The BCPR Group
The BCPR Group is a Tampa-based boutique PR and digital marketing agency offering retainer-based media relations, influencer marketing, content strategy, and brand launch services across nine verticals from offices in Tampa and Minneapolis.
- Company typePrivate
- Founded2016
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The BCPR Group does
The BCPR Group is a privately held, boutique public relations and digital marketing agency founded in 2016 by Cristy Brusoe and headquartered in Tampa, Florida, with a second regional presence in Minneapolis/St. Paul. The firm delivers retainer-based services spanning media relations, influencer marketing, content strategy and creation, social media support, thought leadership positioning, event promotion, awards and speaking placement, and product/brand launch campaigns. It serves clients across nine declared industry verticals (Education, Finance, Food & Beverage, MedTech, Technology, CPG Brands, Health & Wellness, Legal, and Real Estate), with customer types ranging from micro-businesses and startups to mid-market and enterprise accounts. Notable client outcomes cited in case studies include 450+ media placements for VEG ER for Pets (1.35 billion unique viewers), 537 placements for The Vets (15+ billion monthly views), and a 107% sales increase for Mitra-9 ($50M projected annual sales).
The business model is a three-tier monthly retainer (Boutique $3,500, Emerging $5,000, Premium $7,500-$10,000) with subscriptions billed monthly, supplemented by a referral partner program that enables white-label and revenue-share arrangements with SEO agencies, web developers, branding firms, and fractional CMOs. Distribution is sales-led via direct client engagement, supported by a free DIY PR toolkit and free consultation calls as top-of-funnel entry points. The firm operates fully remotely with 1-10 employees and has not raised external institutional capital; it has grown organically through founder-led client acquisition and geographic expansion. The technology stack is non-proprietary and the firm does not maintain a software product, API, or app, positioning it as a labor-intensive services business whose primary assets are founder reputation, media relationships, and partner-driven distribution.
The BCPR Group firmographics
Firmographics- Name
- The BCPR Group
- Legal name
- The BCPR Group
- Website
- https://thebcprgroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The BCPR Group is a Tampa-based boutique PR and digital marketing agency offering retainer-based media relations, influencer marketing, content strategy, and brand launch services across nine verticals from offices in Tampa and Minneapolis.
- Ownership category
- akta.pro rank
The BCPR Group industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where The BCPR Group is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The BCPR Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- PR Retainer Services: Monthly retainer-based PR services with three tiers ranging from $3,500 to $10,000 per month. Services include media relations, influencer marketing, content strategy, social media support, and thought leadership programs. Retainers are customized to client needs and include specified deliverables per tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PR for Boutique Brands - Starting tier at $3,500/month |
| Subscription | Monthly | PR for Emerging Brands - Mid-tier at $5,000/month |
| Subscription | Monthly | PR for Premium Brands - High-tier at $7,500-$10,000/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The BCPR Group product offering
Product offeringCore offering
The BCPR Group is a boutique PR and digital marketing agency that sells monthly retainer-based public relations services to growing brands, startups, and established businesses. Core offerings include media relations, influencer marketing, content strategy and creation, social media support, thought leadership programs, product and brand launch campaigns, event promotion, and awards and speaking placement. Services are packaged in three tiered retainers ranging from approximately $3,500 to $10,000 per month.
Product overview
The BCPR Group is a boutique PR and digital marketing agency offering a unified suite of services centered on public relations, influencer marketing, and digital brand building. The core offerings include strategic PR services (media relations, crisis communications, thought leadership), influencer marketing, content strategy and creation, social media support, event promotion, awards and speaking placement, and product/brand launch services. The company operates through retainer-based pricing packages (PR for Boutique Brands at ~$3,500/month, PR for Emerging Brands at $5,000/month, and PR for Premium Brands at $7,500-$10,000/month) and also offers a referral partners program for white-label or referral arrangements. The agency specializes across nine industry verticals: Education, Finance, Food & Beverage, MedTech, Technology, CPG Brands, Health & Wellness, Legal, and Real Estate, serving clients from offices in Tampa, FL and Minneapolis, MN with national reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Strategic PR services including media relations, press releases, crisis communications, and thought leadership positioning for brands across various industries.
- Influencer Marketing Connects brands with trusted creators and influencers to drive meaningful conversations, expand reach, and influence purchasing decisions through authentic partnerships.
- Content Strategy & Creation Crafting clear, compelling content including press releases, bylined articles, talking points, and brand narratives aligned with client goals and voice.
- Social Media Support Platform audits and content strategy development to connect with audiences and drive real engagement across social media channels.
- Digital Marketing Comprehensive digital marketing services combining earned media, influencer partnerships, content development, social media strategy, and brand storytelling.
- Product & Brand Launch Services Smart, high-impact rollouts designed to build buzz and secure media coverage that makes product launches successful.
- Event Promotion Event outreach, logistics coordination, and press coverage to ensure events receive attention and achieve success.
- Awards & Speaking Placement Research and submission of award opportunities, plus crafting of compelling entries to help clients earn recognition and land impactful speaking spots.
- Referral Partners Program Partnership program for marketing agencies, SEO firms, and creatives to offer PR services through white-label or referral arrangements with commission incentives.
Quantifiable outcome
- 450+ media placements for VEG ER for Pets with 1.35 billion unique viewers and mentions
- +4 more outcomes
Companies that use The BCPR Group
Customer profileNamed customers18 records
Segments9 records
Ideal customer profiles3 records
The BCPR Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The BCPR Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEO and Digital Marketing AgenciescoreReferral partnership program where SEO and digital marketing agencies refer clients needing PR services. Partners can white-label services or earn commission for referred clients. Partners include firms whose clients need visibility and media attention.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
The BCPR Group competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global top-tier PR and communications holding-company firm serving enterprise clients across all major verticals. Represents the large-agency competitor against which BCPR explicitly positions its boutique alternative.
Direct peers
- Walker Sands Communications: B2B-focused PR and integrated marketing agency with strong technology, healthcare, and professional services practices. Highly comparable to BCPR's verticalized approach and retainer-based engagement model.
- Crier Communications: Boutique PR and communications agency serving consumer, lifestyle, and emerging brand clients with media relations and influencer services. Closely matches BCPR's boutique positioning and target customer profile.
- Publicity For Good: Boutique PR agency serving purpose-driven and consumer brands with media relations and influencer marketing. Similar boutique scale and small-team service delivery model.
- Fishman PR: Boutique PR agency specializing in consumer, technology, and health/wellness brands with retainer-based service offerings. Comparable vertical mix and retainer tiering to BCPR.
- 5W Public Relations: Mid-sized full-service PR agency offering media relations, influencer marketing, and digital communications across consumer and B2B verticals. Directly comparable to BCPR in service mix but with a substantially larger team and broader geographic footprint.
- Reputation Partners: Mid-sized communications firm offering media relations, crisis communications, and content strategy to corporate and consumer clients. Comparable mid-market positioning and service suite.
- Landis Communications (LCPR): San Francisco-based boutique PR firm serving technology, consumer, and health brands. Comparable in size, boutique positioning, and tech/health vertical focus to BCPR.
- Golden Gate BPR: Boutique PR and marketing firm focused on technology and consumer brands offering media relations and brand storytelling. Similar boutique scale and service scope to BCPR.
Emerging players
- Caliber Corporate Advisers: Niche PR and investor relations firm with a strong MedTech and technology vertical focus, similar to one of BCPR's deepest verticals. Comparable boutique scale and vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The BCPR Group social profiles
Digital presenceThe BCPR Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BCPR Group leadership team
Management profileNumber of profiles
Profiles2 records
The BCPR Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BCPR Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BCPR Group
What does The BCPR Group do?
The BCPR Group is a boutique PR and digital marketing agency that sells monthly retainer-based public relations services to growing brands, startups, and established businesses. Core offerings include media relations, influencer marketing, content strategy and creation, social media support, thought leadership programs, product and brand launch campaigns, event promotion, and awards and speaking placement. Services are packaged in three tiered retainers ranging from approximately $3,500 to $10,000 per month.
Is The BCPR Group a public or private company?
The BCPR Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The BCPR Group founded?
The BCPR Group was founded in 2016. It employs 1 to 10 people.
Where is The BCPR Group based?
The BCPR Group is headquartered in Tampa, United States, in the North America region.
How does The BCPR Group make money?
One revenue line is on record: PR Retainer Services.
Who are The BCPR Group's main competitors?
Edelman is listed as a broad incumbent. Direct peers are Walker Sands Communications, Crier Communications, Publicity For Good, Fishman PR, 5W Public Relations, Reputation Partners, Landis Communications (LCPR) and Golden Gate BPR. Caliber Corporate Advisers is listed as an emerging player.
Does The BCPR Group have an API?
No public API is recorded for The BCPR Group.
What industry is The BCPR Group in?
The BCPR Group's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 54182 and its SIC code is 7311.