Parallax

What Parallax does

Parallax Inc., trading as Parallax Vision, is a Leeds-headquartered AI software company founded in 2025 that builds signal-intelligence products for organizations needing real-time situational awareness across news, social, and competitive landscapes. The portfolio centers on three sub-brands: PRX Vision, the core agentic competitive intelligence platform that auto-discovers competitors from a customer's URL, scores market position across six strategic dimensions, and runs an autonomous detect-verify-respond pipeline; Signify News, a real-time news intelligence product aggregating 47,000+ sources across 190+ countries; and VoteGPT, a political accountability and representative-lookup tool. Underlying technology combines multi-model AI cross-validation (GPT-4, Gemini, Claude) with intelligence-community methodology (ICD-203 analytic standards, NATO Admiralty Code source credibility scoring, CRAAP analysis) and continuous NLP for entity recognition, sentiment analysis, and narrative clustering, with sub-30-second alert latency and 99.9% claimed uptime.

The go-to-market model is hybrid. A PLG-led self-serve funnel lets any visitor enter a company URL and receive an automated competitive scorecard in under five minutes, anchoring a freemium tier at $0.50 per signal and a Premium tier at $300/month plus $0.30 per signal. Enterprise contracts are custom and bring additional capabilities (broadcast monitoring, SSO, team management, API access, dedicated support), and a private beta waitlist plus conference presence (notably the AI Agentic Conference alongside infrastructure partner Bright Data) supports enterprise pipeline. The horizontal segmentation targets startups, political campaigns, newsrooms, brands/enterprises, researchers, and creators.

Revenue mechanics today are dominated less by SaaS subscriptions (the platform is still in private beta with a freemium entry point) and more by a flagship services engagement: in March 2026, Elexon — Great Britain's electricity flexibility market facilitator — appointed Parallax to design and build the national Flexibility Market Rules digital platform, scheduled for an October 2026 launch. The company is privately held, Delaware-incorporated, founder-led by co-founders Conor Landry and Konstantin Janashvili, has 1–10 employees, and has disclosed only $200,000 in outside funding across two rounds — a profile consistent with a very early-stage venture.

Name

Parallax

Legal name

Parallax Inc.

Website

https://prx.vision/

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Parallax Inc. (Parallax Vision) is an AI-powered intelligence platform offering PRX Vision for autonomous competitive intelligence, Signify News for real-time news verification across 47,000+ sources, and VoteGPT for political accountability. It serves startups, political campaigns, newsrooms, brands, and researchers via a freemium-to-enterprise SaaS model plus bespoke platform builds.

Ownership category

akta.pro rank

Product category

Competitive Intelligence Software

NAICS

Public Relations Agencies (541820), Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)

Keywords

• Competitive intelligence software
• Media monitoring platform
• Fact-checking automation
• Brand reputation monitoring
• Signal intelligence platform

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly subscription model with tiered pricing including free tier and premium paid tiers. Enterprise pricing available for custom needs.
2. Usage-Based (Signal Pricing): Per-signal pricing on top of base subscription. Free tier at $0.50 per signal; Premium at $300/month plus $0.30 per signal. Consumption-based model for additional monitoring beyond tier limits.
3. Enterprise Contracts: Custom enterprise pricing for organizations requiring maximum coverage and control, including additional capabilities like broadcast monitoring, SSO, team management, API access, and dedicated support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Parallax operates the PRX Vision platform, an agentic AI system that autonomously discovers a company's competitors, scores market position across six strategic dimensions, and continuously extracts signals from 47,000+ news sources and 8+ social platforms. The platform uses multi-model AI (GPT-4, Gemini, Claude) cross-validation with intelligence-grade methodology (ICD-203, NATO Admiralty Code) to detect, verify, and respond to media events in under five minutes. Adjacent standalone products include Signify News (real-time news intelligence and fact-checking) and VoteGPT (political accountability).

Product overview

Parallax operates as Parallax Vision, offering a unified platform-plus-modules architecture centered on PRX Vision (the core brand intelligence platform). The product portfolio consists of PRX Vision for autonomous media event detection/verification/response, Signify News for real-time news intelligence and fact-checking (47K+ sources), and VoteGPT for political accountability. These are supported by integrated modules including the Fact-Check Engine, Real-Time Monitoring, Smart Alerts, Rapid Response, and Dashboard & Reporting. The platform serves newsrooms, political campaigns, brands/enterprises, researchers, and creators with AI-powered intelligence-grade methodology combining ICD-203 standards, NATO Admiralty Code, and CRAAP analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Signify News: Real-time news intelligence platform covering 47,000+ sources across 190+ countries. News aggregation, fact-checking, and claim verification.
• VoteGPT
• PRX Vision

Products and services

• PRX Vision Agentic AI platform that autonomously detects, fact-checks, and responds to media events with no human intervention, providing end-to-end reputation intelligence from detection to public response in under five minutes.
• Signify News

Quantifiable outcome

• Detection to notification in under 30 seconds
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Bright DatacoreTechnology or IntegrationBright Data provides the data infrastructure layer that enables Parallax's agentic competitive intelligence platform to function in production. Described as a 'real partner' with generous infrastructure support, fast resolution of edge cases, and thoughtful approach to helping builders ship. The partnership enables real-time web data collection for signal monitoring across platforms.
• ElexonflagshipStrategic or Co-development PartnerElexon, the market facilitator for Great Britain's electricity flexibility markets, appointed Parallax to design and build the national Flexibility Market Rules (FMR) digital platform. The platform will serve as the authoritative source of market rules, data definitions, and compliance processes for all stakeholders including energy operators and generators. Scheduled for October 2026 launch.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dataminr: Real-time risk detection and event intelligence platform that scans public data sources to surface breaking events for enterprise and government clients. Overlaps with PRX Vision's real-time monitoring and rapid-response capabilities, particularly for crisis and risk use cases.
• Sprinklr: Enterprise social media management and customer experience platform with monitoring, listening, and engagement capabilities. Competes in the broader brand intelligence and social monitoring category where PRX Vision operates.
• Cision: Long-standing incumbent in PR software, media monitoring, and earned media analytics. Competes with PRX Vision across brand monitoring and journalist outreach, with a much broader enterprise footprint and traditional (manual) verification workflows.

Direct peers

• Crayon: Competitive intelligence platform that automatically tracks competitors across the web and delivers strategic insights to sales and product teams. Directly comparable to PRX Vision's competitive scorecard and signal monitoring features.
• Critical Mention: PR and communications monitoring platform offering real-time broadcast, online, and social media tracking for PR professionals. Comparable to PRX Vision's enterprise monitoring and broadcast monitoring module.
• Meltwater: Global leader in media monitoring, social listening, and competitive intelligence for enterprise PR and communications teams. Directly comparable to PRX Vision's media monitoring and CI offering, though at significantly larger scale and without Parallax's autonomous response pipeline.
• Klue: Competitive enablement platform that aggregates competitor intelligence and delivers curated battlecards for sales teams. Overlaps with PRX Vision's automatic competitor discovery and competitive analysis modules.
• Talkwalker: AI-powered consumer intelligence and social listening platform covering social, news, blogs, and forums with sentiment and trend analytics. Comparable to PRX Vision's multi-source monitoring and signal extraction engine.
• Brandwatch: Consumer intelligence and social listening platform providing real-time monitoring, sentiment analysis, and trend detection across social and news sources. Overlaps directly with PRX Vision's monitoring and signal extraction capabilities.

Emerging players

• Logically: AI-driven platform combining threat intelligence, fact-checking, and narrative tracking to counter misinformation and disinformation. Closely comparable to Parallax's fact-check engine and Signify News product on the misinformation detection dimension.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SignifyNews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parallax