What Nasta Pet Food does

Nasta Pet Food is a French family-owned ultra-premium pet nutrition group founded in 2016 and headquartered in Paris, operating as a multi-brand consolidator in the global super-premium pet food category. The group holds four wholly-owned super-premium brands — Bab'in (France, founded 1975, the only pet food brand globally with the Origine France Garantie certification), FirstMate (Canada, founded 1989, pioneer of Limited Ingredient Diet formulas), Forza10 (Italy, founded 1995, holder of the patented Active Fresh System® botanical delivery technology), and Natural Code (Italy, founded 2005, natural-ingredient pet food in iconic numbered tins) — collectively representing about 150 years of brand heritage. Manufacturing is integrated across facilities in Saint-Amans-Valtoret (France), Bagnoli di Sopra and Pontremoli (Italy), and North Vancouver (Canada), producing dry pet food, wet pet food, and snacks for cats and dogs at a combined capacity of approximately 45,000 tons of dry and 4,000 tons of wet pet food annually. The group's proprietary technology stack centres on veterinary- and botanical-science-driven formulation: Forza10's patented Active Fresh System® delivers active botanical principles to address food sensitivities, FirstMate built a deep formulation library for Limited Ingredient Diet recipes, and Bab'in holds an exclusive French-origin certification under Bureau Veritas. The business model is B2C product sales through a portfolio of differentiated brands, distributed internationally via established retail, specialty pet channels, and direct brand e-commerce across over 30 countries, with operational presence in France, Italy, North America, and China. Customers are pet-owning households seeking premium nutrition, food-sensitivity solutions, or gourmet positioning — over 400,000 households globally and nearly one million pets served annually. Revenue is generated through branded packaged goods pricing across price-sensitive retail and direct-to-consumer channels, with the group targeting approximately €200 million in consolidated revenue for 2026 following the February 2026 acquisition of FirstMate, financed by a €120 million senior unitranche facility arranged by H.I.G. WhiteHorse with Alantra as exclusive debt advisor.

Name

Nasta Pet Food

Legal name

Nasta Pet Food

Website

https://nasta.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Nasta Pet Food is a French family-owned ultra-premium pet food group operating four super-premium brands across integrated manufacturing facilities in France, Italy, and Canada, serving over 400,000 pet-owning households globally with projected 2026 revenue of approximately €200 million.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Premium pet food
• Pet nutrition manufacturing
• Dog and cat food
• Limited ingredient diet
• Pet food brands

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Product Sales: Primary revenue from manufacturing and selling ultra-premium dry pet food, wet pet food, and snacks through four distinct brands. Products are distributed across Europe and North America to over 400,000 pet-owning households. The company targets approximately €200 million in consolidated revenues in 2026 following the FirstMate acquisition.
2. Multi-Brand Portfolio Revenue: Revenue generated through four Super Premium pet food brands: Bab'in (France), FirstMate (Canada), Forza10 (Italy), and Natural Code (Italy). Each brand serves distinct market segments and geographic regions, with combined production capacity of approximately 45,000 tons dry food and 4,000 tons wet food annually.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Nasta Pet Food manufactures and sells ultra-premium dry and wet pet food (cat and dog food) through four distinct Super Premium brands: Bab'in (French gourmet with Origine France Garantie certification), FirstMate (Canadian pioneer in Limited Ingredient Diet formulas), Forza10 (Italian patented Active Fresh System® for food sensitivities), and Natural Code (Italian natural pet food). The group operates integrated production facilities in France, Italy, and Canada with combined annual capacity of approximately 45,000 tons of dry food and 4,000 tons of wet food, serving over 400,000 pet-owning households globally.

Product overview

Nasta Pet Food is a French family-owned ultra-premium pet nutrition group offering a portfolio of four distinct super-premium pet food brands: Bab'in (France, since 1975, the world's only 'Origine France Garantie' certified brand, duck fat-coated kibbles), FirstMate (Canada, since 1989, pioneer in Limited Ingredient Diet formulas), Forza10 (Italy, since 1995, patented Active Fresh System for food sensitivities), and Natural Code (Italy, since 2005, natural ingredients in iconic numbered tins). The company manufactures dry food, wet food, and snacks for cats and dogs across Europe and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Bab'in: The gourmet pet menu from the South-West of France; the only brand in the world with the 'Origine France Garantie' label, certifying provenance and manufacturing of 100% of kibbles in France; exclusively coated in duck fat; Michelin-starred chef Thierry Marx as ambassador
• FirstMate
• Forza10
• Natural Code

Products and services

• Bab'in

Quantifiable outcome

• Over 400,000 pet-owning households served globally
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• FirstMate Pet Foods / Taplow Ventures Ltd.coreStrategic or Co-development Partner · 17 February 2026Nasta Pet Food acquired FirstMate Pet Foods and its parent company Taplow Ventures Ltd., a Canadian premium pet food manufacturer based in British Columbia. Founded in 1989, FirstMate specializes in Limited Ingredient Diet formulas. The acquisition enables Nasta's expansion into the North American market and creates an integrated production platform spanning Europe and North America.
• Thierry MarxflagshipGTM or Marketing PartnerMichelin-starred chef Thierry Marx serves as ambassador for Bab'in brand, bringing gourmet credibility and culinary expertise to the exceptional pet menu from South-West France.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Farmina Pet Foods: Italian ultra-premium pet food manufacturer with a comparable multi-brand, nature-plus-science positioning. Direct overlap with Forza10 and Natural Code in the European super-premium segment.
• Open Farm: Premium natural and ethically sourced pet food brand with strong traceability and ingredient-story marketing. Mirrors Bab'in's French-origin and provenance-driven positioning.
• Wellness Pet Company: US premium natural pet food portfolio (Wellness CORE, Wellness Simple for LID). Strong overlap with FirstMate's LID and Natural Code's natural positioning.
• Champion Petfoods (Acana & Orijen): Canadian premium pet food maker specializing in biologically appropriate and limited-ingredient diets. Closely comparable to FirstMate's LID positioning and Canadian manufacturing footprint.

Broad incumbents

• Virbac: French animal health and nutrition company with a global pet food presence. Comparable French heritage and overlap with Bab'in in the French specialty pet nutrition market.
• Royal Canin (Mars Petcare): Global super-premium and therapeutic pet nutrition brand owned by Mars. Competes in the same sensitivity/specialized nutrition space as Forza10 and overlaps with FirstMate's LID positioning.
• Hill's Pet Nutrition (Colgate-Palmolive): Veterinary-led super-premium pet food company with science-based and therapeutic lines. Comparable science-first positioning to Forza10 at much larger scale.

Emerging players

• Stella & Chewy's: US premium raw and freeze-dried pet food brand emphasizing natural nutrition. Adjacent overlap with Natural Code's natural positioning and premium pricing strategy.

Regional players

• Bozita: Scandinavian premium natural pet food brand. Comparable European regional premium-natural positioning but operates primarily in Nordic markets.
• Carnivora: Canadian raw and fresh pet food manufacturer based in Quebec. Regional overlap with FirstMate in Canada and shared fresh/raw positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nastapetfood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nasta Pet Food