Bidpath Incorporated
Bidpath is a private US-headquartered provider of white-label auction management software, serving 850+ auction houses, retailers, and manufacturers across 27 countries with its SAM, Go Auction, Auctio, and AIM 2.0 platforms for live, timed, and hybrid online auctions.
- Company typePrivate
- Founded1999
- HeadquartersScotts Valley, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bidpath Incorporated does
Bidpath serves approximately 850+ clients across 27 countries, spanning primary segments of auction houses (fine art, automotive, industrial, commercial), retailers managing surplus inventory and consumer returns, and manufacturers disposing of equipment, with secondary exposure to insolvency/recovery, healthcare, mining, aerospace, and insurance verticals. Marquee customers include RM Sotheby's, Hilco Global, Julien's Auctions, Macy's, Doyle, Barrett-Jackson, Tiger Group, Gordon Brothers, and Chiswick Auctions. The business model combines subscription-based SaaS licensing for the SAM/Go/Auctio platforms, transaction and payment processing fees, professional services for implementation and onboarding, and managed services for enterprise clients requiring operational support; pricing is quote-based and not publicly disclosed, delivered through a regional direct enterprise sales motion (North America, UK/Europe, DACH, Australia) supplemented by authorized reseller channels and industry association partnerships (NAA, RLA). Bidpath has executed five acquisitions since 2014 (SAM Auction Software, Pacts Auction Systems, CUS Business Systems, AuctioNovo, Go Auction) and pursues active ESG positioning through GreenCode accreditation, circular economy thought leadership, and the Bidpath Foundation's charity initiatives.
Bidpath Incorporated firmographics
Firmographics- Name
- Bidpath Incorporated
- Legal name
- Bidpath Inc.
- Website
- https://bidpath.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bidpath is a private US-headquartered provider of white-label auction management software, serving 850+ auction houses, retailers, and manufacturers across 27 countries with its SAM, Go Auction, Auctio, and AIM 2.0 platforms for live, timed, and hybrid online auctions.
- Ownership category
- akta.pro rank
Bidpath Incorporated industry classification
Industry- Product category
- Auction Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions) (FSAFANAI), Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Bidpath Incorporated is headquartered
LocationHeadquarters
- HQ city
- Scotts Valley
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bidpath Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Licensing: Subscription-based access to auction management software including SAM, Go Auction, and Auctio suites. Clients pay for access to the platform which is customized and white-labeled for their use. Supports live, timed, and hybrid auction formats.
- Transaction/Usage Fees: Platform supports transaction processing with payment gateway integrations including Authorize.net, Paytrace, NMI, SagePay, and others. Revenue may be generated based on transaction volume processed through the platform.
- Professional Services: Implementation, onboarding, training, and operational support services. Includes dedicated account management, 24/7 global support, and consulting for auction setup and marketing guidance.
- Managed Services: Full-service auction management for enterprise clients including operational, marketing, and administrative support. Bidpath acts as a strategic partner beyond just software provision.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Bidpath Incorporated product offering
Product offeringCore offering
Bidpath develops and licenses cloud-based, white-label auction management software that lets auction houses, retailers, and manufacturers run live webcast, timed, and hybrid online auctions from their own branded websites. The platform combines front-end bidder experiences (multi-language, multi-currency, HD audio/video streaming) with back-office tools for cataloging, invoicing, compliance (GDPR, AML), and integrations to ERP, CRM, and payment gateways, complemented by mobile cataloging apps and managed services.
Product overview
Bidpath offers a modular, white-label auction technology platform with multiple interconnected products serving 850+ clients in 27 countries. The core platform is the SAM Auction Platform (launched 2008) for live webcast and timed auctions, which integrates with Go Auction (2017) for back office, web app, and website CMS capabilities. The AIM 2.0 mobile cataloging app (2025) provides AI-powered lot description generation via PiQ. The European market is served through the Auctio product suite (AuctioWeb for websites/catalogs, AuctioLive for webcast, AuctioOffice for back office administration). These products can function as standalone solutions or integrate end-to-end, with APIs supporting ERP, CRM, and payment gateway integrations.
Differentiator
Problem solved
Functional benefit
Brands
- SAM: Live webcast and timed auction platform launched in 2008, serving sectors including Art, Antiques, Automotive, Industrial, Technology, Medical, Construction, Mining, Real Estate, Retail, Government Surplus, Aviation
- Go Auction
- AIM
- AuctioWeb
- AuctioLive
- AuctioOffice
Products and services
- SAM Auction Platform Flagship white-label live webcast and timed auction platform with low-latency HD audio/video streaming, multi-currency bidder experience, and full back-office integration; designed for auction houses, retailers, and manufacturers running live, timed, and hybrid auctions from their own branded websites.
- Go Auction Auction software suite created in 2017 for UK and European auctioneers, comprising Back Office (client, inventory, sale-day, post-sale, finance, compliance), Web App with My Account pages, and Website CMS — acquired by Bidpath in January 2022.
- AIM 2.0 Mobile Cataloging AI-powered mobile cataloging application for auction professionals that enables cataloging 5x faster from a phone; includes PiQ AI assistant for auto-generating lot descriptions from up to 12 photos per item, online/offline operation, and universal export to bidding platforms including Bidpath SAM.
- AuctioWeb European auction content management system within the Bidpath GmbH (formerly AuctioNovo) suite, offering full auction websites, auction catalogues, and timed online auctions for auctioneers across multiple branches.
- AuctioLive Online bidding platform within the Auctio suite for hosting and running live webcast auctions with audio and video streaming, enabling bidders to participate in real time from anywhere in the world, deployed via the European Bidpath GmbH subsidiary.
- AuctioOffice Complete auction administration program within the Auctio suite for cataloguing, bidder and vendor administration, and accounting — enabling end-to-end auction management from listing through settlement, deployed via the European Bidpath GmbH subsidiary.
Quantifiable outcome
- Wimbledon Auctions nearly doubled turnover after implementing Bidpath
- +4 more outcomes
Companies that use Bidpath Incorporated
Customer profileNamed customers18 records
Segments9 records
Ideal customer profiles2 records
Bidpath Incorporated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature9 records
Bidpath Incorporated partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Wild in ArtflagshipPartnership with Wild in Art to launch The Gavel Art Trail & Auction - a national public art initiative featuring artist-designed gavel sculptures displayed across UK and Europe, culminating in a charity auction. This is Bidpath Foundation's inaugural major initiative, raising funds for brain tumour and palliative care charities. The partnership demonstrates Bidpath's community engagement and charitable mission while showcasing their auction technology platform.
- AssetTrax (AIM)coreBidpath is a proud authorized reseller of AIM (AssetTrax product), a mobile cataloging application designed by auctioneers for auction professionals. AIM features AI-powered cataloging with PiQ assistant for automated lot descriptions. Bidpath resells and integrates AIM with their auction platform, offering clients streamlined cataloging workflows.
Scale indicators10 records
Recent moves8 records
Expansion highlights7 records
Bidpath Incorporated competitors and assessment
Company assessmentOthers
- AuctionMethod: Industry analyst and buyer's guide publisher covering auction management software. Listed Bidpath as a top platform in 2026 and serves as an industry comparator informing competitive positioning rather than a direct product competitor.
Direct peers
- HiBid (Auction Flex): Online auction marketplace and software platform from Auction Flex serving auctioneers, dealers, and estates. Comparable to Bidpath in providing both auctioneer software and a public-facing auction marketplace.
- Proxibid: Online auction marketplace platform for heavy equipment, industrial assets, and real estate, owned by Auction Technology Group. Directly comparable to Bidpath's SAM platform in live webcast, timed auctions, and white-label dealer tools.
- Auction Technology Group: Public UK-listed parent of Proxibid, lot-tissimo, and other online auction platforms serving auction houses globally. Closest direct competitor to Bidpath given overlapping enterprise SaaS model, multi-vertical auctioneer customer base, and white-label platform offering.
- Auction Mobility: Provider of white-label auction website software and mobile bidding apps to auctioneers across the US and Canada. Closely aligned with Bidpath's SAM and mobile bidding product strategy and target customer profile.
- Wavebid: Auction software vendor offering online and live auction management tools to auctioneers in North America. Comparable SaaS-based product offering to SAM and Go Auction with overlapping mid-market auctioneer customer base.
Emerging players
- Invaluable: Online auction marketplace and live bidding platform for fine art, antiques, and collectibles. Comparable to Bidpath's marketplace reach in the fine art vertical, serving many of the same auction house customers.
- LiveAuctioneers: Online auction aggregator and marketplace focused on fine art, antiques, and luxury collectibles. Comparable marketplace dynamics to Bidpath's auctioneer network, though Bidpath sells software while LiveAuctioneers sells access to its buyer pool.
- Easy Live Bid: Real-time online bidding platform for live auctions used by European auction houses. Directly comparable live webcast bidding technology to Bidpath's SAM platform with overlap in European auctioneer customers.
- Bidsquare: Online auction aggregator connecting bidders to fine art and luxury auctions from partner auction houses. Adjacent competitor that competes for bidder attention on the buyer side of Bidpath's auctioneer customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bidpath Incorporated social profiles
Digital presenceBidpath Incorporated compliance and trust
Trust signalCompliance3 records
Bidpath Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bidpath Incorporated leadership team
Management profileNumber of profiles
Profiles13 records
Bidpath Incorporated subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bidpath Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bidpath Incorporated M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bidpath Incorporated
What does Bidpath Incorporated do?
Bidpath develops and licenses cloud-based, white-label auction management software that lets auction houses, retailers, and manufacturers run live webcast, timed, and hybrid online auctions from their own branded websites. The platform combines front-end bidder experiences (multi-language, multi-currency, HD audio/video streaming) with back-office tools for cataloging, invoicing, compliance (GDPR, AML), and integrations to ERP, CRM, and payment gateways, complemented by mobile cataloging apps and managed services.
Is Bidpath Incorporated a public or private company?
Bidpath Incorporated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bidpath Incorporated founded?
Bidpath Incorporated was founded in 1999. It employs 11 to 50 people.
Where is Bidpath Incorporated based?
Bidpath Incorporated is headquartered in Scotts Valley, United States, in the North America region.
How does Bidpath Incorporated make money?
Four revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are transaction/Usage Fees, professional Services and managed Services.
Who are Bidpath Incorporated's main competitors?
AuctionMethod is listed as an others. Direct peers are HiBid (Auction Flex), Proxibid, Auction Technology Group, Auction Mobility and Wavebid. Emerging players are Invaluable, LiveAuctioneers, Easy Live Bid and Bidsquare.
Does Bidpath Incorporated have an API?
Yes. Bidpath offers an extensive API Suite that enables companies to interface with other providers and allows users a seamless experience. The API supports data feeds and integration with third-party systems. The platform provides APIs for XML feeds, real-time bidding data, and integration with ERP, CRM, accounting, inventory management, and Business Intelligence systems.
What industry is Bidpath Incorporated in?
Bidpath Incorporated's product category is Auction Management Software. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of FSAFANAI, Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions). Its NAICS code is 5132 and its SIC code is 7372.