Sally Said So Professional Dog Training

What Sally Said So Professional Dog Training does

Sally Said So Professional Dog Training is a privately held, locally owned professional services firm founded in 2009 and headquartered in Raleigh, North Carolina, operating across the Carolinas through regional offices in Charlotte, Greensboro, Jacksonville (Coastal NC), and Fort Mill (Upstate SC). The company delivers customized in-home private dog training, structured group classes, and specialized programs (Service + Therapy Dog Training, Behavior Modification, Separation Anxiety, Aggression, Puppy foundations, and AKC Canine Good Citizen preparation), anchored by a proprietary "decision-based" training methodology that combines positive reinforcement with a behavioral-wellness and emotional-regulation framework. Revenue is generated primarily through multi-session programs (Relief Right Now, Trainer on Retainer, Priority Training) on quote-based pricing, supplemented by group classes at partner facilities and one-time consultation services. The legal entity is Gentry Enterprises of Raleigh, LLC, with ownership held by Shane (Gentry); the firm operates without institutional funding and has no disclosed revenue figures.

The company's product surface extends beyond in-person services into digital offerings, including the Vet Ready Go training card deck (a standalone e-commerce product on its own domain), the Digital Puppy Pack content guide, and a proprietary Training Companion App that provides puppy housebreaking journals and monthly training challenges for enrolled clients. A vCita-powered client portal handles scheduling and ongoing engagement. Distribution relies on a mix of direct-to-consumer field sales, veterinarian referrals, organic social media (Facebook, Instagram, YouTube, Twitter/X), an active educational blog, and an interactive behavior quiz, with channel partnerships including Camp Bow Wow in Fort Mill, SC and a marketing partnership with Waggle. The team carries multiple industry credentials (AKC CGC Evaluator, Fear-Free, Human-Animal Bond Certified, NCVMA Board of Directors, CE/RACE Approved Presenter), which function as both a quality signal and a defensible competency layer relative to local competitors.

Name

Sally Said So Professional Dog Training

Legal name

Gentry Enterprises of Raleigh, LLC

Website

https://sallysaidso.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sally Said So Professional Dog Training is a privately held, locally owned dog training firm founded in 2009 in Raleigh, NC, serving the Carolinas through in-home private training, group classes, specialized behavior modification programs, and digital products for individual pet owners.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Professional dog training
• Behavior modification training
• Puppy obedience training
• In-home dog training
• Canine good citizen certification

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Training Sessions: One-on-one in-home training sessions tailored to individual dog and owner needs. Sessions address behavior modification, obedience training, and specialized skills.
2. Training Programs (Relief Right Now, Trainer on Retainer, Priority): Structured multi-session programs offering bundled private training sessions, refreshers, and group class access over defined contract periods (30 days to 12 months).
3. Group Dog Training Classes: Scheduled group classes at multiple regional locations covering basic obedience and Canine Good Citizen preparation. Included in premier programs or available as standalone at partner locations.
4. Consultation Services: Initial behavior assessment and consultation sessions, pre-purchase consultations for families preparing to add a dog, and expecting parents program.
5. Digital Products: Vet Ready Go Training Cards sold as a digital deck accessible via phone, tablet, or computer for dog owners seeking structured vet-visit preparation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sally Said So Professional Dog Training delivers customized, reward-based in-home and group dog training services across North Carolina and South Carolina. The company focuses on behavioral wellness and decision-based training that addresses root causes of behavior issues rather than symptoms, offering programs for obedience, behavior modification, puppy training, service and therapy dog preparation, and AKC Canine Good Citizen certification. Complementary digital products (Vet Ready Go Training Cards, Digital Puppy Pack, Training Companion App) extend the offering beyond in-person service delivery.

Product overview

Sally Said So Professional Dog Training offers a comprehensive portfolio of dog training services across North Carolina and South Carolina, combining private in-home training, group classes, and digital products. The core service lineup includes Consultation, Relief Right Now, Trainer on Retainer, Priority Training (group classes), and Group Dog Training, all supported by specialized offerings such as Puppy Training, Behavior Modification Training, Dog Obedience Training, Dog Separation Anxiety Training, Dog Aggression Training, Service + Therapy Dog Training, and Pre-Purchase + Adoption Consultation. The company also offers the AKC Canine Good Citizen Certification testing and preparation. Digital products include the Vet Ready Go Training Cards (digital flashcards for vet visit preparation), the Digital Puppy Pack (comprehensive guide for new puppy owners), and an exclusive Training Companion App with monthly challenges and housebreaking tracking. A vCita-powered Client Portal provides ongoing client engagement. The company operates across multiple locations including Charlotte, Crystal Coast (Jacksonville, New Bern, Swansboro, Wilmington), Triad (Greensboro), Triangle (Raleigh), and Upstate SC (Greenville/Fort Mill).

Differentiator

Problem solved

Functional benefit

Brands

• Vet Ready Go: A digital deck of vet-visit training flash cards designed to help dogs feel safer, calmer, and more confident before vet visits. Created by Sally Said So Professional Dog Training professionals.

Products and services

• Consultation Initial behavior assessment session to understand the dog's behavior patterns, concerns, and goals, leading to recommendations for appropriate training programs.
• Relief Right Now Fast-solution training program providing 1 consultation, 6 private training sessions within 30 days, 3 refresher sessions, lifetime unlimited group training classes, and a second dog free.
• Trainer on Retainer Most popular program offering 5 private training sessions over 2-4 months, 1 refresher session, and 12 months of group training classes for ongoing support.
• Priority Training Group class training program providing 12 months of group training classes for sustained skill development and socialization.
• Group Dog Training Structured group training classes taught at various locations, covering basic obedience and socialization skills alongside other dogs in a social setting.
• Pre-Purchase + Adoption Consultation Professional assessment service to help prospective dog owners choose the right puppy or dog based on lifestyle, personality, home environment, schedule, and long-term goals.
• Expecting Parents Program Training program preparing dogs for the arrival of a new baby, addressing behavioral adjustments needed when expecting parents bring home an infant.
• Service + Therapy Dog Training Specialized training programs teaching dogs specific tasks to assist individuals with disabilities (service dogs) or provide comfort in therapeutic settings (therapy dogs), including public access skills and ADA compliance guidance.
• Puppy Training In-home private training for puppies covering housebreaking, basic commands, crate training, appropriate chewing, nipping/biting prevention, safe social strategies, and routine creation.
• Behavior Modification Training Systematic approach to changing specific problem behaviors in aggressive or anxious dogs, including resource guarding, food aggression, dog aggression, leash reactivity, fearfulness, anxiety, excessive barking, and territorial behavior, using a decision-based training philosophy.
• Dog Obedience Training Professional obedience training using positive reinforcement techniques to improve dog behavior including jumping, biting, barking, destructive chewing, and building stronger owner-dog communication.
• Dog Separation Anxiety Training Specialized training to alleviate separation anxiety through gradual training processes, impulse control teaching, positive alternative commands, crate training, and calm greetings/departures techniques.
• Dog Aggression Training Professional training addressing aggressive behaviors including territorial, resource guarding, fear, defensive, frustration-provoked, redirected, and predatory aggression using positive reinforcement methods.
• AKC Canine Good Citizen Certification Preparation and testing program for AKC Canine Good Citizen certification covering 10 test items including accepting a friendly stranger, sitting politely for petting, appearance and grooming, loose leash walking, walking through a crowd, sit/down stay, recall, reaction to another dog, reaction to distraction, and supervised separation.
• Vet Ready Go Training Cards Digital deck of vet-visit training flashcards accessible on phone, tablet, or computer, providing step-by-step training steps for preparing dogs for vet visits including foundation skills, vet office environment skills, medical procedure prep, paw and nail care, head and mouth prep, and body handling basics.
• Digital Puppy Pack Comprehensive digital guide for new puppy or rescue dog owners covering learning growth stages, bonding, routine building, vaccinations, heartworm prevention, intestinal worms and parasites, flea and tick prevention, nutrition, puppy teething timeline, and spaying/neutering.

Quantifiable outcome

• Dogs trained to pass AKC Canine Good Citizen certification
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Camp Bow Wow (Fort Mill, SC)coreChannel Partner/ Reseller/ DistributorSally Said So conducts group training classes at Camp Bow Wow's Fort Mill, SC facility located at 3536 Centre Cir, Fort Mill, SC 29715. Classes are open to both Camp Bow Wow clients ($180 for 8 weeks) and Sally Said So clients enrolled in Relief Right Now, Trainer on Retainer, and Priority programs (included at no additional cost). Classes follow an 8-week curriculum covering basics for AKC Canine Good Citizen testing.
• WaggleminorGTM or Marketing PartnerSally Said So has partnered with Waggle (temperature and humidity monitoring device for pets) to offer clients a 65% discount on Waggle products. The partnership provides temperature monitoring safety solutions for clients who travel with dogs, own RVs, compete in dog sports, or transport dogs regularly.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bark Busters Home Dog Training: Bark Busters is the largest and most established in-home dog training franchise globally, operating on a similar service-line (private in-home behavior modification with subscription-style programs and lifetime support). It is the closest national analogue to Sally Said So's regional in-home model.
• Dog Training Elite: Dog Training Elite is a franchise network delivering in-home and group dog training with packaged programs, directly comparable to Sally Said So's private-session and group-class program structure.
• Off Leash K9 Dog Training: Off Leash K9 is a rapidly scaling franchise offering private obedience training using a proprietary method, similar to Sally Said So's decision-based program with structured packages and trainer-driven delivery.
• Sit Means Sit Dog Training: Sit Means Sit is a national dog training franchise combining group classes and private lessons with a proprietary balanced-training methodology, directly comparable to Sally Said So's mixed private/group model and signature training approach.
• ZoomRoom Dog Training: ZoomRoom operates retail training facilities combining group classes, private lessons, and retail — similar mixed-modality service mix to Sally Said So, though ZoomRoom leans facility-based rather than in-home.

Broad incumbents

• Camp Bow Wow: Camp Bow Wow is a national pet daycare/boarding franchise where Sally Said So hosts group classes; broader pet services incumbent with overlapping customer base in daycare and training verticals, and an active commercial partner.
• Petco Dog Training: Petco provides group dog training programs across its national store footprint; a broad-incumbent competitor addressing the same need (obedience and behavior training) at lower price points but via a retail channel.
• Dogtopia: Dogtopia is a national daycare franchise with structured play groups and optional training add-ons; relevant incumbent in adjacent daycare-services category with overlapping customer base and potential partnership/expansion reference point.
• PetSmart Dog Training: PetSmart offers in-store group dog training classes as part of a wider pet retail offering; a broad incumbent competitor that competes on convenience and price but lacks Sally Said So's in-home customization and vet endorsements.

Others

• Association of Professional Dog Trainers (APDT): APDT is the largest professional association for dog trainers, providing certification pathways and continuing education — relevant ecosystem participant rather than a competitor; Sally Said So's RACE and fear-free credentials position it within this professional community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sally_saidso
• YouTubeyoutube.com/@Trainthatdog
• Facebookfacebook.com/SallySaidSoDogTraining
• Instagraminstagram.com/sallysaidsonc
• LinkedInlinkedin.com/company/sally-said-so-professional-dog-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sally Said So Professional Dog Training