What Crier Communications does

Crier Communications is a Los Angeles-based integrated marketing communications agency founded in 1998, operating as a unified service platform built around four interlocking modules: Public Relations Services (media relations, awards programs, media training), Social Media Management (earned-first strategy, content creation, community management, paid social), Influencer Marketing (affiliate-based programs, celebrity outreach, brand partnerships), and Crier Studio (an in-house creative studio with test kitchen capabilities for food photography, video, animation, packaging design, and brand identity). The agency primarily serves consumer packaged goods (CPG) food and beverage brands, with a documented roster including Halo Top, Wild Planet, Food For Life, Holy Grail Steak Co., BFree Foods, and Bellwether Farms, alongside adjacent engagements in personal care, medical devices, nutrition, and education.

The business model is professional services B2B, delivering campaign-based and retainer engagements through a sales-led go-to-market targeting mid-market and enterprise brand clients. The firm leverages industry-standard media databases (Cision, MuckRack) for journalist outreach, manages campaigns across Instagram, Facebook, TikTok, and YouTube, and produces visual content in-house through its studio infrastructure. Pricing is quote-based with no public rate cards. The agency is privately held with no disclosed funding, M&A activity, or institutional investors, consistent with a founder-led independent agency model operating at small scale (11-50 employees).

Crier's differentiation rests on 25+ years of CPG food and beverage domain specialization, established relationships with A-list media contacts, and vertical integration of content production through Crier Studio. The agency operates exclusively within the United States, with no disclosed international expansion. Technology infrastructure is limited to standard professional services tooling, and no AI/ML capabilities are documented across the product or operating stack.

Name

Crier Communications

Legal name

Crier Communications

Website

https://crierpr.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Crier Communications is a Los Angeles-based PR, social media, influencer marketing, and design agency founded in 1998, serving primarily CPG food and beverage brands through integrated campaigns, in-house content production, and earned media relations.

Ownership category

akta.pro rank

Product category

Public Relations and Social Media Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Public relations services
• Social media management
• Influencer marketing
• Food photography studio
• Brand design services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Public relations agency services including media relations, press releases, media training, and earned media coverage for food and beverage brands.
2. Social Media Management Services: Ongoing social media management, content creation, community management, and paid social advertising for CPG brands.
3. Studio and Design Services: Food photography, video production, packaging design, and brand identity creation produced through in-house studio capabilities.
4. Influencer Marketing Services: Influencer partnership management, affiliate marketing programs, and celebrity outreach for brand endorsements and social media amplification.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Crier Communications is an integrated PR, social media, influencer marketing, and design agency that serves consumer packaged goods (CPG) food and wellness brands. Its offering combines earned-media public relations, full-stack social media management, on-brand influencer/celebrity partnership programs, and in-house creative production (food photography, video, packaging design, branding) through its Crier Studio division with test kitchen capabilities.

Product overview

Crier Communications is a Los Angeles-based PR, social media, and design agency founded in 1998, specializing in CPG food and wellness brands. The agency operates as a unified service offering built around four integrated modules: Public Relations Services (media relations, awards, media training, and CPG expertise), Social Media Management (earned-first strategy, content creation, community management, and paid social), Influencer Marketing (affiliate marketing, celebrity outreach, and brand partnerships), and Crier Studio (in-house food photography, video, packaging design, and branding). The four modules are designed to work together, with Studio providing the visual content that powers PR and social media campaigns, and all services sharing a common client roster of CPG food and beverage brands.

Differentiator

Problem solved

Functional benefit

Brands

• Crier Studio: In-house food photography, video, and packaging design studio with test kitchen capabilities for food and beverage brand content creation.

Products and services

• Public Relations Services Media relations, awards and accolade programs, media training, and CPG food and beverage expertise to build press coverage across A-list outlets including broadcast (GMA, TODAY, CNN, MSNBC), print (NYT, USA Today, LA Times), and digital (Forbes, Esquire, GQ) for consumer packaged goods brands.
• Social Media Management Full-stack CPG food and beverage social media management including earned-first strategy, competitive analysis, in-house food styling and photography, community management, paid social campaigns, influencer content distribution, and monthly analytics and reporting across Instagram, Facebook, TikTok, and YouTube.
• Influencer Marketing On-brand influencer and celebrity partnership marketing for food and beverage brands encompassing affiliate/commission-based compensation structures, brand partnership guidelines, celebrity outreach, and endorsement negotiation to amplify reach and credibility through trusted voices.
• Crier Studio In-house creative studio and test kitchen producing food photography, video production, animation, recipe development, packaging design, logo design, and hospitality design for food and beverage brands, enabling on-brand visual content production without reliance on external vendors.

Quantifiable outcome

• Halo Top campaign: 51 pieces of coverage, 507 million online readership, 156M social impressions, 115% total fan increase, 80K Instagram comments, 60K Facebook messages
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Edelman: World's largest independent PR firm with a deep CPG/food and beverage practice; competes with Crier for enterprise CPG mandates but operates as a broader generalist with global reach and many specialty verticals beyond food.
• Weber Shandwick: Global PR and communications network with a strong consumer marketing practice; overlaps with Crier on CPG/food clients but offers integrated creative, digital, and social at network scale.
• FleishmanHillard: International PR and integrated communications agency serving consumer brands including food and beverage; comparable on earned-media + social scope but with greater geographic reach than Crier.
• Zeno Group: Global PR firm within Daniel J. Edelman holding with consumer and CPG expertise; broader geographic footprint than Crier but overlapping in pursuit of consumer-brand mandates.

Direct peers

• Berlin Rosen: Independent consumer and lifestyle PR firm with CPG/food and beverage work and integrated social media capabilities; similar mid-size, specialist-agency profile and target client profile to Crier.
• Hunter PR: Mid-sized consumer PR agency historically focused on food, beverage, and lifestyle brands with social media and influencer offerings; most directly comparable peer given similar vertical focus and integrated services.
• 5W Public Relations: Independent consumer PR agency with CPG, food and beverage, and lifestyle clients plus social media management; directly competes for the same mid-market consumer brand mandates as Crier.
• M Booth: Mid-size consumer and lifestyle PR agency (now part of Real Chemistry) with strength in food/beverage, health, and purpose-driven brands; competes with Crier for CPG earned media and influencer work.
• Allison+Partners: Mid-sized independent PR and marketing firm with strong consumer practice including food and beverage; comparable firm size, ownership structure, and integrated service offering to Crier.
• The Pollack Group: LA-based integrated marketing and PR agency with consumer/CPG work including food, beverage, and lifestyle; shares Crier's geographic base and mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/criercommunications
• Xx.com/CrierPR
• Facebookfacebook.com/crierpr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crier Communications