KitPlus Auctions
KitPlus Auctions operates a UK-based online auction platform for resale of professional broadcast, film, and AV equipment, connecting enterprise sellers (broadcasters, rental houses, liquidators) with global buyers through live webcast and timed auctions under CA Global Partners Ltd.
- Company typePrivate
- Founded2005
- HeadquartersMarlborough, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What KitPlus Auctions does
KitPlus Auctions is a UK-based online auction platform specializing in the resale of professional broadcast, film, and AV equipment, operated as a trading name under CA Global Partners Ltd (UK private limited company). The platform conducts timed and live webcast auctions connecting enterprise sellers — including broadcasters, rental houses, equipment lessors, manufacturers, finance companies, and liquidators — with a global buyer base of broadcasters, production companies, rental providers, systems integrators, and educational facilities. Notable enterprise seller engagements have included the decommissioning of BT Sports studio assets, sales of Panalux lighting and broadcast infrastructure, administration-driven liquidations for Pixipixel and Infiled EM, and premium audio finishing equipment from high-end post-production facilities.
The platform is built on Bidpath auction technology (bid.kitplusauctions.com, relaunched January 2026) with proprietary features including a curated database of working global broadcast professionals used for targeted buyer outreach, a bid calculator for total cost transparency (hammer + 15% buyer's premium + 20% VAT), and a carbon impact measurement methodology co-developed with MyCarbon that quantifies GHG emissions avoided through equipment reuse. The company also operates a legacy online marketplace (kitplusauctions.com) established in 2005 for advertising new and used broadcast equipment, and publishes market intelligence content through its blog "The KitPlus Auction Room."
The business model is transaction-based, generating revenue from seller commissions, a 15% buyer's premium applied to all winning bids, and turn-key service fees for sellers opting into full-service solutions spanning valuation, catalogue preparation, and shipping. GTM combines event-driven auction marketing (auction catalogues, ISE Barcelona attendance, YouTube video series, Mailchimp alerts) with enterprise field sales for seller acquisition, driven by directors Dan Main and Matt Robbins. Geographic focus is the UK with expanding EMEA reach.
KitPlus Auctions firmographics
Firmographics- Name
- KitPlus Auctions
- Legal name
- CA Global Partners Ltd
- Website
- https://kitplusauctions.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- KitPlus Auctions operates a UK-based online auction platform for resale of professional broadcast, film, and AV equipment, connecting enterprise sellers (broadcasters, rental houses, liquidators) with global buyers through live webcast and timed auctions under CA Global Partners Ltd.
- Ownership category
- akta.pro rank
KitPlus Auctions industry classification
Industry- Product category
- Online Auctions
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
Keywords
Where KitPlus Auctions is headquartered
LocationHeadquarters
- HQ city
- Marlborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
KitPlus Auctions business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Auction Commission (from Sellers): KitPlus Auctions earns a commission from sellers (broadcast studios, rental houses, manufacturers, finance companies, liquidators) for conducting the sale of their equipment via the online auction platform. Sellers can use self-service listing tools or a complete turn-key solution from valuation to shipping.
- Buyer's Premium: A 15% buyer's premium is applied to all winning bids. This is added on top of the hammer price and is not reclaimable. VAT at 20% is applied to both the hammer and the buyer's premium. The buyer bears this cost, making it a secondary revenue stream for the auction house.
- Turn-key Service Fees: The company offers a complete turn-key solution from valuation to shipping for sellers, which likely generates additional service fees beyond the standard commission on the sale price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction Hammer Price |
| Transaction based/ take rate | Pay-as-you-go | Buyer's Premium (15%) |
| Transaction based/ take rate | Pay-as-you-go | Total Payable |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
KitPlus Auctions product offering
Product offeringCore offering
KitPlus Auctions operates an online auction platform specialising in the resale of professional broadcast, film, and AV equipment. It connects sellers (broadcasters, rental houses, manufacturers, finance companies, liquidators) with buyers (broadcasters, production companies, systems integrators, rental providers) via timed and live webcast auctions, offering either self-service listing tools or a complete turn-key service from valuation through shipping. The company also runs a long-standing online marketplace for new and used broadcast, pro video and film equipment.
Product overview
KitPlus Auctions operates two complementary platforms: the KitPlus Online Marketplace (established 2005) for advertising new and used broadcast, pro video and film equipment, and the KitPlus Auctions Platform (launched 2021 in partnership with CA Global Partners) offering live webcast and timed online auctions. The core offering is the auction platform, which serves sellers ranging from manufacturers and dealers to rental houses, finance companies, liquidators and end users, connecting them with professional buyers including broadcasters, production companies, systems integrators and rental providers. Supporting services include full turn-key seller solutions (valuation to shipping), a bid calculator tool for cost estimation, and a proprietary carbon impact measurement service. The company also maintains a blog ('The KitPlus Auction Room') providing market intelligence on equipment pricing trends and upcoming auction highlights.
Differentiator
Problem solved
Functional benefit
Products and services
- KitPlus Auctions Platform A live webcast and timed online auction platform enabling sellers (manufacturers, dealers, rental houses, finance companies, liquidators and end users) to list professional broadcast, film and AV equipment and buyers (broadcasters, production companies, systems integrators, rental providers) to register and bid. Built on Bidpath technology with a new bidding site launched January 2026.
- KitPlus Online Marketplace An online marketplace for advertising new and used broadcast, pro video and film equipment, serving thousands of global users and connecting buyers and sellers independently of the auction format.
- Seller Services (Turn-Key Valuation-to-Shipping) A full-service solution for sellers covering equipment valuation and appraisal, intake, catalogue preparation, marketing, bidding management and post-sale shipping and fulfilment. Available alongside self-service listing tools on the platform.
- Carbon Impact Measurement Service A sustainability reporting service that quantifies greenhouse gas emissions avoided by buying second-hand broadcast equipment at auction versus purchasing new, providing both buyers and sellers with carbon impact data aligned to GHG Protocol principles.
Quantifiable outcome
- GHG emissions avoided through equipment reuse quantified across 15 categories of broadcast equipment sold between 2020 and 2022, per the MyCarbon report.
- +1 more outcomes
Companies that use KitPlus Auctions
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
KitPlus Auctions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KitPlus Auctions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- UK's Leading Avid Audio ResellerminorThe UK's leading Avid audio reseller has been engaged to support post-purchase buyers of the unused Avid S4 control surface sold in the March 2026 auction, providing aftercare and installation support to auction buyers.
- Hickman Shearer LimitedminorHickman Shearer Limited is a third-party auctioneer that hosts its own AV and broadcast auctions through the KitPlus platform. Their Cooke Lens auction closed 12 February 2026, demonstrating the platform's capability to support third-party auctioneers.
- BidpathcoreBidpath provides the underlying auction technology and platform infrastructure for bid.kitplusauctions.com. The new, redesigned bidding site launched in January 2026 was developed by the Bidpath team, with special mention to Brendan Hennessy for his contributions.
- MyCarboncoreKitPlus and MyCarbon collaborated in 2022 to establish the greenhouse gas (GHG) emissions avoided by buying second-hand broadcast equipment over new. MyCarbon conducted the research and methodology development, quantifying emissions across 15 categories of broadcast equipment sold at auction between 2020 and 2022. The report aligned with GHG Protocol and ISO14064 principles.
- CA Global PartnerscoreCA Global Partners (CAGP) is the parent company and operational partner for KitPlus Auctions, providing auction technology, infrastructure, and fulfilment capabilities. The auction platform was launched in 2021 in this partnership. CAGP also provides data protection management and legal entity structure for KitPlus Auctions operations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
KitPlus Auctions competitors and assessment
Company assessmentBroad incumbents
- eBay Business: eBay is the world's largest generalist online auction marketplace, hosting significant volumes of used broadcast, AV, and professional video equipment transactions. While it lacks KitPlus's domain specialization and buyer database, it represents the primary generalist alternative for both buyers and sellers of used broadcast equipment.
- Bonhams: Bonhams is an international auction house with specialty departments across multiple asset classes. While not focused on broadcast equipment, its model of curated specialty auctions with buyer-premium economics and a global bidder base is conceptually comparable to KitPlus's targeted, specialized auction approach.
- Heritage Auctions: Heritage Auctions is the largest collectibles auction house in the US, running timed online auctions across specialty categories. While asset classes differ (coins, comics, memorabilia vs. broadcast equipment), its specialty auction business model — curated lots, targeted buyer databases, premium hammer prices — closely mirrors KitPlus's approach.
- B&H Photo Video: B&H Photo operates a major used equipment department alongside its new equipment retail business, including broadcast and professional video gear. It is a destination for buyers seeking used broadcast equipment at competitive prices, competing indirectly with KitPlus for buyer wallet share in the same product categories.
Direct peers
- RB Global (Ritchie Bros. Auctioneers): RB Global is the world's largest industrial equipment auctioneer, operating timed online auctions and live events across heavy equipment, vehicles, and industrial assets. It shares KitPlus's core model of timed/live online auctions with commission and buyer's premium economics, but operates at far greater scale and across different asset categories.
- Liquidity Services: Liquidity Services operates online auction marketplaces (Liquidation.com, GovDeals, AllSurplus) for surplus and returned commercial assets. Its marketplace model — connecting enterprise sellers with a global buyer pool via timed auctions with take-rate economics — is directly comparable to KitPlus's broadcast equipment marketplace.
- ProductionHUB: ProductionHUB is a production services marketplace connecting buyers with crew, equipment, and production companies across film, broadcast, and live events. It overlaps with KitPlus in serving production companies and broadcast buyers and includes used equipment listings, competing for the same professional buyer audience.
- CA Global Partners: CA Global Partners is the parent company and operational partner for KitPlus Auctions, providing auction technology, infrastructure, and legal entity structure. It also operates adjacent asset disposition and appraisal services globally, making it both a partner and the closest operating peer with overlapping auction services capability.
Emerging players
- B-Stock Solutions: B-Stock operates B2B liquidation marketplaces connecting enterprise sellers (retailers, manufacturers, carriers) with a network of business buyers via private-label auction platforms. Its platform-as-a-service approach for enterprise sellers is comparable to KitPlus's third-party auctioneer model (e.g., Hickman Shearer) and its seller-side value proposition.
Others
- Bidpath: Bidpath is the technology partner powering KitPlus's auction platform and is a leading provider of auction software to the auction industry. While not a direct competitor, Bidpath's customer base of asset disposition auctioneers makes it an adjacent peer that shares the same end-market of online equipment auctions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KitPlus Auctions social profiles
Digital presenceKitPlus Auctions financial estimates
Financial estimateRevenue estimate
Valuation estimate
KitPlus Auctions leadership team
Management profileNumber of profiles
Profiles2 records
KitPlus Auctions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KitPlus Auctions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KitPlus Auctions
What does KitPlus Auctions do?
KitPlus Auctions operates an online auction platform specialising in the resale of professional broadcast, film, and AV equipment. It connects sellers (broadcasters, rental houses, manufacturers, finance companies, liquidators) with buyers (broadcasters, production companies, systems integrators, rental providers) via timed and live webcast auctions, offering either self-service listing tools or a complete turn-key service from valuation through shipping. The company also runs a long-standing online marketplace for new and used broadcast, pro video and film equipment.
Is KitPlus Auctions a public or private company?
KitPlus Auctions is a private company. It is classified as corporate owned and is currently operating.
When was KitPlus Auctions founded?
KitPlus Auctions was founded in 2005.
Where is KitPlus Auctions based?
KitPlus Auctions is headquartered in Marlborough, United Kingdom, in the Europe region.
How does KitPlus Auctions make money?
Three revenue lines are on record. Auction Commission (from Sellers) is the primary driver. The others are buyer's Premium and turn-key Service Fees.
Who are KitPlus Auctions's main competitors?
Broad incumbents on record are eBay Business, Bonhams, Heritage Auctions and B&H Photo Video. Direct peers are RB Global (Ritchie Bros. Auctioneers), Liquidity Services, ProductionHUB and CA Global Partners. B-Stock Solutions is listed as an emerging player. Bidpath is listed as an others.
Does KitPlus Auctions have an API?
No public API is recorded for KitPlus Auctions.
What industry is KitPlus Auctions in?
KitPlus Auctions's product category is Online Auctions. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail.