Zotik
Zotik is an Indian live shopping marketplace connecting 100+ independent fashion designers, 200+ labels, and clothiers with consumers via real-time video commerce and AI-powered discovery. The platform operates as a two-sided marketplace earning commission on transactions, accessible via web and mobile apps.
- Company typePrivate
- Founded2023
- HeadquartersPune, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Zotik does
Zotik (legally operating as MyFavDesigners) is an Indian live shopping and fashion marketplace platform founded in 2023. The company operates a digital-first, two-sided marketplace that connects independent fashion designers, fashion labels, and clothiers with individual consumers across India, enabling sellers to list apparel ranging from ethnic wear and fusion wear to western and kids' clothing. The platform is built around live video commerce, where sellers showcase products in real time, interact with buyers, and demonstrate fabric quality, styling, and sizing, complemented by an AI-powered fashion discovery feature intended to surface relevant independent sellers and labels to shoppers.
The core product is composed of three seller modules—Designer Marketplace, Fashion Labels Store, and Clothiers—accessible via the Zotik website (zotik.in) and mobile applications on iOS and Android. The technology stack emphasizes video-first product discovery through a live feed and curated content rails, with supporting features such as same-day inter-city delivery for vendors. Zotik reaches consumers through organic social channels including Instagram, Facebook, LinkedIn, and YouTube, with no disclosed paid acquisition channels.
Zotik's revenue model is a marketplace commission on transactions between sellers and buyers, with individual sellers setting their own pricing. The company is privately held, has 1-10 employees, and has not disclosed any institutional funding. The seller base is broadly distributed across 15+ Indian cities including Mumbai, Delhi, Bangalore, Hyderabad, Jaipur, Surat, and Kolkata, signaling a pan-India rather than single-metro go-to-market strategy.
Zotik firmographics
Firmographics- Name
- Zotik
- Legal name
- MyFavDesigners
- Website
- https://zotik.in
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zotik is an Indian live shopping marketplace connecting 100+ independent fashion designers, 200+ labels, and clothiers with consumers via real-time video commerce and AI-powered discovery. The platform operates as a two-sided marketplace earning commission on transactions, accessible via web and mobile apps.
- Ownership category
- akta.pro rank
Zotik industry classification
Industry- Product category
- Live Shopping Fashion Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where Zotik is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Zotik business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: Zotik operates as a fashion marketplace connecting designers, labels and clothiers with buyers. The platform earns revenue through commission on transactions between sellers and buyers on the platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Zotik product offering
Product offeringCore offering
Zotik is an AI-powered live shopping and fashion marketplace platform operating in India. It connects independent fashion designers, fashion labels, and clothiers with consumers through real-time video-first product discovery, live selling sessions, and direct buyer-seller interactions. The platform hosts 100+ individual designers, 200+ labels, and multiple clothiers offering ethnic wear, fusion wear, western wear, and contemporary fashion across categories for women, men, and kids, with sellers spread across 15+ Indian cities.
Product overview
Zotik is a live shopping platform in India that operates as an AI-powered fashion and designer marketplace. The platform connects buyers with a curated ecosystem of independent fashion designers (100+ sellers), fashion labels, and clothiers who offer ethnic wear, fusion wear, western wear, and contemporary fashion for women, men, and kids. The core product consists of a live video commerce platform integrated with a fashion marketplace, enabling sellers to showcase products through real-time video streaming, interact directly with buyers, and demonstrate fabric quality and styling. The platform features a Designer Marketplace module for individual designers, a Labels Store for fashion brands, and a Clothiers module for tailors and custom apparel providers. Key features include live selling capabilities, video-first product discovery feeds, and same-day inter-city delivery support for vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Zotik Live Shopping Platform Core platform connecting buyers with independent fashion designers, labels, and clothiers across India through real-time video-first product discovery and live selling sessions.
- Designer Marketplace Browseable marketplace section showcasing 100+ independent fashion designers offering ethnic wear, fusion wear, western wear, and contemporary fashion for women, men, and kids.
- Fashion Labels Store Browseable marketplace section featuring 200+ fashion labels, ethnic wear brands, boutique labels, and emerging fashion houses showcasing and selling their collections.
- Clothiers Module Marketplace section for independent clothiers and tailors to list custom-made and ready-to-wear apparel for buyers across India.
Companies that use Zotik
Customer profileSegments2 records
Ideal customer profiles2 records
Zotik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Zotik partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Zotik competitors and assessment
Company assessmentBroad incumbents
- Flipkart: India's largest horizontal e-commerce marketplace with a substantial fashion category. Competes with Zotik for online fashion buyers and brand partnerships, but as part of a broader general-merchandise platform.
- Nykaa Fashion: Fashion vertical of Nykaa (FSN E-Commerce). Overlaps with Zotik on premium and designer fashion retail in India, but operates a much broader lifestyle portfolio with larger scale and capital.
- Amazon India: Amazon's Indian marketplace, including a significant fashion vertical. Competes with Zotik on breadth, logistics, and pricing power; not focused on independent designer live commerce but exerts strong indirect pressure.
Direct peers
- Ajio: Reliance Retail's fashion marketplace covering apparel, footwear and accessories across India. Comparable to Zotik as a horizontal Indian fashion marketplace targeting style-conscious consumers.
- Myntra: India's largest dedicated fashion marketplace operated by Flipkart Group. Directly competes with Zotik for Indian fashion buyers and brand/seller relationships, with similar marketplace commission economics and a much larger scale.
- Limeroad: Indian social-commerce fashion marketplace with a curated, discovery-led positioning for women-focused fashion. Closely comparable to Zotik in catering to independent and boutique fashion sellers in India.
- Shop101: Indian social commerce enablement platform that lets individuals and small sellers open online storefronts. Comparable to Zotik on the seller-side enablement model within India, though Shop101 is broader in category mix.
- Meesho: Indian social commerce platform enabling small sellers and resellers to sell fashion and lifestyle products. Comparable as an Indian social/marketplace commerce platform with multi-seller catalog and commission-based revenue.
- Bulbul (Live Shopping): Indian live-video commerce platform focused on beauty and fashion. Directly comparable to Zotik on live-commerce format, video-first discovery, and Indian D2C seller relationships.
Emerging players
- Trell: Indian video-led commerce platform intersecting short video, creator content, and shoppable video. Comparable to Zotik's video-first discovery thesis for fashion sellers targeting Indian consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Zotik social profiles
Digital presenceZotik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zotik leadership team
Management profileNumber of profiles
Zotik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zotik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zotik
What does Zotik do?
Zotik is an AI-powered live shopping and fashion marketplace platform operating in India. It connects independent fashion designers, fashion labels, and clothiers with consumers through real-time video-first product discovery, live selling sessions, and direct buyer-seller interactions. The platform hosts 100+ individual designers, 200+ labels, and multiple clothiers offering ethnic wear, fusion wear, western wear, and contemporary fashion across categories for women, men, and kids, with sellers spread across 15+ Indian cities.
Is Zotik a public or private company?
Zotik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zotik founded?
Zotik was founded in 2023. It employs 1 to 10 people.
Where is Zotik based?
Zotik is headquartered in Pune, India, in the Asia region.
How does Zotik make money?
One revenue line is on record: marketplace Commission.
Who are Zotik's main competitors?
Broad incumbents on record are Flipkart, Nykaa Fashion and Amazon India. Direct peers are Ajio, Myntra, Limeroad, Shop101, Meesho and Bulbul (Live Shopping). Trell is listed as an emerging player.
Does Zotik have an API?
No public API is recorded for Zotik.
What industry is Zotik in?
Zotik's product category is Live Shopping Fashion Marketplace. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 45811 and its SIC code is 5600.