TriUnity Foundation
TriUnity Foundation is a 501(c)(3) nonprofit, founded in 2024, that issues $2,500-$10,000 financial grants to credit union members facing terminal illness, distributing funds through a partner network of 13 credit unions and healthcare organizations across the United States.
- Company typePrivate
- Founded2024
- HeadquartersSartell, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TriUnity Foundation does
TriUnity Foundation is a 501(c)(3) nonprofit organization founded in 2024 and headquartered in Sartell, Minnesota (legal name: St. Cloud Financial Foundation DBA TriUnity Foundation). The foundation's core function is to issue financial grants — $2,500 short-form or $10,000 extended-form — to credit union members facing terminal or life-threatening illness, with the explicit goal of relieving the "financial toxicity" associated with serious medical diagnoses. Designated grant pools extend eligibility to veterans in Minnesota and to women and girls in Central Minnesota. The organization also serves as a turnkey third-party hardship-grant administrator for healthcare organizations via its Patient Hardship Relief Program, with Emplify Health by Gundersen as a named partner.
The foundation's technology surface is intentionally simple: an in-house online grant application portal (application.triunityfoundation.org) handling registration, draft saving, and submission; a separate donation portal hosted by NetGiver (donate.netgiverapp.com); a HubSpot-hosted marketing site; and a Marketing Kit PDF for partner credit unions. Operations are lean (1-10 employees) and governance is provided by a volunteer board drawn primarily from credit union and financial-services leadership, including the CEO, CFO, and EVP/CLO of founding sponsor St. Cloud Financial Credit Union.
The business model is donation-philanthropy in nature. Revenue streams consist of contributions from partner credit unions (which are then granted back to those partners' own members), corporate donations (e.g., a $10,000 Google Ad Grant in January 2026), proceeds from the annual Denim & Diamonds Gala ($250,000 raised across all sources in 2026), and individual giving through the public donation portal. Distribution runs through two channels: a direct-to-consumer online application channel and a partner-channel model in which 13 credit unions and healthcare organizations market the grant opportunity to their constituents, with awards reviewed by an independent Advisory Committee.
TriUnity Foundation firmographics
Firmographics- Name
- TriUnity Foundation
- Legal name
- St. Cloud Financial Foundation DBA TriUnity Foundation
- Website
- https://triunityfoundation.org
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TriUnity Foundation is a 501(c)(3) nonprofit, founded in 2024, that issues $2,500-$10,000 financial grants to credit union members facing terminal illness, distributing funds through a partner network of 13 credit unions and healthcare organizations across the United States.
- Ownership category
- akta.pro rank
TriUnity Foundation industry classification
Industry- Product category
- Nonprofit Grant Foundation / Charitable Hardship Relief
- NAICS
- Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industry
- Community Foundations (BPAGAKAB)
Keywords
Where TriUnity Foundation is headquartered
LocationHeadquarters
- HQ city
- Sartell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TriUnity Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations from Credit Union Partners: Partner credit unions contribute funds to the foundation. These funds are directed back to support the partners' own members facing terminal illness, creating a community benefit model within the credit union movement.
- Corporate Donations: Large single donations from corporations, such as Google's $10,000 Ad Grant donation. These represent significant investments that support foundation operations and grant disbursements.
- Gala and Event Fundraising: Annual fundraising events such as the Denim & Diamonds Gala generate revenue for the foundation. The 2026 gala raised $250,000 including funds generated at the event.
- Individual Donations: General public donations through the website's donation portal (donate.netgiverapp.com) to support individuals and families navigating life-threatening illness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | $2,500 Grant - Standard Assistance |
| Other | Pay-as-you-go | $10,000 Grant - Extended Assistance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
TriUnity Foundation product offering
Product offeringCore offering
TriUnity Foundation is a 501(c)(3) nonprofit foundation that provides financial grants to individuals facing terminal or life-threatening illness, funded primarily through donations from partner credit unions and corporate donors. Grants are disbursed to credit union members and other eligible applicants (including veterans in Minnesota and women/girls in Central Minnesota) via an online application portal and reviewed by an independent Advisory Committee. The foundation operates a partner-based model in which credit unions contribute funds that are directed back to their own members, supported by an annual gala and individual donations.
Product overview
TriUnity Foundation operates as a nonprofit grant-making organization built by and for credit unions, providing financial assistance through a grant program to individuals facing terminal illness. The core offering is the Grant Program with two tiers: $2,500 and $10,000 grants. The foundation partners with credit unions through the Credit Union Partner Program, where partner organizations contribute funds that are directed back to support their own members. Additional offerings include the Patient Hardship Relief Program for healthcare organizations and designated grant programs for women and veterans. The organization also provides an Online Grant Application Portal for applicants to register and submit requests. The foundation aims to give back at least 90% of donations directly to members in need, with a long-term vision of granting $10 million over 10 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Grant Program Financial grant program providing $2,500 or $10,000 grants to credit union members and other eligible individuals facing terminal or life-threatening illness to alleviate financial strain and preserve dignity. Applications open annually July 1 through September 15 and are reviewed by an independent Advisory Committee. Per-recipient caps are $12,500 per calendar year and $12,500 lifetime.
- Credit Union Partner Program Partnership program enabling credit unions to contribute funds that are directed back to support their own members, employees, or communities facing terminal illness. Includes Marketing Kit, turnkey program administration, and an independent Advisory Committee review process that minimizes regulatory and administrative burden for partners.
- Patient Hardship Relief Program Healthcare organization partnership program that extends a compliant third-party grant process to patient hardship relief, helping hospitals and health systems (e.g., Emplify Health by Gundersen) expand community benefit impact and distribute relief dollars quickly without adding internal workload.
Quantifiable outcome
- Raised $250,000 in 2026 with 13 organizational partners
- +2 more outcomes
Companies that use TriUnity Foundation
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
TriUnity Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TriUnity Foundation partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core partner and founding partner.
- Sharepoint Credit Unioncore partnerCredit union partner contributing funds to the foundation's grant program for members facing terminal illness.
- First Commonwealth Federal Credit Unioncore partnerCredit union partner in the TriUnity Foundation network providing financial support for members facing terminal illness.
- Canvas Credit Unioncore partnerCredit union partner supporting the foundation's mission to alleviate financial strain for members with terminal illness.
- Associated Healthcare Credit Unioncore partnerHealthcare-focused credit union partner whose President/CEO Joel Swanson II serves on the TriUnity Foundation Board of Directors, bringing experience spanning healthcare systems and mission-driven financial institutions.
- NSP Credit Unioncore partnerCredit union partner contributing to the foundation's grant funding for members facing terminal illness.
- People's Credit Unioncore partnerCredit union partner in the foundation network supporting members during life-threatening illness.
- Mazuma Credit Unioncore partnerCredit union partner providing support for members facing financial burden from terminal illness.
- Summit Credit Unioncore partnerCredit union partner in the foundation's growing network of organizational partners.
- Volt Credit Unioncore partnerCredit union partner contributing to the foundation's mission of providing hope, healing, and strength.
- Cornerstonecore partnerLeague partner contributing to the credit union movement foundation supporting members facing terminal illness.
- Corelation, Inc.core partnerCredit union vendor partner providing both financial support and extending grant eligibility to Corelation employees facing terminal illness.
- Emplify Healthcore partnerHealthcare organization partner whose employees are eligible for TriUnity Foundation grants, extending the foundation's reach into the healthcare ecosystem.
- Altra Federal Credit Unionfounding partnerAltra Federal Credit Union is a founding partner of TriUnity Foundation and hosted the 2026 Denim & Diamonds Gala. The partnership demonstrates the cooperative spirit at the heart of TriUnity's mission. Altra CEO Steve Koenen serves as a vocal advocate for the foundation's mission of supporting members facing terminal illness.
- St. Cloud Financial Credit Unionfounding partnerSt. Cloud Financial Credit Union is the founding credit union that launched TriUnity Foundation as a national model designed by credit unions, for the nation's credit unions. Multiple SCFCU executives serve on the Board of Directors.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
TriUnity Foundation competitors and assessment
Company assessmentBroad incumbents
- Susan G. Komen: Major breast-cancer-focused nonprofit funding research, community health, and direct patient support. Comparable in disease-focused grantmaking to individuals facing life-threatening illness, with similar gala-driven fundraising mechanics.
- American Cancer Society: Largest U.S. nonprofit dedicated to cancer research, patient support, and advocacy. Comparable in providing financial support to cancer patients, though at vastly greater scale and broader mission including research and prevention.
Direct peers
- HealthWell Foundation: Independent nonprofit providing financial assistance to underinsured patients to afford critical medical treatments. Comparable grant-based model addressing financial burden of serious illness, though typically larger and disease-categorical.
- Family Reach Foundation: Nonprofit delivering direct financial assistance to cancer patients and their families for non-medical costs (housing, food, transportation). Closely mirrors TriUnity's grant use cases and target population of individuals facing terminal illness.
- Patient Advocate Foundation: National nonprofit providing direct financial aid, case management, and healthcare access support to patients with chronic and life-threatening illnesses. Comparable in delivering direct cash grants to patients and addressing financial toxicity from medical costs.
- Credit Unions for Kids: A credit-union-collective charity program supporting children's hospitals and pediatric health initiatives. Highly comparable as a credit-union-movement-aligned health-focused grantmaking organization with a partner-contribution model similar to TriUnity's.
- National Credit Union Foundation: The credit union movement's primary national philanthropic foundation, providing grants and disaster relief to credit unions and their members. Directly comparable as a movement-wide foundation, though at far greater scale and broader mission than TriUnity's terminal-illness focus.
- TruStage Foundation (formerly CUNA Mutual Foundation): Charitable arm of a major credit-union-industry insurance and financial services provider, supporting credit union communities. Comparable as a credit-union-movement-aligned philanthropic vehicle with industry-funding model.
Emerging players
- Dollar For: Nonprofit that helps patients eliminate medical debt through charity-care enrollment. Adjacent emerging player addressing the same financial-toxicity problem from a medical-debt-cancellation angle rather than direct grants.
Others
- Co-operative Foundation: U.K.-based charitable foundation of the co-operative movement, providing grants to cooperative enterprises and communities. Comparable as a movement-affiliated grantmaking charity, though geographically distinct and broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TriUnity Foundation social profiles
Digital presenceTriUnity Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
TriUnity Foundation leadership team
Management profileNumber of profiles
Profiles9 records
TriUnity Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TriUnity Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TriUnity Foundation
What does TriUnity Foundation do?
TriUnity Foundation is a 501(c)(3) nonprofit foundation that provides financial grants to individuals facing terminal or life-threatening illness, funded primarily through donations from partner credit unions and corporate donors. Grants are disbursed to credit union members and other eligible applicants (including veterans in Minnesota and women/girls in Central Minnesota) via an online application portal and reviewed by an independent Advisory Committee. The foundation operates a partner-based model in which credit unions contribute funds that are directed back to their own members, supported by an annual gala and individual donations.
Is TriUnity Foundation a public or private company?
TriUnity Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TriUnity Foundation founded?
TriUnity Foundation was founded in 2024. It employs 1 to 10 people.
Where is TriUnity Foundation based?
TriUnity Foundation is headquartered in Sartell, United States, in the North America region.
How does TriUnity Foundation make money?
Four revenue lines are on record. Donations from Credit Union Partners are the primary driver. The others are corporate Donations, gala and Event Fundraising and individual Donations.
Who are TriUnity Foundation's main competitors?
Broad incumbents on record are Susan G. Komen and American Cancer Society. Direct peers are HealthWell Foundation, Family Reach Foundation, Patient Advocate Foundation, Credit Unions for Kids, National Credit Union Foundation and TruStage Foundation (formerly CUNA Mutual Foundation). Dollar For is listed as an emerging player. Co-operative Foundation is listed as an others.
Does TriUnity Foundation have an API?
No public API is recorded for TriUnity Foundation.
What industry is TriUnity Foundation in?
TriUnity Foundation's product category is Nonprofit Grant Foundation / Charitable Hardship Relief. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 81321 and its SIC code is 8300.