Woofie’s

What Woofie’s does

Woofie's is a privately held mobile pet care franchise system founded in 2004 in Ashburn, Virginia by Amy Addington (formerly Amy Reed) and Leslie Barron. The company offers three integrated service lines — mobile pet grooming, dog walking, and pet sitting — delivered through custom-equipped mobile grooming vans and in-home pet care visits. Woofie's began franchising in 2018 and was acquired by Authority Brands, a multi-brand home services franchise platform, in 2022.

The underlying platform combines an integrated scheduling, GPS tracking, and client communications system accessed via a proprietary app with a training curriculum (Woofie's Academy) that includes AKC S.A.F.E. Grooming certification preparation. Supplemental services include veterinary telehealth through a partnership with Pet Vet Connection, meal delivery via The Farmer's Dog, and a customer loyalty program (Woof Pack). The brand operates a low-cost franchise model targeting aspiring entrepreneurs, with a $181,558-$294,936 total investment range, 6.5% ongoing royalties, and a 2% brand fund contribution.

Woofie's monetizes through one-time franchise fees, recurring royalties, and brand fund contributions on the top-line revenue of its independently owned and operated franchisees. Franchisees in turn generate revenue from per-visit or subscription pet care services billed to individual pet owners. The system closed 2025 with 95 franchise agreements across 26 U.S. states (70 currently operating), representing 2,275% unit growth over three years, and was ranked #1 in Pet Care: Dog-Walking/Pet-Sitting in Entrepreneur Magazine's 2026 Franchise 500.

Name

Woofie’s

Legal name

Woofie's Pet Ventures, LLC

Website

https://ownawoofies.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Woofie's is a privately held mobile pet care franchise founded in 2004, offering integrated mobile grooming, dog walking, and pet sitting services through independently owned franchise locations across 26 U.S. states. The franchise operates under Authority Brands and targets aspiring pet-care entrepreneurs and individual pet owner customers.

Ownership category

akta.pro rank

Product category

Pet Care Services Franchise

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Errands & Pet Care Coordination (HSACAIAJ)

Keywords

• Mobile pet grooming
• Pet sitting services
• Dog walking services
• Pet care franchise
• Franchise business opportunity

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Franchise Fees: One-time franchise fees charged to new franchise owners for the right to operate a Woofie's franchise location. Total investment range is approximately $181,558 to $294,936.
2. Royalty Fees: Ongoing royalty payments of 6.5% of franchisee revenue, providing recurring revenue to the franchisor.
3. Brand Fund: Ongoing 2% brand fund contribution from franchisees used for national marketing and brand development.
4. Mobile Pet Grooming Services: Franchisees generate revenue through mobile pet grooming services delivered from custom vans to pet owners' homes, representing a core service line with per-visit pricing.
5. Dog Walking Services: Dog walking services offered on a per-visit or subscription basis. Service includes walks, exercise, playtime, water refreshment, waste removal, and snuggle time. The US dog walking industry is worth approximately $1.3 billion.
6. Pet Sitting Services: Three pet sitting service tiers: Standard Pet Sitting (multiple daily visits), In-Home Overnight Care (7pm-7am), and Bed & Biscuit Overnight Care (pet stays at sitter's home). The US pet-sitting industry is worth approximately $1 billion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Woofie's is a mobile pet care franchise system that sells franchise rights to entrepreneurs who then deliver mobile pet grooming, dog walking, and pet sitting (including overnight care) services directly to pet owners' homes via custom-equipped vans. The franchisor generates revenue through one-time franchise fees, ongoing royalties (6.5% of franchisee revenue), and a 2% brand fund, while franchisees operate protected territories across the continental United States.

Product overview

Woofie's is a mobile pet care franchise offering a unified service model that combines three core service lines: mobile pet grooming (delivered via custom-equipped vans traveling to customer locations), dog walking, and pet sitting (with three sub-services: Standard Pet Sitting, In-Home Overnight Care, and Bed & Biscuit Overnight Care). The company also offers supplementary services including a Vet Telehealth partnership (through Pet Vet Connection) and a proprietary training program (Woofie's Academy). A loyalty program called Woof Pack provides customer retention incentives. The portfolio is anchored by the mobile grooming service, which represents the primary differentiator, with dog walking and pet sitting serving as complementary revenue streams that enable cross-selling opportunities. All services are delivered through independently owned and operated franchise locations under the Woofie's brand umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Pet Grooming Professional pet grooming delivered via fully equipped mobile vans that travel to customer locations. Services include baths, haircuts, nail trimming, and breed-specific grooming performed in the pet's own environment, reducing stress from travel and salon exposure. Available to pet owners through Woofie's franchise locations.
• Dog Walking Professional dog walking service offering dedicated walks, exercise, playtime, water refreshment, waste removal, and snuggle time. Begins with a free consultation and is offered per visit or on a subscription basis to individual pet owners.
• Pet Sitting (Standard, In-Home Overnight, Bed & Biscuit Overnight) Three pet sitting tiers delivered to pet owners' homes: Standard Pet Sitting (multiple daily visits for food, water, walks, and playtime), In-Home Overnight Care (a sitter stays at the client's home 7 p.m. to 7 a.m.), and Bed & Biscuit Overnight Care (the pet stays at the sitter's home for full-time attention and cuddles).
• Vet Telehealth Veterinary teletriage service delivered through a partnership with Pet Vet Connection, connecting pets to licensed veterinarians via video or text 24/7. Franchisees refer customers to this service as an additional revenue stream.
• Woofie's Franchise Opportunity Sale of franchise rights to entrepreneurs who operate mobile pet care businesses under the Woofie's brand in protected territories across the continental U.S. Total investment ranges from approximately $181,558 to $294,936, with a 6.5% royalty and 2% brand fund; veteran, diversity, and Local Hero discounts available.

Quantifiable outcome

• 2,275% increase in units over the past three years through 2025
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• American Kennel Club (AKC)coreStrategic or Co-development Partner · 1 July 2025Woofie's partnered with the AKC to elevate grooming standards and franchise value. Through this partnership, franchisees and groomers gain access to the AKC's S.A.F.E. Grooming Program including comprehensive education via AKC Canine College, training in pet care, accident prevention, and disease awareness, certification for groomers and salons, and inclusion in the AKC GroomerFinder online directory. The partnership aligns with the National Dog Groomers Association of America (NDGAA) to redefine industry professional grooming standards.
• Pet Vet ConnectioncoreGTM or Marketing Partner · 1 January 2024Woofie's partnered with Pet Vet Connection to help franchise owners connect customers with licensed veterinarians through video or text telehealth services. The veterinary teletriage system is available 24/7 and connects pets to certified veterinarians. This partnership provides franchisees with an additional revenue stream while offering pet owners affordable, accessible veterinary care. The global market for pet telehealth is expected to grow at 17% annually from 2023 to 2030.
• The Farmer's DogminorStrategic or Co-development PartnerStrategic partnership with The Farmer's Dog for meal delivery services for pets. Mentioned alongside Vet Telehealth and AKC partnerships as strategic collaborations that elevate service quality and brand trust.
• IFA VetFran ProgramcoreGTM or Marketing PartnerWoofie's is a participant in the International Franchise Association's VetFran program, offering a 30% reduction in franchise fees and applicable household fees for honorably discharged veterans of US and Canadian armed forces. This supports the company's eight veteran-owned franchise locations.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Petco: Major pet retail chain with grooming, training, and pet care services across its store base. Competes broadly in the pet services category, including grooming and wellness, with significantly larger scale and brand reach.
• PetSmart: Largest North American specialty pet retailer with in-store grooming salons, training, and pet services. Overlaps with Woofie's grooming, training, and pet care categories at scale, though Woofie's mobile model differentiates on convenience.

Direct peers

• DoodyCalls: Pet waste removal franchise and sister brand under Authority Brands. Same franchisor with overlapping territory economics and franchisee development infrastructure.
• Rover: Largest online marketplace for pet sitting and dog walking, connecting independent pet care providers with pet owners. Competes with Woofie's core pet sitting and dog walking services and serves similar end customers.
• Camp Bow Wow: Established pet care franchise focused on dog daycare, boarding, and grooming. Competes for multi-service pet care franchisees and serves similar end customers seeking recurring pet care.
• Wag!: On-demand dog walking and pet care platform with a similar service offering in dog walking, pet sitting, and boarding. Competes for the same urban pet parent demographic with technology-driven booking.
• Pet Wants: Mobile and delivery-based pet food and supplies franchise with a similar low-overhead, recurring-revenue franchise model. Comparable customer segment and franchisee investment profile.
• Aussie Pet Mobile: Established mobile pet grooming franchise with a similar van-based, in-home service model. Most direct franchise competitor in mobile pet grooming, competing for the same franchisee pool and end customers.
• The Dog Stop: Multi-location pet care franchise offering daycare, boarding, grooming, and retail. Comparable franchise model with multiple recurring revenue streams serving similar pet owner needs.

Emerging players

• Hairy Houdini: Smaller mobile pet grooming franchise with a van-based service model directly comparable to Woofie's mobile grooming line. Competes for franchisees in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woofies
• LinkedInlinkedin.com/company/woofie-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woofie’s