resources for the platform.
- Pure Edge IncminorOrganization supporting SEL and mindfulness content integration within the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
UNICEF Kid Power competitors and assessment
Company assessmentDirect peers
- Yoga Ed. Yoga Ed. provides school-based yoga and mindfulness curriculum for K-12, overlapping significantly with Kid Power's SEL/wellness content and educator-channel distribution.
- ClassDojo: ClassDojo is a free K-12 classroom community and SEL platform, competing for the same educator adoption slots and student-screen minutes as Kid Power, with overlapping SEL and student-wellness positioning.
- Calm Kids: Calm's kids and family mindfulness content (yoga, breathing, sleep) targets the same school and parent audience that Kid Power addresses with its wellness video library and partnerships with Yoga With Adriene.
- Sworkit Kids: Sworkit Kids is a digital fitness app for children offering guided movement content, comparable to Kid Power's video-driven physical activity programming in a directly overlapping consumer/parent segment.
- Move This World: Move This World is a school-focused SEL and movement content provider, selling into the same district and educator procurement channels as Kid Power's School Leader Dashboard.
- GoNoodle: GoNoodle is the most direct comparable: a free, web- and mobile-based K-12 movement and wellness video platform featuring popular entertainers, used in classrooms for brain breaks and SEL. Same product category, same customer base, same freemium distribution model.
- BOKS (Build Our Kids' Success): BOKS delivers before-school physical activity programming for K-12, competing for the same share of physical activity minutes in the school day and sharing the same mission-led, school-distribution model.
- Cosmic Kids: Cosmic Kids is a YouTube and subscription-based kids' yoga and mindfulness platform, directly comparable to Kid Power's wellness video content featuring instructors like Yoga With Adriene.
- Headspace for Kids: Headspace for Kids offers structured SEL and mindfulness content for school and family use, directly overlapping Kid Power's wellness and SEL offering with comparable content-led distribution.
Broad incumbents
- BetterMe: BetterMe is a broader health and fitness platform with a kids' program, serving as a larger incumbent in the digital wellness space that could expand further into the K-12 segment where Kid Power operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UNICEF Kid Power social profiles
Digital presenceUNICEF Kid Power compliance and trust
Trust signalCompliance1 record
UNICEF Kid Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNICEF Kid Power leadership team
Management profileNumber of profiles
UNICEF Kid Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNICEF Kid Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNICEF Kid Power
What does UNICEF Kid Power do?
UNICEF Kid Power is a free, web and mobile platform where children engage with SEL-based health and wellness videos featuring celebrity entertainers. Their physical activity unlocks Ready-to-Use Therapeutic Food (RUTF) packets delivered to undernourished children through UNICEF USA, and earns Kid Power Coins that students can donate to local causes through the Kid Power Exchange.
Is UNICEF Kid Power a public or private company?
UNICEF Kid Power is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was UNICEF Kid Power founded?
UNICEF Kid Power was founded in 2013. It employs 1 to 10 people.
Where is UNICEF Kid Power based?
UNICEF Kid Power is headquartered in St. Petersburg, United States, in the North America region.
How does UNICEF Kid Power make money?
Three revenue lines are on record. Free Platform Access are the primary driver. The others are corporate Partnerships & Sponsorships and financial Donations.
Who are UNICEF Kid Power's main competitors?
Direct peers on record are Yoga Ed., ClassDojo, Calm Kids, Sworkit Kids, Move This World, GoNoodle, BOKS (Build Our Kids' Success), Cosmic Kids and Headspace for Kids. BetterMe is listed as a broad incumbent.
Does UNICEF Kid Power have an API?
No public API is recorded for UNICEF Kid Power.
What industry is UNICEF Kid Power in?
UNICEF Kid Power's product category is Youth Wellness Platform. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights. Its NAICS code is 611710 and its SIC code is 8200.