Kindred Futures

What Kindred Futures does

Kindred Futures is an independent 501(c)(3) nonprofit organization founded in 2017 (formerly the Atlanta Wealth Building Initiative) and headquartered at 504 Fair St SW, Atlanta, Georgia, with operations spanning the American South including Savannah, Louisiana, Mobile, and broader Georgia. Its mission is to activate shared prosperity and build collective Black wealth across the South through a three-pillar model — LEAD (applied research, policy analysis, and community-informed solutions), BUILD (coalitions of practitioners, organizers, funders, CDFIs, credit unions, business support organizations, and economic development entities), and INVEST (catalytic capital and capacity investments in Black wealth solution providers). The organization coordinates the Black Community Wealth Network, which connects 40+ organizations around a shared results agenda, and serves Black-owned businesses, Black communities across the Deep South, practitioners and funders, and policymakers.

The organization's product portfolio is research-, policy-, and data-driven rather than technology-product driven. Outputs include research reports and policy briefs (Roots of Wealth, Standing on Business, Securing Georgia's Future, A Beloved Community A Brighter Tomorrow, Now Is The Time, Trapped By Design, Building A Beloved Economy, No Time to Lose, and the 2025 Annual Report), interactive data tools and dashboards (Mapping Black Wealth Pathways with PolicyMap, Roots of Wealth Dashboard with The Data Center covering 9 states and cities, and the Atlanta Rooted Policy Labs Dashboard on ArcGIS), the Black Wealth Unlocked podcast (three seasons across Apple Podcasts, Spotify, and YouTube), strategic frameworks (R3 Framework spanning Revenue, Resilience, Repair; Structural Determinants of Black Wealth Framework), and downloadable toolkits. There is no proprietary AI/ML or core technology platform; tooling is built on third-party GIS and policy mapping infrastructure.

Revenue is generated through individual donations via PayPal (one-time and recurring), employer matching gifts, and grants from mission-aligned foundations including the Annie E. Casey Foundation, Kendeda Fund, Prudential Financial, Truist Foundation (inaugural Inspire Awards), and United Way of Greater Atlanta. Pricing is not applicable as a charitable organization (TAX ID: 46-2239585). Go-to-market is community-led movement building rather than commercial sales, with an approximately 13-person staff across leadership, program, policy, communications, development, and operations functions. Reported scale includes attracting over $80 million to support historically disinvested communities and influencing over $85 million in capital flows into the metro Atlanta small business ecosystem since 2018, with a stated target reach of 2 million Black households with zero or negative net worth in the Deep South.

Name

Kindred Futures

Legal name

Kindred Futures

Website

https://kindredfutures.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Wealth Building Research and Advocacy

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219), Research and Development in the Social Sciences and Humanities (54172)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Community wealth building
• Policy research nonprofit
• Catalytic capital deployment
• Community development finance
• Racial equity advocacy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations through PayPal, including one-time and monthly recurring giving options. Donations are tax-deductible to the extent allowed by law under 501(c)(3) status.
2. Grants and Philanthropic Funding: Funding from mission-aligned foundations and institutional donors including the Annie E. Casey Foundation, Kendeda Fund, and other philanthropic partners supporting community wealth-building initiatives.
3. Strategic Partnerships: Collaborative partnerships with funders, sponsors, and donors who contribute to advancing the organization's Black wealth-building agenda across the South.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kindred Futures is a 501(c)(3) nonprofit that activates shared prosperity for Black communities in the American South through applied research, policy analysis, coalition building, and catalytic capital deployment. The organization uses its BUILD, LEAD, INVEST model to partner with CDFIs, credit unions, Business Support Organizations, and economic development entities, deploying grants and capacity investments to Black-led wealth-building solution providers while producing data dashboards, policy reports, and a podcast series.

Product overview

Kindred Futures operates as a nonprofit organization focused on community wealth-building for Black communities throughout the American South. The organization's product portfolio consists primarily of research reports and publications (including the Roots of Wealth Report, A Beloved Community A Brighter Tomorrow, Securing Georgia's Future, Now Is The Time Policy Playbook, Standing on Business Brief, Trapped By Design, and Building A Beloved Economy Report), interactive data tools and dashboards (Mapping Black Wealth Pathways Tool built with PolicyMap, Roots of Wealth Dashboard developed with The Data Center, Atlanta Rooted Policy Labs Dashboard using ArcGIS, and an Interactive Policy Map), a podcast series (Black Wealth Unlocked), and a strategic framework (R3 Framework covering Revenue, Resilience, and Repair). The offerings are research, policy, and data-driven tools focused on advancing economic justice and building collective Black wealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Roots of Wealth Report A comprehensive research report unearthing Black prosperity in the U.S. South, exploring the racial wealth divide, structural barriers, and policy pathways for building Black wealth. Targeted at policymakers, practitioners, and community leaders across the American South.
• A Beloved Community, A Brighter Tomorrow A report examining climate resilience and its connection to safeguarding wealth in the City of Atlanta, with policy recommendations for protecting Black communities. Targeted at municipal policymakers, climate advocates, and community stakeholders.
• Securing Georgia's Future A policy brief examining how baby bonds can build wealth and transform communities in Georgia, advocating for state-level implementation. Targeted at Georgia state legislators, policymakers, and advocates for children's wealth-building policy.
• Now Is The Time Policy Playbook A policy playbook providing state and local action recommendations for building Black wealth in the South. Targeted at state and local government officials, policymakers, and community advocates.
• Standing on Business Brief A brief examining the relationship between Black-owned businesses and neighborhood well-being, including policy recommendations to protect businesses from displacement. Targeted at policymakers, economic development officials, and community organizations in Atlanta.
• Trapped By Design Report A report examining how predatory lending practices create economic oppression in Black neighborhoods. Targeted at consumer protection advocates, policymakers, and community economic development practitioners.
• Building A Beloved Economy Report A manifesto proposing new economic models that drive Black wealth outcomes through community wealth-building strategies. Targeted at movement leaders, economic justice advocates, and policymakers.
• Roots of Wealth Dashboard An interactive dashboard developed with The Data Center that provides insights on Black prosperity indicators across 9 states and cities in the U.S. South. Targeted at researchers, policymakers, journalists, and community stakeholders analyzing Black wealth outcomes.
• Atlanta Rooted Policy Labs Dashboard An ArcGIS-based dashboard that explores commercial sales within Atlanta's Historically Black Business Districts and tracks anti-displacement metrics for vulnerable small businesses. Targeted at Atlanta policymakers, economic development officials, and small business advocates.
• Mapping Black Wealth Pathways Tool An interactive mapping tool built with PolicyMap that visualizes economic policies, opportunities (jobs and wages), and environmental, health, and living conditions across communities to identify pathways for building Black wealth. Targeted at policymakers, researchers, and community advocates.
• Black Wealth Unlocked Podcast A podcast series exploring and celebrating Black wealth, featuring conversations with thought leaders, entrepreneurs, and experts on topics including entrepreneurship, generational wealth, and financial literacy. Available on Apple Podcasts, Spotify, and YouTube. Targeted at Black community members, entrepreneurs, and financial literacy audiences.
• Catalytic Capital Investment Program A grantmaking program that deploys catalytic capital and capacity investments to Black wealth-building solution providers, including CDFIs, credit unions, Business Support Organizations, and economic development entities across the American South. Targeted at community lenders, BSOs, and ecosystem anchor institutions.
• Black Community Wealth Network Coordination A coalition coordination service connecting over 40 organizations advancing a shared results agenda for collective Black wealth across the South. Provides coalition building, capacity strengthening, and strategic alignment for partner organizations including CDFIs, credit unions, BSOs, and economic development entities.

Quantifiable outcome

• 33% of participating businesses received procurement opportunities through Village Micro Fund Flourish Fellowship
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, supporting and founding.

• Emory University Goizueta Business SchoolcoreStrategic or Co-development Partner · 1 August 2024Co-organized Georgia Shared Ownership Convening bringing together 50+ stakeholders to discuss ESOPs, cooperatives, and shared ownership structures to address economic inequality and promote equitable wealth distribution.
• Georgia Social Innovation CollaborativecoreStrategic or Co-development Partner · 1 August 2024Collaborative partner in Georgia Shared Ownership Convening focused on shared learning agenda for ownership models in Georgia.
• Step Up SavannahcoreStrategic or Co-development Partner · 15 July 2024Planning and Capacity Building partnership where Kindred Futures supported Step Up Savannah's ecosystem design and cooperative infrastructure development, including the IgniteAdvantage Savannah business service cooperative initiative.
• Village Micro FundcoreStrategic or Co-development Partner · 1 January 2023Partnership with Village Micro Fund for Flourish Fellowship, supporting a 14-week retail business development cohort. Top businesses received grant capital to move to next level of scale and production.
• IBEX ITsupportingStrategic or Co-development PartnerStrategic partnership with IBEX IT to bolster procurement and contracting capacity of Community Economic Development Institutions and Business-Serving Organizations. IBEX developed a train-the-trainer model for procurement practices.
• Rutgers Institute for the Study of Employee Ownership and Profit SharingsupportingStrategic or Co-development PartnerCollaborative partner in Georgia Shared Ownership Convening providing expertise on employee ownership models.
• Prosperity NowfoundingStrategic or Co-development PartnerConvened the initial Community of Practice tasked with shaping recommendations for tackling the racial wealth divide in Atlanta.
• Greater Savannah Black Chamber of Commerce (GSBCC)coreStrategic or Co-development PartnerEcosystem anchor institution receiving capacity investments. Played governance role in IgniteAdvantage cooperative and expanded flagship convenings. Secured $136,000+ for Small Business Revitalization Grant program.
• PolicyMapcoreTechnology or IntegrationPartnered with PolicyMap to build Mapping Black Wealth Pathways tool showing economic policies, opportunities, environmental, health, and living conditions across communities.
• The Data CentercoreStrategic or Co-development PartnerPartnered to build interactive Roots of Wealth Dashboard providing insights in 9 states and cities across the U.S. South.
• Georgia Micro Enterprise Network (GMEN)coreStrategic or Co-development PartnerPartnership in Flex Fund Loan Program with LISC to deploy small business loans to underserved businesses in Georgia through technical assistance and joint outreach.
• Local Initiatives Support Corporation (LISC)supportingStrategic or Co-development PartnerEstablished the Flex Fund Loan Program for deploying small business loans to underserved Georgia businesses.
• United Way of Greater AtlantacoreStrategic or Co-development PartnerPartner providing Child Well-Being Index data for Standing on Business report and broader research collaboration on Black-owned businesses and community well-being.
• Center for Community ProgresssupportingStrategic or Co-development PartnerPartner in hosting community forums on commercial affordability to protect community-rooted Black businesses from displacement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forward Cities: Nonprofit supporting inclusive entrepreneurship and equitable small-business ecosystems in Southern cities; highly comparable in working with BSOs, CDFIs, and place-based partners to grow Black and minority-owned businesses across the South.
• National Community Reinvestment Coalition (NCRC): Coalition advancing economic justice and fair lending for underserved communities; comparable in conducting research on discriminatory lending practices and advocating policy responses that overlap with Kindred's Trapped By Design and anti-displacement work.
• Prosperity Now: National nonprofit focused on asset building and financial capability for low-income and communities of color; a founding partner of Kindred Futures and most direct peer in addressing the racial wealth divide through research, policy, and practice.
• PolicyLink: National research and action institute advancing racial and economic equity; comparable in producing frameworks, dashboards, and policy recommendations targeted at community wealth-building and structural change for marginalized communities.
• Center for Community Progress: Nonprofit focused on equitable economic development, vacant property revitalization, and preventing displacement of legacy businesses; an active Kindred partner and direct peer in protecting community-rooted Black businesses from displacement in Southern cities.
• Local Initiatives Support Corporation (LISC): Major community development financial institution deploying capital to underserved communities; already a Kindred partner via the Flex Fund Loan Program, comparable in deploying catalytic capital and coordinating CDFIs, credit unions, and BSOs for community economic development.
• Urban Institute: Nonprofit research organization producing evidence-based insights on economic mobility, racial equity, and community development; directly comparable in publishing social-science research that informs policy on closing the racial wealth divide.

Broad incumbents

• Brookings Institution: Public policy research organization producing influential work on racial wealth inequality and economic mobility; comparable in producing frameworks and data analysis on the racial wealth divide, though operating as a much larger, broader policy think tank.
• National Urban League: Historic civil rights and economic empowerment organization running workforce, small business, and wealth-building programs; broader incumbent peer operating nationally with similar mission of Black economic advancement.
• Aspen Institute: Nonprofit convener and policy organization with programs on racial equity, community wealth, and inclusive economy; comparable as a policy research and convening platform, though operating more broadly than Kindred's race-explicit Southern focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Kindred_Futures
• Facebookfacebook.com/ATLKindredFutures
• LinkedInlinkedin.com/company/kindredfutures
• Instagraminstagram.com/kindredfutures

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindred Futures