North & South Magazine

What North & South Magazine does

North & South Magazine is a New Zealand-focused monthly magazine published by North and South Media Limited, headquartered in Auckland. The publication produces long-form journalism, feature articles, and cultural commentary on Aotearoa New Zealand, covering culture, current affairs, books, food and wine, travel, conservation, and profiles of notable New Zealanders. Content is delivered through print editions mailed domestically and digital channels, with an extensive online archive ('Backstory') and an email newsletter.

The product portfolio centers on the core magazine publication, supplemented by a newsletter subscription service, a member account portal, an /events page, and a subscription management system offering both pre-paid and recurring (direct credit or continuous credit card authority) billing options. The publication carries no proprietary technology platform and has no disclosed AI, API, or integration footprint; it operates as a traditional editorial product.

Revenue is generated from three streams: print and digital subscriptions purchased online, by phone (0508 MAGS4U), or by email; display advertising sold through a dedicated /advertise page on the website and in print; and sponsored editorial partnerships with institutional partners such as Massey University, Oyster Capital, Destination Auckland, Auckland Transport, the Auckland Art Gallery Toi o Tāmaki, and Lincoln University (the 'Future of Auckland' and 'Farming Futures' features). Marketing and distribution run through the website, social channels (Twitter, Facebook, Instagram), email newsletter, postal delivery, and event participation (e.g., F.A.W.C.). The business is privately held by North and South Media Limited, with the magazine published under School Road Publishing per its Terms and Conditions, and operates with 1–10 employees.

Name

North & South Magazine

Legal name

North and South Media Limited

Website

https://northandsouth.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

North & South Magazine is a New Zealand-based long-form magazine and digital publication covering culture, current affairs, books, food, wine, and travel, serving New Zealand readers through print and digital subscriptions, advertising, and sponsored editorial partnerships.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Print magazine publishing
• Long-form journalism
• Digital subscriptions
• Editorial content
• Sponsored editorial features

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Magazine Subscriptions: The magazine generates revenue through print and digital subscription services, including pre-paid subscriptions and recurring payment options (direct credit or continuous credit card authority). Subscriptions can be purchased online, by phone, or email.
2. Advertising: The magazine sells advertising space on its website and in the printed publication, with a dedicated advertising page on the website (northandsouth.co.nz/advertise/).
3. Sponsored Content / Editorial Partnerships: The magazine features sponsored editorial content and partner features, such as the 'Future of Auckland' editorial brought by Massey University, Oyster Capital, Destination Auckland, Auckland Transport and The Auckland Art Gallery Toi o Tāmaki. These partnerships provide content and commercial relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

North & South Magazine publishes a New Zealand-focused print and digital magazine featuring long-form journalism, feature articles, cultural commentary, book reviews, food and wine coverage, travel writing, and profiles of New Zealanders. The publication distributes content through paid subscriptions (pre-paid and recurring), with a website archive, email newsletter, and member account portal.

Product overview

North & South Magazine is a New Zealand print and digital publication offering long-form journalism, features, culture coverage, and regional content. The product portfolio consists of the core North & South Magazine publication (available via print and digital subscriptions), supplemented by newsletter, membership account, events registration, and subscription management services.

Differentiator

Problem solved

Functional benefit

Products and services

• North & South Magazine

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Massey UniversityminorGTM or Marketing PartnerMassey University partnered with North & South Magazine for the 'Future of Auckland' editorial feature, highlighting the university's role in Auckland's growth, its student population demographics, and campus facilities including the Innovation Complex and Massey Business School rankings.
• Oyster CapitalminorGTM or Marketing PartnerOyster Capital sponsored the 'Future of Auckland' editorial feature, showcasing their Spedding Industrial development project in Auckland's northwest region of Whenuapai, a $180 million industrial development.
• Destination AucklandminorGTM or Marketing PartnerDestination Auckland partnered with North & South Magazine for the 'Future of Auckland' editorial feature covering the city's tourism sector and sustainable tourism initiatives.
• Auckland TransportminorGTM or Marketing PartnerAuckland Transport featured in the 'Future of Auckland' editorial, discussing Auckland's public transport transformation goals including doubling public transport usage by 2031 and the City Rail Link project.
• The Auckland Art Gallery Toi o TāmakiminorGTM or Marketing PartnerAuckland Art Gallery Toi o Tāmaki partnered for the 'Future of Auckland' feature and was featured in editorial coverage of the Ngā Taonga Tūturu exhibition showcasing Māori cultural heritage through Gottfried Lindauer's portraits and taonga whakairo.
• Lincoln UniversityminorOthersLincoln University was featured in the 'Farming Futures' article covering their new Master of Environment and Agriculture programme. The article promoted the programme and its goal of bridging agricultural and environmental sectors in New Zealand.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• The New Yorker: Iconic US weekly magazine of long-form journalism, cultural criticism, fiction, and reporting. Comparable through its long-form feature editorial format, culture-and-ideas positioning, and subscription-driven model that North & South emulates at NZ scale; relevant as a category benchmark rather than a direct competitor.
• The Atlantic: US magazine of long-form journalism, culture, and ideas with both print and digital subscription products. Comparable through its long-form feature format, cultural commentary positioning, and multi-channel subscription model relevant to North & South's hybrid print/digital strategy.
• Are Media (formerly Bauer Media NZ): New Zealand's largest magazine publisher, operating titles across lifestyle, entertainment, fashion, and homes (e.g., Woman's Day, NZ Women's Weekly). Comparable as a NZ multi-title magazine operator with shared subscription/advertising dynamics, though at substantially larger scale and broader portfolio than North & South's single-title focus.
• NZME Publishing: New Zealand Media and Entertainment, publisher of the New Zealand Herald and a portfolio of regional newspapers and magazines. Comparable as a NZ-wide content publisher selling advertising and subscriptions, though predominantly news-led rather than cultural-features-led; competes for the same NZ advertising pool.
• Stuff Limited: New Zealand's largest digital news publisher, operating Stuff.co.nz and a network of regional newspapers including the Sunday Star-Times. Comparable through overlapping NZ feature-journalism audience and competing for NZ subscription and display advertising revenue, though at vastly greater scale and predominantly news-focused.

Direct peers

• Sunday Magazine (NZ): Weekly current affairs and culture magazine distributed inside Stuff's Sunday newspaper, featuring long-form NZ journalism, profiles, and lifestyle content. Comparable as a NZ consumer magazine targeting similar readers with similar feature journalism, though distributed via newspaper insert rather than standalone subscription.
• New Zealand Listener: Long-running New Zealand weekly magazine covering culture, current affairs, books, and ideas for an engaged, educated audience. Direct competitor to North & South in the NZ consumer long-form magazine category, with overlapping subscriber pool and similar subscription-based business model.
• New Zealand Geographic: New Zealand's flagship geographic and environmental magazine covering landscape, conservation, and culture. Comparable to North & South through its NZ-specific editorial lens, long-form features, recurring subscription model, and similar institutional/cultural sponsorship ecosystem.
• Metro (NZ): Auckland-based lifestyle and culture magazine focused on urban New Zealand food, design, fashion, and features. Closely comparable to North & South in audience (urban, affluent NZ readers), format (city/consumer magazine), and monetization (subscriptions plus advertising).

Emerging players

• The Spinoff: Independent NZ digital media outlet covering culture, politics, and lifestyle through a digital-first, often essayistic style. Comparable as a NZ-specific cultural commentary brand competing for overlapping reader attention and advertising dollars, but with a digital-native, lower-cost operating model rather than print distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NorthandSouthNZ
• Facebookfacebook.com/northandsouthnz
• Instagraminstagram.com/northandsouthmag
• LinkedInlinkedin.com/company/north-and-south-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North & South Magazine