Scanabull
Scanabull is a New Zealand agritech startup using 3D LiDAR vision and on-device AI to estimate cattle liveweight in seconds via iPhone Pro, eliminating crush scales and yarding. It sells tiered SaaS subscriptions to beef and dairy farmers, livestock agents, and meat processors.
- Company typePrivate
- Founded2024
- HeadquartersRaglan, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Scanabull does
Scanabull is a New Zealand agritech startup founded in April 2024 by Dan Bull, developing a 3D vision-based cattle weighing system that uses LiDAR sensors (on iPhone Pro or a dedicated camera) combined with custom deep neural networks to estimate liveweight in approximately one second without requiring crush scales or yarding. The system processes data entirely on-device via edge computing, enabling operation in areas with poor connectivity, and produces time-stamped, weight-stamped photographic records that can be shared across the supply chain. AI models are trained on over 100,000 animal data points accumulated through on-farm trials and achieve over 93% individual accuracy against a 95% benchmark target for traditional crush scales. The core technology is protected by a provisional patent.
The product portfolio comprises three components: the WeighApp (iPhone Pro mobile application, soft-launched in early 2026 with commercial launch planned for Fieldays June 2026), the WeighPoint (in-development automated weigh camera targeting 2027 release for hands-free in-field deployment), and the WeighIQ cloud dashboard for data management, growth tracking, and cross-party sharing. Scanabull monetises through tiered monthly SaaS subscriptions (Rump at $50/month for 500 scans, Sirloin at $100/month for 5,000 scans, Ribeye at $200/month for 20,000 scans, plus a custom Tartare enterprise tier), targeting beef farmers, dairy farmers, livestock agents, meat processors, contract graziers, veterinarians, calf rearers, and genetics companies across New Zealand with planned expansion to Australia, the United States, Canada, and Europe.
The company operates from Raglan in New Zealand's Waikato region with a small founding team (Dan Bull as CEO, Daniel Stuart-Jones as CTO, Ursula Haywood as CCO, Paul Sealock as Founding Engineer) plus two board directors: Simon O'Connor (Silver Fern Farms Board Director) and Warren Bebb (Partner at Sprout Agritech). It raised NZD $1.1 million in seed funding in March 2026 led by Sprout Agritech, with participation from Enterprise Angels and Callaghan Innovation's Deep Tech Incubator, and is conducting on-farm trials with Silver Fern Farms, NZ's largest red meat processor.
Scanabull firmographics
Firmographics- Name
- Scanabull
- Legal name
- Scanabull Ltd
- Website
- https://scanabull.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scanabull is a New Zealand agritech startup using 3D LiDAR vision and on-device AI to estimate cattle liveweight in seconds via iPhone Pro, eliminating crush scales and yarding. It sells tiered SaaS subscriptions to beef and dairy farmers, livestock agents, and meat processors.
- Ownership category
- akta.pro rank
Scanabull industry classification
Industry- Product category
- Agricultural Technology (Livestock Weighing)
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
Keywords
Where Scanabull is headquartered
LocationHeadquarters
- HQ city
- Raglan
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Scanabull business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- WeighApp SaaS Subscriptions: Scanabull generates revenue through tiered monthly SaaS subscriptions (Rump, Sirloin, Ribeye plans) bundled with a per-scan pricing model. Subscriptions include allocated annual scan volumes, photographic data storage in WeighIQ dashboard, mob selection tools, instant sharing, EID Bluetooth, visual tag options, and platform integrations. The Tartare custom plan targets enterprise and corporate customers with custom dashboards and additional users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rump — 500 scans/year, $50/month |
| Subscription | Monthly | Sirloin — 5,000 scans/year, $100/month |
| Subscription | Monthly | Ribeye — 20,000 scans/year, $200/month |
| Subscription | Monthly | Tartare — Custom enterprise plan |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Scanabull product offering
Product offeringCore offering
Scanabull provides a 3D vision-based cattle weighing system that uses iPhone Pro LiDAR sensors or dedicated cameras combined with on-device edge AI to estimate cattle liveweight in approximately one second, without requiring crush scales, yarding, or internet connectivity. The offering includes the WeighApp mobile application, the in-development WeighPoint automated weigh camera, and the WeighIQ data dashboard, sold primarily through tiered monthly SaaS subscriptions targeted at farmers, livestock agents, processors, and rural advisors.
Product overview
Scanabull is a New Zealand agritech startup offering a 3D vision-based cattle weighing system. The product portfolio consists of two main hardware products (WeighApp mobile app and WeighPoint automated camera) supported by the WeighIQ data platform. WeighApp leverages iPhone Pro LiDAR sensors for instant mobile weighing, while WeighPoint is an in-development automated in-field camera. Both products sync to the WeighIQ dashboard for data management and sharing across the livestock supply chain.
Differentiator
Problem solved
Functional benefit
Brands
- WeighApp: Mobile scanning application for capturing cattle weights using iPhone Pro LiDAR sensor
- WeighPoint
- WeighIQ
- Scanabull Weigh System
Products and services
- WeighApp Mobile application for iPhone Pro that uses 3D LiDAR vision technology to estimate cattle liveweight in approximately one second. No infrastructure, crush, or heavy lifting required; captures time-stamped, weight-stamped photographic records that can be shared across the supply chain. Sold via monthly SaaS subscriptions on tiered Rump, Sirloin, and Ribeye plans.
- WeighPoint In-development automated, compact weigh camera designed for hands-free, in-field weighing. Easily moved from paddock to raceway to barn for real-time weight feedback and animal counting. Future releases will include animal recognition to flag absent animals and automated stock counts.
- WeighIQ Dashboard Secure cloud dashboard where weight and photographic data are saved and analysed. Users can track growth rates, compare against targets, view mob and individual animal data, and share information with trusted team members, traders, and advisors. Included with all WeighApp subscription tiers.
Quantifiable outcome
- Achieves over 93% individual animal weight estimation accuracy, targeting 95% benchmark of traditional crush scales
- +7 more outcomes
Companies that use Scanabull
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles6 records
Scanabull technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
Scanabull partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Silver Fern FarmscoreSilver Fern Farms, New Zealand's largest red meat processing company, is conducting on-farm trials with Scanabull technology. Simon O'Connor, Board Director of Silver Fern Farms, also serves on Scanabull's Board of Directors, creating a direct strategic alignment. The partnership enables Scanabull to test its technology in real supply chain conditions while giving Silver Fern Farms upstream weight visibility for processor scheduling and planning.
- Silver Fern Farms Board RepresentationcoreSimon O'Connor, Board Director of Silver Fern Farms, sits on Scanabull's Board of Directors. This governance-level relationship ensures strategic alignment between Scanabull's product development and the needs of a major beef processor, and lends industry credibility to Scanabull as it scales.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Scanabull competitors and assessment
Company assessmentDirect peers
- Moocall: Irish agritech focused on livestock monitoring sensors (notably calving alert collars and breed management). Comparable as a livestock-tech company targeting similar farmer personas with sensor-derived intelligence, though focused on reproductive events rather than weight estimation.
- Tru-Test (Datamars Livestock): Tru-Test, now part of Datamars, manufactures electronic weigh scales and EID equipment widely used by livestock farmers and agents globally. Closely comparable as a traditional crush-scale and stick-reader vendor whose product suite Scanabull aims to complement or substitute for in the same on-farm weighing workflow.
- Gallagher Group: New Zealand-based global leader in livestock weighing scales, EID readers, and animal management systems. Directly competes with Scanabull in the cattle weighing category, particularly across NZ and Australian pastoral farms, where Gallagher's installed base and dealer network set the incumbent benchmark Scanabull must displace.
Others
- CRV: International cattle genetics company that uses phenotypic data (including liveweight) in breeding value calculations and progeny testing. Comparable as a downstream buyer of Scanabull's liveweight data and an adjacent ecosystem participant in the NZ/Australian dairy genetics market.
- Livestock Improvement Corporation (LIC): New Zealand dairy farmer cooperative providing genetics, herd testing, and farm management software (MINDA). Comparable as a major NZ livestock data ecosystem participant and a stated potential integration / customer target for Scanabull's WeighIQ platform and liveweight data.
Broad incumbents
- CowManager: Global dairy cow monitoring platform using ear-tag sensors for health, fertility, and nutrition insights. Comparable as a vertically-focused livestock intelligence platform; competes for the same dairy farmer budget as Scanabull but with a hardware-first wearable approach versus Scanabull's vision-only model.
- Afimilk: Established dairy herd management solutions provider with pedometers, in-line milk analysis, and farm management software. Comparable as a data-driven dairy intelligence vendor to the same farmer segment Scanabull targets, though focused on milking parlour and activity data rather than liveweight.
- Allflex Livestock Intelligence (MSD Animal Health): Global incumbent in livestock identification, monitoring, and sensing (ear tags, activity sensors, health monitoring) under MSD Animal Health. Overlaps with Scanabull in the broader livestock monitoring category but specialises in wearable/sensor hardware rather than vision-based weighing.
- DeLaval: Global incumbent in dairy farming systems — milking, cooling, feeding, and herd management. Overlaps with Scanabull in providing data-driven tools to dairy farmers for herd monitoring and decision support, but as part of a much wider capital-equipment portfolio rather than a vision-based weighing specialist.
Emerging players
- Halter: New Zealand agritech offering GPS-enabled virtual fencing and pasture management for dairy cows, recently expanding into the US. Comparable as a fellow NZ cattle-tech startup using sensor data and software to digitise on-farm livestock management, competing for farmer attention and capital in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scanabull social profiles
Digital presenceScanabull financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scanabull leadership team
Management profileNumber of profiles
Profiles6 records
Scanabull funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scanabull M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scanabull
What does Scanabull do?
Scanabull provides a 3D vision-based cattle weighing system that uses iPhone Pro LiDAR sensors or dedicated cameras combined with on-device edge AI to estimate cattle liveweight in approximately one second, without requiring crush scales, yarding, or internet connectivity. The offering includes the WeighApp mobile application, the in-development WeighPoint automated weigh camera, and the WeighIQ data dashboard, sold primarily through tiered monthly SaaS subscriptions targeted at farmers, livestock agents, processors, and rural advisors.
Is Scanabull a public or private company?
Scanabull is a private company. It is classified as venture growth investor backed and is currently operating.
When was Scanabull founded?
Scanabull was founded in 2024. It employs 1 to 10 people.
Where is Scanabull based?
Scanabull is headquartered in Raglan, New Zealand, in the Oceania region.
How does Scanabull make money?
One revenue line is on record: weighApp SaaS Subscriptions.
Who are Scanabull's main competitors?
Direct peers on record are Moocall, Tru-Test (Datamars Livestock) and Gallagher Group. Others are CRV and Livestock Improvement Corporation (LIC). Broad incumbents are CowManager, Afimilk, Allflex Livestock Intelligence (MSD Animal Health) and DeLaval. Halter is listed as an emerging player.
Does Scanabull have an API?
No public API is recorded for Scanabull.
What industry is Scanabull in?
Scanabull's product category is Agricultural Technology (Livestock Weighing). Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors). Its NAICS code is 11521 and its SIC code is 3523.