St Cloud Financial Credit Union

Name

St Cloud Financial Credit Union

Legal name

St. Cloud Financial Credit Union

Website

https://scfcu.org

Company type

Private

Founded year

1930

Operating status

Operating

Ownership category

akta.pro rank

Product category

Credit Union Retail Banking

NAICS

Credit Unions (522130), Credit Unions (52213), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending products
• Business banking services
• Certificate deposit accounts
• Mortgage and auto loans

Headquarters

HQ city

St. Cloud

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income on Loans: Traditional credit union model generating revenue from interest rate spread between loan interest collected and interest paid on deposits. Products include auto loans, home mortgages, recreational loans, personal loans, business loans, and credit cards.
2. Deposit Account Fees: Various fees including monthly service fees for certain checking accounts ($3.95-$5.95), dormant account fees ($25), NSF fees ($35), overdraft fees, wire transfer fees ($10-$20), check printing, and other service charges.
3. Service Fees: Fees for services including cashier's checks ($2), stop payments ($10-$35), wire transfers, safe deposit boxes ($18-$80/year), notary services ($5 for non-members), and convenience loan payment fees ($10).
4. Credit Card Fees: Revenue from credit card interest and fees including balance transfer fees during promotional periods.
5. Business Banking Services: Business checking, savings, money market accounts, business loans, SBA loans, merchant services, and cannabis banking services generating fee and interest income.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

St. Cloud Financial Credit Union is a member-owned cooperative financial institution providing deposit accounts, consumer and business loans, credit cards, mortgage products, and specialty services such as cannabis banking and cryptocurrency custody through its CU-Digital Asset Vault to individuals, families, and small businesses in Central Minnesota. The credit union operates five physical branches, Live Teller Machines with extended hours, and a 24/7 mobile and online banking platform serving more than 28,000 members.

Differentiator

Problem solved

Functional benefit

Brands

• CU-Digital Asset Vault™: Digital asset custody platform allowing members to safeguard Bitcoin, Ethereum, and USDC
• Diamond Checking
• Diamond Membership
• NextLevel Business
• Live Teller Machines
• Changemakers Awards
• Meaningful Difference Program
• Relaxin' for a Reason
• NetGiver
• TruStage Claims Portal
• Savin' Up
• Payment Saver

Products and services

• Diamond Checking Premium interest-bearing checking account offering up to 7% APY on the first $2,500 for 12 months. Requires opening a Reward Credit Card or financing a new auto loan, 15 combined debit/credit card transactions monthly, and e-statements. After the promotional period, standard tiered rates apply. Available to individual members of SCFCU.
• New Wave Checking

Quantifiable outcome

• Member base of 28,000+ with $420+ million in assets
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• TriUnity FoundationcoreStrategic or Co-development PartnerDBA of St. Cloud Financial Foundation (501(c)(3)). Founded by SCFCU to eliminate financial strain for those facing terminal illness. Provides grants of $2,500-$10,000 to individuals. SCFCU contributed over $10,000 through cancer awareness partnership. Board elections and strategic focus for 2025-26 announced.
• St. Cloud Live (Forum Communications Co.)coreGTM or Marketing PartnerOfficial media partner for Changemakers Awards program. Provides news coverage to St. Cloud area both online and in print.
• FaceTime Business ResourcesminorGTM or Marketing PartnerCommunity partner supporting Changemakers Awards program in 2026 to shine light on individuals making meaningful difference.
• Advantage1 InsuranceminorGTM or Marketing PartnerCommunity partner supporting Changemakers Awards program in 2026.
• Perk at Play ProductionscoreGTM or Marketing PartnerContent partner with owner Eric Perkins producing award-winning Meaningful Difference video series and Changemakers Awards videos.
• Catholic Charities of the Diocese of St. CloudcoreStrategic or Co-development Partner16-year partnership for Pack the Porches food and fund drive. Raised over $226,000 and 105,000 pounds of food over partnership lifetime. SCFCU Sartell branch serves as drop-off location.
• Coborn'sminorStrategic or Co-development PartnerMatching donor for Pack the Porches food drive, matching all food and fund donations up to $15,000.
• Minnesota FoodShareminorStrategic or Co-development PartnerStatewide food sharing organization matching donations during March campaign for Pack the Porches.
• St. Cloud SubarucoreStrategic or Co-development PartnerThree-year partnership for cancer awareness games. Raised over $10,000 for Randy Shaver Cancer Research & Community Fund and TriUnity Foundation. Expanded from football to include volleyball and boys hockey.
• Sartell AthleticscoreStrategic or Co-development PartnerPartnership with St. Cloud Subaru for cancer awareness games across multiple sports (football, volleyball, boys hockey) raising over $10,000.
• Randy Shaver Cancer Research and Community FundminorStrategic or Co-development PartnerBeneficiary of cancer awareness game donations. Founded by former KARE-11 news anchor supporting Minnesota cancer community.
• FHLB Des Moines (Federal Home Loan Bank)minorStrategic or Co-development PartnerProvided Member Impact Fund matching grant enabling SCFCU's $420,000 contribution to St. Cloud Area Family YMCA Outdoor Water Park.
• St. Cloud Area Family YMCAminorStrategic or Co-development PartnerRecipient of $420,000 contribution through FHLB partnership for Outdoor Water Park Capital Campaign.
• BanzaiminorStrategic or Co-development PartnerAward-winning financial literacy program partner providing interactive lessons for 61+ schools and 17,000+ students.
• One Family One CauseminorStrategic or Co-development PartnerALS support organization highlighted through Relaxin' for a Reason initiative. Provides practical support to Minnesota families navigating ALS diagnosis.
• Guardian Angels Senior ServicesminorStrategic or Co-development PartnerSenior services nonprofit highlighted through Relaxin' for a Reason. Multi-campus nonprofit serving older adults across Central Minnesota for 60+ years.
• Pathways 4 YouthminorStrategic or Co-development PartnerYouth homelessness organization highlighted through Relaxin' for a Reason initiative.
• St. Michael FoundationminorStrategic or Co-development PartnerLocal nonprofit highlighted through Relaxin' for a Reason initiative.
• MasterCardcoreGTM or Marketing PartnerJoint marketing partner for credit card services. Provides Mastercard credit cards including Diamond Rewards, Platinum, and Business variants.
• CUNA Mutual Group's TruStagecoreGTM or Marketing PartnerJoint marketing partner providing insurance and financial services solutions for members. TruStage Claims Portal for debt protection claims.
• NetGivercoreTechnology or IntegrationFee-free charitable giving platform allowing donations from SCFCU checking or savings with 100% reaching nonprofits. Available online and via mobile app.
• Payment Saver DealershipsminorChannel Partner/ Reseller/ DistributorPartner dealerships for Payment Saver auto loan program including Gilleland Chevrolet, Luther Honda, Hyundai, Miller Auto Plaza, Tenvoorde Ford.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SPIRE Credit Union: Minnesota member-owned credit union with multi-branch retail, mortgage, and business banking; comparable to SCFCU as a community cooperative with strong member experience focus.
• Connexus Credit Union: Large Wisconsin-headquartered credit union with membership across the Upper Midwest including Minnesota; comparable to SCFCU for retail, mortgage, and digital banking with a community cooperative model.
• Wings Financial Credit Union: Minnesota-based member-owned credit union offering full retail, mortgage, and business banking; directly comparable to SCFCU as a community-focused Minnesota cooperative with multi-branch and digital channels.
• TopLine Federal Credit Union: Minnesota community credit union serving the Twin Cities metro with checking, lending, and business banking; comparable to SCFCU in scale, cooperative model, and member-experience focus.
• Affinity Plus Federal Credit Union: Minnesota-based member-owned credit union with statewide branch network, retail and business banking, and a strong community-engagement orientation similar to SCFCU.
• Hiway Federal Credit Union: St. Paul-based Minnesota credit union offering full retail, business, and wealth services to members; a directly comparable community cooperative with overlapping geography and product set.

Broad incumbents

• Alliant Credit Union: Large digital-first US credit union serving members nationwide with deposit, lending, and investment products; comparable to SCFCU's digital banking and member-owned model but at much greater scale.
• TruStone Financial Credit Union: Minnesota-based credit union with broader geographic reach and full retail/business banking; comparable as a member-owned cooperative but larger and less regionally concentrated than SCFCU.

Emerging players

• Self Financial: Digital-first credit-building platform offering secured credit cards and credit-builder loans; comparable to SCFCU's Mastercard Secured and Savvy Money credit monitoring as a fintech-style credit builder, though operating digitally rather than as a community cooperative.

Regional players

• Magnifi Financial Credit Union: Central Minnesota credit union headquartered in Melrose serving the same St. Cloud region as SCFCU with retail and ag lending; directly competes for the same local membership pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stcloudfcu
• YouTubeyoutube.com/channel/UCJCeGw2ZSGwI6krFUFDLMGw
• Facebookfacebook.com/StCloudFCU
• LinkedInlinkedin.com/company/st-cloud-financial-credit-union
• Instagraminstagram.com/stcloudfcu
• TikToktiktok.com/@stcloudfcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Cloud Financial Credit Union