Dex Squared
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Dex Squared firmographics
Firmographics- Name
- Dex Squared
- Website
- https://dexsquared.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Dex Squared is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Dex Squared business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Dex Squared product offering
Product offeringCore offering
Dex Squared provides a unified hospitality management and portfolio platform designed for precision operators in the hospitality sector. The platform covers hospitality operations management, project portfolio tracking, insights/analytics, and food & beverage (F&B) operations management, all delivered through the Dex Squared Portal at dexsquared.com.
Product overview
Dex Squared is a single, unified hospitality management and portfolio platform. The core platform encompasses services including hospitality management, project portfolio tracking, insights/analytics, and food & beverage (Fn B) operations management, all accessible through the Dex Squared Portal at dexsquared.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Dex Squared Platform A unified hospitality management and portfolio platform for precision operators, providing tools to manage hospitality operations, project portfolios, insights/analytics, and food & beverage (F&B) operations through the Dex Squared Portal.
Companies that use Dex Squared
Customer profileSegments1 record
Ideal customer profiles1 record
Dex Squared technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dex Squared partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Dex Squared competitors and assessment
Company assessmentDirect peers
- SevenRooms: SevenRooms provides a CRM, marketing, and operations platform for hospitality operators including restaurants, hotels, and F&B venues. Its operator-focused workflow and unified hospitality + F&B tooling are closely comparable to Dex Squared's scope.
- Lightspeed Restaurant: Lightspeed Restaurant offers a POS and operations platform for hospitality and F&B operators. It overlaps meaningfully with Dex Squared's F&B (Fn B) module and broader hospitality operator GTM.
- Hotelogix: Hotelogix is a cloud-based hotel management and POS platform for independent and multi-property operators. It is comparable to Dex Squared in scope and target customer, competing in the SMB-to-mid-market hospitality segment.
- Toast: Toast is a leading restaurant technology platform covering POS, payments, and operations. While skewing more restaurant-heavy than Dex Squared, its F&B + operations scope maps directly onto Dex Squared's hospitality and F&B positioning.
- Mews: Mews is a cloud-based hospitality management platform (PMS, booking, payments, F&B) for hotels and operators. It is a direct, head-to-head competitor to Dex Squared's unified hospitality management platform serving precision operators.
- Cloudbeds: Cloudbeds offers an all-in-one hospitality management suite (PMS, booking engine, channel manager, payments) for hotels and hostels. It directly competes with Dex Squared in serving mid-market and multi-property hospitality operators with a unified platform.
Broad incumbents
- Oracle OPERA Cloud (Hospitality): Oracle OPERA is the dominant enterprise PMS used by large hotel chains. It is a broad incumbent in hospitality property management software and significantly larger than Dex Squared, but it targets the same core operator workflow.
- Shiji Group: Shiji provides enterprise hospitality technology including PMS, POS, and distribution for hotels and F&B. It is a broader incumbent serving the same operator workflows as Dex Squared at the higher end of the market.
Emerging players
- Resy: Resy is a reservation and guest experience platform acquired by American Express serving restaurants and hospitality operators. It overlaps with Dex Squared's F&B and hospitality workflows, though narrower in scope.
- Olo: Olo is a digital ordering and delivery platform for restaurant brands. It is a partial-overlap peer to Dex Squared's F&B operations module, focused on the digital ordering layer of hospitality.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Dex Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dex Squared leadership team
Management profileNumber of profiles
Dex Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dex Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dex Squared
What does Dex Squared do?
Dex Squared provides a unified hospitality management and portfolio platform designed for precision operators in the hospitality sector. The platform covers hospitality operations management, project portfolio tracking, insights/analytics, and food & beverage (F&B) operations management, all delivered through the Dex Squared Portal at dexsquared.com.
When was Dex Squared founded?
Dex Squared was founded in 2021. It employs 51 to 100 people.
Where is Dex Squared based?
Dex Squared is headquartered in Dubai, United Arab Emirates, in the Middle East region.
Who are Dex Squared's main competitors?
Direct peers on record are SevenRooms, Lightspeed Restaurant, Hotelogix, Toast, Mews and Cloudbeds. Broad incumbents are Oracle OPERA Cloud (Hospitality) and Shiji Group. Emerging players are Resy and Olo.
Does Dex Squared have an API?
No public API is recorded for Dex Squared.