Visit Overland Park

What Visit Overland Park does

Visit Overland Park is the official destination marketing organization (DMO) for Overland Park, Kansas, founded in 1988 and operating as an independent non-profit. Its core functional role is to promote the city as a travel, events, and visitor destination, aggregating and marketing information about local attractions, hotels, restaurants, shopping, arts venues, and sports facilities to prospective visitors primarily in the U.S. Midwest and broader U.S. market. The organization maintains the visitoverlandpark.com website, a dedicated Kansas City Soccer Guide 2026 microsite for FIFA World Cup visitors, an active blog, and a broad social media presence across Facebook, Instagram, X, TikTok, YouTube, Pinterest, and LinkedIn.

The underlying platform functions as a content aggregation and digital destination marketing layer rather than a unified software product. It combines a destination website with trip-planning tools, event listings, hotel categorization (including near-sports-complexes, near-convention-center, pet-friendly, and extended-stay filters), and curated itineraries. Notable infrastructure assets referenced through the platform include the Scheels Overland Park Soccer Complex, the 420,000-square-foot AdventHealth Sports Park at Bluhawk, the Nerman Museum of Contemporary Art, Kemper Museum of Contemporary Art, The New Theatre & Restaurant, and the Johnson County Museum & Kidscape. The organization explicitly disclaims official affiliation with FIFA.

Visit Overland Park's business model is funded primarily through tourism-related taxes, membership, and partner contributions typical of U.S. DMOs; the organization provides free tourism information to visitors and does not publicly disclose pricing. Its go-to-market is event-driven (leveraging major sporting events such as the 2026 FIFA World Cup, the Top Gun softball tournament generating approximately 9,000 room nights, and youth soccer tournaments) combined with direct-to-consumer digital content marketing. Key partnerships include Kansas Tourism (as umbrella organization), Scheels Overland Park Soccer Complex, AdventHealth Sports Park at Bluhawk, and Johnson County Community College. Only one named team member is publicly disclosed (Samantha Travis, Social Media and Content Manager). Documented outcomes include $900M in visitor spending in 2024 and a documented rise from last-place to number-one hotel performance in metro Kansas City between 2022 and 2024.

Name

Visit Overland Park

Legal name

Visit Overland Park

Website

https://visitoverlandpark.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Overland Park is a non-profit destination marketing organization that promotes tourism to Overland Park, Kansas through digital content, events, and partnerships with sports complexes, museums, and hotels, serving leisure visitors, sports tourism families, and FIFA World Cup attendees across the U.S. Midwest and broader U.S. market.

Ownership category

akta.pro rank

Product category

Destination Marketing Organization (Tourism Promotion)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAKAEAA

Inbound DMCs (Full-Service Ground Handling)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAHADAF

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists

Keywords

• Destination marketing organization
• Tourism promotion services
• Sports tourism marketing
• Visitor information platform
• Travel planning resources

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tourism Marketing Services: Visit Overland Park operates as the official destination marketing organization (DMO) for Overland Park, Kansas. As an independent tourism organization, it provides travel information for visitors planning trips to the region during major sporting events and general tourism promotion for the city.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Visit Overland Park is the official destination marketing organization (DMO) for Overland Park, Kansas. It promotes the city as a travel and tourism destination through a comprehensive digital platform featuring attractions, events, hotels, restaurants, and trip-planning tools. The organization drives visitor demand by marketing sports tourism infrastructure (e.g., soccer and multi-sport complexes), arts and culture venues, dining, and shopping, with particular emphasis on major events such as the 2026 FIFA World Cup.

Product overview

Visit Overland Park operates as a comprehensive destination tourism marketing platform that aggregates and showcases Overland Park's travel, hospitality, and entertainment offerings. The platform encompasses the main Visit Overland Park destination website, which includes specialized sub-products like the Kansas City Soccer Guide 2026 for World Cup visitors, and partners with numerous attractions including museums (Nerman Museum of Contemporary Art, Museum at Prairiefire, Kemper Museum of Contemporary Art, Johnson County Museum), performing arts venues (The New Theatre & Restaurant), sports complexes (AdventHealth Sports Park at Bluhawk), botanical gardens, farms, and entertainment destinations. The platform functions as a content aggregator and marketing tool connecting visitors with local hotels, restaurants, shopping districts, and events rather than offering a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Overland Park Destination Platform A comprehensive destination tourism marketing platform that provides travel information, event listings, attractions, hotels, restaurants, and trip-planning resources for visitors to Overland Park, Kansas. The platform serves individual tourists, families, and sports-tourism travelers seeking curated content about the city.
• Kansas City Soccer Guide 2026 A dedicated guide for FIFA World Cup 2026 visitors, providing information about soccer celebrations, watch parties, fan events, transit, and things to do in Overland Park during the tournament. It targets soccer fans traveling to the Kansas City metro for World Cup matches.

Quantifiable outcome

• $900 million in visitor spending in 2024
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Kansas TourismcoreGTM or Marketing PartnerVisit Overland Park operates under the Kansas Tourism umbrella and features Kansas Tourism branding on their website, indicating a formal membership and collaborative marketing relationship.
• Johnson County Community CollegeminorStrategic or Co-development PartnerThe Nerman Museum of Contemporary Art is located on the campus of Johnson County Community College, featuring nearly 20 outdoor sculptures as part of one of the largest contemporary sculpture collections at a community college in the U.S.
• FIFA World Cup 2026flagshipStrategic or Co-development PartnerVisit Overland Park is positioning the city to host World Cup visitors, promoting watch parties and soccer-centric events throughout the tournament. Note: Visit Overland Park explicitly states they are not affiliated with, authorized by, sponsored by, or officially connected to FIFA.
• Scheels Overland Park Soccer ComplexcoreStrategic or Co-development PartnerPremier youth sports facility featured as a key destination attraction for sports tourism, drawing teams and families from across the region for tournaments and competitions.
• AdventHealth Sports Park at BluhawkcoreStrategic or Co-development PartnerMajor 420,000-square-foot indoor sports complex featuring NHL-regulation ice rink, basketball courts, volleyball courts, turf field, and entertainment center. A new hotel is opening nearby in 2026 to support sports tourism visitors.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Choose Chicago: A larger, established urban DMO with a comparable nonprofit structure, extensive sports tourism strategy, and significant FIFA World Cup 2026 involvement. Serves as a benchmark for scaled destination marketing operations.
• Brand USA: The national destination marketing organization for the United States. Operates at a much larger scale and promotes the entire country to international visitors, including FIFA World Cup 2026 attendees that Visit Overland Park is also targeting.
• Visit Austin: A larger, established city DMO with a strong sports tourism and event-driven strategy. Visit Overland Park's FIFA World Cup positioning parallels Austin's pattern of leveraging marquee events to drive destination awareness and hotel performance.
• Visit Denver: A larger, more established DMO for a major Western/mountain destination. Operates with a much bigger budget and broader portfolio but provides a benchmark for what a scaled-up destination marketing playbook looks like for a similar mid-size city profile.

Direct peers

• Visit KC: The official destination marketing organization for Kansas City, Missouri, directly adjacent to Overland Park. Visit KC competes with Visit Overland Park for the same metro-area visitor dollars, hotel room nights, and sports tournament bookings, and the two share the same FIFA World Cup 2026 hosting footprint.
• Visit Topeka: Kansas's capital city DMO, directly comparable as another in-state Kansas destination organization with overlapping sports, family, and cultural tourism programming targeting the same regional traveler base.
• Sports Kansas City: The regional sports commission for Kansas City that actively recruits and supports amateur and youth sports events, directly competing for the same tournament room-night bookings that drive Visit Overland Park's sports tourism flywheel.
• Visit Wichita: The DMO for Wichita, Kansas, offering a comparable set of destination marketing, sports tourism, and event promotion services for a mid-size Kansas city. Visit Overland Park explicitly references Wichita as a feeder drive market (2.5-hour drive), making it a direct competitive comparable.
• Visit Omaha: The DMO for Omaha, Nebraska, another mid-size Midwest city competing for regional tourism and sports tournament business. Operates with a similar nonprofit, tourism-tax-funded model and similar digital destination marketing playbook.

Others

• Tourism New Zealand: A national destination marketing organization with a globally recognized brand campaign playbook (e.g., '100% Pure New Zealand'). Although geographic and scale are very different, its content-led digital marketing approach provides a model for how a destination DMO can scale storytelling and demand generation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Visitoverlandpark
• YouTubeyoutube.com/visitoverlandpark
• Facebookfacebook.com/VisitOverlandPark
• LinkedInlinkedin.com/company/visit-overland-park
• Instagraminstagram.com/visitoverlandpark
• Pinterestpinterest.com/visitoverlandpark
• TikToktiktok.com/@visitoverlandpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Overland Park